Content Manager Job Description

The role of a Content Manager is to develop, plan, implement, monitor, and improve a company’s content strategy. They are also tasked with managing a team of content creators and in some cases working with agencies and other partners to create content.

Most content managers begin their careers as content creators and then move into management once they gain enough experience. Within smaller companies, content management may be handled by the marketing manager but as the company grows a specialist content manager is hired to oversee that part of the company’s marketing plan.

Content Manager job description template

Use this content manager job description template for your next job post.

As the content manager, you will be responsible for planning, producing, publishing, and monitoring our content strategy and managing our team of content creators. To be a good fit for this role you will have an eye for detail, be creative, be a people person, and have great analytical skills.

Our current content strategy includes written content such as blog posts, articles, and e-books, and video content such as product videos and explainer videos. If you have experience with these forms of content, we’d love to hear from you. Even better, send us a portfolio of your published work so we can see for ourselves the content you’ve helped create.

Responsibilities

• Writing, editing, and publishing content through our social channels, email newsletter, and website
• Monitoring all published content to track its success and make edits when necessary
• Managing a team of content creators – including writers, graphic designers, videographers, and voice-over artists
• Developing a cross-platform content strategy in conjunction with other team members and ensuring content is produced and published on-time
• Developing new content ideas with your team, management, and other teams within the company
• Ensuring all content is optimized using the latest SEO techniques
• Monitoring all content in Google Analytics to track engagement levels
• Create monthly performance reports to help monitor the overall content strategy
• Support your team members to help improve content quality and employee performance

Requirements

• Bachelor’s degree in a related field, such as communications, marketing, journalism, or English
• 3+ years of experience in a similar role (agency or in-house)
• Impeccable written and verbal communication skills
• Proficient in Microsoft Word, Google Suite, Google Analytics, and WordPress
• A portfolio of original published content that you have either created or managed the creation of
• Experience using Facebook, Instagram, and Pinterest business tools
• A track record of producing content that is engaging and has resulted in measurable outcomes such as sales or leads generated
• Great interpersonal skills
• Great time management skills
• Proven leadership experience

We’re happy to be an equal opportunity employer! We do not discriminate based on race, color, religion, age, ancestry, physical or mental disability, medical conditions, sexual orientation, pregnancy, and gender. We encourage applicants of all backgrounds to apply.