10 Best Content Marketing Agencies (2022)

Content marketing is all about creating and distributing engaging and informative content that your target audience wants to interact with. When done well, content marketing provides value to your audience which in turn helps to boost your brand awareness, lead generation, and ultimately revenue.

The biggest hurdles to overcome when working on a content strategy for your business is working out what content you should create and how you will ensure your target audience actually sees it. Regardless of the size of your business, one of the best ways to launch a successful content marketing strategy is to work with a content marketing agency.

What is a content marketing agency? 

A content marketing agency is an agency that works with businesses to research, produce, edit, and promote various types of content. Popular forms of content they create include everything from written articles to explainer videos.

Content marketing agencies are made up of a team of experts in fields such as marketing, writing, videography, and animation. When working with an agency your business (regardless of its size) can get access to this talent so you can create content that performs much better than if you attempted to produce it yourself.

There are lots of content marketing agencies that you can choose to work with. To help you make a more informed decision about who you work with we’re going to review some of the top content marketing agencies.

Why work with a content marketing agency? 

Before we get into our reviews of the 10 best content marketing agencies, let’s start by highlighting the main reasons why you should consider working with a content marketing agency.

Access to expertise

When you work with a content marketing agency you get access to industry-leading experts who will research, produce, and help you distribute your content.

Save money

As well as getting amazing content, you also save money as you don’t have to hire a content marketing team in-house. All you need to do is pay the monthly invoice to the agency, which almost always works out far less than having to pay each individual contributor to your content marketing strategy, especially when considering factors like hiring, onboarding, and training.

New perspective

Working with a top content marketing agency also means your marketing plan will be worked on by outsiders who will be able to offer new ideas and a fresh perspective on what you want to achieve and how you plan to achieve it.

Save time

Partnering with a content marketing agency frees up your time so you can work on other aspects of your business. This means you can grow even faster and achieve higher returns on the time you invest in your business.

Best content marketing agencies

Now that we know what a content marketing agency is and the benefits of working with one, let’s now review what we consider to be the ten best agencies that you should consider partnering with.

1. Writing Studio

Writing Studio is a content marketing agency that helps thousands of businesses of all sizes to implement highly successful content marketing strategies. With a focus on written content, Writing Studio can help you create various types of content, such as blog articles, white papers, press releases, and more. 

Reviews

Writing Studio reviews are very good. On Trustpilot, we currently have an overall rating of 5 out of 5 stars.

Prices

Writing Studio charges clients on a per word basis. The more words you order, the lower you pay. For example, if you order less than 5000 words to be written you’ll pay $0.20 per word, but if you order 10,000 words or more, you’ll pay just $0.125 per word.

Pros

  • Writing Studio has a large pool of expert writers. This means being able to publish content that is high quality, positions your business as a market leader, and ultimately boosts your bottom line.
  • All content ordered through Writing Studio includes two revision requests, SEO optimization, a plagiarism check, and editing by an industry expert.
  • Writing Studio has some of the most competitive pricing in the market. When you work with us, you’ll know exactly how much your final bill will be.

Cons

  • Writing Studio focuses on offering written content services. If you require video to be produced as part of your content marketing plan you may need to work with a separate agency.
  • Writing Studio is an online agency that makes having face-to-face meetings difficult. However, we do use the latest communications tools to have online meetings with our clients which works very well.

Summary

Overall, Writing Studio has a proven track record of success as a content marketing agency. If you’re looking for high-quality written content to be produced for your company, give us a go. You won’t be disappointed.

2. Brafton

Brafton is a content marketing agency that helps clients with content strategy, content creation, and content distribution. The company promotes itself to clients as their marketing partner as they can offer scalable marketing services at every stage of their client’s growth.

Reviews

Brafton reviews are very good for the industry. Since 2008 they have built up an overall rating of 4.7 stars out of 5 on FeaturedCustomers.

Prices

Brafton has different pricing for each different type of content they produce. For example, for written content, they charge $1 per word. This means a 1000-word blog post will cost you $1000 which is very high for the market.

