10 Best Ecommerce Courses (2024)

While there are many different business models you can choose from, ecommerce remains one of the most popular and lucrative options. By setting up a successful ecommerce store, you can reach customers around the world, and potentially sell thousands or even millions of products, without the overhead of physical retail locations.

But success in ecommerce takes much more than just setting up a template website and listing products. You must learn everything from sourcing products, designing and marketing your store, optimizing the store for conversions, customer service, logistics, and much more. Ecommerce is more complex than it seems, but that doesn’t mean it’s impossible to succeed. You just need to know what to do, and what not to do. That’s where an ecommerce course comes in.

The ecommerce education market is competitive, and unfortunately full of “gurus” who are just trying to make money and who don’t have real experience. Finding a good course, from someone you can trust, is challenging, especially when you’re considering investing a lot in it. But a good course can make all the difference and fast-track your learning and chances of success.

In this article, we’ll cover some of the basics around ecommerce courses, whether courses are worth it, what to look for in a course, and of course, 10 of the best ecommerce courses in 2024, from the basics to advanced courses, free, and paid.

What is an ecommerce course? 

An ecommerce course is a class designed to teach people the skills and knowledge to successfully start, grow, and scale ecommerce businesses. These courses cover various topics related to running an ecommerce business, from digital marketing strategies, like SEO, PPC, and content marketing, to business operations, accounting, logistics, and more. 

Ecommerce courses can target specific types of ecommerce businesses, such as Shopify and Amazon FBA, and certain courses target different experience levels, such as beginner courses for those just starting, or more advanced courses to help businesses solve specific problems in their business, like improving marketing or finding better suppliers.

Ecommerce courses also come in different mediums, including webinars, video lessons, long-form written content pieces, live online classes, and even in-person workshops. In most cases, these courses are online. Ecommerce courses give business owners the tools and experiences they need to launch, grow, and optimize their ecommerce businesses.

Are ecommerce courses worth it?

Yes, ecommerce courses can be worth it if you choose the right course and take action on what you learn. The value you get from an ecommerce course depends on many factors like the instructor, the style of the course, and above everything else, your commitment to applying the knowledge and taking action on the lessons.

Just buying a course doesn’t guarantee success. As a student, you have to put in the work and implement the lessons taught. But the quality of the course matters too. A good course will provide you with a solid foundation, direction, and ideally, a close network of other ecommerce students to network with. Overall, a good course, combined with taking action, will dramatically increase your chances of success versus trying to figure out everything on your own.

Free courses can be great for beginners, and paid courses can be worth it for more experienced business owners. But either way, a paid comprehensive course can be worth it. For some, paying for a course can help keep them more accountable because you’re investing your money into it and don’t want to waste the investment. Just be wary about expensive courses from “gurus” that overpromise and regurgitate the basics.

Best ecommerce courses

We’ve carefully chosen a wide range of ecommerce courses, from Amazon and Shopify-specific courses to more general beginner-level courses, as well as courses focusing on specific aspects of ecommerce like marketing and logistics. We’ve considered factors such as how detailed the courses are, reviews, pricing, the instructors, and more, to help you find the right course for your needs and goals.

1. Amazing Selling Machine

Amazing Selling Machine (ASM) is a popular ecommerce course that teaches people to launch and scale successful 7-figure Amazon FBA businesses. It has 9+ training modules, access to recorded coaching sessions, master class recordings on advanced strategies, and mentorship from Amazon sellers who have generated over $1 million in sales.

ASM gives all students access to a private community of over 35k Amazon sellers, and opportunities to network and share knowledge with others. The course is perfect for beginners and experienced sellers who want the support, network, and knowledge to grow a successful 7-figure ecommerce business.

While ASM isn’t the cheapest course, it’s one of the most comprehensive—and worthwhile, if you take action on the course’s lessons.

2. Ecommerce Masters

Ecommerce Masters by Foundr is a course that brings together five world-class ecommerce entrepreneurs who teach a “5 Core-Driver Method” to help people scale online stores to 7 figures. The 5 core methods taught are Facebook Ads, email marketing, influencer marketing, production, and manufacturing.

