10 Best Webinar Software (2024)

Webinars allow you to grow your brand and reach a wider audience than hosting strictly in-person events. While in-person events allow you to connect with your audience in ways that virtual interactions may not, they have several restrictions that limit your brand’s reach — how many attendees you can have and how they can access your events, for example. By contrast, webinars can be accessed across the globe at nearly any time, and depending on what webinar software you use, can allow hundreds to thousands of attendees at once. This broadens your reach and lifts barriers that in-person events present. 

This is where webinars get exciting — research has shown that webinars and virtual events/digital experiences are the most effective top-of-the-funnel demand generation tactics, according to B2B marketers. In short, webinars (whether you prefer to host live, automated, or on demand content) can allow you to reach more prospects and get a higher ROI, all while allowing you to stay relevant in today’s technology.

Behind every great webinar is quality webinar software. Choosing the right webinar software is key to your brand’s success and can help you not only create quality content, it can help you invite potential customers to your virtual events, track their registrations, analyze your webinar’s success, and keep pertinent information about your leads available so you don’t lose a single prospect. You should only have to focus on one thing, and that’s interacting with your audience — the right webinar platform will handle the rest. We’ve compiled a list of the 10 best webinar software in 2024 so select the software that is right for you so you can maximize your future webinars’ potential.

What is webinar software?

Webinar software is essentially technology that allows you to create virtual presentations that can be viewed and shared online. While many businesses choose to host live webinars to better engage with their audiences, automated (pre-recorded) content can also be successful with the right webinar platforms. Webinar software includes the ability to craft, edit, and customize virtual presentations for educational, promotional, marketing, and demonstration purposes. 

Why is webinar software important?

Custom content creation

Quality webinar software comes with features that allow a user to customize content using templates better to match their brand’s image and color themes, or to create entirely customized content. Depending on the type of webinar you’re hosting and what your goal is for content, your webinar software can help you craft content that has the impact you desire and gives you a strong ROI.

Analytics tools

Many webinar platforms track audience behaviors and engagement during webinars, allowing you to know what resonates well with audiences and what engagement features to avoid in future content. Furthermore, analytics track registration versus attendance and even track click-through rates in email marketing efforts. 

Engagement features

If interacting with your audience is your main concern, fear not — webinar software allows you to chat with audience members or give them polls and surveys to fill out so they remain engaged and properly entertained throughout your webinars. 

Consistent quality 

Using the same webinar software for all your content creation will help you maintain a consistent quality for your brand. This cohesion is essential to establishing your brand as a leader in your industry and creating authenticity in the eyes of your audience. 

What to look for in webinar software? 

Not all webinar platforms are created the same way, nor do they all have the same intentions. Some webinar platforms are better suited for hosting large conferences or trainings, while others are better designed for product demonstration and audience outreach. Marketers often look for the following: 

  • Ease of content creation
  • Customizable templates
  • Email marketing, registration, and post-webinar engagement features
  • Audience engagement and interaction features
  • No downloads 
  • Flexibility in creating live, automated, and on demand content

It all comes down to what your brand lacks with webinar hosting and what platform aligns best with your marketing goals and objectives, budget, and other factors. We make selecting webinar software easier — check out the 10 best webinar software in 2024 we’ve compiled for you!

The best webinar software in 2024

1. Demio — for a user-friendly webinar experience

Who Demio is for/best uses 

Demio is perfectly suited for the brand-new webinar creator and expert marketer alike. Whether you’re crafting an email marketing campaign for a future webinar or revamping old content into on demand creations to grow your brand, Demio has you covered. 

Demio is best for webinar creation, excelling in allowing users to create automated, live, and on demand content for small and large businesses alike. Customizable templates and engagement features make each webinar unique and consistent with your brand. 

Key features

  • Email marketing
  • Integration with Drip, Facebook Ads, and more
  • Engagement features, including live chat, audience spotlight, surveys, and polls
  • 24/7 support
  • No downloads
  • Live, automated, and on demand content creation 
  • Analytics tools to track webinar success and audience engagement

What stands out most

We love that you can get started hosting a quality webinar within moments, making Demio ideal for users who are afraid to step out of their comfort zone in technology. 

