Content writing services are everywhere. The demand for good content continues to rise and, naturally, also the supply of content writing services. But with so many options available, it can be hard to choose the right company to partner with.
If you are thinking of using a content writing service, read on to learn more about some of the best content writing companies available and what they offer; but first, a bit about what these services entail.
Content writing services help companies create content, such as blog articles, web content, press releases, white papers, product descriptions, and more. These services have become more popular in the last decade due to the rise of online users and the demand for content creation to help brands reach and engage users.
There are many different types of content writing services. Some specialize in specific content types, such as blog articles, others offer various types of content, and some focus on serving specific industries.
Working with a professional content writing service can help you create better content faster. The content these providers create can help you increase your traffic from search engines and engage your audience, helping you build authority in your industry.
Content writing services also solve the problem of time and scale. In many cases, outsourcing content to a service provider, especially for significant content demands, is easier than building an in-house content team and can provide a better result. Alternatively, using a service can help supplement your content team’s capacity.
There are hundreds, if not thousands, of content providers. To help you out, we’ve narrowed down the list to the top 10. We’ve assessed each content writing company’s history, how past and present clients rate them, pricing, and the pros and cons of each provider.
Writing Studio is a content writing service that produces high-quality content such as blog articles, white papers, product descriptions, and more. We cover various industries and are well-known for writing on technical topics, such as medicine and finance.
We only hire the most experienced and qualified content writers and pride ourselves on providing our clients with a smooth experience and content that gets results.
Writing Studio has excellent reviews (5 out of 5-star average) on G2, Trustpilot, and Glassdoor from happy clients and writers who worked for us. The previous clients say we deliver high-quality content on time and offer great customer service.
Writing Studio charges clients anywhere from $0.20 per word for an order under 5,000 words to $0.125 per word for over 10,000 words. We also offer enterprise pricing for orders over 100,000 words.
Writing Studio is a one-stop shop for high-quality content written by experts. You’re assigned a dedicated content manager that takes care of all your needs to ensure you’re delighted with your content.
Writing Studio does charge slightly more than some of our competitors, but the quality of our writing will ensure you get much better results, which makes it a worthwhile investment to make.
Writing Studio employs high-quality and well-qualified writers who can craft all of your content at fair and transparent prices. We are the ideal service provider if you want to create content at scale and cover technical topics.
ContentWriters is a full-service content writing agency that will match you with experienced and vetted content writers.
Feedback from past and current clients is great. They all say the company has excellent customer service, and the content is written to a high standard. ContentWriters has a 4.5 out of 5-star rating on Trustpilot and 3.8 out of 5 stars on G2.
ContentWriters charge per project, not per word. Expect to pay $110+ for a blog post 300–500 word article delivered in 5 days or $120+ for a faster turnaround of 3 days.
All of their writers are U.S based and are thoroughly vetted before the company hires them. Their writers will research topics for you, and they also edit and proofread all your content.
The biggest downside of their platform is that they tend to be quite expensive compared to other options. You also don’t get to choose the specific writer you work with.
ContentWriters have a good track record of delivering high-quality content to their clients but expect it to cost you more than using other content writing services.
Verblio is a US-based blog and content writing service specializing in SEO-optimized content, primarily blog articles and other content types such as eBooks and press releases.
The company has excellent reviews on G2. As of January 2022, they have an overall rating of 4.9 out of 5 stars. The quality of their work is mentioned repeatedly in client reviews.
Expect to pay from $34 to $359 per piece of content. For example, a 1,000-word article would be $ 199.95.
All content is researched, written, edited, and checked for plagiarism by one of their experienced writers. The company also offers a higher level of customer service than many of its competitors.
Verblio does charge more than other options, but the quality of their writers is generally better.
If you want to work with a full-service blog and content writing service, then Verblio is a great option to consider. But keep in mind Verblio will cost more than many other options.
Express Writers is a full-service content writing company that will research, write, and edit content for your website or blog.
Express Writers reviews are generally good on Trustpilot, where they have an overall 3.6 out of 5-star rating. The only negative complaint about the company is that they charge more than other writing services.
