Artificial intelligence (AI) technologies have become very powerful over the past few years. One application of AI is to use it in software tools that help, or in some cases completely write content.
In this article, we are going to discuss 10 of the best AI copywriting tools that you can use and discuss the key features, pricing, and customer reviews of each. But before we get into the list, let’s discuss the basics of AI writing and AI copywriting tools.
The term “AI writing” covers a range of different technologies and approaches, but at its core, AI writing is about using artificial intelligence (AI) to generate human-like text.
This can be used for several different purposes, from generating realistic dialogue in video games to creating entire news articles. You may need to provide relevant statistics or information to the tool but often it excels at creating engaging content that can be easily consumed.
In the course of human history, many things have become automated. The first things to be automated were generally repetitive tasks that did not require much thinking, such as the spinning of thread or the striking of a hammer.
As time went on, more and more tasks were automated, and more complex machines were built. With the introduction of artificial intelligence, it was only a matter of time before AI-powered technology was used to improve and assist in complex ways, including writing copy.
The most common type of AI writing is based on a technique called natural language generation (NLG). This involves using artificial intelligence algorithms to analyze and interpret data, then converting it into human-like text.
For example, NLG could be used to generate a report on the latest sales figures. The software would analyze the data and identify key trends, then convert this into a human-readable report.
NLG is often used in conjunction with other AI technologies, such as natural language processing (NLP), which can help to improve the quality of the generated text. Drawing from almost the entire open internet, these NLG and NLP can be trained to write and read like a human.
AI writing software works best as a co-pilot, and not off flying solo missions. This is because often it will use previous text as input fed into models created using deep learning to determine what text to output. If the AI were to stray from the given topic then it will be exacerbated by prior output.
An AI copywriting tool is a software program that uses artificial intelligence and other technologies to create new written content or to help make your existing content better. AI copywriting tools understand the context of words and can take a few words or a couple of sentences that you write and turn them into complete blog posts, product descriptions, articles, and more.
Some of these tools have gotten so good now that the words they write sound exactly as if they were written by a human. While AI writing tools are helpful for generating written content, however, they aren’t fool-proof. AI-produced content still requires slight editing, including rearranging sentences and paragraphs or removing sections of text. Current AI technology may be used to provide suggestions for written work, but you cannot expect perfection.
Now that we know what AI writing is, let’s discuss 10 of the best AI copywriting tools on the market.
Copy.ai is a tool to help you generate high-quality marketing copy quickly. To use the tool, you simply create either a free or paid account, and then you can instantly start generating copy.
Copy.ai offers a free account and a pro account for $35 per month. The free account gives you a basic set of features and the pro account gives you an advanced set of features. The company also offers custom plans for large enterprise clients.
Customers love Copy.ai. The company has a very high overall rating of 4.9 stars out of 5 on G2.com. Most reviews mention the quality of the user experience and how accurate the Copy.ai tool is. There are very few negative reviews which is a good sign the product works well.
Copy.ai is a very good AI copywriting tool. It offers great functionality and is a very well-designed product. If you don’t have any experience using AI copywriting tools, Copy.ai is probably the best one on our list to try out. We also think the Pro account is very generously priced – especially when compared to similar tools in the market.
Rytr is an AI copywriting tool that provides users with a well-designed tool to generate ideas for high-quality copy. It can be used to produce 30+ different types of copy, including meta descriptions, social media ads, emails, and blog posts.
Rytr is one of the most cost-effective AI copywriting tools on the market. They offer a free plan, a $9 per month saver plan, and a $29 per month unlimited plan. Each plan gives you access to a set of product features – the higher you pay the more features you’ll have access to.
Rytr has a rating of 4.8 stars out of 5 on G2.com (as of May 2022). Users love the number of features built into the tool and how accurate the copy is. Many users also praise the affordability of the product and the generous free plan that allows you to test the product out before having to upgrade to a paid plan.
