10 Best Amazon FBA Courses (2024)

While there are many different types of online businesses you can start today, one that remains incredibly popular is Amazon FBA (fulfilled by Amazon).

This business model lets you outsource the fulfillment of product orders to Amazon. From there, Amazon takes care of the logistical side of the business, allowing you to send products to Amazon’s global network of fulfillment centers and take advantage of offering customers free two-day shipping through Prime.

Amazon FBA is competitive but many sellers don’t know what they’re doing, leaving enough room for serious sellers to make good money! And since there’s a big learning curve when you first start, taking a course is often recommended.

In this article, we will cover the basics of choosing the right Amazon FBA course and recommend some of the best courses available in 2024.

What is an Amazon FBA course?

An Amazon FBA course helps teach you the process of creating a profitable and sustainable Amazon FBA business. These courses can be free or paid, with the paid options typically being more comprehensive.

But why take an Amazon FBA course over doing your own research? The main benefit is saving time and money by learning from experienced Amazon sellers, rather than making common (and costly) mistakes that could have been avoided from the get-go. 

These course instructors walk you through what you should and shouldn’t do — whether that’s choosing the right supplier, or finding the best way to market your products via SEO and PPC.

A good Amazon FBA course should: 

  • Leave you more knowledgeable than you were before.
  • Ensure you’re ready and able to take action on starting an Amazon FBA store and sustaining it through long-term profitable growth. 
  • Save you time and money by preventing you from making costly mistakes and helping you understand the best way to approach each step. 

Most importantly, the course you choose shouldn’t just tell you what to do, but help you understand the why behind your actions. This allows you to take ownership of your business and make independent decisions moving forward.

Are Amazon FBA courses worth it?

Yes, Amazon FBA courses can be worth it, but it will depend on the course you take, and what you do with the information. Taking action and actually applying the lessons taught by these courses is crucial, even if you choose a free, cheap, or expensive course. 

In fact, someone who Googles information about Amazon FBA courses and tries out a few techniques and strategies on their own, will succeed more than someone who spends money on a course but doesn’t take action. 

However, if you buy a good quality course AND take action, your chances of succeeding will increase exponentially. 

Even if you have a limited price range, finding a good course doesn’t have to be difficult. We recommend taking the time to research so you can choose a higher quality Amazon FBA course. These courses will come with better educational materials, all the guidance you’ll need, and additional resources to set you apart from the rest. 

If you want to find a great course but don’t know where to start, we’ve listed some of the best Amazon FBA courses available.

Best Amazon FBA courses

1. The Wholesale Formula

Created by Dan Meadors and Dylan Frost (who grew an initial investment of $600 to $36,000,000 in Amazon sales), The Wholesale Formula is an online training program for those looking to start their online Amazon business. 

In fact, this step-by-step course stems from a unique system devised by Dan and Dylan, which allowed them to take advantage of Amazon wholesale opportunities that grew their own business. 

With over 6,500 students under their belt, the main focus of The Wholesale Formula is sustainability, meaning this course is more than just a quick fix for you to make money quickly. Instead, you’ll be able to take their techniques and lessons and apply it to gain long-term financial freedom. 

Currently, The Wholesale Formula is in high demand as they only take in a set number of students per year. While this may seem disheartening, it also ensures that the students that do take the course get proper 1-on-1 attention. 

2. The AMZ Formula

If you’ve been exposed to the world of e-commerce on social media platforms, you may have already come across Joshua Crisp, a popular Amazon and ecommerce expert, social media influencer, mentor, and founder of the AMZ Formula. 

From cutting edge strategies to cheat sheets and templates, you’ll get access to abundant resources once you join the course. This also includes exclusive access to a 24/7 chat room and Facebook group for extra support and assistance. 

Best of all, Joshua states that the AMZ Formula has lifetime access, meaning you’ll never have to feel pressured about doing all the lessons at once. 

We love the complete transparency of their website, which states exactly what to expect from the AMZ Formula (including over 70 videos with the latest strategies and up-to-date information), alongside some real testimonials from people who have taken the course. 

3. Freedom Ticket

Powered by Helium10, an Amazon seller software company, Freedom Ticket is an Amazon FBA training course with all the training and tools you need to start a thriving business on Amazon. 