You can expect to pay between $0.09 per word for a “general writer” and $0.30 per word for the most experienced writers covering technical topics.
The company employs 90 content writers who are vetted and trained in SEO. You can have all your content written by them, for example, blog posts, eBooks, newsletters, ad copy, and even podcast summaries.
Express Writers charge slightly more than their competitors, and some clients have pointed out that not all writers deliver high-quality content.
Overall, Express Writers offers a good content writing service, and you can get all forms of content written from them. But you can expect to pay more than other options.
For a large platform, they have a good overall rating on Trustpilot of 4.5 stars out of 5, which is from over 7,000 reviews.
Expect to pay roughly US$15 per hour for a writer with some experience and up to $80 per hour for a very experienced content writer.
You can find writers on Upwork who specialize in lots of different industries and topics. It is easy to find writers, give them your project, rate them, and make payments.
You might have to work with a few different writers before finding a good fit – this can be time-consuming and costly.
Upwork is one of the largest freelancer platforms online and is trusted by thousands of clients. Chances are you will find a great content writer on the platform; it might just take some time.
Compose.ly will match you up with one of their writers who can write high-quality content for you. The company also handles all payments between you and the writer.
Overall, Compose.ly has particularly good ratings from its clients. On Trustpilot, their rating is 4.4 stars out of 5. Most of the reviews say they deliver great content on time.
You can expect to pay a minimum of $74.99 per 500 words of content. You can also opt for their managed subscription service, starting from $999 per month.
The company has a good process in place to vet the writers they hire so you can be sure of getting quality content written. They even offer free samples before you commit to working with them.
The prices of the service are on the high-end, and there are cheaper alternatives like Upwork, but you’ll have to vet your own writers. Another downside of the company is that they offer no volume discounts for large content orders, unlike most other services.
Overall, you can expect to receive high-quality content written by experienced writers when you work with Compose.ly, you just have to be prepared to pay above-market rates.
WordAgents have good reviews from previous clients on several blogs and have a 3.2 out of 5-star average rating from writers on Glassdoor.
Expect to pay $0.06 per word for large orders (over 20,000 words) and around $0.12 per word for orders of 1000 words.
All of their writers are vetted before joining the company and they train all of their writers to be SEO experts. They edit every piece of content that you order and can deliver it to you within 7-days.
WordAgents will deliver higher quality content, but you will pay a lot more for it than other alternatives.
WordAgents offers a comprehensive content writing service that will ensure you get content that ranks high Google. Since they deal with very large bulk orders, they may not be ideal for topics requiring subject matter expertise.
Contently is different from other content writing services as it matches you up with writers and provides software to manage your whole content marketing operation. They are particularly ideal for enterprises with complex content needs.
Contently has a very good 4.6 out of 5-star rating on G2. Reviewers point out the great customer service and that the content they produce is very high-quality.
The company only hires experienced writers and other content producers. Their all-in-one platform will help you become more efficient and productive.
The biggest downside of using their service is the cost. It only makes sense to use their service if you have a very high content marketing budget.
You can expect to pay a minimum of $3000 per month to use their service, and on top of that, you have to pay for each piece of content you order.
Contently offers a comprehensive software package that would be a good fit for larger companies with higher budgets. Otherwise, for smaller companies, there are better alternatives to use.
Crowd Content is a content writing service you up with content writers who can produce everything from blog posts to product descriptions. You can choose writers based on their rating level.
Crowd Content is a popular platform with decent reviews (4 out of 5-stars on Trustpilot), but there are negative reviews from clients who were not happy with the content quality they received.
They have a large pool of writers on their platform, and reviewers praise the ease of use of the service and their clear pricing structure.
The company seems to sometimes struggle to deliver high-quality content consistently to clients, which suggests their rating system isn’t as good as it could be.
The amount you pay depends on the “level” of the writers. For example, 1-star writers cost 3¢ per word, and 4-star writers cost 13.5¢ per word.
