10 Best Blogging Tools in 2023

Creating a blog is a fantastic way to grow your business. While the results don’t come quickly, they compound with time and can provide massive financial returns. The right blogging tools can help you write posts that get better results, faster.

What is blogging?

Blogging is regularly publishing posts on the blog section of your website. It’s part of any good content marketing strategy and is a great way to increase your website traffic, brand awareness, and grow your overall online visibility.

The ideal result of a successful blog is to establish a close connection with your target audience and regularly provide them with valuable information and insights they appreciate, trust, consume, and share.

What are blogging tools?

Blogging tools help you blog better. There are different aspects to blogging, such as content creation, SEO optimization, and content distribution. 

Blogging tools contribute to achieving your blog KPIs, such as increased traffic, social shares, RSS, email subscribers, and lower bounce rates.

Here are 10 of the best blogging tools.

1. Writing Studio

Writing Studio is a well-respected blog writing service. One of the best ways to grow is to outsource blog writing to a professional. Why? Because writing great blog posts is time-consuming. It takes time to hire and train a team of blog writers, editors, SEOs, and content managers.

Writing Studio has a team of experts (likely in your industry) who can create compelling SEO-optimized, edited, and proofread blog content for you. All the content is also fully formatted for your chosen content management system (CMS), so you can simply receive and publish your blog posts.

Writing Studio’s team will even help you find blog topics, streamlining the entire content creation process. With it, you can spend more time on the bigger picture, forming strategic partnerships, and developing your website and brand as a whole.

2. WordPress

WordPress is an open-source website hosting platform and a powerful CMS for publishing your blog posts. There’s a reason over 40% of the web is on WordPress. It’s a reliable, trustworthy, and robust platform that laid the foundation for blogging.

While you can of course succeed with any CMS, WordPress was originally created for blogging, so it’s a great platform. You can download free plugins to help with SEO optimization, such as The SEO Framework, that seamlessly integrate into your blog to improve its quality and visibility.

3. Ahrefs

Ahrefs is a suite of SEO tools that helps you research keywords, analyze backlinks, perform technical SEO audits of your website, and spy on your competitors. In today’s world, great blogs succeed because they focus on data. It’s not enough to write what you think sounds good.

To succeed with blog SEO, you must start with keyword research to understand your audience’s search intent. Ahrefs helps you do just that. With Ahrefs, you can find the right keywords, see how competitive they are, and see what topics are working well for your competitors. Ahrefs provides you with insightful data that gives you a distinct edge against competitors that are just guessing what their audience wants to read.

4. Google Docs

Google Docs is a well-known word processor. It’s the perfect tool to write your content. Google Docs has blogging in mind, so it allows you to assign specific HTML tags (H1 to H3) to your subheadings. You can also add alt tags to your images, hyperlinks, and so on.

While you can write your content directly in your CMS, Google Docs is particularly good as it allows you to work both offline, and online where you can leave comments on your docs, collaborate with teammates and share links to your docs publicly, or with specific people with different accessibility modes.

5. Grammarly

Grammarly is an AI-powered writing assistant that helps ensure your content is error-free. It’s important to publish blog content that’s free of spelling and grammatical mistakes. It’s also important to ensure your content is concise, written with the right tone, and uses compelling language. Grammarly helps with all of this. 

Grammarly Premium also offers a plagiarism checker, which can be great to use if you’re checking the work of blog writers you’ve hired. While Grammarly is not a replacement for a professional editor, it’s certainly a great tool if you’re wanting to double-check your work.

6. Reddit

Reddit may not be the first thing you think of when you hear “blogging tool,” but here’s why it’s included. Reddit, for those of you who don’t know, is a “network of communities based on people’s interests,” to quote them directly. While you can promote your content on Reddit, it’s tricky to do. The Reddit community typically doesn’t respond well to self-promotion. If you want to promote content on Reddit, post as a regular contributing member, add value, and occasionally you can slip in a link.

The main reason Reddit is a great blogging tool is that it’s full of anonymous people in specific communities. It’s helpful in showing you what kinds of topics people really engage with, and it’s great for studying your specific target audience to understand more about who they are and what they value.

7. Canva

Canva is a graphic design platform that helps you create beautiful graphics for your blog and social media. If you’re not a designer, and you’re not in a position to hire a graphic designer to create custom graphics, then Canva is a great option.

Canva has thousands of templates to choose from, and you can use them to create infographics for your blog post, featured images, and other graphics. Humans are visual learners, and so it can help to add visually appealing graphics to your blog content to spice things up. 

Canva is also great for resizing images, making backgrounds transparent, and other basic design tasks.

8. Buffer

Buffer is a social media management tool. Social media is such an integral part of distributing and marketing blog content. However, it can also be quite time-consuming, especially if you’re frequently posting blog content on different social media channels, and in some cases on behalf of multiple blogs. 

Buffer helps you schedule posts in advance on most social media platforms, and it also provides you with analytics and engagement reports that you can review all in one place. If you’re going to be scaling your blog’s marketing using social media, then Buffer is definitely an option you’ll want to consider.

9. Google Analytics

Google Analytics is a must-have tool for every blogger. Google Analytics provides you with every imaginable data point. You can track your total website traffic, unique visitors, bounce rate, traffic sources (from social, organic, direct, etc.), the exact location of your visitors, what day of week and time they’re most active, which of your pages are performing best, and much more.

Google Analytics is essential to the success of a blog. It provides you with the necessary information to consistently optimize what you’re doing and double down on what’s providing you with the best results.

10. Google Search Console

Google Search Console helps you optimize a website for SEO from a few different angles. Firstly, it helps you track your performance, including how many impressions and clicks you’re getting, your average click-through rate, and your average position on Google. You can specify all of these data categories based on specific time ranges, geographical locations, individual pages, and keywords.

Google Search Console also helps you track external and internal backlinks, and other on-page SEO factors, such as your Core Web Vitals, Page Experience, Mobile Usability, and much more. If you’re serious about receiving organic traffic, then get your blog set up with Google Search Console!

The bottom line

While the “secret sauce” of blogging success is consistently publishing high-quality content, using the right tools can help you create better blog posts faster, optimize processes, and set up your blog for long-term success and scalability. Hopefully, this list of blogging tools will help you on your road to success.