10 Best AI Copywriting Tools (2023)

Artificial intelligence (AI) technologies have become very powerful over the past few years. One application of AI is to use it in software tools that help, or in some cases completely write content.

In this article, we are going to discuss 10 of the best AI copywriting tools that you can use and discuss the key features, pricing, and customer reviews of each. But before we get into the list, let’s discuss the basics of AI writing and AI copywriting tools.

What is AI writing?

The term “AI writing” covers a range of different technologies and approaches, but at its core, AI writing is about using artificial intelligence (AI) to generate human-like text.

This can be used for several different purposes, from generating realistic dialogue in video games to creating entire news articles. You may need to provide relevant statistics or information to the tool but often it excels at creating engaging content that can be easily consumed.

In the course of human history, many things have become automated. The first things to be automated were generally repetitive tasks that did not require much thinking, such as the spinning of thread or the striking of a hammer.

As time went on, more and more tasks were automated, and more complex machines were built. With the introduction of artificial intelligence, it was only a matter of time before AI-powered technology was used to improve and assist in complex ways, including writing copy. 

How does AI writing work?

The most common type of AI writing is based on a technique called natural language generation (NLG). This involves using artificial intelligence algorithms to analyze and interpret data, then converting it into human-like text.

For example, NLG could be used to generate a report on the latest sales figures. The software would analyze the data and identify key trends, then convert this into a human-readable report.

NLG is often used in conjunction with other AI technologies, such as natural language processing (NLP), which can help to improve the quality of the generated text. Drawing from almost the entire open internet, these NLG and NLP can be trained to write and read like a human.

AI writing software works best as a co-pilot, and not off flying solo missions. This is because often it will use previous text as input fed into models created using deep learning to determine what text to output. If the AI were to stray from the given topic then it will be exacerbated by prior output.

What is an AI copywriting tool?

An AI copywriting tool is a software program that uses artificial intelligence and other technologies to create new written content or to help make your existing content better. AI copywriting tools understand the context of words and can take a few words or a couple of sentences that you write and turn them into complete blog posts, product descriptions, articles, and more. 

Some of these tools have gotten so good now that the words they write sound exactly as if they were written by a human. While AI writing tools are helpful for generating written content, however, they aren’t fool-proof. AI-produced content still requires slight editing, including rearranging sentences and paragraphs or removing sections of text. Current AI technology may be used to provide suggestions for written work, but you cannot expect perfection.

Best AI copywriting tools

Now that we know what AI writing is, let’s discuss 10 of the best AI copywriting tools on the market.

1. Copy.AI

Copy.ai is a tool to help you generate high-quality marketing copy quickly. To use the tool, you simply create either a free or paid account, and then you can instantly start generating copy.

Key features

• Copy.ai has over 90 inbuilt tools to help you produce copy/content.
• It uses the latest language learning technologies to help you create high-quality copy/content.
• Copy.ai has a chrome extension to help improve your writing when using browser native writing apps, and a Shopify plug-in to help you create better product descriptions.
• The tool is very user-friendly. Even if you haven’t used an AI copywriting tool before you should be able to quickly learn how to use Copy.ai.

Pricing

Copy.ai offers a free account and a pro account for $35 per month. The free account gives you a basic set of features and the pro account gives you an advanced set of features. The company also offers custom plans for large enterprise clients.

What users say

Customers love Copy.ai. The company has a very high overall rating of 4.9 stars out of 5 on G2.com. Most reviews mention the quality of the user experience and how accurate the Copy.ai tool is. There are very few negative reviews which is a good sign the product works well.

What we say

Copy.ai is a very good AI copywriting tool. It offers great functionality and is a very well-designed product. If you don’t have any experience using AI copywriting tools, Copy.ai is probably the best one on our list to try out. We also think the Pro account is very generously priced – especially when compared to similar tools in the market.

2. Rytr

Rytr is an AI copywriting tool that provides users with a well-designed tool to generate ideas for high-quality copy. It can be used to produce 30+ different types of copy, including meta descriptions, social media ads, emails, and blog posts. 

