Written content can be an amazingly effective tactic as part of your content marketing strategy. The main thing you have to consider before implementing this tactic is if you have in-house writers to write great content.
For most businesses, the answer will be ‘no’ so you’ll have to either hire an in-house team or look to outsource your writing to a content writing service such as Brafton. Hopefully, this review will make you more informed about if the company is the right fit for you.
Brafton was founded in 1998 and is based in Boston, Massachusetts. They are a full-service marketing agency that specializes in supporting small-to-medium-sized businesses to plan and implement effective marketing strategies. They are a well-regarded marketing company that has a track record of success, servicing clients from all over the world.
The company can help you with all aspects of your content marketing needs and they provide a much more hands-on service than other options online such as hiring freelance writers yourself on platforms such as Upwork. Of course with a higher level of service, you should expect to pay significantly more than other options.
To work with Brafton, you go to their website and fill out an interactive questionnaire to let them know what type of content you want to be produced, for example, blog posts, product descriptions, scripts, e-books, and more.
They will also ask you questions about the level of research required for your content if you want it to be optimized for search engines, and a few other questions so that they can give you a personalized quote for the content you require. The company will then contact you to discuss your specific needs and assign you a client manager.
Reviews for Brafton on G2.com are exceptionally high at 4.9 out of 5 stars, albeit from only 11 reviews.
From those reviews, there are lots of comments pointing out that the company offers very good customer service, produces high-quality content, and can help you with every aspect of your content marketing strategy.
The only downside of working with them according to past clients is that they are on the high side when it comes to the cost.
Brafton says that they offer a “per unit” pricing model of $100 per unit. For content writing 1 unit is 100 words of content. So, for example, a 100-word blog post will cost you $100.
This is significantly more expensive than competitors, but you need to take into account that this includes things like SEO research and having a dedicated content marketing manager. It is also possible that they will offer you a volume discount if you require a large amount of content to be produced.
Brafton is a great choice if you want to work with a content marketing agency that can provide a more hands-on service, such as giving you a dedicated client manager. However, there are some other great content marketing platforms and agencies out there for you to consider. By clicking on the links below you can check out some of our other reviews.
If you want the peace of mind of knowing that the content you receive will be high-quality, 100% unique, and SEO optimized then working with Brafton might be a good option for you and your business.
Brafton will take care of all of your content needs so that you won’t have to hire an in-house team. However, with such a high level of service comes a much higher price than a lot of other options.