10 Best B2B Content Marketing Agencies (2022)

If you sell products and services to other businesses, it makes a lot of sense to work with a specialist B2B content marketing agency as your needs are different than if you sell products and services to individual consumers.

In this article, we will discuss what a B2B content marketing agency is, why you should work with one, review 10 of the best agencies, and finally, we’ll give you some tips for how to find the best agency for your needs.

What is a B2B content marketing agency? 

A B2B content marketing agency is made up of expert B2B content marketers who know how to target business owners and decision-makers to promote your products and services using informative and engaging content. They can work with you to produce numerous types of content, including, blog posts, whitepapers, e-books, videos, and social media content.

Why work with a B2B content marketing agency? 

There are two main reasons why you should work with a specialist B2B content marketing agency. First, they will know how to get results which means your return on investment (ROI) will be much higher. Second, you’ll gain access to a highly experienced team of marketers who will have the skills that you and your team don’t have.

Best B2B content marketing agencies

To help you find the perfect B2B content marketing agency we thought we would review 10 of the best.

1. Writing Studio

Writing Studio is a content writing agency with thousands of clients all over the world. One of the key services we provide is B2B content marketing. We work with many businesses to plan, create, and implement successful content marketing strategies so you can get noticed by business managers and owners that you are trying to target.

Reviews

Writing Studio currently enjoys an overall rating of 4.7 stars out of 5 on Trustpilot from a range of past and present clients. This is an above-average rating for the industry.

Prices

Writing Studio charges clients based on how many words they order to be written, regardless of what type of content it is. For orders 5000 words and under you will be charged $0.20 per word, orders between 5000 and 10,000 words are charged at $0.15 per word, and orders over 10,000 words are charged at $0.125 per word.

Pros

  • We can write all major forms of content including, blog posts, whitepapers, landing pages, and e-books.
  • All our writers are experts in the topics they write about.
  • Every client has a dedicated content manager.

Cons

  • Writing Studio doesn’t have as many writers as some other B2B content marketing agencies, but this is because we only hire specialist, qualified writers.
  • We do charge slightly more than some of our competitors, but you will receive a very high level of service and your content will be very high-quality.

Summary

Overall, Writing Studio is an experienced B2B content marketing agency with very competitive prices and a track record of success.

2. Brafton

Brafton is a content marketing agency that provides both B2B and B2C clients with a range of content marketing services. The company was founded in 1998 and is headquartered in Boston, Massachusetts.

Reviews

Brafton has an overall rating of 4.7 out of 5 stars on FeaturedCustomers.com. Compared to many of their competitors this is a very good rating.

Prices

It is very difficult to get exact pricing for Brafton. But expect to pay above-average industry prices as all their content includes keyword research services and copy editing.

Pros

  • Their team can produce all major content types for you such as articles, e-books, and video production.
  • Their team is experienced in writing and producing content about a wide range of industries.
  • Every B2B client is assigned a client manager who will work with you to create your content strategy.

Cons

  • Their pricing isn’t very transparent compared to competitors.
  • Brafton provides every client with a high level of customer service, but this means they charge much higher prices than other agencies.

Summary

Brafton is a well-regarded content marketing agency with a team of experienced content strategists and producers. If you’re prepared to pay higher fees for a higher level of service, they might be a good fit for you.

3. Altitude Marketing

Altitude Marketing is an integrated B2B marketing agency that can manage all aspects of your marketing from PR to implementing SEO content marketing plans. The company was founded 15 years ago and has worked with thousands of clients.

Reviews

Reviews from Altitude Marketing are hard to find on Trustpilot and FeaturedCustomers.com, but on Glassdoor they have an overall rating of 4.2 stars out of 5.

Prices

Altitude Marketing offers clients customized pricing depending on their specific needs. Due to their high level of service, expect to pay above-average industry rates.

Pros

  • The company provides clients with a wide range of B2B marketing services, from building your website to planning and implementing a comprehensive content marketing plan.
  • They offer a comprehensive level of customer service to every client.
  • They have worked with many high-profile clients such as Showtime and Medrisk.

