10 Best Digital Marketing Services (2021)

Digital marketing services is a broad term. It includes PPC, SEO, content marketing, email marketing, and any other type of marketing that helps companies grow online.

Some agencies offer multiple digital marketing services while others specialize in specific services. The service provider you decide to work with will depend on your needs.

If you’re searching for a complete solution, a digital marketing agency offering multiple services may be the best choice for you. Alternatively, if you’re looking for one specific service to fill a gap in your marketing efforts, then a specialized agency may be the better choice.

In this guide, we’ll cover 10 of the best digital marketing services in the market, each with a distinct specialty service they offer so that you can make an informed decision on which company to work with.

Let’s get started.

Top digital marketing services

1. Writing Studio (content writing)

An important part of digital marketing is content marketing, and the most important part of content marketing is content writing. Writing Studio is a content writing agency that you can partner with to get lots of different types of content produced, including blog posts, landing pages, product descriptions, press releases, white papers, and more.

To work with Writing Studio, you can contact the company through their website and one of their client managers will contact you directly to discuss your content needs. They will then put together a custom content writing plan for your business. Once you agree to the plan, our team will research, write, and edit your content and then provide you with publish-ready content that you can publish on your website and other online channels.

Whether you’re simply looking for the occasional blog post or require 100 + content pieces per month for your website, Writing Studio has the processes and infrastructure to consistently meet your content demands without compromising quality. 

One of the top benefits of working with Writing Studio is that they hire expert writers in a broad range of industries. This means they’re able to cover subjects with authority. For example, if you’re a law firm, we will assign your content order to writers with experience writing about legal issues.

With some of the best reviews in the world of content writing, Writing Studio is a great choice if you’re specifically looking for a company to take care of your writing needs.

2. WebFX (general marketing)

WebFX is a digital marketing solutions provider with over 25 years of experience in the industry. They offer a number of general marketing services including social media marketing, SEO optimization, website design, content marketing, and eCommerce marketing.

If you work with the company, they can manage pretty much every part of your marketing plan. This will make them a good choice if you want to outsource your marketing efforts to a 3rd party company so that you can focus on other aspects of your business. However, the downside of doing this is that you will become very reliant on them, and you won’t be able to build an in-house marketing operation. For most businesses, outsourcing some but not all of your marketing makes more sense.

To work with WebFX you can request a free proposal by email or by phone. To get your proposal you need to let them know which services your company requires and the frequency of work required and then they will give you a detailed quote and timeframe for when the work can be completed. If you’re happy with their proposal their team will set about implementing your marketing plan.

When you work with a company like WebFX you will receive a very high level of service, however, the downside of this is that you can expect to pay a lot more than other options such as only outsourcing a few aspects of your marketing plan.

3. Victorious SEO (SEO) 

Victorious SEO is a specialist search engine optimization (SEO) company that helps companies improve their search rankings and boost organic website traffic.

The company achieves this by implementing on-page SEO tactics such as doing keyword research and off-page SEO tactics such as link building. They can also work with you to create and implement an effective SEO content strategy.

Victorious SEO offers a very hands-on level of service. To work with the company, you request a consultation, and the company will then assign a dedicated client manager to you. The downside of this however is that it will cost you a lot more money than if you were to hire freelance SEO experts or work with a smaller SEO company.

According to the company they have a 98% customer satisfaction rate from clients. They also have a good range of case studies on their website that outline how they have helped clients such as GE and Wayfair achieve great SEO results.

4. Brafton (content marketing)

Brafton is a content marketing agency based in Boston, Massachusetts. They are a full-service agency but specialize in helping small-to-medium-sized businesses plan and implement content marketing strategies.

To work with the company, you need to go to their website and fill out a questionnaire to inform the company what types of content you want to order whether that be e-books, blog posts, or any other content types. The company will then contact you to discuss your needs and then put together a comprehensive content marketing strategy for your business.

According to reviews of the company, they have a good track record of helping businesses with all aspects of their content marketing needs and provide a high level of service. This means they are a great option if you want to outsource the planning, production, and promotion of your content strategy. However, for this level of service, you can expect to pay a lot more than other options.