Pros

  • Brafton can produce lots of different content types for your company, such as written blog posts, videos, and search ads.
  • Brafton has offices in Boston, Chicago, San Francisco, London, Auckland, Melbourne, and Sydney. This means you’re able to have face-to-face meetings with them if you live in one of those cities.
  • The company offers every client a high level of customer service as each client is appointed a dedicated content manager.

Cons

  • Brafton charges some of the highest rates in the industry for content. If you don’t have a high budget there are plenty of other options for you to consider.
  • When you work with Brafton you’re essentially outsourcing all of your marketing efforts to them (not just parts of it). This makes it difficult to build an internal marketing team and in the long term might not be cost-effective.

Summary

Brafton is a very well-regarded content marketing agency with a track record of success. They do charge a lot more than other agencies on this list but in return, you will receive high-quality content.

3. Contently

Contently is a content marketing agency that caters to clients that require a large volume of content to be produced and promoted. They offer a “fully-managed” service whereby they essentially become your marketing partner.

Reviews

Contently reviews are very good. The company is very well regarded in the industry. On G2.com the company has an overall rating of 4.6 stars out of 5.

Prices

Contently charges clients a monthly fee of between $3000 and $25,000+ for access to their platform (including a dedicated content manager). You also need to pay for each piece of content created.

Pros

  • The company can produce high-quality content for you such as articles, e-books, and optimized website copy.
  • Contently has its own software platform that clients can use to plan, strategize, and organize their content needs.
  • You receive a high level of service from the company when you work with them. Each client has a dedicated client manager that you work directly with and are on call to support you.

Cons

  • Contently has very high fees which means if you’re a small business or have a small budget you’re probably better off looking for an alternative content marketing partner.
  • Working with Contently means you must invest a lot of time training all your staff on how to use their software platform. This also makes changing marketing partners more difficult.

Summary

Contently is a content marketing agency that is perfect for large companies and start-ups who want to outsource marketing functions. In exchange for a large monthly fee, you will receive a high level of service.

4. ContentWriters

ContentWriters is a content marketing agency that focuses on providing clients with written content services. When you use their platform you can get lots of different content written for your company such as blog posts, e-books, and white papers.

Reviews

ContentWriters reviews are good when compared to similar content marketing agencies in the industry. On TrustPilot the company currently has an overall rating of 4.5 stars out of 5.

Prices

ContentWriters charge a flat fee based on which type of content you order and how quickly you require it to be completed. For example, a standard blog post will cost you US$110 and will be delivered in 5 business days.

Pros

  • ContentWriters offers some of the lowest prices on the market for written content services.
  • Every piece of content includes free revisions, plagiarism checks, and editing.
  • The company only hires US-based writers who have to pass rigorous checks to work for them.

Cons

  • Low prices mean they may not provide the best quality content, especially when compared to some of their competitors who charge slightly more but provide much better quality.
  • The company assigns your content order to one of their writers, you don’t have any say in who that writer is. This means your content might not have a consistent tone as it is written by different writers.

Summary

ContentWriters can provide your business with written content services at a good price. However, there are probably better options for you if you want better quality content written that will perform better.

5. Skyword

Skyword is another content marketing agency that focuses on providing written content marketing services. When you work with Skyword you will gain access to some of the best content writers online who have experience writing high-performing content.

Reviews

Skyword reviews can be found online by several past and present clients. On G2.com they currently have an overall rating of 4.6 stars out of 5 from over 125 reviews.

Prices

Skyword doesn’t publicly disclose its prices. Since they provide a customized service for every client you can expect to pay a lot more than many other agencies in this guide.

Pros

  • Skyword will work with you to create a compressive content marketing plan, implement your plan, and then monitor how well your content performs.
  • Skyword has writers with experience writing about a diverse list of industries which means your content is more likely to be authentic and high performing.
  • Skyword allows you to build an outsourced marketing team without having to hire them internally.

Cons

  • Expect to pay a lot more than some of the other content marketing agencies on our list. This is because they provide a higher level of service.
  • When you outsource your content marketing to an agency like Skyword it makes it difficult to bring your marketing in-house in the future. Some companies prefer to only outsource parts of their content marketing to prevent this from happening.

Summary

Skyword offers an in-depth level of service for clients and can produce high-quality content that gets results. However, if you do decide to work with Skyword, make sure you ask for a quote first.

