10 Best Content Marketing Agencies of 2021

Content marketing is the creation and promotion of online content, such as this very blog post you’re reading.

The purpose of content marketing is to connect with an audience, provide value, and in return increase brand awareness and, of course, revenue and other important marketing KPIs.

Content marketing services are what content marketing agencies offer to their clients — providing them with high-quality content they can publish and promote to their target audiences.

Today, we’re going to review some of the top content marketing agencies on planet earth, so that you can decide which one to work with based on your goals and needs.

Here are the 10 best content marketing agencies.

1. Writing Studio

Writing Studio is a content marketing company that provides a variety of white label content services including:

  • Blog posts
  • Articles
  • Product descriptions
  • Web content
  • Press releases
  • Ebooks
  • Video scripts
  • Technical content

It’s a one-stop shop for all of your content needs.

Writing Studio has a particular focus on increasing traffic to your website. If that’s an important goal for you, then they’re a great choice.

The best part about Writing Studio is that they offer a fully managed service. Meaning, they don’t just write; they also do the necessary SEO research to make sure you target the right topics, and they edit, proofread, and format your content.

With every order, you receive fully optimized content that’s ready to copy and paste into your CMS.

2. Brafton

Brafton is a content marketing agency that offers a variety of services, including:

  • Content writing services
  • Video services
  • Graphic design
  • Lead magnet creation
  • SEO, social media
  • Email marketing
  • Paid advertising
  • Inbound consulting

They not only offer content creation but can also help you with content strategy and distributing content to “take your prospects through the buyer’s journey and become a long-term partner.”

Brafton has been around since 2008 and has a lot of experience creating and promoting content for a variety of clients.

3. WebFX

WebFX is a full-service content strategy agency. With over $2,416,945,839 of revenue driven for their clients through their services, it’s safe to say they know what they’re doing.

WebFX offers a variety of services, including:

  • Website SEO copywriting
  • Video and motion graphics
  • YouTube advertising
  • Google advertising
  • Social media advertising
  • Voice search content optimization
  • Much more

WebFX has been around since 1995 and has a good reputation with great reviews online. They have a long list of services available, so they’re well-suited to service large enterprises that have a variety of services they need from one provider.

4. Verblio

Verblio is a well-known and well-respected content marketing agency.

They offer a number of content types, including:

  • Blog posts
  • Ebooks
  • Newsletters
  • Pillar content
  • Press releases
  • Product descriptions
  • Content refreshes
  • Website content
  • Videos

Verblio offers monthly subscription packages and has very clear price points, making it easy to figure out exactly how much you’re going to be spending each month and what you’ll receive in return.

Unlike many of their competitors, Verblio offers short videos to go with the content they produce to help increase engagement with the content you publish on your website.

5. ContentWriters

ContentWriters is a well-respected content marketing company that can produce a number of content types, including:

  • Blog posts
  • Articles
  • Product descriptions
  • White papers
  • Social media (LinkedIn, Facebook, and Twitter posts)
  • Press releases

They have worked with high-tier companies, including Forbes, Expedia, Mercedes-Benz, and more, so you can be sure you’ll receive a professional service.

ContentWriters also supply their clients with high-quality stock images alongside content orders upon request.

6. Semrush Content Marketplace

Semrush Content Marketplace is a relatively new service that Semrush offers. Semrush is best known for its range of SEO tools that marketers use to analyze their competitors and perform keyword research.

Semrush Content Marketplace, on the other hand, offers businesses a variety of on-demand content services, including:

  • Articles
  • Product descriptions
  • Website copy
  • Email newsletters
  • Press releases
  • Media Stock
  • Ebooks
  • Infographics (coming soon)

All of these content types can be ordered on-demand and tracked directly on their marketplace platform. They pitch a “pay and receive” model, where you pay, add notes regarding the details of your order, and then receive content that’s ready to publish on your website.

7. Skyword

Skyword aims to help companies grow a brand they’re proud of – which is awesome.

They offer a variety of services, including:

  1. Content strategy
  2. Content audits
  3. Editorial
  4. Creative services
  5. Data and insights
  6. Training and support

Unlike other content marketing companies that may only help with the creation side of content marketing, Skyword is focused on the “full package.” They help you plan, strategize, create, and then execute on the content created to help you streamline your content development process.

They offer three primary things:

  1. Creation, where they help create content
  2. Distribution, where they help connect content with your audience
  3. Measuring, where their analytics tools help you measure and understand the performance of your content so you can measure and review ROIs

8. Contently 

Contently is a content marketing agency that primarily focuses on very large enterprise companies.

Contently offers a range of services, including:

  • Data-driven content strategy
  • An intelligent content marketing platform
  • A premium creative network

While other content marketing agencies provide specific services (e.g., blog posts or video production), Contently’s approach is different.

Since Contently is catering to very large companies, they have their own software platform that companies log into to plan, strategize, and organize their content needs on.

It’s a fully managed service that is really designed to “take over” your content marketing on a massive scale.

Contently has a high price point, but this makes sense for the capabilities that they offer. They have a good reputation online, and it’s clear they produce great work – but their model isn’t the best for everyone.

9. Scripted

Scripted is a platform where you can hire freelance writers and have them write various types of content for you in different industries.

Scripted offers a number of content types, including:

  • Blog posts
  • Web pages
  • Newsletters
  • Social media posts
  • Press releases
  • Product descriptions
  • Transcriptions
  • Video scripts

The difference between Scripted and other content marketing companies is that Scripted facilitates the platform on which you communicate with the writers and sort out the details.

They don’t provide a fully managed service, so it’s still your responsibility to communicate with writers, ask for revisions, and provide feedback.

If this is what you’re looking for and you prefer the personal working relationship with writers, then Scripted is a solid company to choose. It’s similar to Upwork but specifically for writers.

10. Single Grain

Single Grain is a content marketing agency laser-focused on increasing conversions. They offer ROI-focused and data-driven content services from their leading experts and have worked with some very big names, so you can be sure they’ll bring their experience working with top-tier clients to the content they create for you.

Single Grain’s writers and designers can:

  • Design a content marketing strategy that uses SEO best practices
  • Write copy that is focused on engaging your audience, converting them while also communicating your brand story
  • Create and test how different content, copy and graphics work best for specific results

Single Grain is a full-service content marketing agency, so you can be sure that no matter what needs you have, they can be taken care of by their team of experts.

The bottom line

Content marketing is more popular than ever as the business world moves online.

Choosing the right content marketing agency is an important decision, so it’s important to take your time and understand exactly what each service offers and if it’s right for you.

Be sure to check reviews to verify other people’s experiences, and don’t be afraid to try a few different agencies before you decide on one you want to work with long-term.

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