5. KlientBoost (PPC)

KlientBoost is a specialist pay-per-click (PPC) digital marketing service. PPC is the dominant form of advertising online that means you pay for every click your advertising gets. This means that you are only paying for results which for most businesses is a much better option than buying thousands of dollars of display advertising with no guarantees it gets you any results.

The company can work with you to implement PPC campaigns on all major platforms such as Facebook and Google. They also help you to optimize your ads so that you get better returns on your marketing investments.

If you would like to explore working with KlientBoost you can request a free marketing plan. The company will then send you a customized plan with 17+ ideas for how to improve your digital marketing.

The company has an impressive list of past and present clients, including Bloomberg, Airbnb, and Stanford University. This is a good indication they are a reliable company that delivers results.

6. Lyfe Marketing (social media)

If you’re looking for a digital marketing service to partner with that specializes in social media, Lyfe Marketing is a good option for you to consider. The company can help you with every aspect of your social media marketing efforts, including, setting up your accounts, creating content to share, and buying ads to help build up your number of followers.

To work with Lyfe Marketing you can either give them a call to arrange a consultation or you can fill out a form on their website with all of your company information and they will send you a free proposal outlining how they can help you with your social media marketing efforts. If you like their proposal and the quoted price you can agree to work with the company and they will then implement your social media marketing plan in conjunction with your internal staff if requested.

Lyfe Marketing has a good selection of case studies on their website outlining how they have helped previous clients and they also have good reviews from past clients on review sites.

7. Mayple (eCommerce marketing)

If you run or manage an eCommerce business, Mayple is a digital marketing service that specializes in helping eCommerce companies achieve better results. The company operates from both the U.S and Israel and is more of a “platform” than a digital marketing company.

To work with the company, you sign up on their website and then fill out a number of details outlining your company’s marketing goals. The company will then assign your business to one of their marketing experts who will work closely with you to design, develop, and then implement a customized eCommerce marketing plan.

According to the company they have “experts” in their network who have experience with all the major types of eCommerce marketing such as PPC, SEO, and store optimization.

One of the biggest differences between Mayple and other services is that with Mayple you pay a set monthly subscription fee which is based on how much your average monthly marketing spend is. On one hand, this makes the process of working with a 3rd party digital marketing company simple, but it also means you have to commit to paying a flat fee which for some businesses will be more expensive.

8. CloudTask (email marketing)

If you’re looking for a specialist email marketing company to work with, Cloud Task is an option you should consider. Email marketing is all about using email to communicate with current and prospective customers to build loyalty and increase conversions.

Working with CloudTask requires first requesting a free consultation. One of their client managers will then contact you to discuss how their service works, how much it costs, and their process for getting clients set up on their platform. After your consultation, you can then agree to work with the company, and they will set about launching your email marketing campaigns.

CloudTask specializes in helping B2B firms with their email marketing needs so that they can set up more automated sales processes using the power of email marketing. The company has an impressive list of past and present clients on their website which suggests they have a track record of success.

9. SmartSites (Website design)

SmartSites is a U.S based digital marketing company that has operated since 2011. The company offers a range of digital marketing services but has a focus on providing website design services.

To work with the company, you need to go to their website and fill out a form detailing your website design needs. The company will then arrange a free consultation with you so that you can discuss your needs in more detail. After the consultation SmartSites will give you a quote that you can choose to accept or reject.

If you accept their quote the company will set about designing your new website. Once their team has completed your design, they can work with your website developers to implement the design or develop your website for you. The company says they offer clients many opportunities during the design process to request changes and offer feedback so that they are happy with the final design.

Based on online reviews of the company they appear to have a good track record of designing websites that get good results. If you’re looking for a website design service SmartSites is a good option for you to consider.

10. Bukhash Brothers (influencer marketing)

Bukhash Brothers are experts in influencer marketing. Influencer marketing is one of the fastest-growing types of marketing and is all about using influential people online to help promote your products and services. The company is based in Dubai, UAE but works with clients and influencers from all over the world.