Key features

• Rytr uses the OpenAI GTP-3 language model to generate copy which is one of the most advanced AI technologies available.
• Rytr has built-in tools to help you collaborate on documents as a team.
• The tool includes a built-in plagiarism checker to ensure your copy is 100% original.
• Rytr supports 30+ languages. This makes it a great tool if your website is published in multiple languages.

Pricing

Rytr is one of the most cost-effective AI copywriting tools on the market. They offer a free plan, a $9 per month saver plan, and a $29 per month unlimited plan. Each plan gives you access to a set of product features – the higher you pay the more features you’ll have access to.

What users say

Rytr has a rating of 4.8 stars out of 5 on G2.com (as of May 2022). Users love the number of features built into the tool and how accurate the copy is. Many users also praise the affordability of the product and the generous free plan that allows you to test the product out before having to upgrade to a paid plan.

What we say

Rytr is one of the most well-known AI copywriting tools in the market. It’s a very easy tool to use and by all accounts generates very accurate and high-quality content that can instantly be published. We also like how they offer a free account that gives users access to all of the core features.

3. Jasper

Jasper is one of the best AI copywriting tools on the market. Launched in 2020, Jasper has over 50,000 users who use the tool to improve their copy as well as generate completely new projects. When you use the tool, you are constantly given suggestions to speed up and make your copy better – this means you can become much more productive and at the same time produce better performing content. 

Key features

• Jasper uses advanced AI technologies such as GPT-3 which has sophisticated predictive text capabilities. This means Jasper is much more technologically advanced than many of its competitors.
• The product has built-in grammar and plagiarism tools to ensure the content is unique and error-free.
• It can be used to help you create over 50 different copy types, including, blog posts, PPC ads, social media posts, product descriptions, and website landing pages.
• Jasper is great for working on team projects.

Pricing

Jasper offers new users a 5-day free trial with a 10,000-word limit. After the trial period, you can choose a plan starting at $29/month for a starter plan and up to $59/month for a boss mode plan. You also pay extra if you write a large amount of content each month.

What users say

The company currently has extremely good reviews on G2.com. As of May 2022, they have an overall rating of 4.8 stars out of 5 from over 620 reviews. Users praise the functionality of the tool and how accurate it is. There are very few negative reviews which is a good sign the application is good and worth trying out.

What we say

Jasper is one of the most advanced AI copywriting tools on the market. It is a feature-rich application that is perfect for both professional copywriters and people without much writing experience. It should definitely be on your shortlist of AI copywriting tools to try.

4. Writesonic

Writesonic is another impressive AI copywriting tool. Using the tool is super simple. For example, if you are trying to write a Facebook ad you simply enter some general information about your product, and the tool will produce hundreds of different ad variations for you to choose from. It achieves this through the use of sophisticated AI technologies that have been trained to write as a human writer would.

Key features

• The Writesonic user interface is very well designed which means it can be used by most internet users regardless of how tech-savvy you are.
• Supports over 25 languages, including, English, German, Spanish, and French.
• It is made using the most up-to-date AI technologies. This means it’s very good at giving you writing suggestions and predicting words and sentences when you’re writing.
• Writesonic has built-in tools to ensure your grammar, and the readability of your content is good.

Pricing

Writesonic offers all new clients a free trial that comes with 10 free credits. If you’re impressed with the product, you can then sign up for a paid subscription which ranges from $15 to $95 per month. Each plan has a different set of features as well as word limits.

What users say

The company currently enjoys an overall rating of 4.8 stars out of 5 on Capterra. Thousands of happy customers mention how well the product works and the good value for money the subscription plans are.

What we say

Writesonic is a good overall AI copywriting tool. It offers lots of functionality and can be used to write lots of different types of content such as blog posts, product descriptions, and ads. If you’re on the hunt for an AI tool to help improve your copywriting you should check Writesonic out.

5. Copysmith

Copysmith is the next entry on our list of the best AI copywriting tools. The company offers users an advanced AI-powered software tool that helps them to create product descriptions just by entering some basic information. This makes Copysmith a great AI tool for e-commerce companies or marketing agencies that work with e-commerce stores.

