Content Specialist Job Description

Content specialists undertake extensive research into the latest content and consumer trends and then develop content strategies to help reach a target market of consumers using engaging content.

Content specialists work with the marketing, sales, and design teams within companies to ensure all content has a consistent tone and message across all channels.

Content specialist job description template

Use this content specialist job description template for your next job post.

{Company Name} is looking for an experienced content specialist to help develop and implement our company’s content strategy. You will be required to undertake extensive research into our markets and then develop a content strategy plan that helps us to communicate and engage with our target audience.

If you love creating content and telling stories, this role would be perfect for you. To help us learn more about you and your approach to creating content please send us your application and a link to your content portfolio.

Responsibilities

• Develop a comprehensive content strategy in conjunction with management and other team members to ensure it helps to meet our marketing goals
• Work with the marketing, sales, and design teams to come up with new content ideas
• Research industry topics and consumer trends to generate new content ideas
• Creating a range of content types such as blog posts, website copy, e-books, and social media posts
• Proofreading and editing all content before publishing
• Ensure all content is correctly formatted before publishing
• Ensure SEO best practices are followed
• Ensure content is published in line with our content calendar
• Working with the design team to produce graphics that compliment your written content
• Monitoring all published content to track engagement levels
• Stay up to date with the latest content trends
• Generate performance reports to track the progress of our content strategy

Requirements

• Bachelor’s degree in literature, English, journalism, communications, marketing, or a related field
• 3+ years of experience creating content (in-house or agency)
• A portfolio of published content you can share with us
• Good knowledge of WordPress CMS
• Good knowledge of Facebook and Instagram business tools
• Proficient in Google Suite and Microsoft Office tools
• Experience using Adobe Creative Cloud (desired)
• Excellent interpersonal and communication skills
• Good knowledge of SEO best practices

We’re happy to be an equal opportunity employer! We do not discriminate based on race, color, religion, age, ancestry, physical or mental disability, medical conditions, sexual orientation, pregnancy, and gender. We encourage applicants of all backgrounds to apply.