10 Best Amazon FBA Tools for Sellers (2024)

The Amazon FBA (Fulfillment by Amazon) program continues to evolve, and sellers must continue to adapt. As an Amazon seller, part of adapting is staying up-to-date with the latest tools and learning how to use them to your advantage.

In this article, we’ll cover the basics of tools you can use and highlight some of the best that cover a range of use cases, from keyword and product research to inventory management and customer service.

Using the right combination of Amazon seller tools can save time, increase efficiency, and accelerate your business growth in the long run—and while this list isn’t exhaustive, it should give you a good foundation and starting point.

What are Amazon FBA tools?

Amazon FBA tools help Amazon sellers optimize their Amazon business. There are various tools available, each with their own unique capabilities, including: 

  • Product research and analysis: to identify profitable products to sell
  • Keyword research and listing optimization: to identify products and optimize listings for SEO (search engine optimization) 
  • Inventory management and forecasting: to ensure optimal stock levels 
  • Competitor monitoring: to track and respond to competitor activity and market changes
  • PPC: to manage, automate, and optimize pay-per-click (PPC) advertising campaigns
  • Automated customer communication: to increase the number of product reviews and improve customer service
  • Financial tracking and reporting: to manage and improve profitability and track performance

The price of Amazon FBA tools depends on the features and plans, but most offer some sort of free trial or basic functions for a reasonable price.

Why use Amazon FBA tools?

Amazon FBA tools are essential for success as an Amazon seller.

The tools provide various functionalities that save time, improve operational efficiency, and help you conduct research to make the best decisions for your business daily.

Think of Amazon FBA tools as a long-term investment in your business. For example, while $100 per month might seem ‘expensive’ for a keyword research tool, without it, you won’t be able to choose the most profitable and in-demand product(s), which puts you at a massive disadvantage against competitors that are taking a data-driven approach.

But you don’t need to buy every tool on the market to succeed—for many sellers, it’s best to select a few key tools that offer multiple features.

Without further ado, let’s explore some of the best Amazon FBA tools available.

Best Amazon FBA tools

1. Jungle Scout

Jungle Scout is a platform with a suite of Amazon seller software and product research tools. It is widely considered the best Amazon FBA tool. With over 1 million Amazon sellers, Jungle Scout has become an industry-standard solution.

The platform has a wide range of tools, from competitor insights (rank tracking, keyword research) to business operations (including inventory management and supplier databases), product research (product databases, trackers, and category trends), and more.

The plans, monthly prices, and features are appropriate for businesses of all sizes, from beginners and solo sellers to larger agencies, enterprise global brands, and retailers. If you had to choose just one third-party tool as an Amazon seller, Jungle Scout is the one.

2. Helium 10

Helium 10 is a comprehensive suite of Amazon FBA tools that helps you accelerate the growth of your FBA business. With over 2 million customers relying on its 30+ tools to manage their Amazon businesses, Helium 10’s platform has become a trusted and reliable seller tool.

The tools they offer cover a wide range of Amazon FBA tasks. These include product research to discover profitable products, keyword research to target the right keywords, and optimization to craft compelling, high-converting listings that rank. 

Helium 10 also provides tools for operations to simplify manual workflows, analytics to obtain accurate performance and reporting, and marketing to build and optimize profitable PPC campaigns.

3. AMZScout

AMZScout is an Amazon FBA tool with a suite of features to help you find profitable and low-competition products, discover popular product keywords, and find verified suppliers. Its massive product database includes over 550 million items.

The main dashboard is user-friendly and straightforward, so it’s especially great for beginners. The platform even comes with a handy AMZScout PRO Extension that you can add to Chrome or other browsers to browse products on Amazon and access instant analytics, helping you make data-backed decisions in real time.

AMZScout has been used by over 500k sellers, including Dell, Casio, and Disney, and their range of tools makes AMZScout appropriate for businesses of all sizes.

4. SellerApp

SellerApp is an all-in-one tool that empowers Amazon sellers with data, intelligence, automations, and operations in over 18 markets. The app enables sellers to increase their reach and sales through better keyword targeting, listing optimization, and more efficient PPC campaigns.

SellerApp’s focus is on helping sellers in four categories:

  • Search (choosing the right products)
  • Sell (combining data and machine learning to sell more)
  • Optimization (optimizing SKUs for attention and profitability)
  • Scale (supporting growth)

With PHILIPS, Samsung, and P&G as customers, SellerApp is undoubtedly a reliable and accurate tool for any Amazon FBA business. Its intuitive interface and ease of use make it ideal for beginners and more experienced sellers.

