10 Best Link Building Services (2024)

Link building is essential to SEO. It’s how Google built Google. Sites link to each other, so if a good site links to another site, that acts as a “vote of confidence” for that site.

Hence, the birth and growth of the multi-decade-long, billion-dollar SEO industry, where people buy, sell, and build links. A lot of providers are just okay, some are great, a few others are bad, and, of course, a handful are complete scams.

There’s no denying that links are important.

While you can publish content and get results without actively building links, if you’re in a highly competitive market and want to climb to the top, good links are a necessity.

However, acquiring natural and high-quality backlinks is often challenging and labor-intensive.

In this article, we’ll discuss some of the best link building services and offer tips to help you make the right choice!

What is a link building service?

A link building service is a company or agency that acquires backlinks for your website to improve its search engine rankings or SEO.

Services may include tactics such as competitor research, digital PR, broken link building, and outreach campaigns to get quality and relevant links for your website.

The goal of a link building service is to increase your website’s authority and credibility in the search engine results by building a healthy and strong backlink profile, or simply put – “to improve SEO”.

A better backlink profile generally leads to more organic search traffic.

However, some link building services employ questionable “black hat” methods, such as using private blog networks, which aren’t exactly aligned with Google’s guidelines and can result in temporary or even permanent search engine penalties.

A good link building service should build quality, long-lasting links that directly correlate to meeting your KPIs from organic search.

Why use a link building service?

Link building is time-consuming, labor-intensive, and requires consistent effort for an extended period.

Link building involves identifying potential websites, creating content for PR or creating linkable content assets, conducting outreach campaigns and follow-ups, tracking results, and more.

An experienced link building service already has the systems, staff, and, most importantly, the resources to deliver on link building at scale.

A link building service is ideal for companies that don’t have in-house staff to execute link building efforts and want a solution that’s done for you.

Working with a service provider typically costs more than hiring in-house staff or freelancers. Still, it’s worth it if you have the budget, require link building on a bigger scale, and want the quality assurance that reputable agencies typically bring.

While link building services can be great, you have to watch for bad actors in the SEO industry. It’s essential to properly vet services and prioritize those that have a proven track record, transparent processes aligned with search engine guidelines, and a focus on acquiring links from the most authoritative and relevant sources.

Best link building services

1. dofollow.com

dofollow.com is a premium link building service for SaaS and other companies. Unlike other agencies that use generic link building tactics, dofollow.com takes a custom and manual approach to link building for B2B SaaS companies.

The company focuses on acquiring high-quality, contextual, and relevant backlinks from authoritative websites in your industry. Their team of link building specialists performs custom outreach rather than relying on recycled link opportunities. This ensures that the links built for you are unique and relevant.

dofollow.com also emphasizes building links that align with Google’s quality guidelines, avoiding black hat tactics that could lead to potential penalties. It allows the editors of the linking sites to decide on the most natural anchor text rather than over-optimizing.

By taking this user-centric and sustainable approach, dofollow.com provides a link building service for B2B SaaS companies that works over the long term to increase search engine rankings and organic traffic to improve overall visibility and authority.

dofollow.com has helped companies such as Surfshark, Guru, and LegalZoom. While dofollow.com may not be the cheapest, they are certainly one of the best. With the links they provide, you get what you pay for.

2. SearchEye

SearchEye is a platform that offers self-service and custom link building services. By leveraging its publisher network, SearchEye provides companies with high-quality backlinks, whether you’re looking to choose your own or have a dedicated manager to help.

The platform gives you complete control and customization over the links you want to acquire. You can hand pick specific authority sites based on detailed metrics and use SearchEye’s AI-powered recommendations to find the best links.

SearchEye offers different link types, including guest posts and content inserts, to help diversify your backlink portfolio. SearchEye adheres to strict standards that ensure your company’s reputation stays strong by focusing on high-quality links from real businesses rather than link farms.

The dashboard also provides transparent reporting and insights, allowing you to easily track the performance of your link building campaigns.

SearchEye has been used by companies such as GoDaddy, Monday.com, and Vimeo, making it a trusted platform.

3. Siege Media

Siege Media is an agency that helps growing brands with content marketing and SEO.

Siege Media works differently than many other link building agencies. You’re not actually “buying links” but instead paying the agency to create high-quality content that naturally draws links from authoritative websites.

This “passive” method of building links may take a bit longer, but it’s the most sustainable and intelligent approach to link building in the long term. It’s also much more in line with Google’s guidelines.