The company has a good track record of working with many top companies such as Nike, Visa, Dyson, Red Bull, and LG. However, given their impressive client list, you should expect to pay a lot more money to work with them as opposed to working with smaller influencer marketing firms or going directly to influencers to form relationships.

They offer a very customized client service. To work with the company, you need to contact them through their website and one of their client managers will then contact you to explain their service.

Tips for finding the best digital marketing service

When deciding which digital marketing service is right for your company’s needs there are a few considerations you should think about, including:

Specialty

The first consideration is to look at whether the company specializes in one area of digital marketing or is a “full-service” firm. For example, they could specialize in SEO copywriting, PPC, email marketing, etc., or offer lots of different marketing services to clients. If you only require one specific service, then going with a specialist firm is probably a better option than working with a full-service firm as they will be much more knowledgeable about the specific marketing service you require.

Company size

The size of the company you are thinking of working with is also an important consideration. Generally speaking, if you want a more “hands-on” level of service then working with a smaller firm might be a better option for you as opposed to working with a large company where you will be assigned to a client manager or sales rep.

Target market

It’s also important to consider whether or not your business is in the digital marketing service provider’s target market. For example, if you’re an eCommerce company you will want to confirm that the marketing service provider that you’re looking to work with has experience working with eCommerce companies. This will ensure they have good knowledge about your industry and will be able to produce content and advertisements that will appeal to your customers.

Budget

You should also confirm with the marketing service provider that your budget is large enough for them to take you on as a client. Some firms will set minimum marketing spend that you need to agree to – this ensures it makes sense for them to invest resources in you such as providing you with a dedicated client manager. If you have a small budget, you’re probably better off working with a smaller marketing company or hiring freelancers.

Communication

Another important consideration is to check how the digital marketing service communicates with its clients. For example, when you first talk to the company ask them how they will contact you to discuss your project and how they will deliver completed work. The best companies will have open and assessable communication systems in place for clients to communicate with them. This is especially important when working predominantly online.

Reviews

Before agreeing to work with a digital marketing service make sure you check out reviews of the company from past and present clients. Review websites such as Trustpilot and G2.com are great places to find reviews. It’s important to look at the average ratings as often only clients that have really bad or really good experiences bother to leave a review.

Case studies

Another great way to evaluate a digital marketing service firm is to check their website for case studies. Case studies are write-ups about how they helped past and present clients to achieve their marketing goals. Most digital service providers post case studies on their websites that you can read. If you know somebody that works at one of the companies featured in a case study you could also reach out to them to ask them about working with the digital marketing firm.

FAQs about digital marketing services

If you have some more questions about digital marketing services, browse our FAQ!

What is a digital marketing service?

Digital marketing services are professional services that help you to market or advertise your business online. There are many different types of services, including, SEO, PPC, content marketing, influencer marketing, eCommerce marketing, and email marketing. They focus on helping you with your digital channels as opposed to non-digital channels such as print and billboard advertising.

Why use digital marketing services?

Digital marketing services help you to access experience and marketing knowledge that you might not otherwise be able to afford. This is especially true for start-up companies as you won’t have the available resources to do a lot of your marketing in-house in the beginning. For example, working with a company like Writing Studio you can get expert content written for your company that gives you credibility without having to employ an expert writer in-house.

What kinds of services do they offer?

Digital marketing services cover everything that is done online to promote and grow your business. It covers both paid marketing services such as PPC advertising and services such as content writing which help to grow your business organically through higher search rankings. It also includes services such as website design that help to improve your online presence.

How much does it cost?

Make sure that you get a detailed quote from the digital marketing service before you commit to working with them. The quote should outline how much the work will cost, the timeframe for when it will be completed, payment terms, and any other relevant financial information. This will ensure payment disputes don’t arise in the future and will make budgeting much easier too.

The bottom line

Digital marketing services are all of the professional services offered to businesses that help them to launch and grow their online marketing efforts. It includes lots of different types of services such as PPC, SEO, content marketing, email marketing, and many more.

When looking for a digital marketing service to partner with you need to consider a few key things. They include, what service do they specialize in, how large the company is, do they have experience in your industry and do they have a track record of success. Using these criteria, you should be able to evaluate the service provider and find the best fit for your needs.

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