6. Verblio

Verblio is another content marketing agency that you should consider partnering with. They offer a wide range of content writing services and specialize in providing SEO-optimized content for clients all over the world.

Reviews

Verblio reviews are very good when compared to some of their main competitors. On G2.com they currently enjoy an overall rating of 4.7 stars out of 5.

Prices

Expect to pay between $34 to $359 per piece of written content. For example, a 1000-word blog post will cost you US$119.95. You can pay more for optional extras such as photos and SEO optimization. You can then turn your content order into a recurring monthly order. If you pay upfront for an annual order you will get a large discount.

Pros

  • Working with Verblio gives you access to a large pool of experienced writers without having to hire them in-house.
  • Verblio can produce lots of different content types for you such as blog posts, product descriptions, and e-books.
  • Verblio offers monthly or annual subscription prices. If you require regular content to be written this could save you a lot of money.

Cons

  • Verblio is a great option if you want to order regular content to be written. However, if you don’t want to pay upfront for regular content services they might not be the best choice for your company.
  • Verblio charges a lot more for their content writing services than other content marketing agencies on our list. if you’re on a tight budget they might not be the right agency for you.

Summary

Verblio offers a high level of service to their clients and offers you access to their highly vetted pool of writers. The only major downside of working with them is they have higher prices than many of their competitors.

7. ClearVoice

ClearVoice is a content marketing agency that you can partner with to plan, produce, and implement your content marketing strategy. The company is another agency on our list that is suited for companies that are looking for a more hands-on level of service. 

Reviews

ClearVoice reviews can be found online by several different past and present clients. On G2.com their overall rating is 4.2 stars out of 5 which is quite low compared to other content marketing agencies but keep in mind this is from only 23 reviews.

Prices

The company offers every client customized pricing depending on their specific needs. This makes it difficult to give you an estimate. If you do decide to work with them, make sure you get a quote before agreeing to partner with them.

Pros

  • When you work with ClearVoice you can use their platform to plan, execute, and measure your whole content marketing plan.
  • The company provides every client with custom pricing and a dedicated client manager to ensure you receive great support.
  • You get access to a large pool of talented writers with experience writing about numerous industries.

Cons

  • A higher level of service means paying more for your content marketing than many other agencies on our list.
  • Completely outsourcing your content marketing to ClearVoice will make it difficult to bring your marketing functions in-house in the future.

Summary

Overall, ClearVoice is a well-regarded content marketing agency with a good track record in the industry. However, if you only want to outsource parts of your content marketing and retain more internal control there are better options for you.

8. Scripted

Scripted is a content marketing platform that allows you to connect with expert content writers with experience writing about your industry. Unlike many others on this list, Scripted is a much more self-service platform like Upwork or Fivver.

Reviews

Scripted reviews can be found on online review sites such as G2.com. Their current rating on this platform is only 3.5 stars out of 5 which is a lot lower than many of their competitors.

Prices

For US$1299 per month, you can sign up for a fully managed account that gives you access to a dedicated content manager and a range of other services. However, you also need to pay for each piece of content ordered – albeit at a discounted rate. Scripted also offers self-service plans at US$199 or US$349 per month if you have a lower budget.

Pros

  • Scripted vets all writers that they allow to work on their platform. This means you should receive high-quality content.
  • Their expert writers can produce all major forms of written content for you such as blog posts, e-books, and white papers.
  • Scripted offers clients a high level of service and access to their tools to manage your content marketing strategy.

Cons

  • To work with Scripted you have to pay a monthly subscription fee. This is fine if you want regular content but could lock you into an unnecessary cost if you don’t.
  • Scripted charges quite high fees compared to many of their competitors. It’s a good idea to check out some alternative content marketing agencies before signing up for one of their plans.

Summary

Scripted is a great option for companies looking for a high level of service and access to expert writers. However, there are plenty of more cost-effective options you should consider.

9. Semrush Marketplace

Semrush Marketplace is a tool by Semrush, an industry-leading online marketing platform. When you use Semrush Marketplace you can manage all your content marketing efforts in one place and gain access to a pool of talented content creators.