Every piece of content you create poses yet another opportunity to earn links, which, over time, will eliminate or at least drastically reduce the need for outreach.

Siege Media’s link building experts leverage their methods and industry connections to help you get the most out of your content.

As a trusted agency that has worked with companies like Airbnb, HubSpot, and Zapier, and with an impressive portfolio of case studies and a track record of success, you can rely on Siege Media to get results.

4. Blue Tree Digital

Blue Tree Digital is a reputable digital PR link building service focusing explicitly on SaaS.

Their in-house team of content creators develops unique, helpful, high-quality, linkable content assets for your target audience.

Blue Tree vets every publication to ensure the highest editorial standards. They also avoid guest farm sites that only exist to sell links. That means you get genuine links to your website, leading to better outcomes in the long term.

This agency follows a 5-step digital PR strategy that focuses on building diverse, natural-sounding backlinks across various authoritative web pages, which can help to increase your domain’s authority and organic search visibility.

With a transparent pricing model, various flexible packages, and a team committed to a long-term, sustainable approach to link building, it’s a great choice for a SaaS business looking to improve SEO.

Having worked with companies like Dooly, Freshbooks, and BrainStation, Blue Tree Digital is a great service to consider.

5. Green Flag Digital

Green Flag Digital offers quality link building services. They have a proven 10-step process that involves detailed industry and audience research to develop a targeted and effective link building campaign.

With this agency, you’re not just paying for placements but creating value for other websites by providing them with high-quality content assets they’re happy to link to.

Green Flag Digital focuses more on building genuine connections and community through content, which sets it apart from other agencies.

The agency also focuses on various industries, including SaaS, Medical, and real estate, so no matter what industry you’re in, they can help you acquire links.

Having worked with companies like Mindbodygreen, Reservations.com, and BucketListEvents, they have plenty of experience helping companies acquire natural links that improve their organic search visibility.

6. Sure Oak

Sure Oak is another agency that offers various link building services.

Sure Oak employs a customized outreach approach to help you earn links that other companies won’t be able to find elsewhere.

Their packages are designed to generate high-quality and relevant backlinks through a holistic approach, considering your short-term and long-term business objectives, industry trends, and your competition.

Sure Oak offers several link building services, including guest posting, editorial link insertions, backlink audit services, broken link building, link reclamation, and more.

Sure Oak follows a four-step link building methodology: prospecting, vetting, outreach, and backlinks. Sure Oak’s methods are validated by plenty of raving testimonials and impressive case studies.

With a successful track record helping companies such as Mercedes, Gap, and Advance Auto Parts, Sure Oak is an agency you can trust to help you build your backlink portfolio.

7. LinkBuilder

LinkBuilder is a link building services agency specializing in just that: building links.

LinkBuilder follows a four step process to acquire the best quality links:

  1. Strategy: determine the best approach to building links
  2. Outreach: connect with authoritative sites
  3. Adding links: contain relevant anchor text and general website relevance
  4. Results: track the results and optimize for future campaigns

The agency offers fixed monthly pricing for enterprises, from $2,999 to $19,999 monthly. For these fixed prices, they’ll deliver a minimum number of monthly links with an average of 50–90 DRs. 

LinkBuilder’s team of over 40 dedicated link building professionals have over 250 years of combined SEO experience.

LinkBuilder has great reviews from previous clients. Having built links for websites like PDFSimpli, Identity Guard, and JobSage, you can rest assured they’ll build high-quality links that will help increase your rankings and organic search traffic.

Overall, LinkBuilder is a great agency for founders, marketers, and SEOs.

8. Victorious

Victorious is an award-winning SEO agency that offers link building services aiming to boost your brand’s search visibility and make every click count.

Victorious offers link building services using your keyword strategy to customize a link building plan through strategic link earnings to bridge competitive gaps in referring domains, to strengthen topical authority, and to drive traffic to key pages.

They also offer syndicated content to ensure the natural distribution of anchor text and local citations for local businesses.

They have a team of over 75 experts rigorously trained in SEO principles and a proven track record of getting results for companies like Spotify, Salesforce, and Yahoo!. They also have hundreds and hundreds of verified reviews on sites like Clutch.

Victorious is one of the best SEO link building services for companies looking to grow organic search visibility through ethical and sustainable practices.

9. uSERP

uSERP is a performance-driven link building and SEO strategy agency that helps scale organic growth and authority with high-quality backlinks and performance-driven SEO.

uSERP aims to help ambitious brands get links that make SEO their customer growth engine to drive revenue from organic searches 10x faster than hiring in-house.

