Content marketing is all about creating and distributing engaging and informative content that your target audience wants to interact with. When done well, content marketing provides value to your audience which in turn helps to boost your brand awareness, lead generation, and ultimately revenue.
The biggest hurdles to overcome when working on a content strategy for your business is working out what content you should create and how you will ensure your target audience actually sees it. Regardless of the size of your business, one of the best ways to launch a successful content marketing strategy is to work with a content marketing agency.
A content marketing agency is an agency that works with businesses to research, produce, edit, and promote various types of content. Popular forms of content they create include everything from written articles to explainer videos.
Content marketing agencies are made up of a team of experts in fields such as marketing, writing, videography, and animation. When working with an agency your business (regardless of its size) can get access to this talent so you can create content that performs much better than if you attempted to produce it yourself.
There are lots of content marketing agencies that you can choose to work with. To help you make a more informed decision about who you work with we’re going to review some of the top content marketing agencies.
Before we get into our reviews of the 10 best content marketing agencies, let’s start by highlighting the main reasons why you should consider working with a content marketing agency.
When you work with a content marketing agency you get access to industry-leading experts who will research, produce, and help you distribute your content.
As well as getting amazing content, you also save money as you don’t have to hire a content marketing team in-house. All you need to do is pay the monthly invoice to the agency, which almost always works out far less than having to pay each individual contributor to your content marketing strategy, especially when considering factors like hiring, onboarding, and training.
Working with a top content marketing agency also means your marketing plan will be worked on by outsiders who will be able to offer new ideas and a fresh perspective on what you want to achieve and how you plan to achieve it.
Partnering with a content marketing agency frees up your time so you can work on other aspects of your business. This means you can grow even faster and achieve higher returns on the time you invest in your business.
Now that we know what a content marketing agency is and the benefits of working with one, let’s now review what we consider to be the ten best agencies that you should consider partnering with.
Writing Studio is a content marketing agency that helps thousands of businesses of all sizes to implement highly successful content marketing strategies. With a focus on written content, Writing Studio can help you create various types of content, such as blog articles, white papers, press releases, and more.
Writing Studio charges clients on a per word basis. The more words you order, the lower you pay. For example, if you order less than 5000 words to be written you’ll pay $0.20 per word, but if you order 10,000 words or more, you’ll pay just $0.125 per word.
Overall, Writing Studio has a proven track record of success as a content marketing agency. If you’re looking for high-quality written content to be produced for your company, give us a go. You won’t be disappointed.
Brafton is a content marketing agency that helps clients with content strategy, content creation, and content distribution. The company promotes itself to clients as their marketing partner as they can offer scalable marketing services at every stage of their client’s growth.
Brafton has different pricing for each different type of content they produce. For example, for written content, they charge $1 per word. This means a 1000-word blog post will cost you $1000 which is very high for the market.
Brafton is a very well-regarded content marketing agency with a track record of success. They do charge a lot more than other agencies on this list but in return, you will receive high-quality content.
Contently is a content marketing agency that caters to clients that require a large volume of content to be produced and promoted. They offer a “fully-managed” service whereby they essentially become your marketing partner.
Contently charges clients a monthly fee of between $3000 and $25,000+ for access to their platform (including a dedicated content manager). You also need to pay for each piece of content created.
Contently is a content marketing agency that is perfect for large companies and start-ups who want to outsource marketing functions. In exchange for a large monthly fee, you will receive a high level of service.
ContentWriters is a content marketing agency that focuses on providing clients with written content services. When you use their platform you can get lots of different content written for your company such as blog posts, e-books, and white papers.
ContentWriters charge a flat fee based on which type of content you order and how quickly you require it to be completed. For example, a standard blog post will cost you US$110 and will be delivered in 5 business days.
ContentWriters can provide your business with written content services at a good price. However, there are probably better options for you if you want better quality content written that will perform better.
Skyword is another content marketing agency that focuses on providing written content marketing services. When you work with Skyword you will gain access to some of the best content writers online who have experience writing high-performing content.
Skyword doesn’t publicly disclose its prices. Since they provide a customized service for every client you can expect to pay a lot more than many other agencies in this guide.
