Healthcare is a rapidly growing industry. The continued expansion of companies in this space brings a greater demand for marketing services from providers with healthcare experience.
In this article, we’re going to cover the basics of finding a suitable healthcare marketing agency. We’ll showcase 10 popular options, and offer some valuable tips to help you ensure that you choose the right company to partner with.
A healthcare marketing agency is one which specializes in providing marketing services to physician groups, medical manufacturers, healthcare publishers, health-tech companies, and other healthcare-related companies.
The purpose of a healthcare marketing agency is to help medical businesses accomplish growth in online presence and revenue. They do this through various marketing initiatives, such as PPC, SEO, content marketing, website design, and email marketing.
There are some great companies out there. Here are a few of the best to consider working with:
Writing Studio is a content writing company which started out in the medical field. With MDs, PharmDs, PhDs, and other medical graduates on their team, Writing Studio has a wealth of expertise on offer when it comes to healthcare related content, from medical articles to technical white papers.
Writing Studio specialize solely in copy, and they do it well. If you’re looking for a healthcare marketing company who will provide a broader range of marketing services, such as PPC, web design, and writing, then this studio may not be the most suitable choice. However, if you’re looking for a partner specifically for specialized content, then they’re one of the best agencies out there.
If you are interested in working with Writing Studio, you can simply get in touch with the team via their website. You’ll need to tell them a bit about the type of content you’re wanting to create. From there, you’ll work together to figure out the details of your first order.
Intrepy is one of the world’s leading healthcare marketing agencies. They offer a range of services, including SEO, graphic design, marketing automation, paid advertising, and telemedicine marketing. They are backed by Kelley Knott, a respected thought leader in the healthcare marketing space.
What makes Intrepy somewhat unique is that they only operate within the healthcare and medical sector. This gives them a specialist edge, and means that everything they do is tailored to the particular nuances of healthcare businesses.
Intrepy provides its services to dermatologists, cardiologists, and various other medical specialists. The agency specifically focuses on healthcare businesses that are directly serving patients, rather than other businesses in the medical space.
The agency is widely trusted throughout the industry, and has won numerous awards from “Best in Search”, UpCity, and Clutch.
Evoke is a healthcare marketing agency whose mission is to make “health more human”. It describes itself as a marketing, media, and communications company designed for health and wellness.
Evoke runs a team of over 600 staff across 10 global locations, from New York to Dubai. Evoke provides several key offerings, including professional marketing, media, consulting, and PR and influence. They can help with content creation, whether it’s scientific, creative, UX-based, or in broadcast and film. Evoke also offers expertise in branding (including brand positioning and identity) and data and analytics, alongside many other marketing initiatives.
The company has received solid overall reviews on Clutch. They present as an organized and credible agency, and an ideal partner for health and wellness brands looking to expand their presence.
Thrive is a large digital marketing agency that provides marketing services for multiple industries, including healthcare.
Thrive offers several key marketing services for healthcare businesses, including web design, SEO, PPC, and social media marketing. The team boasts a wealth of experience working with a broad range of healthcare businesses, from radiology providers to animal hospitals and dentists.
Overall, Thrive has excellent reviews on multiple platforms, and is regarded as a trustworthy provider of marketing services. If you are interested in working with Thrive, you can either contact them directly, or follow their website’s primary call to action to “get my free proposal”. From there, you’ll be able to discuss your needs with the company and explore how they can help.
Lyfe Marketing is a social media management company offering various digital marketing services for the healthcare industry. Lyfe offers expertise in social media growth, SEM and Google ads, email newsletters, content marketing, website design, and general SEO.
While Lyfe Marketing does provide its services to a broad range of industries, the team has specific experience in the medical field. They have a proven track record of helping healthcare practices to grow, increase patient volume, improve patient retention rates, lower patient acquisition costs, and generate more qualified leads.
To get started with Lyfe Marketing, you can simply make an inquiry using their online contact form, and they’ll schedule a call with you. Lyfe Marketing has received great overall reviews on multiple platforms, and is an established marketing company with experience you can trust.
Cardinal is a digital marketing agency that offers a variety of services specifically tailored to healthcare clients. They’re able to assist with SEO, PPC, Facebook ads, website design, and conversion optimization.
Cardinal work on marketing campaigns for various types of healthcare providers, from small businesses to hospitals, dental clinics, and other medical-related organizations. Cardinal is an Inc 5,000 company, and has worked with reputable clients such as Colorado Christian University, Smile Doctors, and LifeStance Health.
With plenty of case studies and great reviews on websites like Clutch, Cardinal presents as a trustworthy and high-quality marketing provider with the know-how to really help healthcare brands expand their online presence.
