10 Best SaaS Marketing Agencies (2021)

Software as a service, known by the abbreviation SaaS has been the dominant way to sell software for over a decade, and the market continues to grow rapidly each year.

Once you’ve built your SaaS application and found product-market fit you then need to work out how to grow your subscriber base. One of the best ways to market and grow your SaaS business is to work with a specialist SaaS marketing agency.

In this article, we will cover 10 of the best specialist SaaS marketing agencies and highlight the benefits of working with them.

But first, let’s briefly discuss what a SaaS marketing agency is.

What is a SaaS marketing agency?

SaaS marketing agencies have unique skills and insights that help them to meet the unique marketing needs of SaaS companies. In general, SaaS companies sell their software to businesses (B2B) which means that the number one goal of SaaS marketing is to increase conversions (paying subscribers).

They achieve higher conversions by using analytics and data to determine the pathway your customers take to become subscribers and then use that to try and get you more customers. SaaS marketing agencies will use a mix of tactics such as Pay-Per-Click (PPC) advertising, content marketing, and SEO to ensure you have a sales funnel that gets results.

Top SaaS marketing agencies

1. Writing Studio

One of the most important parts of SaaS marketing is content marketing. This is because amazing content is a great way to boost your search rankings and publish content that makes you a thought leader in your industry. Writing Studio is a content writing agency that has worked with SaaS companies to produce high-quality content that helps boost their organic traffic which leads to higher conversions.

Writing Studio can write lots of different content types, including blog posts, landing pages, product descriptions, press releases, white papers, and more. All of these content types can form the basis of a successful content marketing strategy that will boost your SaaS sales.

To work with Writing Studio, you simply need to contact us through our website and a client manager will contact you directly to discuss your content needs. Writing Studio will then provide you with a unique content marketing plan that is designed to increase your search rankings, create more informative content for your customers, and ultimately improve conversions.

2. WebFX

WebFX is a digital marketing agency with several SaaS clients. The company offers a full mix of marketing services such as SEO optimization, website design, content marketing, and PPC marketing. WebFX has good ratings from past and present clients so you should expect to receive a good level of service from them.

If you would like to work with the company, you can request a free marketing plan proposal from them by requesting on through their website or giving them a call. Once they have your information, they will put together a proposal that outlines how they will help your SaaS company grow. If you’re happy with the proposal you can agree to work with them, and they will then implement your plan.

3. Victorious SEO

Victorious SEO is a SaaS marketing agency that specializes in search engine optimization (SEO) through paid SEO tactics such as SEO copywriting, on-page, and off-page optimization. This is useful for SaaS companies since SEO is one of the best ways to grow your business.

Victorious SEO offers a very hands-on level of service. To work with the company, you can request a free consultation, and then one of their client managers will contact you to discuss how they can help your company grow. After your consultation, you can agree to their plan and then they will implement it for you.

The company has good ratings from past and present clients and appears to offer a good level of service. However, the downside to this is you will pay a lot more money than if you work with freelancers or a smaller marketing agency.

4. Kalungi

Kalungi is a specialist SaaS marketing agency that provides SaaS companies with a full marketing solution. You can partner up with them and they will essentially become your outsourced marketing team.

The company was founded in 2018 and has helped hundreds of SaaS companies develop and then implement comprehensive marketing plans. Working with Kalungi means you’ll have access to experts who can help you with everything from SEO to implementing referral marketing programs.

To work with the company, you need to go to their website and request a free consultation. They will then discuss with you directly how they operate and how they can help grow your SaaS business.

5. NoGood

Despite the name, NoGood is a successful marketing agency that has helped numerous large brands to boost their online marketing – including many SaaS companies.

NoGood focuses on providing marketing services that boost your subscriber numbers through using data to create more efficient and effective sales funnels. They do this by implementing marketing plans that include using tactics such as SEO, email marketing, PPC, content marketing, and video marketing.

If you’re looking for a full-service SaaS marketing agency with a track record of success NoGood is worth checking out. However, given their size and level of service, you should expect to pay a lot more than other options on this list.