While Ecommerce Masters is not for complete beginners, it can help existing ecommerce entrepreneurs increase average order values, negotiate better product margins, and sell more to existing customers. 

After signing up, you’ll get immediate access to the members portal and the course material, which includes over 9 hours of video lessons, copy-paste templates, a private mastermind community, and exclusive bonuses. The course has great reviews and Foundr itself has a good reputation.

3. Foundations of Digital Marketing and E-commerce

Foundations of Digital Marketing and E-commerce is a course offered by Google on Coursera which is a great introduction to the basics of digital marketing and ecommerce.

The course is taught by Google employees who work in ecommerce, and the course material includes hands-on activities and real-world examples. The course material covers topics like job responsibilities at entry-level roles, marketing funnels, customer journey mapping, and other aspects including strategy. It’s a great introduction for absolute beginners or anyone looking for a refresher on the basics.

The course is short, flexible, and also includes a shareable certificate upon completion. With nearly a million students and mostly 5-star reviews, it’s a great choice for beginners.

4. Ecommerce Marketing Mastery

The Ecommerce Marketing Mastery course by DigitalMarketer covers all essential aspects of ecommerce, from product validation to positioning, traffic acquisition, and scaling.

The course has a “Tree of Life” concept that provides students with a proven framework for building a scalable ecommerce business. The course has a focus on execution over theory, providing templates, practical strategies, worksheets, and checklists that 7 and 8-figure ecommerce brands use.

The course is good for beginners and intermediates. It also comes with a digital, printable certificate for framing after completion. With teachers that have proven track records in ecommerce, and great reviews, it’s a solid choice for a course to build a foundation of knowledge.

5. The Complete Shopify Dropshipping Masterclass

The Complete Shopify Dropshipping Masterclass is a detailed ecommerce course that teaches people how to build a successful ecommerce business using a dropshipping business model on Shopify.

The course includes 9 hours of video, articles, downloadable resources, and more. You’ll learn everything from how to build your store, choose profitable markets, drive traffic, copywriting, set up your business, manage and fulfill orders, and more.

The Complete Shopify Dropshipping Masterclass is designed to take people from absolute beginner status to building, operating, and growing a profitable Shopify dropshipping business fast. As a bestseller on Udemy with over 30,000 students, and great reviews, it’s a great choice if you want to focus on Shopify.

6. Drop Ship Lifestyle

Drop Ship Lifestyle is an online ecommerce training program and community for ecommerce entrepreneurs, founded by Anton Kraly, who has been selling online since 2007.

With over 15,000 students that have joined the course, and over a decade since its founding, voted “Best ecommerce course” by Shopify, it has made its name as a legit course for ecommerce. The Drop Ship Lifestyle’s goal is to teach entrepreneurs how to build highly profitable, semi-automated dropshipping businesses without prior experience.

The course offers a 21-day launch plan, and a premium program that includes more personal support aimed at helping people quickly and effectively launch a profitable business. There’s also free training available for those not quite ready to commit to purchasing the full program.

7. Freedom Ticket

Freedom Ticket by Helium 10 is an ecommerce course centered around Amazon FBA training to help Amazon sellers build a profitable online business. The course is hosted by billion-dollar seller Kevin King.

Freedom Ticket features over 20 top experts, with 9 video modules (and 10+ bonus modules) that cover everything from basic Amazon selling principles to advanced strategies like product and keyword research, PPC and branding tactics, logistics, financial management, and more.

The course is normally $997 but is free with Helium 10’s Platinum and higher monthly membership plans starting at $99. The course has many positive reviews, and as a trusted software in the Amazon space, Helium 10’s Freedom Ticket is a great course to consider.

8. Customer Value Optimization (CVO) Academy

The Omniconvert CVO Academy offers a comprehensive ecommerce course focusing on optimizing customer value that sets up your business for success.

The course’s level is intermediate-advanced and is best for existing ecommerce business owners looking to learn about customer behavior, segmentation, and customer satisfaction measurements. The course includes material from 9 international ecommerce experts. It contains 20 chapters, over 100 video lessons, and other resources like frameworks, calculators, and checklists. You’ll learn ecommerce skills acquisition tactics (ads), customer lifetime value optimization, qualitative and quantitative analysis, and more.