Cons

  • Expect to pay much higher prices than other companies in this guide.
  • The company focuses on providing integrated marketing solutions for B2B clients, if you only want to hire an agency for one or two aspects of your content marketing plan they might not be the best fit for you.

Summary

Altitude Marketing has a 15-year track record of working with thousands of B2B clients. They are a great choice if you’re prepared to pay a premium to work with their experienced team.

4. Rock Content

Rock Content is a content marketing agency that works with over 2000 brands around the world to create, implement, and monitor content marketing campaigns. Many of their clients are B2B businesses.

Reviews

The company currently has an overall rating of 4.8 stars out of 5 on FeaturedCustomers.com from over 1400 reviews.

Prices

The company offers clients customized pricing based on their specific content marketing needs.

Pros

  • Working with Rock Content gives you access to a large network of content creators around the world who can produce effective content for you.
  • They have worked with thousands of B2B clients including IBM, Oracle, and Autodesk.
  • They can produce many different content types for you, such as blog posts, webinars, and product guides.

Cons

  • Rock Content doesn’t have standardized pricing so expect to pay more than other B2B content marketing agencies.
  • The agency partners up with clients to essentially become their outsourced marketing partner. This will make it difficult to bring your content marketing in-house at a later date.

Summary

Rock Content is a great option if you require customized, innovative content experiences to be created to reach your target market. 

5. BOP Design

BOP Design is a specialist B2B content marketing agency that was founded in 2008 in San Diego, California. Since then they have worked with thousands of B2B clients to design and implement effective content marketing strategies.

Reviews

The company currently has an overall rating of 4.7 stars out of 5 on FeaturedCustomers.com.

Prices

BOP Design gives every new client a free 30-minute consultation so they can provide you with a detailed quote for their marketing services.

Pros

  • The company can produce all major content types for clients, such as blog posts, email marketing campaigns, and e-books.
  • BOP Design has worked with clients across a wide range of industries.
  • They offer every client a high level of customer service.

Cons

  • The company only offers customized pricing. If you do decide to work with them, make sure you get a detailed quote first.
  • If you outsource all of your content marketing efforts to a company like BOP Design you will become reliant on them for your marketing and it will be harder to build an in-house team at a later date.

Summary

Overall, BOP Design offers an impressive list of content marketing services and has a good track in the industry of producing content that gets results.

6. Velocity Partners

Velocity Partners is a specialist B2B content marketing agency made up of an experienced team of marketers who have worked with a wide range of B2B clients across multiple industries.

Reviews

On FeaturedCustomers.com the company currently has an overall rating of 4.8 stars out of 5 from over 720 reviews.

Prices

The company carries out an audit of every client’s needs before giving them a detailed quote for their services.

Pros

  • Every client works with a dedicated client manager to create a custom content marketing plan.
  • The company can produce all forms of content from written content to video.
  • Velocity Partners can work with you at any stage of your business from startup onwards.

Cons

  • Expect to pay relatively high prices due to the level of service received.
  • The company only has offices in London and New York City so if you’re not located in those cities, it might be difficult to work with them.

Summary

Velocity Partners is an experienced team of B2B marketers who are sure to implement a content marketing plan for your business that gets results.

7. Animalz

Animalz is a B2B content marketing agency based in the U.S. The company focuses on working with software-as-a-service (SaaS) companies of all sizes to implement content marketing plans to acquire more customers.

Reviews

Animalz is another agency that doesn’t have a presence on popular review websites. But on Glassdoor they currently enjoy an overall rating of 3.8 stars out of 5 from past and present employees.

Prices

Like most specialist B2B content marketing agencies in this guide, Animalz provides all new clients with a custom price for their services. Considering they are U.S based and work with high-profile clients expect to pay top market rates for their services.

Pros

  • Working with Animalz gives you access to their network of highly experienced content marketers.
  • They can produce all major forms of content for you.
  • If you’re looking for a “marketing partner” they would be a good fit for your company.

Cons

  • They charge high fees compared to many of their competitors.
  • They focus on working with SaaS companies, if you’re a service or eCommerce company, they might not be a good fit.

Summary

Animalz is an impressive content marketing agency with a track record of working with successful B2B companies. If you do decide to work with them, make sure you get a detailed quote first.

