10 Best Law Firm SEO Companies (2024)

When you’re looking for the best law firm SEO companies, you want to find one that will help your business grow. You need a company that understands the legal industry and can help you reach new heights in your marketing efforts.

You need to do your research to find the best law firm SEO companies. We’ve compiled a list of our ten best law firm SEO companies with some tips on how to compare these companies. But before we get into that, you need some background information.

What is a law firm SEO company?

A law firm SEO company is a company that specializes in helping law firms improve their website’s search engine ranking. They optimize the website for specific keywords and improve its overall design and structure. Because the SEO company specializes in the law industry, they will have an in-depth understanding of customer search intent and what keywords to try and rank against.

The SEO company will also have a team of experienced writers who can create compelling content that will help improve your website’s ranking. This is important as the more relevant content is to potential clients, the better your conversion rate will be.

Why work with a law firm SEO company?

You want to work with an SEO company as a law firm for three main reasons.

They can help you target the local market

This is important as a law firm because clients must be in your jurisdiction to operate. There is no benefit appearing in New Zealand search results for law firms as a firm that only operates in the UK.

They can make your informative legal content SEO friendly

When providing information to prospective clients, you want to be giving accurate, helpful information, but you also want to show up on the search engine results page (SERP). A law firm SEO company can help by finding the right keywords paired with the correct content.

They have years of experience and know what works (and what doesn’t)

Working with an experienced SEO company with a proven track, they will understand what works for your target market and what doesn’t. Google is very particular about legal advice and values trustworthiness when returning results. If the SEO company you partner with is capable, they will know how to build that trust.

Best law firm SEO companies

We’ve curated a list of 10 companies that stand out in the law firm SEO space. We’ve Experience, pricing, and the scale they can serve have been taken into account to pick the very best.

1. Writing Studio

Wiring Studio is a digital content agency that helps businesses create compelling content that engages readers and drives conversions. They have a team of experienced writers who know how to capture the essence of your business and communicate it in a way that resonates with your target audience.

Writing Studio is a perfect choice if you’re looking for high-quality blog posts, articles, or product and service description writing services. They serve a range of industries, including the legal sector, with their subject matter expert writers.

Pricing is based on per word with no project minimum, and price breaks with the more content writing you order. This model is great as there is no commitment or retainer cost like some SEO companies.

Writing Studio doesn’t offer any technical SEO strategy for your entire website but instead creates the content that brings them in. If you require an SEO overhaul, you should pair them with a dedicated SEO agency.

2. Rankings

Rankings io is the leading authority on law firm SEO. They are a law firm SEO agency that helps firms of all sizes get more leads and grow their business online. Their unique approach combines the latest techniques with experienced professionals to help you dominate your competition and reach new heights in your industry.

The company has a team of highly skilled and experienced digital marketing experts. They use cutting-edge tools and techniques to help their clients achieve their desired results. They also offer a wide range of other services. Rankings io has helped its clients dramatically increase their visibility online, attract more leads, and convert them into customers.

If you are looking for an SEO agency to help you take your business to the next level, then Rankings.io is the right choice. You can contact them for a free 30-minute one on one.

3. Forward Lawyer Marketing

If you’re a small to medium size law firm and need a full suite of SEO and marketing services, Forward Lawyer Marketing can help you out. They are experts in various legal practices, such as Divorce, Personal Injury, criminal defense, and Estate planning.

Founded in 2013, Forward Lawyer offers a wide range of services such as SEO, PPC, social media, and content marketing. In addition, they also offer web design and development services. Their experts will work closely with you to understand your business goals and objectives and develop a tailor-made solution to exceed your expectations.

Project costs start at $1,000 – $10,000, depending on your size and reach. You can expect to pay an additional $100 an hour for additional work.

4. Law Firm Sites

Law Firm Sites is a full-service website design and SEO agency that specializes in helping law firms grow their businesses online.

They have over 20 years of experience working exclusively with lawyers, and we know what it takes to build a website that both looks professional and gets results. Whether you’re just getting started or you’re looking to revamp your existing site, we can help.

Law Firm SItes knows how important flexibility is in the legal space. When designing your website, there are unlimited revisions. They will continue to design and edit until it’s right for you.

You can check out their portfolio of work they’ve done for other law legal firms as a testimony to their ability to create beautiful sites with expert knowledge.

5. Law SEO Pros

Law SEO Pros is a dedicated law firm marketing site that emphasizes growing your firm through a high client conversion rate.

