10 Best SEO Copywriting Services (2024)

Are you looking for an SEO copywriting service to craft compelling copy that ranks and drives sales for your business?

High-quality content is essential for ranking high for relevant keywords in search engines—helping drive organic traffic, brand awareness, and revenue. But finding the right SEO copywriting service for your business is no easy task.

In this article, we’ll cover some of the basics of SEO copywriting, the best services available, and tips on how to make the right choice.

What is an SEO copywriting service? 

An SEO copywriting service is provided by teams or individuals who create compelling content that is optimized for search engines. This helps businesses rank higher for relevant terms and drives more organic website traffic.

SEO copywriting combines the profession of writing with search engine optimization. SEO copywriters write various types of content, such as articles, product descriptions, and landing pages. Their goal is to target specific keywords people are searching for, while also ensuring the content is engaging, helpful, and persuasive, to fulfil the search intent behind those targeted keywords.

Why use an SEO copywriting service?

An SEO copywriting service has many benefits for increasing your online visibility and by extension, your revenue. Here are a few key reasons.

Increase organic traffic and revenue

An SEO copywriting service aims to create content optimized for search engines. If the service is great, your content will appear higher in search engine results for relevant keywords your customers are searching for. The higher rankings result in more targeted organic traffic, ultimately increasing conversions and revenue for your business.

Save time and money

Creating high-quality SEO content is time-consuming and requires a specific skill set. Even if you have that skill set, you may have other priorities in your business. Working with a professional SEO copywriting service will save you time by allowing you to delegate the copywriting to experts—not to mention how expensive it can be to vet, build, and manage an in-house content/copywriting team.

Consistent style and formatting

A good SEO copywriting service will write content consistent in style and tone, even at scale. SEO copywriters will also ensure that your content is CMS-friendly, making it easy to upload to your website and structure the content in a way that helps search engines understand it and people easily digest it. 

Build topical authority

Topical authority is the idea that search engines reward sites that have built authority around specific topics. A good SEO copywriting agency will help you consistently publish content that establishes you as an authority in your industry/topic area. Not only will this lead to more traffic, but more importantly, it will build trust and credibility with your target audience.

Engaging, action-driven content

It’s not enough to write content that ranks. Even if it ranks high, if the copy isn’t engaging, compelling, and persuasive, you’ll never keep people engaged enough to take action, whether signing up for a newsletter or purchasing a product or service. Skilled SEO copywriters write excellent copy first and ensure it’s search-friendly second.

Best SEO copywriting services

1. Writing Studio

Writing Studio is one of the world’s leading SEO copywriting agencies. They have a team of 100+ writers, 20 editors, and multiple content managers who work together to create compelling, search-friendly content that drives organic traffic and revenue.

The team at Writing Studio can help with keyword research to identify viable topics to target, content brief creation, and expert copywriting by subject matter experts like doctors, lawyers, and professional copy editors to polish your copy.

Writing Studio has a track record of writing copy for companies like Healthline, Deel, and Balancer. Whether you’re an affiliate marketer looking for articles or an ecommerce store looking for product descriptions, Writing Studio’s SEO copywriting services can help you create content that gets results.

2. Get A Copywriter

Get A Copywriter provides copywriting services for agencies, businesses, and e-commerce stores. In addition to their copywriting services (including article, product description, and landing page writing), they also offer supporting SEO services such as keyword research and SEO audits.

The agency offers several options, including content writing on demand (with various content types created by experienced writers) and AI+Human content, its most cost-effective option. They also offer monthly blogging subscriptions with a fully managed service at a flat monthly fee. Two levels of copywriters are available—’pro’ and ‘expert.’

With a track record of working with companies like McDonald’s, Western Union, and UNICEF, Get A Copywriter is a reliable platform that gives you access to a solid managed copywriting solution.

3. Verblio

Verblio is an SEO writing and copywriting platform that connects businesses with writers in every industry. It offers an intuitive platform for ordering and tracking content projects. 

Verblio offers two distinct service categories: 100% human writing at a premium, and AI+human content (edited by humans) at a discounted rate with faster turnaround times. Regardless of the service category chosen, Verblio’s platform will consistently deliver monthly high-quality, SEO-friendly content from writers with relevant backgrounds.

The team at Verblio helps create various content types, including blog posts, web copy, and landing pages, with the ability to deliver content at scale. And as stated on their website, they cover every niche, from ‘astrology to zoology.’

4. Brafton

Brafton is a leading content marketing agency that offers SEO copywriting services. Their comprehensive services include keyword research, writing, editing, creating visual assets, content distribution, and ongoing maintenance to ensure your content stays high in SERPs.

Brafton does not create fluffy SEO content filled with keywords (that does more harm than good). Instead, they focus on creating content that targets one keyword per content piece to fulfill search intent. They also organize their editorial teams into industry-specific divisions, ensuring content is tailor-made for each target audience.

Well-known companies and organizations like Stanford University, Lasko, and Preply rely on Brafton to create content. And with plenty of case studies, it’s safe to say that you can trust Brafton’s services.

5. Draft

Draft is a platform for fast, on-demand quality content. You can get everything from blog posts to ad copy, but most of the content they write is for SEO. Draft has helped some of the world’s leading companies like FreshBooks and Webflow.

The platform has a simple three-step process: You submit your content request. Next, a writer is matched in 24 hours and starts writing. Then, you get your publish-ready content with free revisions and rewrites.

Draft also includes AI-powered workflows and tools they’ve developed to help with aspects other than writing, such as idea and brief creation and collaboration tools. All of these are free for customers. Overall, Draft is a great option for quick and easy content.

