Copywriting is the art of creating copy that influences readers to take a specific action, be it signing up for your newsletter, following you on social media, taking a free trial, or purchasing your product.
Quality is key, as the difference between poorly written and well-written copywriting is that they can either boost a business’s growth or hinder it. It’s not something you want to take a risk on, so having a solid understanding of how to write effective sales copy is paramount.
Enrolling in a course or joining a thriving community of pro copywriters is an excellent way to develop the skills and knowledge you need to succeed as a copywriter. That’s why, in this article, we list the ten best copywriting courses available in 2024.
Copywriting is a specialized form of writing that directly impacts a business’s lead generation and sales. Its effects are more significant than other forms of more mundane writing, such as basic informational articles or user manuals.
When a landing page, email marketing campaign, or other types of copywriting are poorly written, they can quickly hurt a company’s bottom line. This is why most businesses only want to hire competent experts to handle their copywriting.
Therefore, as an aspiring copywriter, you’ll want to ensure your skills are top-notch so you can deliver the desired results for clients. Enrolling in a course run by professional copywriters is one of the best ways to quickly learn what types and styles of copywriting are most successfully being used TODAY.
While the standard for copywriting is higher than many other forms of writing, it also comes with a bigger payoff. If you can learn to craft your words in a way that will help companies grow, you’ll be able to charge way more for your services than, say, a more general writer.
The Copywriter Club is a community of professional copywriters you can join, engage with, and learn from. They offer various courses and also hold monthly online seminars. Plus, you get access to their vast video library of workshops and lectures held in the past, as they record every event.
There’s a never-ending supply of content to consume and a large community to network with. All in all, The Copywriter Club is an excellent place to learn how to write better and copy and land higher-paying clients.
Copy Accelerator is an elite mastermind copywriting course lead by copywriters Stefan Georgi, Mario Castelli, and Luke Mills Iha. As a member, you’ll gain access to advanced copywriting and marketing strategies from copywriting leaders earning 8 and 9 figures annually!
This course has actionable weekly training and masterminds to help you write winning copy-based funnels, optimize conversions, and scale rapidly. Copy Accelerate gives you complete access to everything you need to write better copy that sells.
Copy School by Copyhackers is an educational course that teaches you the ins and outs of conversion copywriting. They are all about equipping you with the skills needed to create copy that converts; in other words, to get your prospect to say yes to your offer.
Whether it’s establishing the right brand voice or moving prospects along the sales funnel, Copy School will teach you how to become an effective online salesperson who can use words to convince others. Copyhackers is trusted by big brands, including Google and Amazon, so you’re in good hands.
Copyblogger Academy offers nine full-length courses covering copywriting, branding, email marketing, SEO, and more – delivered via over 30 hours of educational videos. And, if you’re not satisfied with what you get, you can also request a full refund, as long as you do it within seven days.
What we like about Copyblogger Academy is that it is run by folks with a proven track record in copywriting. The CEO and an instructor at Copyblogger, Tim Stoddart, used content marketing to help him build a portfolio of businesses worth millions. And Charles Miller, another course instructor, has made over $10 million for his clients.
If you’re after a concise, no-nonsense guide that teaches you how to create copy that sells, this course from Cole Schafer could be the one for you. At just 15,000 words long, it gets straight to the point and doesn’t drone on like some other more extensive courses.
This course provides a rundown of the most effective yet simple copywriting techniques and principles laid out in a way that will allow you to start applying them immediately to your work and see instant results.
The Copy Cure by Marie Forleo is an online copywriting course that takes you step-by-step through the process of creating powerful copy that will grab people’s attention and ultimately persuade them to buy whatever you’re selling.
This course is comprised of video lessons, practice exercises, templates and formulas you can use, real-time feedback, Q&A sessions, and more. Together, they will teach you all the writing secrets that have led to the success of Marie Forleo, the #1 New York Times best-selling author.
This highly popular copywriting course on Udemy has thousands of rave reviews and includes over 3 hours of video lessons at a fairly reasonable price. It dives deep into sales psychology and offers hacks and tips from some of the most successful copywriters.
This course is great for beginners and competent writers alike, and by the end of it, you’ll be well on your way to creating powerful copy that converts, either for your business or your clients.
Talking Shrimp is an online copywriting resource run by Laura Belgray, a professional copywriter with over two decades of experience who has won numerous awards for her work.
Her 60-Minute Makeovers Copywriting Mini-Course is designed to take you from “meh” to a brilliant copywriter in under an hour. This easy-to-digest course is all about the small but crucial edits in content that make all the difference.
Shaan Puri, former CEO of Bebo and Twitch team executive, lays out his techniques for writing killer emails, landing pages, and blogs in his popular Power Writing course.
Whether it is writing cold emails that actually work or the secrets to go viral, Shaan doesn’t hold back with this course that combines live sessions and on-demand video lessons. For those interested, it takes around 14 days or less to complete.
The Accelerated Program for Seven-Figure Copywriting by the American Writers & Artists Institute (AWAI) is a comprehensive course that offers a step-by-step approach to becoming a successful copywriter in the modern world.
The AWAI is renowned for producing top-tier copywriters, with many of their students going on to have highly successful careers and high earnings. We particularly like their $10,000 challenge, which offers their very best students the opportunity to win a $10,000 copywriting contract from them.
There you have it; these are our top 10 copywriting courses in 2024. We picked these courses because they are all highly reputable and provided by proven experts in copywriting. They lay out exactly what you should write and what you should avoid in order to be an effective copywriter.
Whether it is emails, blog posts, landing pages, product descriptions, or social media content, these courses will show you how to write powerful copy to persuade prospects into action, without being overly salesy or cheesy.