Brafton: Reviews, Pricing, and Alternatives

Written content can be an amazingly effective tactic as part of your content marketing strategy. The main thing you have to consider before implementing this tactic is if you have in-house writers to write great content.

For most businesses, the answer will be ‘no’ so you’ll have to either hire an in-house team or look to outsource your writing to a content writing service such as Brafton. Hopefully, this review will make you more informed about if the company is the right fit for you.

Brafton overview

Brafton was founded in 1998 and is based in Boston, Massachusetts. They are a  full-service marketing agency that specializes in supporting small-to-medium-sized businesses to plan and implement effective marketing strategies. They are a well-regarded marketing company that has a track record of success, servicing clients from all over the world.

The company can help you with all aspects of your content marketing needs and they provide a much more hands-on service than other options online such as hiring freelance writers yourself on platforms such as Upwork. Of course with a higher level of service, you should expect to pay significantly more than other options.

To work with Brafton, you go to their website and fill out an interactive questionnaire to let them know what type of content you want to be produced, for example, blog posts, product descriptions, scripts, e-books, and more.

They will also ask you questions about the level of research required for your content if you want it to be optimized for search engines, and a few other questions so that they can give you a personalized quote for the content you require. The company will then contact you to discuss your specific needs and assign you a client manager. 

Brafton reviews

Reviews for Brafton on G2.com are exceptionally high at 4.9 out of 5 stars, albeit from only 11 reviews.

From those reviews, there are lots of comments pointing out that the company offers very good customer service, produces high-quality content, and can help you with every aspect of your content marketing strategy.

The only downside of working with them according to past clients is that they are on the high side when it comes to the cost.

Features

• Experienced Writers – Brafton’s writers are experienced and have been fully vetted by the company.
• Multiple Content Types – their writers can produce high-quality e-books, articles, whitepapers, blog posts, email newsletters, and more.
• Customized Pricing – they offer each client a customized pricing plan that suits your marketing needs.
• Full Service – they offer a much more hands-on level of service than other options if you want to outsource content marketing.

Pros

• They cover multiple industries and have writers experienced in producing content for each of them.
• They are a one-stop-shop for all of your marketing needs. They will create your marketing plan, create your content, and then help you promote your content.
• Brafton ensures that the content they produce for you is 100% unique and checked for plagiarism.
• Brafton guarantees that your content is formatted correctly and ready to publish straight away. You won’t have to worry about things like using the right font sizes, headings, and if the layout is correct.
• Brafton provides a much more hands-on level of service than other options. For example, their team can help you come up with content ideas, research keywords, write the content and then track it to ensure it performs well. This can save you a lot of money since you don’t have to hire any expert marketers in-house.
• Unlike other content marketing agencies that work almost completely online, Brafton has offices in Boston, Chicago, San Francisco, London, Auckland, Melbourne, and Sydney so if you are based in one of those cities you can meet up with your client manager in person.

Cons

• The main downside of working with Brafton is that they do charge a lot more than freelancer platforms and other marketing agencies. However, you have to weigh the extra cost against the quality of the content you will receive and the higher level of service you will receive.
• You can’t build direct relationships with any of the writers that produce your content as you deal with a client manager. This makes it difficult to bring your marketing operations in-house at a later date if you wish.
• Other content writing companies have much more transparent and open pricing models.

Prices

Brafton says that they offer a “per unit” pricing model of $100 per unit. For content writing 1 unit is 100 words of content. So, for example, a 100-word blog post will cost you $100.

This is significantly more expensive than competitors, but you need to take into account that this includes things like SEO research and having a dedicated content marketing manager. It is also possible that they will offer you a volume discount if you require a large amount of content to be produced.

Top Brafton alternatives

Brafton is a great choice if you want to work with a content marketing agency that can provide a more hands-on service, such as giving you a dedicated client manager. However, there are some other great content marketing platforms and agencies out there for you to consider. By clicking on the links below you can check out some of our other reviews.

Final thoughts

If you want the peace of mind of knowing that the content you receive will be high-quality, 100% unique, and SEO optimized then working with Brafton might be a good option for you and your business.

Brafton will take care of all of your content needs so that you won’t have to hire an in-house team. However, with such a high level of service comes a much higher price than a lot of other options.