If you sell products and services to other businesses, it makes a lot of sense to work with a specialist B2B content marketing agency as your needs are different than if you sell products and services to individual consumers.
In this article, we will discuss what a B2B content marketing agency is, why you should work with one, review 10 of the best agencies, and finally, we’ll give you some tips for how to find the best agency for your needs.
A B2B content marketing agency is made up of expert B2B content marketers who know how to target business owners and decision-makers to promote your products and services using informative and engaging content. They can work with you to produce numerous types of content, including, blog posts, whitepapers, e-books, videos, and social media content.
There are two main reasons why you should work with a specialist B2B content marketing agency. First, they will know how to get results which means your return on investment (ROI) will be much higher. Second, you’ll gain access to a highly experienced team of marketers who will have the skills that you and your team don’t have.
To help you find the perfect B2B content marketing agency we thought we would review 10 of the best.
Writing Studio is a content writing agency with thousands of clients all over the world. One of the key services we provide is B2B content marketing. We work with many businesses to plan, create, and implement successful content marketing strategies so you can get noticed by business managers and owners that you are trying to target.
Writing Studio currently enjoys an overall rating of 4.7 stars out of 5 on Trustpilot from a range of past and present clients. This is an above-average rating for the industry.
Writing Studio charges clients based on how many words they order to be written, regardless of what type of content it is. For orders 5000 words and under you will be charged $0.20 per word, orders between 5000 and 10,000 words are charged at $0.15 per word, and orders over 10,000 words are charged at $0.125 per word.
Overall, Writing Studio is an experienced B2B content marketing agency with very competitive prices and a track record of success.
Brafton has an overall rating of 4.7 out of 5 stars on FeaturedCustomers.com. Compared to many of their competitors this is a very good rating.
It is very difficult to get exact pricing for Brafton. But expect to pay above-average industry prices as all their content includes keyword research services and copy editing.
Brafton is a well-regarded content marketing agency with a team of experienced content strategists and producers. If you’re prepared to pay higher fees for a higher level of service, they might be a good fit for you.
Altitude Marketing is an integrated B2B marketing agency that can manage all aspects of your marketing from PR to implementing SEO content marketing plans. The company was founded 15 years ago and has worked with thousands of clients.
Reviews from Altitude Marketing are hard to find on Trustpilot and FeaturedCustomers.com, but on Glassdoor they have an overall rating of 4.2 stars out of 5.
Altitude Marketing offers clients customized pricing depending on their specific needs. Due to their high level of service, expect to pay above-average industry rates.
Altitude Marketing has a 15-year track record of working with thousands of B2B clients. They are a great choice if you’re prepared to pay a premium to work with their experienced team.
Rock Content is a content marketing agency that works with over 2000 brands around the world to create, implement, and monitor content marketing campaigns. Many of their clients are B2B businesses.
The company currently has an overall rating of 4.8 stars out of 5 on FeaturedCustomers.com from over 1400 reviews.
The company offers clients customized pricing based on their specific content marketing needs.
Rock Content is a great option if you require customized, innovative content experiences to be created to reach your target market.
BOP Design is a specialist B2B content marketing agency that was founded in 2008 in San Diego, California. Since then they have worked with thousands of B2B clients to design and implement effective content marketing strategies.
The company currently has an overall rating of 4.7 stars out of 5 on FeaturedCustomers.com.
BOP Design gives every new client a free 30-minute consultation so they can provide you with a detailed quote for their marketing services.
Overall, BOP Design offers an impressive list of content marketing services and has a good track in the industry of producing content that gets results.
Velocity Partners is a specialist B2B content marketing agency made up of an experienced team of marketers who have worked with a wide range of B2B clients across multiple industries.
On FeaturedCustomers.com the company currently has an overall rating of 4.8 stars out of 5 from over 720 reviews.
The company carries out an audit of every client’s needs before giving them a detailed quote for their services.
Velocity Partners is an experienced team of B2B marketers who are sure to implement a content marketing plan for your business that gets results.
Animalz is a B2B content marketing agency based in the U.S. The company focuses on working with software-as-a-service (SaaS) companies of all sizes to implement content marketing plans to acquire more customers.
Animalz is another agency that doesn’t have a presence on popular review websites. But on Glassdoor they currently enjoy an overall rating of 3.8 stars out of 5 from past and present employees.
Like most specialist B2B content marketing agencies in this guide, Animalz provides all new clients with a custom price for their services. Considering they are U.S based and work with high-profile clients expect to pay top market rates for their services.
Animalz is an impressive content marketing agency with a track record of working with successful B2B companies. If you do decide to work with them, make sure you get a detailed quote first.
Ironpaper is a content marketing agency that works with B2B companies to produce content to help boost sales and brand awareness. The company is based in New York City but works with clients all over the world.
Reviews from past and present clients of Ironpaper are very good. They currently enjoy an overall rating of 4.8 stars out of 5 on FeaturedCustomers.com.
To get a detailed quote you can request a proposal on their website.
Ironpaper is a good fit for B2B companies looking for a content marketing partner with a track record of success. Just be prepared to pay high rates to work with them.
B2B content marketing agency Codeless helps clients to implement content marketing strategies that boost their sales through the use of long-form content. They work with each client to plan, implement, and optimize successful strategies across a wide range of industries.
The company currently enjoys a very high overall rating on FeaturedCustomers.com of 4.8 stars out of 5.
Codeless offers clients monthly content marketing subscriptions between $7,500 and $25,000 per month depending on how much content you require to be produced.
Codeless is a good choice of content marketing agency if you require a regular quantity of content to be created each month, if not, there are better options for your business.
The MX Group is a full-service B2B marketing agency that provides clients with a wide range of B2B marketing services, including content marketing. The company has been in business for over 30 years and has worked with thousands of B2B clients.
Reviews for The MX Group are good. They currently enjoy an overall rating of 4.7 stars out of 5 on FeaturedCustomers.com.
To get a detailed quote you’ll need to arrange a free consultation to discuss your needs.
The MX Group is an impressive B2B content marketing agency that has worked with many high-profile clients. If you have a high marketing budget, they might be a good fit for your business.
Before hiring a content marketing agency too quickly, here are a few good tips to use so you can find the perfect fit.
The easiest thing you can do is check out reviews written about the B2B content marketing agency left by past and present clients. This will let you know how well they have performed.
There are many different forms of content marketing. Make sure the agency you work with has experience doing the specific types you require, whether that be email marketing, blog post writing, e-book production, etc.
Start by employing them to work on one small project. This way you’ll see how well you work together and how good their work is.
By this we mean check that they understand your industry and have a track record of working with other companies like yours. They will be much more likely to get good results if they have.
Depending on your industry, you might already know some of the key management teams at some of the prospective agency’s portfolio companies. Ask them how the agency has performed.
Working with a specialist B2B content marketing agency is a great way to give your content marketing a boost. Before signing up to work with an agency make sure they have experience in your industry, you have the budget to work with them, and they have a track record of success.