What we wish was different

While Demio has plenty of customizable features to make webinars unique, we wished it offered even more creative freedom and customization. However, this small caveat doesn’t take away from the incredible ease of use that makes Demio top on our list. 

Price

Demio starts you off with a 14-day free trial, then allows the following price plans: 

  • Starter at $42/mo
  • Growth starting at $75/mo
  • Premium starting at $184/mo

Prices reflect a discounted annual plan; monthly rates differ. 

2. GlobalMeet — for live webcasting and video streaming to large audiences

Who GlobalMeet is for/best uses 

GlobalMeet brings your hybrid or virtual events to life, whether you’re hosting a large corporate event or training staff across the globe. It’s most known for its professional appeal to hosts of trade shows, town hall meetings, educational videos, and more. 

A company that takes pride in its accessibility and sustainability, GlobalMeet is an excellent resource for educating large masses and growing your brand on a professional level with peers and colleagues. Host live, hybrid, and automated content with ease. 

Key features

  • Professional partial or full event management 
  • Integrations with KUDO, SocialLve, and more
  • Executive speaker cameos
  • Engagement features like Q&A, surveys, polls, and more
  • Presentation slide mode

What stands out most

For busy executives who want to host events but not worry about managing a large event, GlobalMeet’s event management team takes control. We love how GlobalMeet makes hosting a professional and large-scale meeting or conference easy for everyone and uses engagement features to make hybrid events interactive for those who cannot attend live. 

What we wish was different

GlobalMeet is ideal for very large conferences and webcasting events that require fine detail and security. For this reason, this may not be the right webinar software for smaller brands who want to branch out but not hold the reigns. 

Price

Contact GlobalMeet representatives to discuss prices for their plans.

3. BigMarker — for hosting quality automated content 

Who BigMarker is for/best uses

Whether you are hosting a major hybrid event and need to keep audiences engaged or you’re keen on creating automated content only, BigMarker has what you need. This all-around webinar software is ideal for creating all kinds of marketing content to grow your brand and can even help you track the success of your in-person events (something we don’t see with other marketing software). 

For instance, you can print event passes and check-in tickets with BigMarker, or focus solely on webinars. With so many features and uses to select from, it’s an easy choice for a marketer growing their brand without limitations. 

Key features

  • Integrations with mailchimp, HubSpot, and more
  • Full-service registration for webinars
  • Custom digital event creation
  • White-labeled mobile app creation 
  • On demand, automated, live, and hybrid presentations
  • Webinar pop-ups to encourage audience participation

What stands out most

The versatility of BigMarker is largely unmatched. You can create webinars and live, in-person events with ease, reaching your audiences in ways you cannot do on your own. If technology is what impresses you most, BigMarker is worth more than a second look. 

The customizable features of BigMarker make it easier to grow in brand awareness as well. Since brand continuity is key to online success, BigMarker answers the call for creating customized content — no matter how creative you want to be. 

What we wish was different

The simple approach to webinar creation is almost lost in the vast array of options with BigMarker, which isn’t a bad thing. We’d like to see more focus on audience engagement in a classic webinar rather than always having to commit to larger event packages to get maximum value. 

Price

BigMarker offers three price plans and packages. Contact a representative to learn more. 

4. eWebinar — for Your pre-recorded sales and marketing experience

Who eWebinar is for/best uses 

Another simple, ease-of-use webinar platform hits the list, and for good reason — eWebinar is ideal for customers who want a streamlined approach to creating automated content for lead generation and customer acquisition. Mobile-friendly and easy to navigate, eWebinar is ideal for you if you want stronger brand awareness online and don’t know where to start.

With SaaS marketing tools that make automated content feel and look more engaging and interactive features like live chat to keep audiences motivated, you can scale your business with eWebinar. 

Key features

  • Scalable private chat with chat moderators
  • Event scheduling
  • Preprogrammed interactions for audience engagement
  • Analytics tools
  • Landing pages 
  • Customizable branding

What stands out most

What makes eWebinar most interesting is how sales and marketing-oriented the webinar software is. It’s ideal for brands needing to gain customers and garner sales while still leaving plenty of room to create a personal connection with audiences via private chat and other engagement features. 