Rytr is one of the most well-known AI copywriting tools in the market. It’s a very easy tool to use and by all accounts generates very accurate and high-quality content that can instantly be published. We also like how they offer a free account that gives users access to all of the core features.
Jasper is one of the best AI copywriting tools on the market. Launched in 2020, Jasper has over 50,000 users who use the tool to improve their copy as well as generate completely new projects. When you use the tool, you are constantly given suggestions to speed up and make your copy better – this means you can become much more productive and at the same time produce better performing content.
Jasper offers new users a 5-day free trial with a 10,000-word limit. After the trial period, you can choose a plan starting at $29/month for a starter plan and up to $59/month for a boss mode plan. You also pay extra if you write a large amount of content each month.
The company currently has extremely good reviews on G2.com. As of May 2022, they have an overall rating of 4.8 stars out of 5 from over 620 reviews. Users praise the functionality of the tool and how accurate it is. There are very few negative reviews which is a good sign the application is good and worth trying out.
Jasper is one of the most advanced AI copywriting tools on the market. It is a feature-rich application that is perfect for both professional copywriters and people without much writing experience. It should definitely be on your shortlist of AI copywriting tools to try.
Writesonic is another impressive AI copywriting tool. Using the tool is super simple. For example, if you are trying to write a Facebook ad you simply enter some general information about your product, and the tool will produce hundreds of different ad variations for you to choose from. It achieves this through the use of sophisticated AI technologies that have been trained to write as a human writer would.
Writesonic offers all new clients a free trial that comes with 10 free credits. If you’re impressed with the product, you can then sign up for a paid subscription which ranges from $15 to $95 per month. Each plan has a different set of features as well as word limits.
The company currently enjoys an overall rating of 4.8 stars out of 5 on Capterra. Thousands of happy customers mention how well the product works and the good value for money the subscription plans are.
Writesonic is a good overall AI copywriting tool. It offers lots of functionality and can be used to write lots of different types of content such as blog posts, product descriptions, and ads. If you’re on the hunt for an AI tool to help improve your copywriting you should check Writesonic out.
Copysmith is the next entry on our list of the best AI copywriting tools. The company offers users an advanced AI-powered software tool that helps them to create product descriptions just by entering some basic information. This makes Copysmith a great AI tool for e-commerce companies or marketing agencies that work with e-commerce stores.
The company gives every new user a free 7-day trial and after the completion of the trial you can sign up for a paid account. The company offers 3 types of paid accounts starting with a $19 per month starter plan, and then a $59 per month professional plan. The third plan is for enterprises, charged at a custom rate depending on the size of your organization.
The company has an overall rating of 4.3 stars out of 5 on Capterra. Most users find the tool easy to use and effective at creating product descriptions automatically. Customers also seem very happy with the price of the product.
This is a great AI copywriting tool for e-commerce businesses looking for a tool that can automatically produce compelling product descriptions. If you want to save time and money writing product descriptions, give Copysmith a try.
The next AI copywriting tool on our list is Writecream. The tool can be used to help you easily create personalized email messages, LinkedIn requests, blog posts, product descriptions, and many more types of copy. It is a perfect tool to use if you need to write many emails as part of your marketing efforts.
Writecream offers a free plan for all new users so they can test the product out. If you want access to more features and higher word limits, you can sign up for paid accounts which range in price from $29 to $69 per month.
This AI copywriting tool currently has an overall rating on G2.com of 4.8 stars out of 5. Customers love the ease of use of the software and many reviews mention how accurate the tool is in creating compelling content.
Writecream was included in our top ten list because the software is very user-friendly and easy to use. The technology that the software uses is very accurate and produces excellent content that can be published instantly. We also think their paid plans are very reasonably priced compared to many of their competitors.
Bertha is an AI copywriting tool that has been designed for WordPress and is currently offered as an exclusive WordPress plug-in. If you’re looking for an AI copywriting tool that connects directly to your WordPress account, Bertha is worth trying out.
Bertha charges $30 per month for a pro account that has a word limit of 50,000 words per month. You can also pay $99 per month for a pro unlimited account that has no word limits. The company also offers an option to purchase pre-paid credits so you can use the tool on a more casual basis.
