10 Content Marketing Tools Worth Using

Before we start, let’s quickly define what content marketing is. 

Content marketing involves creating and sharing online content (such as blog posts) for marketing purposes.

Content marketing is key for online business growth.

It helps increase website traffic, establish authority, and connect with your audience. Those are all great things!

But what are content marketing tools?

They are tools that help you create or promote content.

But always keep this great content marketing quote in mind, “Tools are great, but content marketing success is about the wizard, not the wand.” – Jay Baer”

Here are 10 of the best content marketing tools.

1. Writing Studio

Writing Studio is an excellent tool for creating original content.

Writing original content (that’s engaging and well-written) is one of the most time-consuming aspects of content marketing. That’s why most people outsource it.

Whether it’s blog articles, ebooks, press releases, or product descriptions, a content writing service such as Writing Studio helps you create content at scale, on-demand, written by experts.

Writing Studio provides a fully managed content writing service, delivering content that’s factually accurate, SEO-optimized, and ready to publish.

2. Google Analytics

Google Analytics is a must-have for every content marketer.

With Google Analytics, you can analyze various marketing KPIs, including: 

• Users
• Sessions
• Top visited pages
• Users by the time of day
• Sessions by country
• Sessions by device
• Conversions
• User behavior

Google Analytics allows you to track your content’s performance, helping you understand what’s working and what isn’t working.

It provides you with accurate data you can use to improve the performance of content you post in the future.

3. Google Docs

Google Docs is a simple yet robust content marketing tool. With a range of editing and styling tools, you can easily write and format your text in a way that’s optimized for the web.

We use it every day for things like SEO writing.

Google Docs has some excellent collaborative features, allowing you to leave comments and tag people via their email addresses.

You can also change access preferences for documents, allowing you to enable and disable public or restricted viewing, editing, and commenting.

Best of all, Google Docs works offline too.

4. WordPress

WordPress is a free and open-source website platform.

Did you know that WordPress powers over 40% of the web? Yes, 40%.

The platform first started as a content management system (CMS), and the “content-centric” aspect of WordPress continues to be one of its central features.

It’s a trusted and reliable platform to publish content on. You have total control over your website and everything you create with it is owned by you.

You can use thousands of plugins to help customize your website and content, such as Elementor (a page builder) and The SEO Framework, an SEO plugin.

While there are plenty of alternatives to WordPress, such as Wix, Squarespace, and Webflow, it’s a trusted platform for your content marketing that you can rely on long-term.

5. Grammarly

Grammarly is an “online writing assistant.”

You add it as an extension to your internet browser where it provides you with suggestions and corrections for the content you’re writing.

It uses artificial intelligence (AI) and natural language processing to detect grammar, spelling, punctuation, word choice, and stylistic mistakes in your writing.

With Grammarly Premium, you can also check your content for plagiarism and get more detailed suggestions to improve your writing.

Content that’s filled with errors reflects poorly on your brand, and so if you’re not the best with spelling and grammar, Grammarly is a useful tool — and it’s only getting more accurate with time as AI improves.

6. Buffer

Buffer is a suite of social media tools that helps you plan and schedule social media campaigns.

An essential part of content marketing is publishing and distributing content effectively on social media. 

At scale, this becomes particularly challenging and time-consuming.

This is where Buffer really shines. It allows you to create campaigns across multiple social media sites, automating a long-list of tasks that are typically done manually.

Buffer also comes with analytics tools that help you understand how your content is performing on social media so you can increase engagement, reach, and sales.

7. Canva

Canva is a graphic design platform that’s basically made for people that can’t use Adobe Photoshop or Illustrator, but want something much better than Microsoft Paint. 

Canva comes with a huge library of templates, ranging from YouTube thumbnails to Facebook ad banners, and logos.

Canva has an initiative drag and drop feature making it easy to achieve the look you’re going for, regardless of your design skills.

There’s also a premium version where you have a few extra perks, but the free version of Canva is pretty comprehensive and comes with most of the best features.

8. HubSpot

HubSpot is a marketing, sales, and customer service platform that comes with a variety of tools.

HubSpot has a ton of content marketing tools, many of which are free, including a form builder, popup tools, live chat and chatbots, and a comprehensive WordPress plugin for marketing. 

HubSpot also has a powerful content management system (CMS), helping marketers automate their marketing processes to help with growth. 

Also, their blog is a fantastic resource of information, and I’d consider this library of expert-written marketing advice a great tool.

They have a lot of tools worth checking out. I’m sure you’ve heard about HubSpot before.

9. Ahrefs

Ahrefs is a suite of SEO tools that help people improve their rankings online.

SEO and content marketing go together like bread and butter which is why this is included here. 

Proper keyword research and analysis of your competition helps you to develop content that is searchable and built to perform well in search engines. 

Ahrefs have an enormous database full of keywords (including search volume, keyword competitiveness, backlinks, and much more).

With a tool like Ahrefs, you’re no longer guessing what your target audience is searching for and you can spy on your competitors to see what’s working for them. It’s awesome.

We regularly use Ahrefs “Site Explorer” and “Keyword Explorer” as part of our content ideation process. 

10. Trello

Trello is a list-making application that helps you organize and schedule your content marketing tasks.

When you scale your content marketing, you’re going to have a lot of things to manage. A to-do list on Google Docs typically won’t cut it at this point

You need structure and clear processes.

When managing the workflow of your SEOs, content writers, editors, and content managers, it’s great to be able to visually organize what they’re doing, and when certain tasks are due, and so on.

A tool like Trello helps you organize all of this — saving you time and setting you up to scale with efficiency.