If you are looking for a copywriting agency, you’ve made a great decision, but selecting one to work with is challenging. To help you decide, we’ve compiled the best copywriting agencies on the market today.
For each provider, we’ve considered factors such as pricing, the pros and cons of each platform, reviews, features, and more. Hopefully, this list will help you find a company you form a happy long-term relationship with.
A copywriting agency provides various copywriting services, including writing ad copy, landing pages, product descriptions, SEO copy, blog posts, and more. These agencies provide clients with copy aiming to drive conversions, increase sales, generate traffic, and engage an audience.
A copywriting agency generally comprises a team of copywriters, editors, managers that oversee projects and communicate with clients.
There are many reasons.
Writing Studio is a world-class copywriting agency that can help you write various types of copy, including blog posts, landing pages, product descriptions, SEO copy, and more. We have a team of expert copywriters, editors, and content managers committed to helping you write better copy, faster.
Writing Studio’s copywriters are subject matter experts, and our editors ensure every piece of content you receive is accurate, error-free, and formatted correctly. Thousands of companies trust Writing Studio with their copywriting needs. And with excellent reviews from past and present clients, we’re very proud of the high-quality service we can offer clients.
To learn more about how we can help you, please reach out. We’d love to know more about your copywriting needs.
Brafton is a content marketing agency offering copywriting as a service. Brafton combines its team of industry-focused copywriters, content marketing managers, and strategists to create copy that speaks to your target audience, sticks to deadlines, and delivers commercial results.
Brafton’s team can deliver any content, from copy for social media, blog articles, ebooks, landing pages, and email newsletters. Whether you’re looking for SEO-focused evergreen copy or news articles, they have the resources and experience to deliver high-quality copy for any industry.
Verblio is a blog and content writing service platform. They serve businesses, agencies, publishers, and in-house marketers who need a content marketing platform to use for content creation. Verblio has a particular focus on blog content, but they also do offer other types of copywriting — including ebooks, newsletters, and podcast summaries — to name a few.
Verblio’s platform allows you to create content on-demand on a monthly subscription, ensure tone and voice for your copy is on point, and with time, their system becomes better at matching writers ideal for your needs. The platform allows you to scale content, making it particularly useful for agencies with multiple clients.
Express Writers is a copywriting and content creation platform with writers that can write many types of copy. They write blog articles, ad copy, brand copy, email copy, social media posts, conversion-based copy, and much more. Express Writers follows a simple four-step process: the client orders content; content is created; diting and reviewing; finally, the client receives content.
They serve multiple industries, but their most popular is legal, finance, medical, and other technical topics. Express Writers also have the capability to provide content at scale for those with high-volume content needs.
ContentWriters is a full-service copywriting agency. ContentWriters have a network of specialized professional copywriters, as well as an editorial team. They are trusted by industry leaders, and they serve a range of business types, from agencies to publishers, and e-commerce stores.
ContentWriter’s copywriters are all U.S.-based, have high English proficiency, and are vigorously vetted before being accepted to their platform. ContentWriters are able to write blog articles, product descriptions, press releases, and more. They also offer free topic pitching, custom writer matching, and revision requests alongside every content order. Their team caters to all major industries, from medicine to finance, and more.
Scripted is a large freelance copywriting platform with a network of tens of thousands of copywriters. The platform works on a subscription basis. You pay a certain amount per month and then you have access to their pool of writers. You can then request specific types of copy to be written and find and hire writers to help create it.
Scripted functions less as an agency and more like a freelance marketplace like Upwork, but specifically for copywriting. To get started you sign up and then you can start placing orders for content. Unlike agencies, you are able to negotiate specific rates with writers, but you have to manage the process unless you opt for their managed services where a dedicated manager is assigned to your account.
ClearVoice is a content marketing platform where you can find copywriters for hire. ClearVoice coined the phrase “teamlancing” which describes their model well. Their platform allows you to build a team of freelance copywriters, editors, SEOs, designers, strategists, and more, to help you deploy your content marketing campaigns within one platform.
ClearVoice’s copywriters are vetted, consistent and reliable, flexible, and take feedback well. Their platform is made for scale, and so if you have large and complex content marketing initiatives that require the help of multiple copywriters, then ClearVoice may be a good service provider to consider using.
