Content Director Job Description

Learn about the responsibilities and requirements that should be included in every content director job description.

The role of a content director is to manage the content strategy of the company – which is usually one part of the overall marketing strategy. The content director will be tasked with helping to develop, implement, and monitor every aspect of the content strategy and manage either the in-house team of content creators or work with external agencies.

In some cases, the content director is also the creative director – meaning they take care of developing all creative materials used not just in external communications but internal communications too.

Content director job description template

Use this content director job description template for your next job post.

{Company Name} are looking for a content director to take charge of our overall content strategy. As the content director, you will be tasked with helping to develop our content strategy and then implement it in conjunction with our in-house writers, videographers, voice-over artists, and graphic designers.

To succeed in this role, you will be a creative and analytical leader who enjoys working within a team environment. The best way to get our attention is to include a link to a portfolio of your most successful content that you have created or been involved in the creation of.


  • Developing our content strategy in conjunction with the marketing director and other team members
  • Implementing the content strategy – including, managing the content team, monitoring the performance of all content, and identifying ways to improve the performance and growth of the content strategy
  • Managing and mentoring the in-house content team – including writers, videographers, and designers
  • Working with your team and other company employees to develop new content ideas
  • Tracking engagement levels of all content and ensuring the latest SEO techniques are implemented
  • Producing performance reports to help track the performance of the content strategy


  • Bachelor’s degree in marketing, journalism, communications, English, or a related field.
  • 5+ years of experience producing and editing content
  • 2+ years of managing a team of content creators (agency or in-house)
  • Proficient in Microsoft Office, Google Suite, and Google Analytics
  • Proficient in using content management systems (such as WordPress)
  • Proficient in using major social network business tools (such as Facebook and Instagram)
  • A portfolio of original content that has achieved measurable results
  • Great interpersonal and communication skills
  • Experience managing a team

We’re happy to be an equal opportunity employer! We do not discriminate based on race, color, religion, age, ancestry, physical or mental disability, medical conditions, sexual orientation, pregnancy, and gender. We encourage applicants of all backgrounds to apply.

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