Business-to-business (B2B) describes a transaction between one business and another. Approximately one-quarter of companies are B2B based; and while less common, B2B still comprises a large portion of the revenue generated in the global economy.
To effectively communicate to businesses that B2B companies sell to, many utilize content marketing. In order to successfully execute content marketing campaigns, B2B companies enlist the help of B2B content writers.
A B2B content writer writes content for companies that sell to other companies. These content writers write various types of content, including blog posts, product descriptions, long-form articles, eBooks, press releases, and more. These writers often write content to increase organic traffic, brand awareness, and revenue.
A B2B content writer’s role contrasts with other content writers that write content directly for consumers, also known as B2C. B2B content writers write for various industires, but these most often include SaaS, healthcare, finance, transportation, banking, energy, and law.
B2B content writing is often more complex as the premise of the content must be factual, comprehensive, and logically consistent. This isn’t to say that B2C content shouldn’t be those things, but with B2B, more money is at stake, and decisions are more commonly made based on facts.
A good B2B content writer must genuinely understand how to write well for the specific industry to help the company reach its objectives. This necessary expertise makes B2B content writing more labor-intensive and expensive. Just like you’d want a medical writer to write about arthritis, you’d like a B2B writer to write for a B2B company.
Finding great B2B content writers is challenging. That’s why we’ve compiled a list of where you can find the best B2B content writers for hire.
Writing Studio is a content writing company with specialized B2B content writers that know how to write compelling content that engages a B2B audience. We write blog posts, press releases, eBooks, white papers, and other content types. We also have editors and content managers on our team who all work together to ensure you have a fully managed experience and receive the highest-quality content possible.
Our B2B writers can cover various industries, from healthcare and finance to gas and oil. We follow SEO best practices to ensure your B2B content is search-friendly and our organized systems and processes ensure your content is timely delivered. If you publish content on your website or need it for your clients, we can help in both cases.
Fenwick is a studio that, to quote them directly, they’re a place for “uncommonly clear writing and design.” Fenwick comprises smaller than some B2B content providers, but they are very skilled and specialized in B2B, making them a good fit if you have the budget to get the best quality possible.
As a smaller boutique studio, Fenwick appears to provide custom pricing for projects, so to work with them, you need to contact them to see if you’re the right fit for their services. Fenwick’s CEO and editor-in-chief come from a B2B tech writing background and an education in English from Oxford, and they have worked with well-known B2B companies such as Contently, Snapwire, and InVision.
B2B Writers is a company that specializes in B2B writing. B2B solutions are complicated, and communicating them via the written word is even more challenging. B2B Writers offers several services to help, including thought leadership, lead generation and nurturing, copywriting and editing, SME content rewriting, and insurtech and insurance-specific B2B content.
B2B Writers was founded by David Ball, who used to be the editor-in-chief of Cisco’s Packet Magazine; now, he has a team of B2B writers that help companies globally create better B2B content. B2B Writers cover various industries, including technologies such as cloud services, the latest trends such as machine learning, and specific markets, e.g., content for enterprises, small businesses, service providers, etc. No matter what type of B2B content you need, B2B writers can help.
Animalz is a leading SaaS content marketing agency with experienced B2B SaaS writers writing various content types. They can write blog articles, thought leadership content, conference presentations, eBooks and white papers, landing pages, case studies, email copy, and social media copy.
Animalz has worked with some leading companies, including Google, Airtable, and Amazon. They aim to connect people and companies across different industries with high-quality long-form content for websites and blogs. They offer their customers services that are uniquely tailored to their needs. Animalz is an excellent option if you’re a SaaS B2B company.
Clearvoice is a content marketing platform that provides its clients with fully managed content teams working on major projects to scale enterprises. While the company also serves B2C industries, they have content writers on their team that have B2B experience.
Clearvoice offers various content types, including blog posts, ebooks and guides, case studies, pages, and more. Some leading companies, including Cisco, have used Clearvoice. The company also has great reviews from past and present clients and may be a perfect fit if you’re looking for high-volume content.
Brafton is a leading content marketing agency providing various content marketing services. They write articles, white papers, press releases, and eBooks. As a content marketing agency and not just a content provider, Brafton helps businesses through all stages of the sale process, from acquiring customers to retaining them.
Brafton writes your content, but they can also help plan and distribute it to achieve the best results possible. Braftons writers are creatives that understand your niche. When you order content, rest assured you’re receiving content written by specialists. Brafton has been around since 1999 and has a proven track record of delivering content marketing results.
Upwork is the world’s leading freelance platform with thousands of content writers available for hire. Within Upwork’s pool of writers are plenty with experience and, in some cases, an exclusive specialization in writing B2B content.
To use Upwork, you sign up and post a job. Next, you wait for people to apply to actively use Upwork’s search engine to invite freelance writers to apply to your job post. Upwork has options to filter freelancers based on location and hourly rates. Therefore there’s going to be a wide variety of options to choose from, whether you’re willing to pay for the most expensive and experienced writers or whether you need a more affordable option.
Codeless is a content production company specializing in writing’ SERP-topping content’, delivering long-term ROI through SEO, content, and PR. With experience working with leading B2B companies such as Monday.com, Zapier, Freshworks, and ActiveCampaign, Codeless has plenty of experience writing B2B content.
Codeless’s expertise appears to be writing SEO content, so you can expect all of their writers to not only be subject matter experts in their respective fields but for them to write with SEO in mind. Codeless doesn’t just have B2B writers; they have SEO specialists that research keywords and discover suitable topics before writing content to ensure it performs optimally.
Skyword is a content marketing company that provides high-quality content at scale. Skyword’s mission is to make it easy for brands to tell authentic stories, establish trust, and build lasting relationships with their audience.
The writers on Skyword’s platform can write different types of content, including blog posts, articles, product descriptions, and website copy. Their talent pool includes vetted content writers with deep topic expertise. Skyword also has editors, producers, and strategists responsible for managing quality and outcomes for your projects.
Contently is a unique content marketing platform aimed explicitly at providing high-performing content to enterprises. Their platform gives you access to a network of freelancers, including content writers with B2B experience.
Companies such as Marriott, American Express, and Dell use Contently. $13.1m is the average content value ROI generated annually by Contently enterprise customers. Overall, Contently is undoubtedly a platform worth considering if you want to produce at an enterprise scale (and can afford it)(. They have over a decade of experience helping the world’s best brands tell stories with content.
Hiring B2B content writers is an important decision. Ultimately the right place to find content writers will depend on various factors such as your budget, the quantity of content you require, which industry it’s for, and whether you want to work with an agency, individual freelancers, or hire in-house writers. Hopefully, this list has helped point you in the right direction.