There are many different ways to write blog posts for your website. You can write them yourself, or you can hire in-house writers, freelance writers, or use a blog writing service.
The advantage of a blog writing service is that it’s fully managed. These companies have already vetted and hired professional writers, and they have the necessary processes in place to write great content for you so you don’t have to manage the process yourself. Blog writing services are especially useful when you want to create content at scale (i.e. hundreds of blog articles), which can be challenging to do alone.
In this article, we will discuss some of the best blog writing services available so you can find the best one that fits your needs. We’ll cover how they work, pricing, reviews, and more.
A blog writing service is a fully-managed service that allows you to order blog posts. The blog writing company will write the blog cotnent based on your requirements and deliver it to you.
Sometimes, these blog writing services offer complementary services such as keyword research and topic ideation, editing and proofreading, SEO optimization, and CMS formatting. Some blog writing service providers specialize in certain industries, while others write blog content for various industries. Some of these services charge per word (most common), while others charged fixed-price or hourly rates.
Essentially a blog writing service is like hiring blog writers but in a more ‘done for you’ manner, with the capacity for scale, and in some cases, with better quality and outcomes.
A blog writing service is useful for creating blog content on autopilot. If you don’t have the time to vet writers, build a content team you trust, and manage the process, using a blog writing service takes care of everything for you. This can save a lot of time and provide you with better-quality content.
Blog writing services are also very useful if you want to create content at scale. For example, if you need 300 + articles per month, it’s much easier to request this from a blog writing company instead of hiring a large team of writers, vetting them, managing the process, etc. These services make the process of creating blog content a hands-off experience while ensuring quality isn’t compromised.
There are many different blog writing services available, and it can be challenging to decide which one is right for you. That’s why we’ve outlined some of the best blog writing services available to make the process of deciding on a provider easier.
Writing Studio is a content writing agency that writes content for a wide range of industries. We cover everything from medicine, to finance, psychology, appliance repair, and more. One of the main types of content we write is blog posts.
Writing Studio charges per word. The more words ordered, the lower the rate you pay. Their current rates are $0.20 per word for 1-10k words; $0.16 per word for 10-100k words; and $0.15 per word for 100k words or more.
So, for example, if you order a 1,000-word blog post you will be charged $200 or $0.20 per word. If you were to order 10 x 1,000-word blog posts, you will be charged $1,600 or $0.16 per word ($160 each). We also offer enterprise pricing for orders over 100K words.
The company has excellent reviews from clients with a 5 out of 5-star average rating on both Trustpilot and G2.com. Customers especially love the high level of service that the company offers and the quality of the content produced.
Overall, Writing Studio is one of the leading blog writing companies. They have reasonable pricing, produce top top-tier content, have a client-friendly ordering process, and have excellent reviews from past and present clients.
Verblio is a platform that connects people who want blog posts written with writers who can write them. The company employs over 3000 writers who have portfolios containing blog posts written for multiple different industries and topics. To date, they have an overall rating of 4.6 stars out of 5 on G2.com.
To use their service, you simply create an account on their website and then submit your blog post writing project. The company will then assign your project to the best writer, and they will set about writing your blog posts. Once completed you can request revisions until you’re satisfied with the final product.
Verblio offers clients the ability to sign up for a monthly content subscription. For example, if you select one 1000-word blog post to be written each month and also choose add-ons like SEO optimization and photos you will be charged US$269 per month. This is quite high for the industry and the subscription model wouldn’t suit clients who don’t want regular blog posts to be written.
ContentWriters is a content writing service that you can use to get blog posts written. Using their service involves creating an account on their website and then placing a content order. The company charges a minimum flat fee for each blog post regardless of the length with prices starting at US$99.
The company also offers clients the ability to sign-up for a “managed” account which means they will appoint you a dedicated content manager and help you to come up with topic ideas. The price for this service is depended on your specific needs.
To date, ContentWriters have an overall rating of 4.5 stars out of 5 on G2.com which is reasonably good. Many reviews mention the quality of the content is good and that the prices they charge are reasonable. There are however a few negative reviews stating the content quality isn’t always consistent.
Upwork is one of the world’s largest platforms to find and hire freelancers. If you require blog posts to be written you can create an account on Upwork and then either search for blog post writers to hire or post a project and writers will contact you. Once you’ve found the best writer they will write your blog posts. The biggest downside of using Upwork over other services on our list is that you will have to manage the project yourself. For example, you may need to edit and proofread the blog posts that you receive.
Blog post writers on Upwork charge anywhere from US$15 per hour to over US$80 per hour. If you want high-quality content to be written expect to pay at least US$50 per hour.
The company currently has an overall rating of 4.6 stars out of 5 from thousands of reviews on G2.com. The vast majority of reviews praise the platform for its effectiveness in finding quality freelancers.
Another blog writing service we want to highlight is Express Writers. When you use their service you will gain access to their network of blog post writers who can write informative blog posts covering many different industries. The company gives each writer a rating and charges clients a different rate depending on the rating level of the writer you choose. The four ratings are general, expert, specialist, and authority writers.
If you select a general writer you will be charged a US$160 for a 1000 word blog post and at the other end of the spectrum, you will be charged US$450 for a 1000 word blog post by an authority writer. If you do decide to work with Express Writers be aware that the quality of the writing from the lower-rated writers might not be very good.
Express Writers currently have an overall rating of 4.6 stars out of 5 on G2.com but this is from only 6 reviews so isn’t a very good representative sample size.
Scripted is a blog post writing service that you can use to get blog posts written by one of their expert writers. The company has hundreds of writers you can hire who cover a wide range of different industries. Scripted currently has an overall rating of 3 stars out of 5 on G2.com which is very low, but this is only from 40 reviews so it might not be an accurate representation of their service.