What we wish was different

While eWebinar excels at marketing, we wish it was more versatile regarding the type of content a user could create. The software focuses mainly on automated and pre-recorded content, so if you want to go live with your content, you’ll want to seek a webinar software program that is more well-rounded. 

Price

eWebinar offers 3 price tiers:

  • Tier 1 at $84/mo
  • Tier 2 at $169/mo
  • Tier 3 at $254/mo

Prices reflect discounted annual rates. Monthly rates differ. 

5. Zoom — for Virtual Meetings and Workspaces

Who Zoom is for/best uses

Most everyone has heard of or used Zoom, as it’s one of the most-used webinar software platforms in business. Whether you want to communicate with colleagues or host a training module for your team, Zoom has a user-friendly interface that keeps everyone in touch. 

Zoom can also be used to create quality webinars, proving it’s more than just a virtual meeting ground. If you want to start hosting content with a familiar platform, Zoom is a great place to start. 

Key features

  • Personal chat
  • Screenshare abilities
  • Scheduling and reminders
  • Team chat
  • Virtual workspaces
  • AI companion tools
  • Recording abilities

What stands out most

Zoom makes it easy to connect with audiences, team members, and remote employees without additional bells and whistles that can complicate delivery. If communicating flexibly is your goal, Zoom gets the job done. 

What we wish was different

Zoom can be known to have connectivity and other technical issues, and some users don’t appreciate time limits on meetings before getting kicked out of events. Overall, however, Zoom is a great resource for hosting online content for colleagues out of the physical office and is webinar software to consider for beginner users. 

Price

Basic Zoom is free, allowing up to 100 attendees and 40-minute sessions. Other price plans offer more benefits at varying prices; 

  • Pro at $159.90/yr
  • Business at $219.90/yr
  • Business Plus at $269.90/yr 

6. Crowdcast — for Multiple Streaming Options

Who Crowdcast is for/best uses 

If you want to reach a wider audience across the most popular streaming platforms (Twitch and YouTube Live to name a few), Crowdcast will serve you well. Grow your audience with product demos, onboarding sessions, and more, and watch your brand’s personality grow. 

In short, this is a webinar platform with eCommerce and audience connection in mind. Crowdcast lets you host free and paid events to better monetize your brand online. With integrations with Patreon and Stripe, you can take entry fees with ease. 

Key features

  • Built-in landing pages
  • One-click registration
  • Engagement features including chat, polls, and Q&A
  • Register, watch, and replay on a single page
  • User-friendly interface
  • View from all devices
  • In-depth analytics 

What stands out most

What we love the most is how audience-friendly this webinar platform is. Attendees get engaged immediately upon registering and can join sessions or engage in other interactions like live chat. The platform is entirely designed with brand awareness and customer retention in mind, which any growing business can appreciate. 

What we wish was different

While Crowdcast is great for streaming across multiple platforms, it’s lacking in the webinar creation and features department. It contains basic engagement features to get the job done, but if stellar webinar creation is what you’re after, Crowdcast may leave you disappointed. 

7. Livestorm — for Managing Multiple Webinars

Who Livestorm is for/best uses

If you’re trying to organize and manage several webinars, Livestorm is a webinar platform worth investing in. The platform helps you track webinar registration, attendance, and successes while you can focus more on creating quality, consistent content. 

Ideally, Livestorm is for the content creator who hosts webinars for brand awareness and market relevancy. If you’re promoting a new product or onboarding prospects and keep webinars in constant rotation, the ease of use yet highly functional Livestorm is webinar software you can trust. 

Key features

  • Live, on demand, and automated webinar creation
  • CRM integrations
  • Custom branding
  • Analytics 
  • Registration pages

What stands out most

Livestorm is a simple webinar platform that makes online marketing easier for hosts who value relevancy through exposure. For this reason, the software is trusted by thousands of organizations.

What we wish was different

If hosting simple, effective webinars is your goal, Livestorm will meet your expectations. But if you want to host engaging, visually appealing, and fully customizable branded content, look for webinar software with more creative flexibility. 

Price 

Livestorm offers a free plan, followed by a Pro plan beginning at $79 a month, billed annually. Business and Enterprise plans are also available; receive a quote upon request. 

