If you want to own your business and become the master of your destiny, one of the best ways to get started is to purchase an existing digital business like a blog.
If you’re new to the world of blogging or you’re not sure how to go about buying a blog, it can be tough to know where to start. But no need to worry. In this article, we are going to discuss why buying a blog is a good idea, review 5 of the best places to find blogs for sale, and give you some useful tips for how to go about buying a blog.
Buying a blog can be a great investment. When you buy a blog, you are gaining ownership of an existing asset that has a proven audience and revenue stream. This means you’ll have a steady revenue stream but at the same time, you’ll have the potential to increase the readership and monetization of the blog so you grow its value.
Building a business over time and incrementally is a much safer investment than more volatile investments like cryptocurrencies and stocks. You will have to commit some time and effort each week to run your blog, but the results will be much steadier and more predictable.
Now that we’ve discussed why you should buy a blog, let’s discuss some of the top places to find blogs for sale.
Flippa is an online marketplace where you can buy and sell online-based businesses. One of their main categories is blogs for sale. To find blogs for sale you simply need to visit their website and then search for specific blog types. You will then be shown a list of all blogs in your desired category for you to check out. Each blog for sale listing includes extensive information about the blog such as the amount of traffic the blog receives, how old the blog is, what platform it is published on, and how it is monetized. If you find blogs that you’re interested in you can sign-up for a free account which will give you access to much more detailed information about the blog and the ability to communicate with the blog owner.
Once you decide to engage with the blog owner you can ask them for access to the blog site’s Google Analytics account and detailed financial statements that prove how much money the blog makes. This can then be followed up with a call with the blog owner through the Flippa platform to discuss the blog and to ask them any questions that you have.
If you want to make an offer after viewing analytics, financial information, and talking to the owner you can do so through the platform. If the blog owner accepts your offer, Flippa will facilitate the payment and take a commission for facilitating the sale. Once the blog owner receives payment, you’ll gain full control of the blog and its associated accounts.
Empire Flippers is another online marketplace that facilitates the buying and selling of digital assets like blogs. Once you land on their homepage you can search for blogs for sale. For example, if you search for fitness blogs for sale you will be shown a list of blogs in this category along with highlighted information such as how it is monetized (e.g. – affiliate commissions, advertising, etc.), the asking price, and the monthly revenue of the blog.
If you find a blog in the search results that you’d like to learn more about you can click on the blog name and view the full profile. In the profile, you’ll be shown detailed financial information and analytics of the blog, along with a detailed summary of how the blog operates and the amount of work involved to maintain it. There is a lot of information in the profile which will help you make an informed decision.
To gain access to financial and analytics information you need to create an account, which you can do for free. Once you have verified the analytics and financials you can message the blog owner and make an offer. If the blog owner accepts your offer Empire Flippers will facilitate payment and transfer ownership of the blog to you. The company charges the owner a commission so there is no fee for you to pay when you make a purchase.
Exchange Marketplace is owned and operated by e-commerce giant Shopify. This platform specializes in facilitating the buying and selling of e-commerce stores rather than content-rich blogsites. However, on a Shopify website, it’s possible to have a blog integrated into it so a lot of the stores do have a blog on them. There is also the possibility you can purchase an e-commerce store and then add a blog yourself to increase traffic and sale conversions. If you purchase an existing store that uses drop-shipping (which means you don’t have to handle any products yourself) this is quite easy to do and a great way to quickly scale your new business.
To find stores for sale on Exchange Marketplace you start by doing a search. You can filter out stores by price, revenue level, age of the store, business type, and industry. If you see a store that interests you, the next step is to check out the full profile of that business. On the profile page, you’ll find detailed information about the store, including traffic levels and financials. Since the platform is run by Shopify all this information can be verified very easily.
If you want to purchase a store you can contact the owner and make an offer. If the owner accepts your offer, Exchange Marketplace will allow you to pay the owner and they will then transfer ownership and access of the store’s Shopify account to you.
FE International is a mergers and acquisitions (M&A) advisory for digital businesses. On their website, you will find all the businesses they represent and if you’re interested in one of their listings you can submit a request to the listing agent for more information.
Once you contact an agent and express interest in one of their listings, the company will get in touch with you and provide you with detailed information about the business. They can then facilitate price negotiations if you want to go forward with a purchase.
The company focuses on selling established SaaS businesses and e-commerce stores that have a track record in their industries. They don’t sell pure blog websites but there are e-commerce stores with a blogging component.
Unlike other platforms on our list, FE International provides clients with a much more hands-on level of service but the downside of using them over others is they have less than one hundred listings to choose from.
If you don’t want to go through a marketplace to buy a blog, one of the best alternative ways to find blogs for sale is to contact the blog owner directly. For example, if you find a blog that you like, you can send the blog owner an email and inquire about buying it from them. Depending on the specific circumstances, the blog owner might not want to sell but it isn’t going to cost you anything to find out. If they are interested in selling their blog, working out a valuation can be done quite easily using tools like this one by Empire Flippers, and then payments can be facilitated through numerous online platforms that provide escrow services.
Before you jump in and make an offer on a blog, here are a few tips to ensure you get a good deal.
Tools like Wayback Machine allow you to verify how long the blog has been published and check its progress since it launched. It’s also a good idea to double-check who owns the domain name to ensure they are the same person who is selling the blog.
Always make sure you verify the claims made by the seller, specifically the analytics and financial information of the blog. As mentioned above, this can be done easily when buying a blog through a marketplace, but if you’re buying a blog directly from the owner you will need to do this yourself by asking for access to their Google accounts and affiliate marketing accounts.
It’s always best to buy a blog that is about a topic or industry that you understand and may even have some experience writing about. This will ensure you can add value from day one to help the blog grow. Alternatively, you can hire specialist content writers to write for the blog once you’ve purchased it.
Before purchasing an established blog, make sure you do some research about the market you’ll be entering. You want to find out information like who your biggest competitors will be, if there’s room for growth in the category, do extensive keyword research, etc. This will ensure you’re buying a blog that has lots of growth potential.
When buying a blog, inquire about having a contract made up that includes a non-compete clause. You don’t want to buy a blog from the owner and then they turn around and instantly launch a new blog covering the same topic. If this isn’t possible, make sure you check some reviews and references about the blog seller before purchasing to see how they have dealt with past buyers.
Buying an established blog is a great way to get into digital business ownership. There are numerous platforms available for you to use to find blogs for sale and make a safe and secure purchase. Just be prepared to put the work in once you make a purchase so you can take your blog to the next level.