Law firms have a huge dependence on local SEO. The team at Law SEO knows this and specializes in targeting potential clients around you. If you’re a client of theirs, they promise not to work with competitors around you because they know that that’s a conflict of interest.

Law SEO has made some outstanding accomplishments after only stepping onto the scene in 2019. They claim to be digital marketing experts in the legal field of Immigration law but are capable in most.

You can schedule a consultation to discuss how you’re situated in today’s market and in what ways they will provide value.

6. Monster Claw

Monster Claw started out in affiliate marketing but has since taken on more services to become a dedicated digital marketing agency.  They’re a team of specialists that are experts in their area. They aim to provide an integrated and complete digital marketing solution that drives results.

Starting in 2007 and now with 30 plus staff, they can support law firms of all sizes. They boast results of having grown businesses by over 5000% in their time, that’s 50x.

If you want to work with them, you can expect four stages of progression.

  1. Data acquisition and brainstorming,
  2. Design and execution of a strategy,
  3. Consistent quality outputs, and
  4. KPI tracking and optimization of the strategy.

Services include affiliate marketing, SEO, IT, website design, and content writing. You can get in contact on their website.

7. Gladiator Law Marketing

Gladiator Law Marketing will quite literally conquer your market. They use a range of proprietary artificial intelligence services to outperform the competition.

Services provided are specific to increasing the number of cases you get and converting potential clients. To do this they

  • Create unique websites that don’t look like the generic WordPress template. They know that this makes your brand more reputable and gives clients a great first impression.
  • Provide exceptional customer service and are proactive with their thoughtful responses. They know your time is valuable.
  • Help you invest in the SEO that matters to your business. They can help you get the markets that matter without spending a fortune on things that don’t.

If you’re a small to medium law firm, then it may be worthwhile to put a gladiator on your

8. Stellar SEO

Stellar SEO is a digital marketing agency dedicated to boosting its clients’ growth. They do this by improving your brand’s visibility in relevant markets and increasing customer leaders.

Some services they offer are on-page SEO, ethical link building, and blog content writing. They know that the combination of these things is what’s required to break away from the touch law firm competition.

Though they are space themed and their work is out of this world, their prices aren’t. Suppose you’re a small to medium sized firm, then you can expect to pay between $10,000 – $25,000 for a retainer and an additional $125 an hour.

9. Ignite Visibility

Ignite Visibility is a reputable choice if you’re looking for top-tier SEO services for your law firm. They are SEO experts and can help you leap to the top of the legal search engine results pages.

Ignite provides a robust SEO strategy with reporting, forecasting, key performance indicators, and a timeline. These factors mean you can know precisely how your money works for you and what to expect.

This company is also great at online reputation management. If you have any negative reviews or articles out there, they will help you push them down and ensure your good name is the one that shows up first.

If you require serious SEO assistance, Ignite Visibility can provide a lot of value.

10. Black Propeller

Black Propeller is an exception pay per click SEO agency.  They help you create ad campaigns that are not only effective but also save you money.

This company has case studies where they increased conversions by 200% and decreased ad spending by 55%. 

They can do this by using data and technology to create ultra-targeted ad campaigns.

When you work with Black Propeller, they will manage your entire campaign from start to finish. All you need to do is provide them with your budget and target market.

Tips for finding the best law firm SEO company

Focus on on-page SEO

As a law firm, you have the opportunity to build a reputation by answering questions the public may have and educating them. This can be done using a service such as Writing Studio, which has expert writers in various legal disciplines. This will have a big impact on increasing the rankings of your pages. 

Read testimonies and case studies

You can use testimonials and case studies to identify an SEO agency’s ability to perform. They show the agency’s ability to get results for their clients. When looking at case studies, pay attention to before and after results, how long it took to achieve results, and what strategies were used. 

Read reviews

Reading reviews and case studies is important for a few reasons. It can give you an idea of the quality of the product or service. If people are unhappy with a product, you’ll be able to see that in the reviews. Reviews are unlike testimonials and case studies because they are an unfiltered view of the company’s performance.

Compare pricing

When trying to get the most bang for your buck, it is important to compare pricing. You don’t want to overspend on an SEO company when you can get the same quality of service for less. And likewise, you don’t want to underpay for subpar quality. 

Contact the company directly

If you have any questions or concerns, it is always best to contact the company directly. This way, you can get a feel for their customer service and see if they are truly experts in the field of SEO.

The bottom line

Hopefully, you’re now in a better position to decide what SEO company to use for your law firm. If it’s not among the ten on this list, use the tips to determine the best agency that suits your needs.

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