Scripted charges a subscription fee to use their services starting from US$199 for a basic sub to US$2500 per month for an Enterprise sub. You then need to pay between $0.10 and $1 per word for your content on top of the subscription fees. If you require a large number of blog posts to be written each month this might be a good model for you, but if you only require a few blog posts there are less expensive blog writing services for you to work with.
Content Powered is a specialist blog post writing service. They work with clients exclusively to research, write, and promote their company blogs. To get started working with the company you need to schedule a call. One of their client managers will then contact you to discuss your needs and how the company can help you. If you’re happy with their proposal, they will then create a content plan for you and then implement it.
The company charges clients a minimum monthly fee of US$599. Expect to pay quite high prices for each blog post as they offer a very high level of service and employ writers with expert knowledge of the industries they write about.
There aren’t a lot of reviews from past and present clients online, except for 3 reviews on Clutch that all give the company a 5-star rating.
WriterAccess is a platform you can use to manage the content for your company’s blog. The platform offers users a range of tools to manage workflow and to also hire writers to write blog posts. When you use WriterAccess you’ll gain access to hundreds of writers who are experienced writing about a range of different industries and topics. The company currently has an overall rating of 4 stars out of 5 on G2.com.
To use the WriterAccess platform you need to pay a monthly subscription fee of between US$39 and US$99. The fee depends on how many users you want to have access to your account and the level of functionality you require. You will then be charged between $0.02 and $2 per word depending on the level of experience of the writer and the difficulty of the top being written about. Having to pay a subscription fee as well as a per-word fee for your blog posts potentially makes WriterAccess one of the more expensive platforms on our list – especially if you require high-quality content.
Brafton is a content marketing agency that works with clients to develop, implement, and monitor digital marketing strategies. One of the marketing strategies they create for clients is blog marketing. To work with the company, you need to go to their website and fill out a questionnaire detailing your marketing needs. One of their client managers will then contact you to discuss what services you require. If you’re happy with their plan they will get their writers to start producing blog posts for you.
Currently, Brafton has an overall rating of 4.9 stars out of 5 on G2.com which is very high for the industry. The company charges clients a flat fee for every 100 words ordered. Expect to pay upwards of US$1000 for a 1000-word blog post. This is very high for the industry, but you will receive very high-quality content that ranks high.
ClearVoice is a digital marketing company you can partner with to get your blog posts written. The company will essentially become your outsourced blog post writing partner and will take care of every aspect of creating quality blog posts. Each client is given access to a comprehensive software platform to manage and monitor their marketing plan.
On G2.com the company has an overall rating of 4.2 stars out of 5 which is quite low. If you decide to work with ClearVoice they will give you a customized pricing plan based on your needs. Given the high level of service, you’ll receive from the company expect to pay above-average prices for blog post writing services.
To ensure you make the best choice when choosing a company, it’s worth considering the following key factors during your decision-making process.
Requesting to see writing samples is an easy way to quickly understand the level of quality you’re going to receive. In some cases, the quality of the samples may be better quality than the deliverables you’ll receive, as the content has gone through rigorous editing. But, overall, it gives a pretty good indicator of what you can expect.
If you’re looking to create blog content in a particular industry, then request samples in that industry and see how they compare in quality, tone, and style to the final result you’re aiming for. Furthermore, if SEO performance is important to you, you can ask to see samples of content and how it has performed in search engines, how much traffic it got, where it ranks, and how it converted.
Starting with a small order is one of the best ways to mitigate risk and get comfortable with the company you’re about to work with. You can test a few blog posts before committing to 100 or 200 per month, which saves you from making costly mistakes.
Some blog writing services offer discounted rates for trial orders, while others charge the same rate. Often it’s worth narrowing down a few companies you’re interested in and then ordering a small order from each to compare before deciding on the one you prefer.
Pricing is clearly an important consideration. But it’s not just about looking for a more affordable price. You can also go too low and waste resources. It’s better to have 10 excellent blog posts instead of 50 low-quality fluffy ones. That’s why you should carefully consider pricing to ensure you’re staying in line with your budget and also getting the quality you are looking for.
Most blog writing services charge either per word or at fixed rates for fixed quantities of content. Some will charge extra for additional services such as keyword research or CMS formatting, while others will include everything within one price. Some services charge hourly, but this is rare.
Industry experience is important to assess, particularly if you’re in an industry that requires subject matter expertise. There are specific topics that one may not necesarilly need to be an expert on (e.g. having post-graduate qualifications to write about things to do while traveling to a city). When it comes to writing about technical topics such as medicine or SaaS, industry experience is essential.
If you have content that a ‘general’ blog writer can’t cover, be sure to ask who is writing the content, their qualifications, and what experience the company has writing about the particular subject in question.
Look at client reviews on the company’s website. Naturally, the company will show its best reviews on its own website, which is fair enough. But to get a more accurate picture of what past and present clients think about the service, check out reviews on websites such as Google, Clutch, Trustpilot, and others. These third-party websites will give you a more realistic picture of how satisfied clients are with the blog writing.
Also, it’s worth checking out employee review websites such as Glassdoor to see how the company’s writers, editors, and management staff are treated, as this could impact you too. Aim to work with a company that has an average of at least 80% + and ideally over 90% + of positive reviews for both client and employee reviews.
There are many great blog post writing services in the market to choose from. When deciding on which one to use the main consideration is the level of service you require. If you are happy to manage the writers yourself, a platform like Upwork might be the best choice. However, if you want the company to manage the whole blog post writing process, a company like Writing Studio is a better choice.