A mistake I see many bloggers make is spending hours perfecting their content, only to slap it under the first title that comes into their minds.
Your blog title is more than just a title, it’s the first impression of your blog post. It determines whether somebody will click onto and continue to read your content or keep scrolling. It doesn’t matter how good of a blog you’ve written, if it doesn’t have a catchy headline they’ll never click on it.
In order to generate the most clicks, it’s absolutely crucial to create a catchy blog post title that draws readers in.
Your blog post title not only needs to be captivating but also has to be appropriately descriptive. There needs to be enough information about what’s in the post that your readers know what to expect when they click through to read more. It doesn’t matter how good your title or your blog post is, if your readers are expecting something completely different, they’ll bounce off, damaging their relationship with you, and your SEO.
Here are 10 blog post titles that increase clicks
These blog post titles are fantastic for SEO!
Not only are “best” titles typically exactly what readers are looking for, they also automatically make your blog post more appealing than the other results in search listings – why would they click on an average result when they can click on the “best” result?
Sometimes searchers aren’t looking for the “Best” things, rather, they just want to get something done as quickly and easily as possible. Placing keywords like “easiest”, or “fastest” in your title will appeal to readers who are looking for the easy way out. Bonus points if your blog post is structured in an easy to skim way!
Where can you expect to find all the essential information on any given topic?
“How to” and “guide” articles attract readers who aren’t very experienced in a particular niche or topic. They also communicate with the reader that all the information they need to know is right there, in a single blog post, and that they won’t have to waste their time searching for more articles.
What makes list articles, also known as “listicles” so appealing to both readers and blog writers is their structure. Listicles are both easy to read and write. The reader knows upfront how many things they can learn, and it’s easy to skim over if they’re in a hurry. A blog post could give you one solution to your problem, but if another blog post can offer you 10 solutions, then obviously readers will gravitate towards the latter.
More and more people are using google to search for questions, if you want to provide value to these searchers, you need to stop and think: “Does my content answer their question?”
We use keywords in our content to appeal to Search engine algorithms but to appeal to readers and transform listing impressions into clicks; you need to answer their questions. Formatting your blog title into one that directly tells the searcher that you have the answers for what, where, why, how, or whatever their question may be.
Everybody loves a competition. Bonus points if it’s a topic your readers feel strongly about!
Often when making a decision, consumers will be stuck between two or more options. An article that weighs out the pros, cons, and differences between each option can be super valuable to help the reader choose which option is most appropriate for them.
Likewise, you can use these posts to compare your own products and services with that of a competitor to convince them of why you’re the better choice.
In fast-paced niches, having the keyword 2021 in your title, or anything else that makes your blog post appear fresh and relevant will generate you a lot more clicks! For example – “best SEO practices in 2021” will get you a lot more clicks than simply writing “best SEO practises”. SEO is a constantly evolving niche, so readers are always looking for the most updated information.
Titles like “Mistakes to avoid…”, or “Don’t be stupid…” tickle our desires to be accepted and fear of missing out! As humans, we are more concerned with a potential loss than a potential gain of the same value. Nobody wants to do the wrong thing!
The FOMO is real here. Nobody likes to feel like they’re out of the loop, that’s why these titles work like a charm.
“Nobody tells you” titles indirectly promise the reader that they’ll learn something new, something that they won’t learn from anybody else, thus creating an “exclusivity” vibe around your blog post.
I know what you’re thinking, that’s why I’ve made this one number 10.
We’ve all fallen victim to clickbait at some point in our lives. You know the situation; you see a title, you’re intrigued, and you just HAVE to read more. The problem with these is that they rarely ever live up to the headline’s original hype.
Although controversial, clickbait titles (if done right) can be a great way to increase click-through rates, while also keeping up session duration – as long as you can maintain that same energy throughout your entire blog post!
These 10 headlines are all fantastic for sparking interest and increasing your article clicks, though there are many more types of headlines that work well too – or even a combination of multiple headlines. The key is finding what works best for your audience and style of content.
Also, keep in mind that your title has to reflect the content of your blog post. Readers will bounce if they land on a page with content much different from what they had expected.