Skyword offers an in-depth level of service for clients and can produce high-quality content that gets results. However, if you do decide to work with Skyword, make sure you ask for a quote first.
Verblio is another content marketing agency that you should consider partnering with. They offer a wide range of content writing services and specialize in providing SEO-optimized content for clients all over the world.
Expect to pay between $34 to $359 per piece of written content. For example, a 1000-word blog post will cost you US$119.95. You can pay more for optional extras such as photos and SEO optimization. You can then turn your content order into a recurring monthly order. If you pay upfront for an annual order you will get a large discount.
Verblio offers a high level of service to their clients and offers you access to their highly vetted pool of writers. The only major downside of working with them is they have higher prices than many of their competitors.
ClearVoice is a content marketing agency that you can partner with to plan, produce, and implement your content marketing strategy. The company is another agency on our list that is suited for companies that are looking for a more hands-on level of service.
ClearVoice reviews can be found online by several different past and present clients. On G2.com their overall rating is 4.2 stars out of 5 which is quite low compared to other content marketing agencies but keep in mind this is from only 23 reviews.
The company offers every client customized pricing depending on their specific needs. This makes it difficult to give you an estimate. If you do decide to work with them, make sure you get a quote before agreeing to partner with them.
Overall, ClearVoice is a well-regarded content marketing agency with a good track record in the industry. However, if you only want to outsource parts of your content marketing and retain more internal control there are better options for you.
Scripted is a content marketing platform that allows you to connect with expert content writers with experience writing about your industry. Unlike many others on this list, Scripted is a much more self-service platform like Upwork or Fivver.
For US$1299 per month, you can sign up for a fully managed account that gives you access to a dedicated content manager and a range of other services. However, you also need to pay for each piece of content ordered – albeit at a discounted rate. Scripted also offers self-service plans at US$199 or US$349 per month if you have a lower budget.
Scripted is a great option for companies looking for a high level of service and access to expert writers. However, there are plenty of more cost-effective options you should consider.
Semrush Marketplace is a tool by Semrush, an industry-leading online marketing platform. When you use Semrush Marketplace you can manage all your content marketing efforts in one place and gain access to a pool of talented content creators.
The company offers very competitive prices in the industry. For example, expect to pay the following rates for major content types:
Semrush Marketplace offers you access to a talented group of content creators at great prices. However, if you require a more hands-on level of support they might not be the best option for you.
Express Writers is another option if you’re looking for a content marketing agency that specializes in written content like blog posts, articles, and website copy.
Express Writers has four levels of service you can choose from.
Express Writers offers low and transparent prices and is a simple platform to use to order content. However, don’t expect a high level of support or the best performing content if you hire their least experienced writers.
Before partnering up with a content marketing agency, we have a few tips for how to make sure you choose the right one that’s a good fit for your company’s needs.
Always make sure you check out reviews written by past and present clients of the content marketing agency you are thinking of working with. This will give you a good overview of how they operate and flag any potential problems.
Another great way to find out if they do what they say they do is to check other work they have produced. This can usually be done by checking their client lists and then checking out the clients content to see if it’s any good.
Most agencies will be happy to produce one free piece of content for you or do it for a significantly lower price. This will allow you to check how well they work and the quality of their content.
Before agreeing to partner with an agency ask for a detailed quote on how much they charge. Sometimes agencies charge monthly subscription fees or retainers, or sometimes you only pay for each piece of content. This means you need to do a deep dive into their prices to get accurate figures. Don’t forget to ask if they offer volume discounts.
This means that you need to check if the agency will be able to meet your demands as your business grows. If they can’t then you’ll need to hire a new agency in the future which can be time consuming and expensive.
It’s always a good idea to partner with an agency that has experience working with other businesses in your industry. When it comes to content marketing authenticity and authority are important and will result in better-performing content.
Content marketing is one of the fastest-growing forms of marketing that businesses of all sizes are investing in. it allows you to reach your target audience with informative and compelling content that turns them into customers over time. To get the best out of your content marketing efforts It’s a great idea to partner with a content marketing agency like one of the ten on our list.
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