The company doesn’t currently have a lot of reviews online on major sites like G2, Trustpilot, or Capterra. However, on the WordPress plug-in store, they currently have an overall rating of 4.9 stars out of 5.
Bertha is a well-designed and feature-rich AI copywriting tool that has been designed for WordPress users. If you’re looking for an easy-to-use AI tool to improve your writing, Berth is worth checking out if you’re a WordPress user.
Outranking is an AI copywriting tool that focuses on providing users with AI tools to improve SEO rankings of their content. Launched in 2021, the software tool is simple to use and integrates well with other tools that you use to create copy/content.
Outranking offers three paid accounts – each account gives you access to a set of product features. The Mega account is $40 per month, The Giga account is $82 per month, and the Tera account is $157 per month. The company offers all users a 30-day money-back guarantee.
Outranking currently has an overall rating of 4.6 stars out of 5 on G2.com from hundreds of past and present customers. Users have mainly positive things to say about the product, including how well-designed and effective it is.
Outranking is one of the newest AI copywriting tools on the market but it’s clear that it is made by a passionate team who are constantly finding ways to improve the product. We think in time it has the chance to become a market leader in the AI copywriting space.
Anyword is an AI-powered copywriting tool that was launched in 2012. Since its launch, the expert team behind the product has refined the underlying technology to ensure it’s one of the most technologically advanced AI tools on the market.
Anyword offers users several different plans. There is a free plan that gives users limited functionality, and then paid plans that are charged at $79, $239, and $999 per month. The higher the cost of the plan, the more functionality you receive. For most freelancers, a $79 plan will offer enough functionality for you to get most of the benefits from using the product.
Anyword’s rating on the review website G2.com is 4.8 out of 5 stars. Users love how simple the tool is to use. They also mention how effective it is in creating great copy that can instantly be used without editing.
Anyword is a great all-around AI copywriting tool that has been in the market for over 10-years. If you’re looking for a powerful AI-powered copywriting tool to boost your writing productivity and the effectiveness of your copy, Anyword is a great choice.
Hypotenuse AI is another AI copywriting tool that has become popular with bloggers, marketers, and content writers. To use the tool you choose which type of content you want to create, then enter some keywords that you want the copy to include, and Hypotenuse will generate copy for you. Simple as that.
Hypotenuse offers a starter plan for $29 per month and a Growth plan for $59 per month. They also offer custom plans for large Enterprise customers. Every new account gets a free trial period of 7 days for you to test the product out.
The only review website they are on is G2.com where they have an overall rating of 4 stars out of 5. This is only from a small handful of reviews and is probably the result of the company being relatively new in the market. The reviews that are on G2 mention that the product works well and is easy to use.
Hypotenuse helps you to become a much more efficient and better writer. All you need to do is sign up and you can start using the tool to generate high-quality copy/content that can be instantly published to your website. We also think the paid plans are very reasonably priced.
AI is not a true replacement for a human writer. But they do assist writers by getting rid of writer’s block and generating ideas at scale. Writers know all too well the feeling of writer’s block. Vast amounts of time are wasted trying to get over hurdles such as stagnant patches of creativity for a writer. This is where AI writing technology comes in. A breath of fresh air to stimulate a new thought track, or complete a paragraph that clearly wasn’t going to write itself, until it did.
AI assistants are increasingly getting popular in the workplace to churn out high-quality material quickly. Some companies use them when they need to generate content for a specific topic or niche. In contrast, digital agencies use them to generate all kinds of content for their clients. Because AI writing tools never run out of ideas or originality, they can consistently produce material. No coffee breaks are required.
AI copywriting tools can help you produce high-quality copy much more efficiently than doing it manually. Even if you use the AI tool to generate the first draft and then make edits, AI tools will help you become much more productive. Before signing up for a paid account to any of the tools on our list, we recommend you take advantage of the free trial periods they offer so you can test them out first.