10 Best Amazon SEO Services (2024)

Are you looking for an Amazon SEO service?

Amazon is a powerful search engine that allows users to discover and compare a wide range of products. It has become the number one search engine for product discovery and purchase. Amazon uses the ‘A9 algorithm’, its proprietary system that determines search results pages (SERPs).

There’s a lot of talk about pay-per-click (PPC) advertising on Amazon, and for good reason—it works! However, many people forget that Amazon is a massive search engine with algorithmic properties similar to Google, albeit less complex. That means passive organic traffic that drives sales is possible.

While Amazon SEO may drive traffic slower than paid ads over the short term, the ROI over the long term can be far more significant. A product that organically ranks high in Amazon’s search engine with high-ranking listings can consistently receive targeted traffic with buying intent (even without running paid ads).

However, achieving high rankings on Amazon, especially for multiple products, is easier said than done. That’s why many businesses and sellers work with professional agencies that provide Amazon SEO services.

This article will cover some of the basics of what Amazon SEO services are, why people use them, a list of the leading service providers globally, and some tips to help you choose the right service aligned with your goals.

What are Amazon SEO services?

Amazon SEO services refer to teams that optimize product listings for visibility and ranking on Amazon.com’s search engine.

The primary goal of an Amazon SEO service is to help products appear higher in Amazon’s search results for relevant keywords. Ranking higher in Amazon’s search results increases the chances of people discovering and purchasing products, driving more sales for the business.

An Amazon SEO service provider aims to increase sales by improving organic rankings and search traffic. These services include SEO audits, keyword research, product copywriting, content optimization (A+ content), competitor analysis, and more. 

Note: Some Amazon SEO service providers offer Amazon PPC services. It is important to note that PPC services are technically not ‘SEO,’ as you’re paying for traffic. That said, paid ads on Amazon can indirectly benefit SEO. For example, paid ads increase sales, increased purchases lead to more reviews, and more reviews lead to higher organic rankings.

Why work with an Amazon SEO service?

Increase organic visibility

Amazon SEO services help increase organic search traffic to your Amazon products. They achieve this by performing keyword research to find high-volume keywords with transactional intent and then optimizing listings so that the products rank higher for relevant keywords.

This optimization might include naturally incorporating keywords into titles, descriptions, meta tags, and content. As your products rank higher in Amazon’s search results, they will be more visible and sell more units.

Boost click-through rate (CTR)

Well-optimized product titles and metadata written with compelling and persuasive language will help increase the percentage of people who see and click on your listing. More clicks per impression means a higher click-through rate (CTR).

Even if you manage to get a listing ranking high on Amazon’s search engine, if the copy of the title is not good, people will only click through a little—that means fewer sales. Like a positive feedback loop, a higher CTR signals Amazon’s algorithm to rank a product higher.

Increase conversion rates

High rankings and CTRs aren’t enough; you also need to optimize your product description and other content, like images, to increase the percentage of people who click “buy” after landing on your product page (also known as increasing conversion rates).

An Amazon SEO service will help optimize various factors on your product’s pages to provide an experience that compels people to take action and buy. A higher conversion rate will also signal Amazon to improve rankings, as it tells the algorithm the product has value.

Stay updated with Amazon’s algorithm

The A9 algorithm that Amazon uses to determine search results receives frequent changes, so it’s important to stay up-to-date with how the algorithm works and the latest best practices.

A good Amazon SEO agency’s team will constantly seek to understand what works, what doesn’t, and why. Working with an adaptable agency like this can give you a competitive advantage against sellers who aren’t updating their listings for what the algorithm is rewarding.

Save time

When you work with an experienced Amazon SEO agency, they will help save you time so that you can focus on other tasks like logistics or manufacturing.

SEO, when done well, is complex and time-consuming. Working with an agency allows you to bypass the time-consuming nature of vetting, training, and managing an in-house team. While an agency can be expensive, the time saved justifies the cost if they get results.

Best Amazon SEO services

There are thousands of agencies out there offering Amazon SEO services. To help you out, we’ve narrowed down the list to 10 of the best available.

1. OuterBox

OuterBox is an agency founded over 20 years ago that offers Amazon SEO and search marketing services. They help businesses optimize Amazon store product listings to improve online visibility and increase sales.

OuterBox offers full-service Amazon SEO services, including detailed dynamic monthly reports and weekly calls. They also help with account and brand setup, competitor research, account audits, optimizations, and review strategies—all of which help to improve organic rankings on Amazon’s search engine.

