Content marketing is the creation and promotion of online content, such as this very blog post you’re reading.
The purpose of content marketing is to connect with an audience, provide value, and in return increase brand awareness and, of course, revenue and other important marketing KPIs.
Content marketing services are what content marketing agencies offer to their clients — providing them with high-quality content they can publish and promote to their target audiences.
Today, we’re going to review some of the top content marketing agencies on planet earth, so that you can decide which one to work with based on your goals and needs.
Here are the 10 best content marketing agencies.
It’s a one-stop shop for all of your content needs.
Writing Studio has a particular focus on increasing traffic to your website. If that’s an important goal for you, then they’re a great choice.
The best part about Writing Studio is that they offer a fully managed service. Meaning, they don’t just write; they also do the necessary SEO research to make sure you target the right topics, and they edit, proofread, and format your content.
With every order, you receive fully optimized content that’s ready to copy and paste into your CMS.
Brafton is a content marketing agency that offers a variety of services, including:
Brafton has been around since 2008 and has a lot of experience creating and promoting content for a variety of clients.
WebFX offers a variety of services, including:
WebFX has been around since 1995 and has a good reputation with great reviews online. They have a long list of services available, so they’re well-suited to service large enterprises that have a variety of services they need from one provider.
Verblio is a well-known and well-respected content marketing agency.
They offer a number of content types, including:
Verblio offers monthly subscription packages and has very clear price points, making it easy to figure out exactly how much you’re going to be spending each month and what you’ll receive in return.
Unlike many of their competitors, Verblio offers short videos to go with the content they produce to help increase engagement with the content you publish on your website.
ContentWriters is a well-respected content marketing company that can produce a number of content types, including:
They have worked with high-tier companies, including Forbes, Expedia, Mercedes-Benz, and more, so you can be sure you’ll receive a professional service.
ContentWriters also supply their clients with high-quality stock images alongside content orders upon request.
Semrush Content Marketplace is a relatively new service that Semrush offers. Semrush is best known for its range of SEO tools that marketers use to analyze their competitors and perform keyword research.
Semrush Content Marketplace, on the other hand, offers businesses a variety of on-demand content services, including:
All of these content types can be ordered on-demand and tracked directly on their marketplace platform. They pitch a “pay and receive” model, where you pay, add notes regarding the details of your order, and then receive content that’s ready to publish on your website.
Skyword aims to help companies grow a brand they’re proud of – which is awesome.
They offer a variety of services, including:
Unlike other content marketing companies that may only help with the creation side of content marketing, Skyword is focused on the “full package.” They help you plan, strategize, create, and then execute on the content created to help you streamline your content development process.
They offer three primary things:
Contently is a content marketing agency that primarily focuses on very large enterprise companies.
Contently offers a range of services, including:
While other content marketing agencies provide specific services (e.g., blog posts or video production), Contently’s approach is different.
Since Contently is catering to very large companies, they have their own software platform that companies log into to plan, strategize, and organize their content needs on.
It’s a fully managed service that is really designed to “take over” your content marketing on a massive scale.
Contently has a high price point, but this makes sense for the capabilities that they offer. They have a good reputation online, and it’s clear they produce great work – but their model isn’t the best for everyone.
Scripted is a platform where you can hire freelance writers and have them write various types of content for you in different industries.
Scripted offers a number of content types, including:
The difference between Scripted and other content marketing companies is that Scripted facilitates the platform on which you communicate with the writers and sort out the details.
They don’t provide a fully managed service, so it’s still your responsibility to communicate with writers, ask for revisions, and provide feedback.
If this is what you’re looking for and you prefer the personal working relationship with writers, then Scripted is a solid company to choose. It’s similar to Upwork but specifically for writers.
Single Grain is a content marketing agency laser-focused on increasing conversions. They offer ROI-focused and data-driven content services from their leading experts and have worked with some very big names, so you can be sure they’ll bring their experience working with top-tier clients to the content they create for you.
Single Grain’s writers and designers can:
Single Grain is a full-service content marketing agency, so you can be sure that no matter what needs you have, they can be taken care of by their team of experts.
Content marketing is more popular than ever as the business world moves online.
Choosing the right content marketing agency is an important decision, so it’s important to take your time and understand exactly what each service offers and if it’s right for you.
Be sure to check reviews to verify other people’s experiences, and don’t be afraid to try a few different agencies before you decide on one you want to work with long-term.
Instead of working with an agency, you can also hire a content marketing consultant.