10 Best SEO Companies in Australia (2023)

SEO (search engine optimisation) is essential for digital marketing. If your customers are searching for your products or services online, then there’s a good chance that you could benefit from SEO. If you show up at the top of search results on search engines like Google, you will get more organic traffic, resulting in more sales, better quality leads, greater brand awareness, and countless other benefits.

To get the most out of SEO, you must plan carefully. If you’re not an SEO expert or don’t have SEO specialists in-house, it can be helpful to enlist the help of an SEO company to plan and execute your SEO campaigns. 

This article will outline 10 of the best SEO companies in Australia and provide you with some general information to help ensure you find the best company.

1. Writing Studio

Writing Studio is a content writing company that specialises in SEO writing. We have a team of 80 + writers, 15 + editors, and content managers, that write, edit, and publish high-quality search-friendly content, such as articles and pages. We can write content in various industries, from healthcare to finance and architecture.

While we can’t help with other aspects of SEO, such as technical SEO or off-page SEO, when it comes to writing SEO content pieces, we’re the best. Whether you have clients that need content or brands you own and require content for, Writing Studio’s team of content experts can help you create better content, faster.

We have a 5 out of 5-star rating from previous clients and pride ourselves on our core principles, such as respect and trust. To get started, please get in touch and describe your content needs, and we’ll go from there to see how we can help.

2. PWD

PWD is a website design agency focusing on performance-driven digital marketing services such as SEO. PWD’s team of SEO experts develops ROI-focused campaigns that include:

• Keyword research
• On-page 
• Off-page SEO (link building)
• Content development

The PWD team can communicate SEO strategies, execute plans quickly and help you achieve results within the shortest realistic timeframe possible. PWD doesn’t lock you into SEO contracts and they have a flexible and friendly nature to their services which is excellent to see.

Overall, PWD is an excellent SEO company to work with. They have several impressive case studies and positive reviews from clients. To get started with PWD, enquire on their website, and they’ll lead you through the next steps.

3. SEO Advantage

SEO Advantage is a results-driven SEO agency. They provide various SEO services to help improve your online visibility. Their team has years of experience successfully ranking websites for targeted keywords, and they pride themselves on being transparent and not using any black hat strategies or cutting corners.

The core pillars of their services include:

• Competitor analysis: to see who’s currently ranking at the top for your target keywords and create a strategy to beat them
• Strategy and implementation: which is the execution of the plan they’ve created (e.g. content creation, off-page SEO, technical SEO)
• Comprehensive reporting: to ensure you stay in the loop with keyword rankings as they change to see your results firsthand.

Overall, SEO advantage is a legitimate and trusted company with great reviews and is certainly a top option to consider.

4. StudioHawk

StudioHawk is Australia’s largest specialised SEO agency. They provide several SEO services, including:

• Technical SEO audits
• SEO copywriting
• Enterprise SEO
• Local SEO
• Backlink services
• E-commerce SEO

Having won the ‘best global agency’ award in 2021, and with many positive reviews from previous customers and multiple robust case studies, StudioHawk is certinaley a solid SEO agency to consider working with.

The StudioHawk team prides itself on integrity, transparency, having fun and embracing opportunity. They have a large team of SEO specialists, ranging from managers to technical leads and specialists who work together to ensure your SEO campaigns will succeed. You can enquire about their services by filling out their contact form or calling them directly.

5. First Page

First Page is a digital marketing agency offering various SEO services. First Page has generated over $3.8 billion in sales for their clients, they have over 500 Google reviews with a 4.9/5 star rating, and they have won 14 digital awards and counting.

They follow a 3 step process:

1. Comprehensive digital audit: Using propriety technology, the team will dive deep into your current digital strategy to understand what’s working and what could be improved. 
2. SEO growth strategy: At this stage, the First Page team will design and implement a bespoke and carefully-crafted digital SEO strategy that’s scalable and honed in to achieve your ambitious goals. 
3. Tracking results: The last step is the best, getting results. They’ll measure your progress and provide detailed reports to ensure KPIs are exceeded.