Key features

• Copysmith uses third-generation GPT-3 technologies in its product which is one of the most advanced AI technologies on the market.
• The tool is especially good for creating product descriptions but can also be used for ad copy and social media posts.
• Copysmith provides a Chrome extension, as well as a WordPress and Shopify plugin. This will make adding Copysmith to your workflow much easier.
• The tool has been expertly designed by product designers to be very user-friendly.

Pricing

The company gives every new user a free 7-day trial and after the completion of the trial you can sign up for a paid account. The company offers 3 types of paid accounts starting with a $19 per month starter plan, and then a $59 per month professional plan. The third plan is for enterprises, charged at a custom rate depending on the size of your organization.

What users say

The company has an overall rating of 4.3 stars out of 5 on Capterra. Most users find the tool easy to use and effective at creating product descriptions automatically. Customers also seem very happy with the price of the product.

What we say

This is a great AI copywriting tool for e-commerce businesses looking for a tool that can automatically produce compelling product descriptions. If you want to save time and money writing product descriptions, give Copysmith a try.

6. Writecream

The next AI copywriting tool on our list is Writecream. The tool can be used to help you easily create personalized email messages, LinkedIn requests, blog posts, product descriptions, and many more types of copy. It is a perfect tool to use if you need to write many emails as part of your marketing efforts.

Key features

• Writecream is an exceptionally well-designed piece of software that is easy to learn how to use.
• The tool can be used to write a wide range of copy types, such as blog posts, product descriptions, emails, and website copy.
• Writecream offers a wide range of subscription plans. The lower-priced plans are very reasonably priced considering the number of features you have access to.
• The tool has built-in features to ensure grammar errors and plagiarism are removed from all content generated.
• Writecream is available in 75+ different languages, including English, Swedish, Italian, Hindi, and Spanish.

Pricing

Writecream offers a free plan for all new users so they can test the product out. If you want access to more features and higher word limits, you can sign up for paid accounts which range in price from $29 to $69 per month.

What users say

This AI copywriting tool currently has an overall rating on G2.com of 4.8 stars out of 5. Customers love the ease of use of the software and many reviews mention how accurate the tool is in creating compelling content.

What we say

Writecream was included in our top ten list because the software is very user-friendly and easy to use. The technology that the software uses is very accurate and produces excellent content that can be published instantly. We also think their paid plans are very reasonably priced compared to many of their competitors.

7. Bertha

Bertha is an AI copywriting tool that has been designed for WordPress and is currently offered as an exclusive WordPress plug-in. If you’re looking for an AI copywriting tool that connects directly to your WordPress account, Bertha is worth trying out.

Key features

• Bertha can be used to enhance your blog posts, product descriptions, website copy, and any other content that you publish on your WordPress website.
• The software uses the latest natural language processing (NLP) technologies to create copy/content.
• Berth provides you with multiple templates to help coming up with content ideas easier.
• The tool is compatible with all WordPress Themes and page builders.

Pricing

Bertha charges $30 per month for a pro account that has a word limit of 50,000 words per month. You can also pay $99 per month for a pro unlimited account that has no word limits. The company also offers an option to purchase pre-paid credits so you can use the tool on a more casual basis.

What users say

The company doesn’t currently have a lot of reviews online on major sites like G2, Trustpilot, or Capterra. However, on the WordPress plug-in store, they currently have an overall rating of 4.9 stars out of 5.

What we say

Bertha is a well-designed and feature-rich AI copywriting tool that has been designed for WordPress users. If you’re looking for an easy-to-use AI tool to improve your writing, Berth is worth checking out if you’re a WordPress user.

8. Outranking

Outranking is an AI copywriting tool that focuses on providing users with AI tools to improve SEO rankings of their content. Launched in 2021, the software tool is simple to use and integrates well with other tools that you use to create copy/content.

Key features

• Outranking uses the latest AI technologies to ensure it understands the context of the words that it generates.
• Outranking optimizes your content to ensure it will rank high in search results.
• The tool integrates with Google Docs and WordPress – which means it fits seamlessly into your workflow.
• Outranking is perfect for generating social media content, marketing copy, and SEO content.