Crowd Content is an easy-to-use content writing service that offers good prices. However, the quality of writing their writers produce may not always be consistent.
WriterAccess is another platform to connect with content writers who can write website and blog content for you. Unlike other platforms, once you find a good writer, you can work with them exclusively.
WriterAccess has a 4.1 out of 5-star rating on G2, which is good compared to other platforms. Their good customer service is mentioned a lot by reviewers.
WriterAccess charges membership fees of between $39 and $99 per month (plus a free trial); keep in mind you still have to pay per word for your content. Their top-tier membership subscription provides better account management options.
They give every writer a rating which you can use to vet freelancers that you hire. Reviews of the company suggest the content they deliver is of a good standard.
They do not have staff editors, so you’ll have to edit your content once it is given to you by the writer. You may also have to try out many different writers before finding a good fit.
Overall, WriterAccess is an easy-to-use platform to find freelance writers, and they offer a good level of customer service and transparent pricing. However, you do have to pay a monthly membership fee that other alternatives do not charge.
There is an abundance of content writing services available, and it can be challenging to figure out which company is going to be ideal for your needs. The following tips will help you shortlist service providers so you can more easily find the ideal company to partner with.
No matter which company’s website you visit, they will have great things to say about themselves. To get a more accurate picture of the experience clients have had with them, check out reviews on third-party websites such as G2, Trustpilot, Clutch, UpCity, and Google Reviews.
If a company has an average rating of over 80% (4 out of 5-stars) this is a good indication that they, for the most part, provide a high-quality service. In general, any average rating under 80% shows that the service they provide is inconsistent. An average of over 80% usually shows that their service quality is consistent. The closer to 100%, the better. Ideally, you want to find a company that has multiple reviews and a high average.
When it comes to publishing content on your website (or on your clients’ websites if you’re an agency), factual accuracy is paramount. It’s important to work with a company that has experience in your industry, especially if you’re publishing content about more technical topics, such as medicine and finance.
If you’re writing content about cancer, it’s best to have writers working on that content who are medical doctors, or PhDs in relelvant fields. These “subject matter experts” as they’re called, will understand the nuances of the topic and provide content that is of higher quality. So be sure to assess a service for their specific expertise in the industry you require content for.
It’s a great idea to either check out content writing samples on their website or request samples similar to the content you want to create.
Seeing content writing samples will quickly give you an idea of the quality you can expect from them and help you determine if the price advertised is reasonable for the quality they have previously delivered before. It’s also worth checking out case studies or requesting them to see how previous content they have written for clients has performed in search engines or other content marketing KPIs such as conversions.
Budget is an important consideration, especially if you’re re-selling content and have specific margins you’re aiming to maintain. But it’s not so black and white, especially if you’re creating content for your website.
Let’s say a service costs 20% more than a competing one, but their content is twice as good. In that case, despite the 20% increase, it would be worthwhile going with that option because the content itself could provide a higher return on investment than that initial 20% higher rate. Of course, pricing is a vital part of the decision-making process, but remember to consider other factors such as quality and the service’s capabilities, and not just decide based on the price itself.
The best way to test a content writing service is to start small, with one or two articles, and then scale up from there as you become more confident with their abilities. But before starting a test. Some companies will offer free samples, others provide discounts for first orders, and others keep the same pricing.
It’s always important to start small. The good thing about content writing services is that the majority don’t require any long-term commitment and have small minimum orders. This means you can test multiple providers without breaking the bank to help you make a decision about which provider to partner with over the long term.
Overall, finding the right content writing service comes down to how much you are prepared to pay, the quality you’re looking for, and the relationship you want to have with the company. In general, the more you pay, the better the quality of the writing, the better it will perform as part of your content marketing strategy, and the better the customer service will be.
You have many options, including freelance marketplaces such as Upwork and WriterAccess, and more full-service agencies such as Writing Studio and Verblio.
There are many excellent content writing services out there, but finding a great one is easier said than done. Hopefully, this list has provided you with some options to consider and a few helpful tips on your journey to finding your perfect partner.