Their process:

  • First, uSERP conducts an audit and analysis to find the fastest route to organic visibility.
  • Next, they help with content and link strategies to produce content assets that earn media attention.
  • Finally, they drive performance and track progress/KPIs to ensure you get results.

uSERP has built links for some of the world’s best brands, such as Robinhood, ActiveCampaign, and CrowdStrike. With plenty of case studies and good client reviews, you can rest assured that uSERP is a legitimate agency that can help you earn high-quality links.

10. Page One Power

Page One Power is a link-building and SEO agency with a simple mission: better links, content, and service.

They offer various SEO link building services to grow your rankings and traffic and establish your brand credibility, with guest posting, unlinked mentions, custom link building campaigns, resource link building campaigns, broken link building, and more.

Page One Power also offers dedicated project managers who keep you informed as they build links to your site.

Additionally, Page One Power’s services aren’t just about building links but also creating strategic, search-focused linkable content assets to provide a comprehensive SEO solution.

Page One Power has served over 1,000 partners and earned 15,000 links per year. They’ve served companies like Healthline, Hyatt, and Quickbooks. Overall, Page One Power is a credible agency you can rely on to build high-quality links.

Tips for finding the right link building service

1. Check their case studies and reviews

Look for testimonials, case studies, and reviews from previous clients to gauge the quality of the service and the results they deliver. A reputable link building service should have a proven track record of success.

You can find reviews on various platforms, such as Clutch, Trustpilot, Google Reviews, and G2.com. Clutch is particularly good as they’re B2B service-specific and manually verify every review. Ideally, a provider should have over 4.5/5 stars and at least 10 reviews.

Search a potential link building service’s website for case studies showcasing results and the experience of their other clients. Overall, look for a company that’s produced results that people are raving about, like any other product or service you’d buy.

2. Understand their link building process

Ask about their specific link building methods and tactics. Ensure they use white hat SEO techniques that follow Google’s guidelines, such as guest posting, broken link building, and digital PR outreach.

Avoid services that use black hat tactics like private blog networks or link farms. While black hat tactics can actually provide results, they’re generally short-lived. If you’re growing a company for the long term, investing more upfront in a link building service with a link building process that aims to add value to the sites on which links are acquired is best.

Avoid agencies that just have a list of websites and available domains and take a margin on selling the link placements. Instead, look for a provider that takes the time to understand your business and create a customized link building strategy to help you achieve your goals.

3. Evaluate their pricing and packages

Compare pricing models and packages from different providers. Look for transparent pricing that fits your budget and includes the number of links, types of links, and additional services like content creation or reporting.

Different agencies have different processes and budgets. While it’s important to not overspend, remember not to underspend. A $500 per month link building campaign may sound appealing, but to get good results, expect to spend a few thousand dollars monthly, at minimum.

Good link building services typically specify a range of links they can get, or they won’t specify a number. Paying a specific amount for one link is less than ideal, even if it simplifies the pricing. Look for a provider that offers flexible and transparent pricing that aligns with your goals and budget.

4. Review their portfolio and samples

Request examples of their previous link building work, the types of sites they’ve secured links on, and the results they’ve achieved for other clients in your industry (e.g. SaaS, healthcare, and law). It’s normal if they can’t disclose information on some clients due to privacy, but a good agency should be able to showcase a few examples.

Look at their portfolio and samples to assess whether the link building work aligns with their pricing. Determine whether the price for link building services justified the result from the case studies and samples or by talking with their previous clients directly.

5. Assess their expertise and communication

Choose a service with experienced link builders who understand your niche and can provide dedicated account management. This will ensure they have the expertise to deliver high-quality, relevant links for your business.

Evaluate their responsiveness, professionalism, and ability to understand your goals during the vetting process. Working with a service provider that gets you good links is not good enough—you want to work with people who are friendly, responsive, and professional.

At the end of the day, it’s nice to work with people who value your company and support your goals. This is true not just for link building but for any service provider you work with. Even though they’re not your employees, they are part of your team in some ways, so choose wisely.

The bottom line

While link building services can provide good results, exercising caution and thoroughly vetting potential providers is essential.

You’ll encounter dishonest and low-quality service providers in any industry, but especially in the SEO/link building world, there are a lot of charlatans. 

Prioritize link building companies with a proven track record of sustainable and ethical link building that aligns with search engine guidelines, and who communicate transparently. 

Alternatively, consider building an in-house team or working with freelancers to manage your link building efforts internally for greater control, cost savings, and long-term scalability.

Don’t forget to share this article!

Related articles