This agency also focuses on ensuring your product listings rank well on Google to provide you with the maximum return on investment. As an Inc. 500 company and a top-rated agency on various directories like Clutch, OuterBox is a trusted SEO service you can rely on to help improve your rankings, conversions, and sales on Amazon.

2. Thrive

Thrive is a large digital marketing agency that provides various Amazon SEO services to help optimize listings and increase sales. The agency has hundreds of reviews across Google, Clutch, UpCity, and various other platforms, having worked with some of the world’s largest ecommerce brands.

They offer a range of SEO services for Amazon, including seller account setups, brand setups, Amazon SEO audits, competitor research, listing optimization, review strategies, and ongoing optimizations. They aim to provide a full-service solution to take care of every aspect of your Amazon SEO efforts to help increase organic listings.

Thrive believes that good Amazon SEO starts with targeting the right keywords, improving other aspects of your content like images, improving reviews, and focusing only on white hat tactics (which is crucial for long term success). 

3. WebFX

WebFX is a digital marketing agency with a team focusing on Amazon SEO. As an Inc. 5000 company and Amazon Ads Verified Partner with over 28 years of SEO experience and $6 billion in lifetime dollars generated for businesses, WebFX stands out as a solid option for improving your Amazon SEO efforts.

To help improve Amazon search rankings, WebFX provides a comprehensive list of services to build an effective SEO strategy, including keyword research, competitor analysis, product copywriting, and other tactics to optimize product titles, descriptions, features, and categories.

The agency provides simple tiered fixed pricing with various deliverables such as content assets, monthly reporting, etc. WebFX will send you a free proposal to help you understand the services you could benefit from based on your objectives.

4. NEWMEDIA

NEWMEDIA is a digital agency that helps scale brands, including Amazon businesses, through its SEO services.

NEWMEDIA’s approach to Amazon SEO firstly prioritizes keyword research as the most important piece of the puzzle, as the ‘supreme’ way to determine your product’s visibility and relevance. They also focus on optimizing images on listings, and while an image doesn’t benefit SEO the same way written text does, it can help improve engagement, indirectly improving rankings. NEWMEDIA also helps to increase authentic reviews and pair other Amazon marketing techniques like PPC to help ensure you get the most out of your SEO efforts. 

As an agency ranked in the top 1% on sites like Clutch and UpCity and being on the Inc 5000 as one of the USA’s fastest-growing companies, NEWMEDIA is a reliable agency to consider.

5. SupplyKick

SupplyKick is a full-service Amazon agency and consultancy that provides a range of Amazon SEO services. At SupplyKick, they believe one of the most critical aspects of an Amazon marketing strategy is to improve SEO and listing optimization.

SupplyKick’s team uses the best Amazon seller tools like Helium 10 to conduct keyword research and analysis to help choose the best keywords for your Amazon product. After the research, they create keyword-rich titles, bullet points, and compelling product descriptions that engage, rank, and convert. SupplyKick also prides itself on staying up-to-date with Amazon’s latest policies, guidelines, and more, which are constantly evolving.

As a strategic partner for driving marketplace growth, Supply Kick has sold over $200M worth of products on Amazon to date, with a 96% partner retention rate and 99% positive lifetime seller feedback.

6. SEO.co

SEO.co is an SEO agency that provides various SEO services for marketplace optimization, including Amazon. They’re an established agency with a track record of success helping hundreds of businesses grow with organic search.

SEO.co’s services include the basics, such as setting up an Amazon Seller account and brand setup. If you’re already on Amazon, they can provide a detailed SEO audit and analysis to offer actionable feedback about improving your strategy, targeting new keywords, and fixing any errors that could be slowing growth.

They also help optimize Amazon listings and product descriptions to rank for highly relevant and profitable keywords. Other services offered include competitor research, Amazon review tactics, PPC services that support your overall SEO strategy, and ongoing maintenance to stay updated with changes to Amazon’s algorithm.

7. Nuanced Media

Nuanced Media is a full-service marketing agency for Amazon and ecommerce brands. Their mission is to build pathways to bring more customers to your business, and one way they achieve that is through SEO for Amazon.

The team at Nuanced Media offers a wide range of SEO services, including advanced keyword research to uncover hidden high-performing keywords that convert. They also offer Amazon content optimization to help ensure your content is easily discoverable. Other services they provide include SEO audits, product pricing strategy, and photo optimization, all of which can help increase click-through rates, rankings, sales, and reviews.

Nuanced Media is an Amazon SPN and Amazon Ads verified partner. With numerous awards from sites like Clutch and Influencer Marketing Hub, ranking them as one of the top Amazon service providers available.

