10 Best SaaS SEO Agencies (2023)

Finding an SEO company to work with is challenging enough, and combine this challenge with a specialized field such as SaaS, and it can almost feel impossible to find a company you can trust to deliver on your requirements.

To make finding a partner a bit easier, we’ve outlined some of the best SaaS SEO agencies for you to consider. But first, a bit about what these agencies do.

What is a SaaS SEO agency? 

A SaaS SEO agency is a company that helps SaaS companies improve their search engine optimization (SEO). The SEO specialists at the agency will have specific experience helping SaaS companies, which may give the client an advantage in terms of the results they get due to that specialized experience.

SaaS SEO companies will help grow a client’s rankings, organic traffic, and revenue through various methods, including off-page and on-page optimization, content creation, backlink building, and technical optimizations. The specific services companies offer to vary based on their experience and offering. Some offer just one service, content creation, while others provide various services.

Why work with a SaaS SEO company? 

There are two primary reasons why people want to work with SaaS SEO companies.

The first reason is for the execution of SEO and the results it provides. Clients will require specific services to improve their online rankings and increase organic traffic and revenue. For example, one may enquire about SEO writing services to create high-quality articles and pages for their website to rank higher for certain queries related to their products or services, build authority and engage an audience. 

The second reason is that by working with a Saas SEO agency, you get to work with a group that has experience in SaaS specifically. The perfect example is with writers. To create the best possible content for your SaaS business, you’ll want to hire SaaS writers instead of general content writers with no subject matter expertise. Working with a leading SaaS agency will give you access to these specialists, probably at a higher cost but with better results.

Best SaaS SEO agencies

1. Writing Studio

Writing Studio is a SaaS SEO writing company. We have a pool of talented SaaS writers and a content management team who understand how to create performance-driven content that achieves a great ROI. Writing Studio’s team cannot help with other aspects of SEO, such as off-page optimizations or technical SEO. Still, when it comes to content creation, we have experience working with world-class SaaS brands and creating content for them that increases traffic and rankings and generate ideal SQLs.

No matter what industry you’re in, whether that’s B2B, healthcare, cannabis, or construction, we have subject matter experts that can help your team create better, content faster for your SEO campaigns. To learn more, please go to our website enquire. We’d love to learn more about your content needs and see how we can help.

2. Simple Tiger

Simple Tiger is a SaaS marketing agency that helps companies increase organic visitors and scale monthly recurring revenue with SEO. The company offers several solutions, including keyword research, link building, content marketing, and technical optimizations.

The Simple Tiger team focuses on three key results: rankings, traffic, and conversions. They are not only focused on helping increase your positioning in search engines; they aim to correlate this to increase revenue, which is essential and isn’t something all companies do. Having worked with well-known organizations such as Jotform, Simple Tiger is a great company to consider working with if you require SEO for your website. They provide an entire platform that allows you to track progress, strategize and improve your SEO campaigns on an ongoing basis.

3. Skale

Skale is an SEO and link-building agency for B2B brands. They help SaaS brands become a ‘growth machine’ and significantly increase MRR. Skale has driven impact for many well-known brands, including G2, HubSpot, and more.

Skale can help brands scale SEO in three primary ways: link building, SEO consultancy, and SEO management. The company can help make a tailor-made link-building strategy, outreach to get legitimate, high-quality links, and allow you to easily and transparently track your results. If you’re looking for a fully managed solution, Skale’s team can help with everything from technical optimizations to on-page and off-page optimization to drive results in a hands-off manner. They are a company worth considering with an excellent reputation and experience working with respected names in B2B.

4. Victorious

Victorious is an SEO agency that serves SaaS companies helping them improve their online presence with SEO services such as:

• Keyword research
• Site architecture mapping
• On-page SEO
• Technical SEO
• Ongoing content planning and creation
• Backlink building
• ‘Narrative’ SEO reporting

Victorious has a proven track record of delivering revenue-driving SEO strategies for software companies, having worked with organizations such as Groupon, Fanduel, and Heap. The company prides itself on several principles that set them apart, including being ‘people-first, working with total transparency, and being education-focused and ROI-obsessed. The company has won several awards, recognizing it as a global SEO leader. While they also serve other verticals and are not purely SaaS-focused, they have enough experience helping SaaS companies to make them worthy of being on this list.

5. First Page Sage

First Page Sage is a U.S-based SEO agency that combines SEO, thought leadership marketing, and conversion rate optimization to deliver an entire SEO system designed to generate qualified leads and long-term ROI.