Reviews

You can find a lot of Semrush marketplace reviews published online, including over 1400 of them on G2.com where they enjoy an overall rating of 4.6 stars out of 5.

Prices

The company offers very competitive prices in the industry. For example, expect to pay the following rates for major content types:

  • Press releases – start from $28
  • Articles – start from $36
  • Product descriptions – start from $27
  • E-books – start from $405
  • Website copy – start from $54
  • Email newsletters – start from $22

Pros

  • Semrush Marketplace gives you access to a feature-rich platform to manage your whole content marketing plan.
  • You get access to a talented pool of content creators who can produce high-performing content.
  • They offer very competitive pricing and no large upfront fees to use their services.

Cons

  • Semrush Marketplace doesn’t offer clients as much dedicated support as other content marketing agencies. You will need to manage the content production process yourself.
  • When outsourcing all of your content marketing to freelance content creators through platforms like Semrush it can be difficult to bring your marketing functions in-house at a later date.

Summary

Semrush Marketplace offers you access to a talented group of content creators at great prices. However, if you require a more hands-on level of support they might not be the best option for you.

10. Express Writers

Express Writers is another option if you’re looking for a content marketing agency that specializes in written content like blog posts, articles, and website copy.

Reviews

Express Writers reviews can be found online by past and present clients, including on G2.com. They currently only have a rating of 4.5 stars out of 5 but this is only from 5 reviews.

Prices

Express Writers has four levels of service you can choose from.

  • For ‘general writers’ you will be charged $0.09 per word and content will be completed within 2 to 3 days.
  • For ‘expert writers’ you will be charged $0.19 per word and content will be delivered within 4 to 5 days
  • For ‘specialist content’ you will be charged $0.25 per word and content will be delivered within 6 to 7 days.
  • For ‘authority content’ you will be charged $0.30 per word and content will be delivered within 10 days.

Pros

  • Express Writers offers clients four pricing options for writers which means they can offer some of the lowest prices in the industry for written content.
  • You can find writers on their platform to write all major forms of content such as articles, product descriptions, and white papers.
  • Ordering content is super simple. You simply go to their website and place an order which is then sent straight to your inbox.

Cons

  • If you do order the lowest-priced writers, you shouldn’t expect to receive high-quality content.
  • Express Writers do not offer clients a high level of support – especially compared to many other content marketing agencies on our list. This means you’ll have to manage most content writing projects yourself.

Summary

Express Writers offers low and transparent prices and is a simple platform to use to order content. However, don’t expect a high level of support or the best performing content if you hire their least experienced writers.

Tips for finding a content marketing company to partner with

Before partnering up with a content marketing agency, we have a few tips for how to make sure you choose the right one that’s a good fit for your company’s needs.

Check reviews

Always make sure you check out reviews written by past and present clients of the content marketing agency you are thinking of working with. This will give you a good overview of how they operate and flag any potential problems.

Check their work

Another great way to find out if they do what they say they do is to check other work they have produced. This can usually be done by checking their client lists and then checking out the clients content to see if it’s any good.

Ask for a sample

Most agencies will be happy to produce one free piece of content for you or do it for a significantly lower price. This will allow you to check how well they work and the quality of their content.

Check their prices

Before agreeing to partner with an agency ask for a detailed quote on how much they charge. Sometimes agencies charge monthly subscription fees or retainers, or sometimes you only pay for each piece of content. This means you need to do a deep dive into their prices to get accurate figures. Don’t forget to ask if they offer volume discounts.

Can the agency scale with your business?

This means that you need to check if the agency will be able to meet your demands as your business grows. If they can’t then you’ll need to hire a new agency in the future which can be time consuming and expensive.

Does the agency understand your industry?

It’s always a good idea to partner with an agency that has experience working with other businesses in your industry. When it comes to content marketing authenticity and authority are important and will result in better-performing content.

The bottom line

Content marketing is one of the fastest-growing forms of marketing that businesses of all sizes are investing in. it allows you to reach your target audience with informative and compelling content that turns them into customers over time. To get the best out of your content marketing efforts It’s a great idea to partner with a content marketing agency like one of the ten on our list.

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