8. Upwork

Upwork is a marketplace where you can hire freelance Amazon SEO experts and also find agencies offering Amazon SEO services.

If you have smaller requirements, a limited budget, and want to work directly with freelancers, then Upwork could be a good choice. And if you’re looking for an agency, then Upwork’s comprehensive directory of Amazon agencies might help you find the right agency. The platform offers a great search filter to browse through service providers based on your ideal criteria, such as location, rates, expertise, etc. 

On Upwork, you have two options: post a job and wait for applicants or invite specific people or agencies to apply. From there, you can vet, hire, and manage everything from communication to payments, all within one platform.

9. Amazing Marketing Co

Amazing Marketing Co. is a well-known Amazon marketing and SEO provider. Their team consists of experienced marketing professionals who constantly study and stay updated with how Amazon’s search algorithm works.

This agency’s services include professional copywriting and design to develop top-notch product content and graphics. Other services they offer include in-depth keyword research, category and subcategory optimization, conversion rate optimization, and more—basically, anything that will help drive more sales via organic traffic.

The Amazing Marketing Co. team constantly stays updated with how the algorithm works and the best way to optimize for organic visibility. Amazing Marketing Co is a great choice for SEO-related projects as an Amazon SPN partner, and Amazon Ads verified partner that has helped over 300 brands.

10. Emplicit

Emplicit is an Amazon marketing and management agency that helps e-commerce brands get to the top ‘slots’ of Amazon’s search results.

Emplicit’s team considers how the Amazon A9 algorithm assesses listings, including ranking factors like product titles, descriptions, backend keywords, the ‘5 bullets’, pricing, and more. They offer various services to optimize for these ranking factors, like copywriting, listing product optimization, and A+ content creation.

Unlike other Amazon SEO services, Emplicit goes beyond Amazon SEO and utilizes SEO on search engines like Google, creating landing pages, optimizing for on-page SEO, and even building digital PR campaigns for link building. This multifaceted approach to SEO can give you a competitive advantage over your competitors who are just optimizing their products for one search engine.

Tips for finding the right Amazon SEO service

Look at case studies and reviews

Look for a service with a proven track record. That means many reviews on third-party websites like Clutch and G2 and specialized Amazon agency directories like Sermondo. Also, look for case studies demonstrating the agency’s ability to deliver results.

The case studies should show organic rankings, traffic, sales, and ROI improvements over several months. Please be skeptical of agencies that display results that seem too good to be true or claim to deliver instant results.

Clarify your needs and goals

Before working with a service, clarify your needs and goals. 

Ask yourself: Do you need one specific service, such as keyword research, or an end-to-end solution that covers everything from keyword research to listing optimization, product description writing, and ongoing SEO maintenance?

What are your primary goals: improving rankings for specific keywords or increasing overall brand visibility? Understanding your goals before engaging with a service provider will help ensure their offerings align with your objectives.

Ensure they provide ongoing maintenance

Aim to find an SEO service that provides ongoing maintenance. Remember that SEO is not a one-off task. You must improve, update, and adapt your SEO strategy regularly to get the best results.

Avoid working with multiple agencies, which all work on separate one-off tasks. It’s better to find one great agency that handles everything and provides regular (e.g., monthly or quarterly) reporting on Amazon SEO KPIs like keyword rankings and conversion rates.

Consider pricing; don’t go cheap

Amazon SEO pricing varies widely, from $100-1,000 to $100k—$1m+ monthly. Some businesses need 10 product listings, while others might need 10,000. Before you consider your budget, remember to clarify your needs and goals.

Don’t just go for the cheapest option. Remember that SEO can provide a very high ROI when done correctly, so investing in quality services is worthwhile. Also, only sign long-term contracts after at least trying the services/you’re very confident in their ability to deliver.

Look for industry-specific experience

While improving SEO on Amazon in different industries follows a similar process, different products on Amazon, e.g., electronics vs. food supplements, have unique characteristics, customers, and behavioral patterns.

It helps to work with services with specific, relevant industry and product experience. These services likely have unique and nuanced ideas about what keywords, formats, images, and other factors work best. These insights can help you convert best with your target audience and outcompete competitors without that specialized knowledge.

The bottom line

Amazon SEO is crucial. You know that; we all know that.

However, finding an Amazon SEO service you can trust and likely pay substantial fees is not simple. That’s why carefully vetting service providers and taking your time is essential.

While many low-quality services take shortcuts and only care about the short term, plenty also want to help.

Hopefully, this list helps you find the right agency for your goals. I wish you all the best with getting your products to the top of Amazon SERPs!

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