8. Ironpaper

Ironpaper is a content marketing agency that works with B2B companies to produce content to help boost sales and brand awareness. The company is based in New York City but works with clients all over the world.

Reviews

Reviews from past and present clients of Ironpaper are very good. They currently enjoy an overall rating of 4.8 stars out of 5 on FeaturedCustomers.com.

Prices

To get a detailed quote you can request a proposal on their website.

Pros

  • Ironpaper can produce content at every stage of the sales process, from content that increases lead generation to email newsletters for existing clients.
  • Every client is appointed a dedicated client manager to work closely with.
  • The company is made up of an experienced team of marketers.

Cons

  • Given the in-depth nature of their service, you should expect to pay high rates to work with them.
  • Ironpaper can implement your total content marketing plan. If you only require specific content to be created there are better agencies for you to work with.

Summary

Ironpaper is a good fit for B2B companies looking for a content marketing partner with a track record of success. Just be prepared to pay high rates to work with them.

9. Codeless

B2B content marketing agency Codeless helps clients to implement content marketing strategies that boost their sales through the use of long-form content. They work with each client to plan, implement, and optimize successful strategies across a wide range of industries.

Reviews

The company currently enjoys a very high overall rating on FeaturedCustomers.com of 4.8 stars out of 5.

Prices

Codeless offers clients monthly content marketing subscriptions between $7,500 and $25,000 per month depending on how much content you require to be produced.

Pros

  • The company charges a monthly subscription fee for a set amount of content. This is very cost-effective if you require regular content to be written.
  • If you require blog posts to be written, Codeless has a good track record of writing successful blog content.
  • The company offers each client a high level of service.

Cons

  • The company focuses on producing blog posts. If you require other forms of content like video, there are better options for you to choose from.
  • They require a minimum monthly spend of $7,500 per month. If you only require a couple of pieces of content this price structure will be prohibitive. 

Summary

Codeless is a good choice of content marketing agency if you require a regular quantity of content to be created each month, if not, there are better options for your business.

10. The MX Group

The MX Group is a full-service B2B marketing agency that provides clients with a wide range of B2B marketing services, including content marketing. The company has been in business for over 30 years and has worked with thousands of B2B clients.

Reviews

Reviews for The MX Group are good. They currently enjoy an overall rating of 4.7 stars out of 5 on FeaturedCustomers.com

Prices

To get a detailed quote you’ll need to arrange a free consultation to discuss your needs.

Pros

  • The MX Group is an experienced team of marketers who have implemented thousands of successful content marketing strategies together.
  • They can work with you on every part of your plan from creating a strategy to producing the content.
  • MX Group works with clients all over the world. If your business is global this is a significant advantage of working with them.

Cons

  • Expect to pay high prices to work with MX Group.
  • The company provides clients with an in-depth level of service. If you only require a couple of specific content types to be produced there are better agencies to partner with who won’t charge as much.

Summary

The MX Group is an impressive B2B content marketing agency that has worked with many high-profile clients. If you have a high marketing budget, they might be a good fit for your business.

Tips for finding a B2B content marketing agency to partner with

Before hiring a content marketing agency too quickly, here are a few good tips to use so you can find the perfect fit.

Check reviews

The easiest thing you can do is check out reviews written about the B2B content marketing agency left by past and present clients. This will let you know how well they have performed.

Check they have the skills

There are many different forms of content marketing. Make sure the agency you work with has experience doing the specific types you require, whether that be email marketing, blog post writing, e-book production, etc.

Start with a trial

Start by employing them to work on one small project. This way you’ll see how well you work together and how good their work is.

Check their experience

By this we mean check that they understand your industry and have a track record of working with other companies like yours. They will be much more likely to get good results if they have.

Ask present clients

Depending on your industry, you might already know some of the key management teams at some of the prospective agency’s portfolio companies. Ask them how the agency has performed.

The bottom line

Working with a specialist B2B content marketing agency is a great way to give your content marketing a boost. Before signing up to work with an agency make sure they have experience in your industry, you have the budget to work with them, and they have a track record of success.

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