First Page Sage’s most important value is ‘excellence.’ They strive to help your company become an industry leader. They do this by populating your website with original on-brand content that attracts qualified leads and increases your brand’s recognition in its industry. First Page Sage’s services include SEO audits to full campaigns, where they will refine your conversion funnel and set up attribution tracking and reporting so that you can see and understand the results you’re getting.

6. MINUTTIA

MINUTTIA is a SaaS SEO agency built for B2B SaaS companies. They have a loyal team of experts who “actually give a damn” — to quote them — about helping you reach your bottom-line goals. MINUTTIA focus on several concepts when working with companies, including:

• Experimentation to find what works better
• Technology, using the latest technology available
• Continuous investment, meaning they share their knowledge with your team
• Specialization, meaning they only work with SaaS and tech companies rather than being a generalist SEO agency.

On the review website, Clutch, MINUTTIA has nothing but positive reviews from past and present clients, and the case studies they showcase on their website are impressive. They have achieved $30k of monthly traffic value for SPD LOAD and a 5,894.12% increase in the number of rankings keywords for SwagDrop. MINUTTIA appears to be an excellent company to work with if you need help with SEO and content marketing.

7. Directive Consulting

Directive Consulting is a performance marketing agency for SaaS companies. They are focused on helping you reach goals that others couldn’t and finding opportunities that others missed. Directive has excellent reviews online, including over 50 reviews on Clutch with a 5-star average. They are certainly one of the top agencies to partner with if you’re a SaaS and B2B company looking to drive more SQLs from your ideal customer segments. The services they offer include:

• SEO A/B testing
• Content strategy
• Analytics and reporting
• Digital PR strategy and execution
• Technical analysis ad discoverability (link building, content, and on-page strategies)

To get started with Directive, you can book an intro call where their team will learn more about your goals and see how they can fit into the picture to make them a reality.

8. accelerate agency

accelerate agency is a SaaS-focused marketing agency powered by AI. The company has been working in the SEO industry since before the birth of Google. They take a 360 search approach, combining human expertise, data, and machine learning to provide results through the strategic use of the content, SEO, outreach, and link building. accelerate agency has worked with great clients such as PandaDoc, Brightpearl, and Databricks.

accelerate agency understands how to increase conversion rates, improve customer acquisition and generate higher quality leads, regardless of your status as a new startup or an established enterprise. They aim to deliver an SEO foundation for your business that sets you up for recurring revenue and sustainable growth. Lastly, they have nearly perfect reviews from past and present clients.

9. Single Grain

Single Grain is a leading digital marketing agency with a lot of experience in the SaaS space, especially in B2B SaaS. As part of their digital marketing solutions, they offer several SEO services ranging from audits to content marketing and keyword research. What sets Single Grain apart is that they have worked with enterprise B2B and B2C SaaS clients and startups. From giants like Amazon to new upcoming startups, they have experience formulating custom plans for each client and don’t provide a one-size-fits-all solution. While this may mean a higher price tag, it’ll also probably equate to better results and a higher ROI.

No matter how simple or complex your SEO needs, the Single Grain team has the experience to help grow your rankings and revenue. Having worked with some of the world’s leading companies, such as Google, Airbnb, and Uber, they are a credible and trustworthy organization.

10. Codeless

Codeless is an SEO content production-focused company that helps industry-leading companies create ‘SERP-topping’ content. They aim to deliver long-term ROI via SEO, content, and PR. Codeless has worked with well-known SaaS brands such as Monday.com, ActiveCampaign, Robinhood, and Zapier.

Codeless has a client minimum starting at $7,500 per month, so they’re not the cheapest option, especially for the quantity of content you receive. But as they say, quality over quantity, and that is what Codeless delivers. Codeless don’t just write content; they can also help with keyword research, competitor analysis, video production, and more to provide you with a fully managed service, saving you the time and effort required to build an in-house team.

The bottom line

The challenging part of executing any digital campaign is finding the right people to help you. When it comes to a specialized field such as SaaS SEO, it’s essential to work with a group that not only understands the ins and outs of SEO and has subject matter expertise in SaaS. Otherwise, you’re going to get sub-par results from your SEO campaigns. But finding the right agency is easier said than done.

Remember, it’s OK to work with more than one agency if they each bring something unique to the table, and don’t rush into signing long-term contracts before you’re sure the company is a good fit. Hopefully, this list has made the process of searching for a company to work with a bit easier.