W2O Group is marketed as a “health innovation company” which partners with companies in the healthcare sector to help improve patient outcomes. There are several key services offered by W2O Group. These include:
Out of the world’s 25 biggest pharma companies, W2O has worked with 24. They’re one of the best healthcare agencies out there, and know what they’re doing when it comes to driving success in large healthcare organizations.
Wax is a healthcare marketing agency which describes itself as a “monster in healthcare marketing”. It’s easy to see what they mean when you check out their website.
Wax offers expertise in research, analytics, strategy, media, creative, and content. Essentially, they’re an integrated marketing agency (which means that they cover all key services within the marketing space).
Wax has some great case studies in its portfolio, including the likes of The Daisy Foundation, Nestle, and Christianacare. The company has won numerous awards, and is a reliable bet as a full-service marketing agency.
Healthcare Success is a full-service marketing agency which works exclusively in the healthcare industry. They offer paid advertising, content marketing, and branding — essentially, they cover all bases.
The company follows a 4 phase process for their clients:
Healthcare Success has a great track record in the industry, and is a great choice if you’re looking to have all of your marketing needs taken care of under one roof.
Kuno Creative is an inbound marketing agency with specific expertise in the healthcare industry. Kuno has helped numerous organizations (including physician groups, hospitals, and manufacturers) market themselves and communicate their messages through clear UX and modern technology.
Kuno offers several key services, including inbound marketing, demand generation, branding, video marketing, and HubSpot onboarding. The company has plenty of great case studies in their portfolio. One great example is their work for a physicians group, in which an SEO-focused blog and video marketing strategy gained the client over 2000 new contracts in their marketing database and a 150% increase in customer conversions.
Kuno Creative doesn’t have too many reviews online, but the few that they do have on websites like Clutch are resoundingly positive.
Not every marketing agency is likely to be equally suited to the particular needs of your healthcare business. For this reason, it’s critical to properly vet potential companies that you’re considering working with. The following tips will help you find the right partner.
Imagine that you own a business with five dental offices, and you are looking to increase the visibility of your website in Google search. In this scenario, it’s in your best interest to work with a healthcare marketing agency that is not only SEO proficient, but which has specific experience with helping dental businesses with their SEO.
The reason for this is simple. An agency with industry specific experience will have a far better understanding of the nuances of your field. They will have a portfolio of similar case studies to draw from, and will make more informed decisions and fewer mistakes. You may initially pay more for this type of experience, but are likely to be rewarded with a better return on your investment.
When you partner with a marketing agency, you are likely to be seeking a specific outcome. For example, you may ask an agency to write blog content for your website. The purpose of this content is to increase organic traffic by improving your rankings for specific keywords, and to convert this traffic into leads.
The question you must ask yourself is whether the agency you are considering working with is actually capable of delivering these results. Have they succeeded on similar projects for previous clients? Were those successes in a similar industry to yours, and for similar clients? Every company claims to achieve results, but it’s critical to verify this for yourself.
When you buy any product or service (whether it’s an iPhone charging cable or a new Shopify website) you look for reviews – i.e proof that the offer is legitimate and high-quality. Buying services from an agency should be no different. There are several places you can look for agency reviews. These include Google Reviews, Clutch, G2.com, UpCity, and Trustpilot, and Glassdoor (if you’re interested in employee-based reviews).
Try to find an agency that has both a high volume of reviews and a high average rating (i.e 4.5+ /5 stars), ideally on multiple platforms. The more reviews a company has, the higher the probability is that they will provide you with credible and high-quality marketing services.
The difference between providing marketing services for a small pediatric clinic and a large enterprise healthcare company with an extensive web presence is like night and day. This is why it is so important to work with a marketing partner which is capable of working at the scale you require.
One way to test this is to simply ask. Ask the agency what the largest project they’ve worked on is. Be clear about your requirements, and see if they answer as though this is familiar territory which they have covered multiple times before.
Some websites (like Clutch) display value ranges for the projects that an agency has worked on, e.g. “$100,000-250,000”. This can provide some insight into the project sizes an agency is likely to be able to deliver on. Researching their previous clients and checking reviews should also give you an accurate idea of what is achievable.
If you are a healthcare professional, or run a business in the healthcare industry, working with a marketing agency with dedicated experience in the field can be a great way to expand your online presence.
However, choosing an agency that’s right for your needs can be challenging. By taking into consideration some of the points set out in this article, you will be well on your way to making an informed decision about the right marketing agency for you.
Remember, for anything writing-related, Writing Studio has you covered! We’d love to hear about your healthcare content needs.