Overall, the Omniconvert CVO Academy offers a great way to take your business to the next level through a customer-centric approach. There’s also a free mini-version of the course.

9. E-Commerce Essentials: How to Start a Successful Online Business

E-Commerce Essentials is an excellent one-hour class hosted by Tracey Wallace from BigCommerce that dives into the essentials of starting a successful ecommerce business. With over 60,000 students to date, thousands of students have enjoyed this course as a stepping stone on their ecommerce journey.

The course is broken into several key lessons, including: Choosing the right product by finding a niche, evaluating market viability, conducting competitor analysis, choosing the right ecommerce platform, and making your ecommerce business profitable through developing a content marketing strategy.

While E-commerce Essentials isn’t a very long course, it’s detailed for its length, and overall, it’s a fantastic choice for beginners who want to understand the basics.

10. eCommerce Website: Shopify, Dropshipping, Amazon and more

This ecommerce course covers the basics of starting a profitable ecommerce business. It provides an introduction to everything from Shopify to dropshipping, Amazon, WooCommerce, eBay, and more.

The course material includes over 10 hours of on-demand video, articles, downloadable resources, and a certificate. You’ll learn how to find profitable products to sell, drive traffic quickly, and get tips to sell products without storing inventory.

With over 1,000 mostly positive reviews and nearly 100,000 enrolled students, this course is ideal for beginners but not for anyone at an intermediate or advanced level. It might not be the best course for focusing on a specific area of ecommerce, but it provides a great overview and foundation.

What to look for in an ecommerce course

While the courses in this article are all great options to consider, it’s important to choose the course that best fits your level, budget, and general needs and goals. Here are some things to consider when looking for a course:

Instructor background 

An instructor who has real-world experience is going to be a better teacher. Look for a course that is taught by instructors who have proven track records of building and scaling ecommerce businesses. As the saying goes, only take advice from those who have achieved what you want. If the teachers have achieved the results you’re aiming for, then that is a good sign they can help guide you along the same path.

Up-to-date material

The world of ecommerce constantly evolves at a fast pace. Platforms like Shopify and WooCommerce, and marketplaces like Amazon and Walmart, continuously roll out new features and drop old ones. Furthermore, market trends, consumer behavior, and types of marketing are always evolving. When looking at courses, opt for one that is regularly kept up-to-date, so that you don’t pay for obsolete material.

Reasonable price

A reasonable price doesn’t mean the cheapest option. For a detailed and comprehensive course, expect to pay around $500-$5,000. While free and cheaper $0-$200 options exist, they can lack depth and credibility (not always!). That said, a higher price tag doesn’t always mean better quality. There are some very expensive courses by “gurus” that aren’t worth your time. Before buying a course, do your due diligence, and also check the refund policy, as any reputable course should have a fair one.

Active student community

One thing to look for is a student community, generally on private Facebook groups, Slack, or other channels. An active community of teachers, students, and alumni is a great way to learn faster from people who have achieved what you’re aiming to achieve. You can ask questions and quickly get answers. Plus, participating in a community generally motivates you and keeps you accountable, increasing your odds of success.

Great reviews & case studies

Just like anything else you buy, look at reviews on third-party websites, like Trustpilot, and even forums like Reddit. If possible, ask previous students about their experience taking the course. An ecommerce course that not only has thousands of students but also hundreds of positive reviews and case studies is a great sign it’s legit. Of course, there will be negative reviews, but make a judgment as to whether those negative experiences are due to the course quality or a student’s lack of effort.

The bottom line

Ecommerce is a thriving and lucrative business model, and it’s also very competitive While you can start and grow an ecommerce business without taking a course by learning from free content and trial and error, taking a course can save you time, keep you accountable, and provide you with a step-by-step process that works.

Look for a course that has great reviews, an active community, great teachers, and a solid support system. And remember, while a course might cost money upfront, it can save you time and money in the long run. If you can’t afford to invest in a course just yet, there are plenty of excellent free options.

Good luck on your ecommerce journey! 🤑

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