5. Amazon Seller App

The Amazon Seller App is Amazon’s official suite of tools to help manage your online business on Amazon remotely. You can access the same tools and data on your desktop through Amazon Seller Central.

The app allows you to create listings, track sales, and fulfill orders. You also get instant notifications to your mobile from customer inquiries, helping you offer quick customer service and resolve any customer issues quickly. You can even manage your PPC campaigns from the app.

The Amazon Seller App is an absolute necessity for Amazon sellers. It should be the first tool you use. To use the app, you need to set up an Amazon Seller account, download the app, and it will sync with your Amazon account.

6. Ad Badger

Ad Badger is a powerful Amazon PPC-focused tool that helps Amazon sellers optimize their paid advertising campaigns to measure and optimize advertising cost of sales (ACOS). 

The key features include: 

  • Automated bid optimization
  • Negative keyword automation
  • Keyword research tools
  • Community support and training resources

One great feature is that you can customize your dashboard to give you a personalized overview of your PPC campaigns. Ad Badger also offers services to help you plan and execute successful campaigns.

While other more comprehensive full-stack FBA tools offer similar PPC tools, Ad Badger’s specific focus on PPC makes it great for looking at the finer details of your paid advertising campaigns.

7. Flexport

Flexport offers a comprehensive platform tailored to streamline the entire supply chain process for Amazon FBA sellers. Flexport coordinates global logistics from factory to customer door, helping you ship anywhere, sell everywhere, and grow faster as a seller.

The ‘Order Management’ feature allows working with suppliers, tracking inventory movement, and messaging warehouses within one platform. As a seller, you get end-to-end visibility into shipments, inventory levels, landed costs, and other metrics. You can also track air, ocean, and land and get regular updates. 

With many other supply-chain-focused tools and services, Flexport allows you to scale into markets quickly and effectively. If you’re an Amazon seller and supply chain operations are your current focus, Flexport is the best choice for most sellers.

8. AiHello

AiHello is an Amazon PPC ads automation software that helps sellers drive sales and automatically make the right bids at the right time. Brands like L’Oreal and Bose and 5,000 other sellers trust AiHello’s software to create, track, and optimize their paid ad campaigns.

AiHello’s campaign creator automates the whole process of finding keywords and setting up campaigns. All you need to provide is the product ASIN and budget, and AiHello’s AI algorithms will build campaigns within seconds, saving a lot of time and effort.

AiHello is a great tool for managing client accounts if you’re an agency. The agency plan allows unlimited campaigns, helping you scale paid ad campaigns without spending more on hiring managers,

9. SellerMobile

SellerMobile is a software suite designed for Amazon FBA sellers. The platform provides tools and features that help sellers streamline and optimize various aspects of their FBA businesses.

Some of the tools SellerMobile provides include inventory management (create purchase orders, FBA transfers, and forecast how much stock to order), product performance (real-time data to track revenue, costs, and fees across Amazon), and KPIs (allows you to set and track key performance indicators).

Over 30,000 Amazon sellers use SellerMobile, generating over $2 billion in monthly revenue and processing over 2.8 billion-plus data points daily. SellerMobile also has an iOS and Android app as well as a desktop dashboard, meaning you’re always up-to-date with metrics anywhere, anytime.

10. Alibaba

Alibaba is a Chinese-owned marketplace with over 200,000 suppliers, mainly in Asia. This massive platform is popular with Amazon Sellers as it allows you to buy a wide range of products at wholesale prices.

On Alibaba, you can use search tools to find unique and trending products before they saturate the market, and using the extensive supplier network, you can identify and secure unique exclusive product lines to give you an edge. The communication tools on Alibaba enable you to interact with sellers easily, make payments, and stay secure.

Alibaba is a great place to start as a seller and discover and test new products. However, it’s important to note that experienced sellers often form direct relationships with factories to cut costs.

The bottom line

Investing in the right FBA tools is an excellent long-term investment to scale your Amazon business.

While this list of tools isn’t exhaustive, it should provide a solid foundation and starting point for your Amazon business. The right tools will help you save time by improving systems and processes and give you data-based insights to inform your business decisions.

If you need help deciding which tool(s) to choose, I recommend Amazon’s Seller App and Jungle Scout. Together, these should suffice until you better understand your needs.

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