At only $99 a month, Freedom Ticket is definitely one of the cheaper courses on this list, but this doesn’t mean it’s any less comprehensive. And with over 2,200 certified students, easy-to-follow yet detailed course information, and actionable approaches, Freedom Ticket is for those who actually want to learn in a highly methodical way. 

The course is currently led by Kevin King, one of the leading global Amazon sellers and founder of the “Billion Dollar Sellers” newsletter who has extensive experience growing Amazon businesses since 1989. 

If you prefer a quality over quantity approach and don’t mind taking the time to work through the modules in a steady manner, Freedom Ticket is certainly a great option.

4. Marketplace SuperHeroes

Based in the UK, Marketplace SuperHeroes is a comprehensive Amazon FBA course designed for any level and budget. Their handy 3-tiered subscription system means you can choose the amount of features and additional support you require. 

The cheapest option, “Turbo,” includes the core training module and community access, while “Dynamo” and “Nitro,” their more expensive options, gives you access to live sessions, workshops, and coaching sessions, for more extensive help if needed.

In addition, Marketplace SuperHeroes is popular for their 30-day money back guarantee for better peace of mind. This guarantee ensures that users who decide to make the purchase can still back out if they feel the course isn’t up to par, or what they expected. 

From lessons about sales and strategy, to scaling your business and beyond, Marketplace SuperHeroes is a simple but practical step-by-step Amazon FBA course that has garnered a relatively strong reputation online. 

5. Jungle Scout Academy

Jungle Scout is an all-in-one ecommerce platform, for users to find information and sell on Amazon. Their training program, Jungle Scout Academy, is a built-in course (if you already have a Jungle Scout account) teaching everything from managing your business to growing your brand. 

Every aspect of the selling business is covered in their course, which consists of over 130 videos, bite-sized tutorials, and interactive content modules. 

And while you’ll get access to lessons and live streams from numerous Amazon pros, all of Jungle Scout Academy’s training has been carefully curated by Greg Mercer, an 8-figure Amazon business seller and the current CEO of Jungle Scout.  

6. Amazing Selling Machine

Amazing Selling Machine isn’t the cheapest course out there, with lifetime access costing over $4,000, but in this case, you certainly get what you pay for! With over 35,000 members from around the world, Amazing Selling Machine is all about building an Amazon business to get the work-life balance you’ve always wanted. 

Four different components make up this course, which promises pretty impressive results even from beginners. You’ll get extensive 8-module online training resources, access to a mentor and coaching program, the private resource vault, and an active seller community with priority access to live events.

However, their biggest advantage is the private resource vault — and it’s pretty great. It contains a vast list of contacts and resources that has been claimed to be worth over $10,000, meaning you’ll get amazing discounts and access to invaluable tools for your Amazon business. 

7. FBA Masterclass

Founded by Tom Wang, an entrepreneur, mentor, and YouTuber who has generated over 8 figures from Amazon products, FBA Masterclass is a premier program designed to help sellers fast-track their Amazon profits. 

If you think this claim may be too good to be true, you wouldn’t be the first. Luckily, FBA Masterclass has a relatively in-depth website, with plenty of video testimonials and a FAQ question to quell your doubts. 

As for the program, you’ll get access to what you can expect — 200+ self-guided modules, an active Facebook community, and live coaching calls. Additional features include access to Tom’s million-dollar contact network and even a list of tried and tested product ideas.

8. Amazon Seller University

If you already have an Amazon account (highly likely, since you’re thinking about selling on Amazon), then you’ll get free access to Amazon Seller University. While it’s not as personalized for 1-on-1 support as some of the other courses on this list, Amazon Seller University is one of the most convenient ways to access a wide range of educational materials. 

Best of all, since it’s hosted by Amazon, you can be confident that all of the lessons, training materials, and recorded sessions are as up-to-date as possible, and following Amazon best practices. 

Their videos are just as engaging as they are educational, with topics that span from sourcing the right products and creating an online store in 5 steps, to analyzing brand analytic reports.

9. Proven Amazon Course

Designed to be less like a course, and more of a platform with all the best training modules across a number of Amazon FBA business models, Proven Amazon Course is well-loved by their incredibly extensive breadth of information available. 