8. Vimeo — for the Creative Professional

Who Vimeo is for/best uses

If you’re as much into creating and editing beautiful videos as you are streaming live content, Vimeo has simplified features to let your creativity shine. With 10 detailed templates to choose from, you can craft and edit videos to suit your brand and help you stand out in your industry. 

Small businesses, entrepreneurs, and professionals alike can make good use of Vimeo’s screen recording, webinar, and live streaming capabilities. Vimeo is a wise choice for visually captivating content and a user-friendly interface. 

Key features

  • Ad-free video player and video library 
  • Analytics
  • Mobile sharing
  • Enterprise security
  • Video collaboration
  • Customizable registration
  • AI script generator
  • Custom URLs

What stands out most

The creative freedom Vimeo offers is really what makes it stand out the most. Post-production editing qualities are given a heavy focus, making this webinar software that works hard to give your content the crisp, professional, and fully customizable quality you want. 

What we wish was different

A stronger balance between engaging live webinar creation and creative editing would be nice, but you can access more detailed webinar features through this platform if you’re willing to pay for them.

Price 

Vimeo offers video editing for free, then offers the following paid plans:

  • Starter at $12/mo
  • Standard at $20/mo
  • Advanced at $65/mo

Plans are billed annually. 

9. Webex — for Conferences Across the Globe

Who Webex is for/best uses 

Webex is designed with enterprises in mind and allows for smooth collaboration and communication across the globe. Whether you are hosting a live webinar, conference, or hybrid event, Webex has the technology to keep communication open across many devices. 

Webex allows you to track the successes of your events as well, from ticket sales to audience engagement. With the flexibility to allow you to connect with colleagues and audiences in several ways, Webex ensures nothing gets lost in translation. 

Key features

  • Analytics
  • Switch from virtual to in-person formats in one event
  • Multi-track agenda building
  • Screen sharing
  • Polls, surveys, Q&A sessions
  • Event management for live and hybrid events
  • Whiteboarding
  • Real-time translation
  • Breakout rooms

What stands out most

This all-in-one collaboration suite makes using Webex convenient. Whether you want to host a webinar to train remote workers or use hybrid events to communicate with teams across the globe, Webex makes it easy to accomplish your business needs.

What we wish was different

Webex, being a collaboration platform, makes accessing its translation features difficult for some by charging extra for this necessity. However, varying price plans include several features to bring you the most value for your investment. 

Price

Webex has a free plan to get you started. Other plans are as follows: 

  • Webex Meet at $14.50/mo per license
  • Webex Suite at $25/mo per license 

Webex Enterprise is available; quote upon request. 

10. Sessions — for the AI Enthusiast

Who Sessions is for/best uses

Some audiences may shy away from generative AI, but Sessions embraces this technology to help clients build quality webinars and workshops that can be AI-translated in real-time. If you want ahead-of-its-time webinar software and are comfortable using AI to create content your brand can benefit from, this platform is worth a look. 

Key features

  • Bookings and schedulings
  • Tools and integrations
  • AI Copilot for creating content
  • Ultra HD audio and video 
  • Workspaces
  • Memory and analytics
  • Event management 
  • Engagement features like chat, polls, and surveys

What stands out most

Sessions makes AI-assisted content creation easier and sets the stage for how AI can transform webinar creation in the future. With the use of AI, you can quickly summarize all content and keep notes handy. The interface is user-friendly as well. 

What we wish was different

If you want a more customizable experience, you’ll want to look elsewhere. You’ll be most impressed by Sessions if you go into this webinar software experience with the expectation of being gently guided by AI every step of the way. If you want to have more control over your content, seek a webinar platform with more creative freedom. 

Price

Sessions has a free plan. Other plans are priced as follows: 

  • Solo at $19/mo
  • Starter at $27/mo
  • Pro at $119/mo
  • Business at $719/mo

Plans are priced at annual payments.

The bottom line

As you explore your options for the best webinar software in 2024, compare what platforms offer your brand to what your webinar goals and objectives are. You can be as hands-on with webinar creation as you’d like, or choose more simplified platforms to best meet your marketing needs. In the end, choosing webinar software that allows you to track audience engagement and webinar successes, along with helping you to customize content to better match the tone of your brand, can help you take your virtual events to the next level.

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