Overall, First Page appears to be a great SEO agency to work with. To get started, enquire on their website for a free proposal.

6. Impressive

Impressive is a digital marketing agency that provides SEO services to help you generate traffic. The Impressive team offer various SEO services, including: 

• Enterprise SEO
• International SEO
• Ecommerce SEO
• Local SEO
• Mobile SEO
• Content writing
• White label/re-selling

Whether you need one aspect of SEO done, e.g. SEO writing or a comprehensive SEO campaign planned, strategised, executed, and reported on, Impressive’s team has the resources and processes to make it happen.

Impressive appears to be a great company. They have won multiple awards and have impressive case studies and a lot of positive reviews from previous and current clients.

7. Xugar

Xugar is a full-service digital marketing agency that provides a comprehensive list of SEO services to help you generate leads, boost revenue, and ‘devour’ the competition! 

Xugar’s SEO services include:

• Local SEO
• National SEO
• Ecommerce SEO 
• Google My Business optimisation

Their process starts with a free audit where they will help you understand what can be improved with your website and where the focus needs to be, and then, they’ll be able to craft together a proposal for you to consider.

Xugar has an experienced team of SEO specialists, and they have plenty of case studies proving their competence and skill. They also can help with advanced strategies for those who need them. Xugar has positive reviews and appears to be a great company to work with.

8. SEO Services Australia

SEO Services Australia is an SEO-focused company offering several SEO services. They can help with local, national, and international SEO, content marketing, reputation management, and more specialised areas of SEO, such as for e-commerce or enterprises. They can also help companies in different industries, from lawyers to dentists.

Unlike many other agencies, SEO Services Australia offers different pricing tiers.

• $899 per month for their ‘starter’ package
• $1,499 per month for their ‘competitive’ package
• $1999 for their ‘leading’ package
• And custom pricing

These packages offer hours of work and specific services, such as on-page and off-page optimisations and keyword research and reporting.

Overall the company looks good and is a solid option to consider. To get started with the company, enquire on their website to schedule a meeting, and then one of their representatives will be in touch with you.

9. eMarket Experts

eMarket Experts is a digital marketing agency offering SEO services. To help their clients rank higher, get traffic, and meet business objectives, eMarket Experts follow a 5 step process:

1. They perform a website SEO audit and strategy planning
2. They research the competition and conduct keyword research
3. They optimise web pages using the latest on-page SEO best practices.
4. They build external links to improve your website’s authority 
5. They will track and evaluate results and see where there’s room for improvement.

The company has several awards, including being a Semrush Australian search awards finalist. The company has great reviews and some detailed case studies, and they appear to be a legitimate and credible company.

10. SEO Shark

SEO Shark is an SEO company offering various professional SEO services such as technical SEO, content writing, and on-page and off-page SEO.

The company boasts some impressive statistics. For example:

• 3,985 is the number of 1st-page results on Google they have achieved.
• 300% is the average increase in client calls and sales.

The company also offers complementary services to SEO, such as website design and development, PPC and social media. SEO Shark has 98% client satisfaction across independent platforms (e.g. Facebook, Google, and Word of Mouth).

Overall, Shark SEO looks like a great company that knows what it’s doing when it comes to SEO. To get started, you can contact them via their website to get a quote or to discuss your requirements in more detail.

FAQs

What is an SEO company?

An SEO company provides various services that help organisations increase their positioning in search engines for specific queries their customers are searching for. This leads to an increase in ‘organic traffic’ (visitors from search engines).

Companies may offer different SEO services, such as on-page SEO, off-page SEO, technical SEO, and content marketing. These services help achieve the common goal of ‘ranking’ higher in search engines and attracting more organic traffic (visitors). SEO companies may provide all types of SEO services or only a select few. Some companies are more hands-on and help with planning and execution, while others offer more focused services (e.g., SEO writing).

Why hire an SEO company?

You should hire an SEO company if getting more visitors from search engines is important to your business objectives. SEO isn’t right for every company as people aren’t constantly searching for every product or service. But in most cases, they are.