Semrush Marketplace is a marketplace for copywriting. Semrush is a large company best known for its suite of SEO and content marketing tools, but they also have a marketplace that serves as a copywriting service. On their marketplace, you can order various content types on demand, including articles, website copy, product descriptions, press releases, email copy, and more.
Semrush Marketplace offers a clean and intuitive interface to request content, track order progress, and request revision requests. You also have the added bonus of using Semrush SEO tools with the marketplace.
MarketSmiths is a premium copywriting agency that has worked with top-tier clients such as Stanford and Pfizer. Their motto is that “most words are filler… in our hands, they’re crisp engines of strategy.” MarkSmiths provide several copywriting services, including sales copy, brand copy, product copy, content marketing, and industry-specific copy.
MarkSmiths can write everything from SEO-focused copy to proposals, and social media copy. Their top industries served include education, finance, government, technology, cannabis, law, health, and more. They are more expensive than other services but place great importance on quality control.
Get A Copywriter is a copywriting agency made for agencies, businesses, and ecommerce companies. They offer monthly blogging subscriptions or on-demand copywriting solutions, where you can order blogs, web pages, product descriptions, white papers, and custom projects.
Get A Copywriter offers unlimited revisions, a 100% money-back guarantee, fully edited content by senior editors, and account management. All of their copywriters are native English speakers, seasoned pros, and are classified as either “pros” or “experts”, depending on the quality you’re looking for. Their team writes copy for every industry — from software to law, and construction.
There are many copywriting agencies out there, so it can be challenging to figure out which one is ideal for your requirements. To make that process easier, we’ve listed some tips to help you ensure you’re making the right decision.
Good copywriting has an objective. For example, the aim of SEO copy may be to increase organic traffic or rank for a particular keyword. In contrast, direct response copy could increase conversions for a specific sign-up form.
When assessing an agency, see if they have achieved results for clients in a similar position to you, whether in your industry or for the specific type of copy required. If an agency can showcase legitimate case studies with results similar to what you’re looking for, this is a good sign they’ll be able to help you achieve your objectives.
Copywriting samples are an easy way to quickly assess the quality you can expect. You shouldn’t make a judgment on an agency from samples alone. Still, samples certainly make disqualifying an agency easier as there’s a certain level of quality you probably expect. Even better is seeing samples from the agency in the particular industry you want to have copy written for, particularly if the industry requires subject matter expertise.
Something to keep in mind is that many copywriting agencies deliver ghostwritten copy, which means they may not legally be able to share their best work, so don’t use samples as the primary factor you consider.
Just like anything you buy online, reviews are essential to assess. The company will always showcase positive reviews on its website, so it’s worth checking out non-bias third-party review websites. Some good ones include Google, Clutch, Trustpilot, and G2. Reviewing these sites should give you a pretty good indication of past and present client satisfaction.
While positive reviews don’t guarantee you’ll also have a positive experience, it’s worth looking at. I’d also recommend looking at Glassdoor reviews because how a company treats its staff will likely affect your customer experience.
Pricing will be an important deciding factor regarding which agency you choose. One crucial consideration is agencies that have very low pricing. While you’ll pay less, your return on investment will probably be lower than a more expensive agency. This isn’t to say you should work with an agency that charges $10 per word, but it means that you shouldn’t compromise on price. As they say, quality over quantity.
Over the long-term copywriting can provide very high returns, so it’s worth investing in high-quality copy the first time to avoid wasting time and money. You’ll also need to consider which pricing model works best for you (per word, hourly, fixed prices, etc.) as different agencies have different models. In some cases, agencies will provide custom quotes rather than fixed rates.
If the agency offers a free trial, give them a try to see how the copy turns out. If they don’t (which is common), see if you can place a small order. Maybe you’re looking to order 100 x articles or product descriptions. Order 1-5 and see how the quality turns out. You could even order a small quantity from multiple providers to see which provides the best quality for the most reasonable price to make a final decision.
Other factors besides quality of copy are worth considering, such as if the agency’s team is friendly, considerate, empathetic, and responds promptly to your inquires and requests. Characteristics like these make the business relationship much smoother.
Copywriting is essential as it helps you effectively communicate your message to the world, engage your audience, and, most importantly, sell.
But finding the right copywriting agency to partner with is not so easy. Sure, you can find one quickly, but finding one that you can consistently rely on to deliver quality copy (and ideally enjoy working with), takes time.
Hopefully, this list of copywriting agencies has given you an idea of what’s out there and what might best suit you.
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