Pricing

Outranking offers three paid accounts – each account gives you access to a set of product features. The Mega account is $40 per month, The Giga account is $82 per month, and the Tera account is $157 per month. The company offers all users a 30-day money-back guarantee.

What users say

Outranking currently has an overall rating of 4.6 stars out of 5 on G2.com from hundreds of past and present customers. Users have mainly positive things to say about the product, including how well-designed and effective it is.

What we say

Outranking is one of the newest AI copywriting tools on the market but it’s clear that it is made by a passionate team who are constantly finding ways to improve the product. We think in time it has the chance to become a market leader in the AI copywriting space.

9. Anyword

Anyword is an AI-powered copywriting tool that was launched in 2012. Since its launch, the expert team behind the product has refined the underlying technology to ensure it’s one of the most technologically advanced AI tools on the market.

Key features

• Anyword is very easy to use. You simply paste your homepage URL into the tool, and you can then select which type of content you require and it will start producing it.
• It can be used to create all major forms of content such as website copy, blog posts, ad copy, and social media posts.
• Anyword is built using the latest AI technologies. It has very powerful tools to create content that is suitable for the desired audience you choose.
• The tool is available in a large number of languages including Chinese, Italian, English, French, and German.

Pricing

Anyword offers users several different plans. There is a free plan that gives users limited functionality, and then paid plans that are charged at $79, $239, and $999 per month. The higher the cost of the plan, the more functionality you receive. For most freelancers, a $79 plan will offer enough functionality for you to get most of the benefits from using the product. 

What users say

Anyword’s rating on the review website G2.com is 4.8 out of 5 stars. Users love how simple the tool is to use. They also mention how effective it is in creating great copy that can instantly be used without editing.

What we say

Anyword is a great all-around AI copywriting tool that has been in the market for over 10-years. If you’re looking for a powerful AI-powered copywriting tool to boost your writing productivity and the effectiveness of your copy, Anyword is a great choice.

10. Hypotenuse AI

Hypotenuse AI is another AI copywriting tool that has become popular with bloggers, marketers, and content writers. To use the tool you choose which type of content you want to create, then enter some keywords that you want the copy to include, and Hypotenuse will generate copy for you. Simple as that.

Key features

• Hypotenuse uses machine learning technologies to generate high-quality content quickly. 
• Hypotenuse can be used to create compelling content such as product descriptions, blog posts, and advertising copy.
• The tool integrates with your content management system (CMS) and product management system (PMS) to boost efficiency.
• It has built-in workflow tools to help you collaborate on content/copy within teams.

Pricing

Hypotenuse offers a starter plan for $29 per month and a Growth plan for $59 per month. They also offer custom plans for large Enterprise customers. Every new account gets a free trial period of 7 days for you to test the product out.

What users say

The only review website they are on is G2.com where they have an overall rating of 4 stars out of 5. This is only from a small handful of reviews and is probably the result of the company being relatively new in the market. The reviews that are on G2 mention that the product works well and is easy to use.

What we say

Hypotenuse helps you to become a much more efficient and better writer. All you need to do is sign up and you can start using the tool to generate high-quality copy/content that can be instantly published to your website. We also think the paid plans are very reasonably priced.

Will AI replace writers?

AI is not a true replacement for a human writer. But they do assist writers by getting rid of writer’s block and generating ideas at scale. Writers know all too well the feeling of writer’s block. Vast amounts of time are wasted trying to get over hurdles such as stagnant patches of creativity for a writer. This is where AI writing technology comes in. A breath of fresh air to stimulate a new thought track, or complete a paragraph that clearly wasn’t going to write itself, until it did. 

How AI can help writers 

AI assistants are increasingly getting popular in the workplace to churn out high-quality material quickly. Some companies use them when they need to generate content for a specific topic or niche. In contrast, digital agencies use them to generate all kinds of content for their clients. Because AI writing tools never run out of ideas or originality, they can consistently produce material. No coffee breaks are required.

The bottom line

AI copywriting tools can help you produce high-quality copy much more efficiently than doing it manually. Even if you use the AI tool to generate the first draft and then make edits, AI tools will help you become much more productive. Before signing up for a paid account to any of the tools on our list, we recommend you take advantage of the free trial periods they offer so you can test them out first.