An experienced SEO company can help you appear higher in search results, leading to:

• Increased traffic
• Increased revenue
• Improved brand awareness
• Higher quality leads
• Lower customer acquisition costs
• Establishing brand authority

Furthermore, when SEO is combined with other marketing channels (e.g. paid advertising, social media, etc.), it can help create a snowball effect that propels the success of other marketing channels in your strategy, further assisting the achievement of business objectives.

How to choose an SEO company

Choosing an SEO company can seem daunting, especially when considering how many companies exist. It can be hard to know who to trust, who knows what they’re doing and who has the right kind of expertise for your specific needs.

To help, we’ve outlined some tips below to help you understand what to look for when vetting companies.

• Reviews: Just like anything you purchase, it’s important to understand what the experience of previous customers was like. On any SEO company’s website, they will show their best reviews, so it isn’t very objective. However, if you check out third-party review websites, such as Google, Clutch, G2, Trustpilot, Glassdoor, etc., you’ll get a better sense of the reality of previous client and employee experiences. Generally, you want to only work with companies that at least have an 80% + positive rating. The lower the rating, the more likely you will have a negative-leaning experience.
• Case studies: Reviews aren’t enough. It’s essential to check out case studies on the company’s website. More specifically, you want to look for case studies that closely resemble the problem you are trying to solve to see whether they were able to achieve the results that you’re expecting. Furthermore, it’s good to see case studies in similar industries to you. While SEO is similar across all sectors, an SEO company with case studies in your industry will likely be a better fit. If the company doesn’t publicly display case studies (which is somewhat expected due to privacy), feel free to ask them via email, and they should be able to provide you with something to review.
• Communication: I’m not sure about you, but I would much rather work with someone who is 8/10 technically good at what they do and communicates well compared to someone who is 9/10 and is a lousy communicator. It’s essential to work with a company that communicates well. As a client, you should feel respected, and all your concerns and questions should be responded to quickly and with clarity. Excellent communication can make all the difference to any business relationship and so it’s worthwhile assessing the company’s communication style when first enquiring about their services (on a call or via email). 
• SEO guarantees: The biggest red flag to look out for are “SEO guarantees’. Google’s algorithm is complicated and unpredictable. No matter how experienced a company is, none, and I repeat none, are ‘skilled’ enough to guarantee #1 keyword positioning. Therefore, if you ever run into a company that starts making promises about what they can do, e.g. we’ll rank X keyword #1 within 6 weeks: run! Companies that know what they are doing will give you non-specific ‘promises’, using the phrase ‘it depends’. While this isn’t always what you want to hear when investing money, this is the reality of SEO.
• Budget: Budget is an important considering factor. There are certain companies that you will be out of budget for, which is fine. You don’t have to break the bank to get results with SEO. However, one consideration is pricing that is too low. Good SEO takes time, and you’re not going to get results buying cheap backlinks or posting $20 articles and pages. So don’t expect to pay small amounts for SEO that gets results. Remember, investing in SEO is a long-term investment, and when done well, it can pay large multiples of your initial investment. Don’t be afraid to pay well for high-quality SEO, as you’re building assets that can last for years.

How much does SEO cost?

The cost of SEO varies considerably, but here are some price ranges to expect.

• Low: $1-5k per month
• Moderate: $5-25k per month
• High: 25-100k per month 
• Enterprise: $100k to $1m + per month

Note: These are estimates, and pricing depends on the market, the specific company in question, the extent of the project, and other factors.

The bottom line

SEO is an incredible opportunity to market your business and scale, but making the wrong decision about which company to work with can cause many issues. There’s a lot to consider when deciding which SEO company to work with, and hopefully, this list has given you some options to consider and some tips on how to make a good choice.

Remember to take your time deciding on a company, especially if you’re committing to long-term contracts and obligations. Also, there’s nothing wrong with enlisting the help of more than one company if they each bring something unique to the table or specialise in certain areas.