Content Strategist Job Description

Content strategists are responsible for developing a comprehensive content strategy for an organization and then implementing and monitoring it to ensure it achieves the desired objectives.

Great content strategists can create content that connects with their target audience to help drive brand awareness, boost brand loyalty, and increase lead generation and sales.

Content strategist job description template

Use this content strategist job description template for your next job post.

{Company Name} is looking for an ambitious content strategist to join the team. Your role will be to develop and execute a comprehensive content strategy to help increase brand awareness and sales and to connect with existing customers to build brand loyalty and repeat sales.

A major part of this role will be to work closely with the marketing team to generate new content ideas and track the success of every piece of content published. If you have experience working as part of a team, have an eye for detail, and thrive in a fast-paced environment, we’d love to hear from you.

Responsibilities

• Develop a comprehensive content strategy
• Managing the implementation of the strategy/ editorial calendar
• Producing content that is highly engaging and adheres to our brand image and style guidelines
• Researching our target audience to better understand their motivations
• Managing our in-house team of content writers, videographers, and graphic designers. You will be required to provide feedback and oversight to ensure all content meets our company standards.
• Analyzing all published content to identify trends and areas of improvement to boost engagement rates
• Creating content performance reports to track the performance of our content strategy
• Help develop our brand style guidelines
• Staying up to date with all industry trends (e.g. – SEO techniques, new content platforms, etc.)

Requirements

• Bachelor’s degree in a related field, such as marketing, communications, advertising, journalism, or English. Alternatively, you have 3+ years of experience as a content strategist
• 2+ years of content strategy and/or project management experience (agency or in-house)
• Knowledge of major content management systems (CMS)
• Knowledge of major SEO and SEM tools and techniques
• Knowledge of keyword research tools
• Proficient in Microsoft Office and Google Suite 
• Experience using all major social media platforms for marketing
• Excellent interpersonal and communication skills
• Excellent time management skills (including the ability to consistently meet deadlines)
• The ability to work as part of a team
• Proven leadership skills

We’re happy to be an equal opportunity employer! We do not discriminate based on race, color, religion, age, ancestry, physical or mental disability, medical conditions, sexual orientation, pregnancy, and gender. We encourage applicants of all backgrounds to apply.