6. Compose.ly

Compose.ly provides managed copywriting services with a dedicated content management team, including experienced copywriters, editors, and SEO advisors with suitable backgrounds for your business.

Compose.ly’s SEO copywriters have expertise across multiple industries. For example, they have medical writers who write for WebMD and SaaS writers who write for Calendly. You’ll get ready-to-publish content from Compose.ly that follows E-E-A-T best practices (experience, expertise, authority, and trustworthiness) to give your content credibility and the best shot at ranking high.

With no long-term contracts and a platform with a nice UI, you can quickly order various content types, like articles and pages, created without compromising quality. They also offer other SEO services like keyword research and SEO content brief creation if you need them.

7. ContentWriters

ContentWriters is a writing agency that provides access to a network of specialized professional SEO writers. Many businesses use its services, including large enterprises like Expedia and LegalZoom and smaller ones like e-commerce stores and agencies.

At ContentWriters, you can order various content types, including articles, product descriptions, and landing pages. You also get access to editing and proofreading to ensure your work is error-free and flows well, as well as other supporting services like topic pitching and ideation.

If you have high-volume content needs, you’ll work with ContentWriters’ managed services that provide a content success specialist who will custom-build your team of writers and editors, create content calendars, manage deadlines, and ensure quality remains high and consistent.

8. Crowd Content

Crowd Content is an SEO content service that leverages its network of over 6,000 US-based writers to help companies create brand-aligned content at scale.

You can order any content type on Crowd Content’s platform, such as blog posts, city pages, product descriptions, press releases for PR, and metadata at scale. Depending on your requirements, you can either request content from their self-service marketplace or opt for their managed content services to create publish-ready content at scale.

Crowd Content’s platform is easy to use and has fast turnaround times. With over 6,000 US-based writers, 8,000 businesses served, and 100m+ words written, and with clients like Dribble and GrubHub, you can rely on them to create great content.

9. Scripted

Scripted is an AI & human copywriting agency that provides managed copywriting services, including AI-only and AI + human. They are trusted by leading corporations worldwide, including Adidas, LinkedIn, and IBM.

Scripted has a network of thousands of subject matter expert writers in over 40 industries. You can easily see the number of specific writers’ projects, their industry specialties, and previous reviews. Scripted also offers AI writing tools, like blog idea generators, and content strategy services like keyword research.

Like any marketplace, Scripted allows you to search and select specific writers to work with. But they also offer fully managed services for clients with high-volume content needs, who want the deliverables but don’t want to manage writers/editors.

10. Eleven

Eleven is a topic-expert writing agency that provides end-to-end data-driven content marketing solutions, including writing SEO copy for articles, landing pages, and product descriptions.

Alongside their SEO copywriting services, Eleven helps with regular content updates, custom illustrations, content uploading to your CMS, and social media posts. While not technically ‘SEO copywriting’, these services help work alongside your copy to give it the best chance of ranking high. Unlike many other copywriting service providers, Eleven works with real subject matter expert writers to create credible and accurate content.

Eleven has worked with companies like Tom’s Guide, TechRadar, and Marie Claire. Eleven is particularly good if you’re in an industry that demands credibility, whether in tech, legal, or medical topics.

Tips on finding the right SEO copywriting service

Understand your needs first

Before looking for an SEO copywriting service, it’s essential to define your needs and goals clearly. Knowing your needs will help you find a service that aligns with your content strategy and business goals, providing a better long-term ROI.

Ask yourself: How many content pieces are we looking to create per month? Do we have the keywords/topics/brief pre-determined, or do we need that done? What’s our budget price range? What type of working relationship do we want?

Check for reviews and case studies

Just like anything else you buy online, looking at reviews is essential. Ignore the ones on the company’s website and focus on reviews on third-party review sites like Clutch or G2. These reviews are vetted and should accurately depict the quality and customer service experience to expect.

Also, check out case studies to see if they have helped other companies achieve the objectives you’re aiming for. Ideally, look for copywriting case studies relevant to your industry, as this shows expertise and a more nuanced understanding of your industry—the more, the better.

Note specific industry experience

Find a copywriting service with experience in your industry, especially if you’re in a sensitive field like healthcare or law. Service providers with relevant expertise will understand the industry’s nuances better and know how to create relatable and engaging content for your target audience.

The best ‘SEO copywriters’ typically aren’t SEO specialists but subject matter experts, like lawyers who write legal content or doctors who write medical content. They are guided internally by an SEO specialist about which topics and subtopics to write about.

Request writing samples

Request writing samples from the service to assess the writing quality. Assess the samples for readability, engagement, and SEO performance. You can also evaluate the website’s credibility on which the content is published (for example, a site like WebMD has high editorial standards and naturally commands high-quality writing).

Ask yourself whether the writing quality justifies the copywriting service’s pricing. Remember that the service provider will show you their very best work, so if the quality of their examples is subpar by any standard, don’t expect an improvement in quality from their work.

Evaluate their communication skills

While working with a service provider and not your employee, you’re still working with people! While assessing the service’s copywriting skills is essential, remember to assess how well the people at the agency communicate.

Are they friendly? Responsive? Do they seem like they genuinely care and want to help? Ideally, you want to find a service provider for the long term, so finding a team you enjoy working with is crucial. Assess their responsiveness and clarity in expressing their process, and most importantly, trust your gut.

The bottom line

SEO copywriting services combine the art of persuasive copywriting and the science of SEO to create compelling and engaging content that gives searchers what they want and helps you achieve your business goals.

The best service for your needs depends on your goals and budget, among other factors. But the services on this list are great picks, so I’m sure you will be fine working with any of them.

Hopefully, this list has helped give you a good starting point.

Good luck! 🙂

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