We’re talking every training category, from performance inventory, merch, proven audience formulas, and more. And all of these categories are explained across PDF documents, video tutorials, webinars, and forums. 

As you expect, this library of information isn’t the easiest to navigate, but the low membership price point means it’s a great budget-friendly option if you want to access all the information you need at once. 

10. AMZ Champions

Created by Trevin Peterson, a full-time 7-figure Amazon FBA seller, AMZ Champions is a course more aimed towards beginners. Because of this, there’s likely to be more “hand-holding” throughout the weekly live calls and 100+ in-depth tutorials throughout the course. 

We love the free consultation option that’s offered, which allows you to see if AMZ Champions is the best fit for your needs and goals before committing. And with a 100% money back guarantee, and a program that constantly updates to stay in the loop with the latest Amazon strategies, AMZ Champions is a course worth considering. 

What to look for in an Amazon FBA course

While the courses we’ve listed are all vetted and high-quality, it’s always important to understand what to look for when choosing a course, as not every option will be right for you. Here are some points to keep in mind when browsing.

Instructor background

Has the instructor personally built a profitable Amazon FBA business? As the saying goes, don’t take advice from someone else who hasn’t achieved what you want. 

Look for instructors who have gone through the process themselves, and ideally those who started from scratch many years ago and have sustained their businesses long-term.

Despite popular belief, university qualifications don’t matter as much in the FBA world, so forget about ‘official’ qualifications, and look at the pure numbers. Have they achieved what they claim they can help you achieve? If so, that’s a good sign, but it’s not the only one to look for.

Up-to-date information

Like any big corporation, Amazon is constantly evolving. The Amazon marketplace constantly changes their policies, updates their terms of service, and favors certain strategies and market trends over others. 

In fact, these changes are often so rapid that even a 5 year old course curriculum can be considered outdated. A reputable Amazon FBA course ensures that all of their information gets updated on a regular basis, which guarantees that you will be learning the most relevant and up-to-date information. 

Reasonable price

By reasonably priced, we don’t mean the cheapest. If you’re looking for a good course, expect to pay around $1,000-3,000. While it might be more appealing to go for a $100-300 course, cheaper options may not be as comprehensive or reputable. 

However, price isn’t everything as there are courses over $1,000 that aren’t as effective, which is why it’s important to vet carefully before you purchase one. 

Generally, you get what you pay for. If you plan to grow your Amazon FBA business to scale, the course will pay for itself over the long term. It’s also a good idea to look for courses with reasonable refund policies, which typically disqualify low-quality and non-genuine courses.

Active seller community

An active seller community could be a forum, or on another third community platform like Discord, Slack, or WhatsApp. But often, it’s on a private Facebook group that can only be accessed by course members. 

You’ll be able to ask questions, solve problems, and learn from others in a dynamic environment. Best of all, being active in a wider seller community can keep you accountable and motivated even after you finish the course. 

An active seller community is something that you should definitely look for in a course, and also validates that the course is good and those taking the course are putting the lessons to work. 

Great reviews & case studies

It goes without saying that great reviews and case studies are a plus as they verify that the course is legitimate. But there’s a catch. In some cases, there will be people who dislike the instructor’s teaching style or didn’t get the results they were looking for due to low work or effort. 

While this isn’t to dismiss bad reviews, looking at them shouldn’t be the only thing to judge a course on as they can be subjective.

Look at reviews, but more importantly, examine case studies. Seek to find genuine cases where people have taken the course, implemented the information, and achieved the results you’re looking for. 

This should be ample proof that the course is legitimate — but also take the time to consider how genuine the case studies are. If it feels too good to be true (or fabricated), go with your gut. 

The bottom line

Amazon FBA is a thriving and lucrative business model, but it can be competitive. It helps to have an edge when starting any business, and taking a course for Amazon FBA can save you time and money in the long run.

While you shouldn’t rush into buying an expensive course, paying for a top-tier course can be a great decision if you’re serious about starting an Amazon FBA business. You’ll fast-track the learning curve and also keep yourself accountable with world-class instructors and an active seller community that provides ample support. 

If you’re looking to build an Amazon business but don’t want to start from scratch and have capital available, consider acquiring an Amazon FBA business for sale.

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