6. Single Grain

Single Grain is another specialist SaaS marketing agency that has worked with many top SaaS companies. They offer every new client a free consultation where they will undertake some research into your market, your product, and your competitors and then come up with a marketing plan that is unique to your needs.

What makes Single Grain unique is they also build their own SaaS applications like ClickFlow to help clients build better marketing funnels. Using their service will help you to create an automated marketing system using SEO, PPC ads, SEM, and more.

According to their website, they have worked with numerous well-known SaaS companies, and they have very good reviews from past and present clients. However, given their experience, you will have to have a high marketing budget for them to take you on as a client.

7. SmartBug Media

SmartBug specializes in using major marketing tactics such as SEO, video marketing, website design, PPC, to improve lead generation and boost conversions for SaaS companies.

The U.S based company has operated since 2007 and according to their website has won numerous awards for helping online businesses improve the effectiveness of their marketing. If you’re looking for a full-service marketing agency to help grow your SaaS company SmartBug might be a good choice for you.

If you want to work with the company the first step is to request a free consultation and then the company will develop a plan for you – which you can either accept or reject.

8. Cobloom

CoBloom is a UK-based SaaS marketing agency that has operated since 2012. The company offers both grow marketing services as well as one-on-one SaaS marketing consulting.

If you employ them for grow marketing, they will work with you to create a successful sales funnel that uses a mix of marketing tactics such as inbound marketing, referral marketing, and paid advertising such as PPC and content marketing.

They also offer consultation services whereby they work alongside your team to develop the system and then leave most of the implementation up to your internal team. This could be a great option for you if you want to build an in-house marketing operation.

9. KlientBoost

KlientBoost is a digital marketing agency that specializes in pay-per-click (PPC) advertising. PPC is the dominant form of advertising for SaaS companies and is one of the best ways to get new qualified leads to visit your website.

If you want to work with the company, they will prepare a free marketing plan for you that utilizes PPC campaigns on platforms like Google and Facebook. They also offer content marketing and SEO services to complement their paid advertising services.

The company has good reviews from past and present clients and appears to deliver what they say they will. If using PPC advertising is one of your company’s marketing tactics working with KlientBoost might be a good choice for you.

10. IronPaper

Ironpaper is a specialized SaaS growth marketing agency based in New York City. According to the company they focus on the key metrics a SaaS business needs to improve to boost its conversion rate.

To work with the company, you can request a free consultation and the company will then put together a marketing plan for your SaaS business. IronPaper takes a holistic approach to create an effective marketing plan and will research your business and then recommend a plan for how to generate leads, engage the leads with content, and then close the leads through good web design and other tactics like email marketing.

The company has good reviews from past and present clients and according to their website has worked with some well know SaaS companies. If you want a more hands-on level of service IronPaper might be a good choice for you – just be prepared to pay for it.

Tips for finding the best SaaS marketing agency

When deciding which SaaS marketing agency to work with, there are a few considerations you should take into account, including:

  • Experience. Make sure the agency has a track record of success. One of the best ways to do this is to ask them for case studies to look at which outline how they have helped other SaaS companies improve their marketing.
  • Industry Knowledge. It’s also important to determine if they have experience working with companies in the same or similar industries as yours.
  • Communication. When talking to the prospective marketing agency ask them how they communicate with their clients. If you’re working online they must have good client communication systems in place.
  • Reviews. Check for reviews of the agency on sites like Trustpilot and G2.com. This will give you a good indication of how they have worked with past and present clients.
  • Google Them. By this I mean, check how they market their own business. If you do a Google search you might be able to find examples of ads for their businesses and content marketing examples like company blog posts.

The bottom line

SaaS has become the dominant way to build and sell software to companies of all sizes. Once you have built your software application you need to market it to customers.

One of the best ways to market your SaaS business is to partner with a specialist SaaS marketing agency.

When looking for an agency to work with make sure you do your research and ask to see some case studies on how they have helped businesses like yours.

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