A successful blog requires a steady flow of engaging and informative content.
Let’s face it, as a business owner or manager, you don’t have the time to dedicate a couple of hours a day to writing blog posts. Outsourcing blog writing to experts is a great way to ensure you can regularly publish without reducing the quality of your content.
Even better, hiring a freelance blog writer or content writing company is incredibly easy to do and will save you lots of time and money in the long run.
Many business owners wonder whether it’s worth it to hire content writers for their blog.
The fact is, to have a successful blog, you need both quality content and regular content. A freelance blog writer can help with this.
While the exact number of recommended posts per month is up for debate, most marketing experts agree you should aim to post 16+ times per month. That might not sound like a lot, but keep in mind that they need to be high-quality posts that inform and engage your readership.
That’s why hiring freelance online writers or content writing companies is such a great idea. You can bring in outside experts to write your posts, and even better, you only have to pay them per post. This can result in significant cost savings for your business since you don’t have to hire part-time or full-time writers.
Once you hire a blog writer or a team of writers, you can begin posting quality content regularly, and while the results won’t be immediate, it’s a great long-term investment into inbound marketing.
If any of these situations are familiar, then it is probably the right time to hire a ghostwriter or an expert contributor for your blog.
If you answered yes to one or more of these questions, then you should consider hiring a blog writer!
Even if you enjoy writing for your blog, you might find that spending time writing posts versus working on higher impact stuff within your business is not something you can continue to justify, so hiring a freelance blog writer makes sense.
There are many different places to hire bloggers.
Here are 10 places to hire bloggers.
We’ve included content writing companies, freelance marketplaces, and job boards to provide you with a variety of choices.
Writing Studio is a content writing service that provides blog writing services. The best part about Writing Studio is that it’s a fully managed service. That means you don’t have to spend time screening and hiring experts to write your blog posts or manage them.
Writing Studio helps you streamline the content creation process by researching, writing, editing, formatting, and optimizing content so that you receive completely ready-to-go blog posts, written by experts, that you can publish on your website right away.
With a focus on ROI-driven content, you can be sure that the blog writers we hire will produce content that’s built to perform and grow your online presence.
Scripted is a freelance marketplace specifically for freelance writers and copywriters. Think of it as the “Upwork of the writing world.”
With Scripted, you pay for a subscription to their platform, and you can then browse and hire freelance writers. They have a pool of thousands of writers, so you can find ones that are right for your industry and needs.
Upwork is the largest freelance marketplace in the world. They have a lot of great talent that you can sort by their “job success score” and reviews from previous clients they’ve written for.
On Upwork, you typically post a job with your requirements, and then a range of content writers will apply to your job with a proposal, allowing you to screen and select those you’d like to work with.
Verblio is a content writing service for a variety of content types, including blog posts.
Verblio’s model is interesting. You create an account, and then writers will provide you with drafts for your requested topics that you can then select from. Verblio is a great option if you want to “pay and receive” blog posts, rather than hiring and managing content writers yourself.
ProBlogger is another place to hire blog writers. ProBlogger is one of the oldest and most well-known blogs about blogging. They also have a job board where you pay $70 to post ads. Blog writers will then apply with their resume/CV and samples of their work.
You can find some high-quality talent here, and you’ll discover that a lot of content marketing agencies actually hire their pool of freelance writers from here.
Contently is a content management and content creation solution that primarily tailors towards enterprises. They offer blog writing as part of their overall service, but Contently may not be the best fit for you if you’re just looking for a few regular blog posts.
If you’re a larger enterprise that requires content at scale, and you’d like other aspects of your content marketing covered, then Contently is a good option to consider.
Skyword is a great choice for hiring blog writers if you want to work with a team of professionals who not only help create blog posts for you but also help you research, plan, strategize, and track the success of your blog KPIs.
Brafton is a content marketing agency that provides a variety of content marketing services, including blog writing as part of their content creation services.
With Brafton, you can expect a fully managed experience that includes keyword research, on-page SEO optimization, editing and proofreading, and more. You can expect to pay more than when hiring freelance writers, but you will, of course, save time and likely receive higher quality content due to the nature of their services.
Linkedin is a good place to find experienced blog writers. The site has a range of blog writers, including those seeking full-time employment, and others working as freelance writers looking for contract and fixed-term work.
To find blog writers on LinkedIn, you can either post a job description from your company page, advertise with LinkedIn ads, or find them organically with your network.
Animalz is a content marketing company that helps SaaS companies create high-quality content to grow their businesses.
Animalz has strategists, researchers, writers, and editors who help streamline and plan the entire content creation process. They’ve worked with high-profile clients such as Google and Intercom, so you can be sure that you’ll receive high-quality blog posts.
Regardless of where you look for blog writers to hire, you can take specific steps to make sure you hire the best writer for your blog.
Before you place a job ad or go searching for blog writers, make sure you know exactly what you are looking for.
For example, decide how many blog posts you want to have written each month, and think about the types of topics that you want to cover. This will help you place a more specific ad and receive better replies.
Once you start to get replies to your job ad, you can then start to make a shortlist of the best writers who reply to you.
The same is true if you are looking to hire a content writing company.
Once you have your shortlist of writers and/ or companies, you should check out their websites and online profiles to check testimonials and their pricing if it is available.
It is also a good idea to perform a Google search to see if any of their previously written content shows up.
The best way to check out the writers to see if they are good is to ask for samples of their work or ask them to do a paid trial piece.
This will help you to determine if they can do the job to a high standard and to see if their writing style matches what you are looking for.
You can also interview them over Skype or Zoom to get to know them better.
Once you have evaluated all of the writer’s samples and trial pieces, you can then decide which candidate is the best fit. These same steps apply when working with a blog writing company too.
Hiring blog writers is a great way to boost the amount of content that you can publish on your blog but without reducing the quality of the content.
In today’s hyper-connected world, you can find great writers from all over the world at affordable prices.
If you have the budget and want to spend more time working on higher-leverage tasks within your business, then outsourcing blog writing is a great way to save yourself lots of time and money.