The content marketing landscape is quickly becoming more competitive. It’s not enough to “spray and pray” with your content. To succeed, you must have a strategy.
While it’s definitely possible to build an in-house team, working with a content strategy agency can save you time and money by having a team of experts develop a strategy for you.
In this article, we will cover the basics of what content strategy agencies do, why it’s beneficial to work with them, the best agencies around, and a few tips on finding the agency that best fits your company’s needs.
A content strategy agency helps with content research, planning, mapping, and sometimes content creation.
Overall, their purpose is to develop a clear vision and roadmap for your content marketing goals so that you know exactly what you’re going to publish, and, more importantly, why.
By having the right strategy in place, you increase your chances of successfully publishing content that not only drives traffic but also drives revenue for your company’s bottom line.
While the benefits of working with a content strategy agency are many, one of the best is that you don’t have to go through the tedious processes of vetting, hiring, and managing a content team.
If you don’t have the capacity or need for an in-house team, working with an agency gives you direct access to content experts. In many cases, you can receive either “get it done for you” or “get it done with you” services. Meaning, you can either give the agency the keys to your content strategy or collaborate every step of the way, from conception to reality.
While content marketing pricing tends to be higher when working with an agency, the time saved can prove to be financially beneficial in the long term.
Plus, the right agency will know what they’re doing and take the time to understand how your business works and your growth objectives.
Now, let’s cover some of the best content strategy agencies.
Writing Studio is a content writing agency that provides content strategy services for businesses of any size.
The content management team helps you create a detailed and clear strategy for your content marketing through keyword research and content brief creation. While the 100 + writers and editors help you create top-notch content.
Writing Studio only hires subject matter experts, so regardless of your industry, you can expect high-quality, factually accurate, and helpful content with as much volume as needed.
Writing Studio is our #1 choice for both content strategy and content creation. Perhaps the only downside is that the company doesn’t specialize in promoting and distributing content, so you’ll need to either do this in-house or partner with another agency.
Siege Media is an SEO content marketing agency that provides content strategy services to increase revenue using data-based decision-making.
The content strategy services are SEO-focused and include SEO content roadmaps, content audits, competitive analysis, title tag optimization, internal linking analysis, UX assessments, keyword opposition to benefit (KOB) analysis, content design recommendations, and internal content team training.
As you can tell, Siege Media’s solutions are heavily SEO-focused, so if you’re looking for a content strategy based purely on data-driven results, this company will provide some great results.
From there, Siege Media’s services involve graphic design as well as writing, perfect for a company looking for not only copywriting services, but also full graphic design and even interactive animations.
Brafton is a content marketing agency that offers scalable strategic content marketing services to a range of different industries, with physical offices across the globe.
This agency aims to simplify high-impact content marketing with its platform and content strategy services. For Brafton, the content strategy is just one of four facets of digital marketing, alongside defining the audience, content, and content distribution.
They offer a long list of content creation services, including SEO-focused content or social media content. They can help with almost any content type you need, from writing to video and graphic design.
Brafton was founded in 2008, and they have a lot of experience helping both small and large companies grow and scale through content marketing.
AVO is a UX content strategy agency that uses “design thinking” to create content for various different industries. Their content puts the user first, for both websites and applications, and content-focused workflows promise to provide long-term success.
These services include user and competitive research, evidence-based personas, brand voice and tone, messaging strategy, website architecture, and editorial workflows and governance plans.
AVO promises a content strategy that is rooted in user research so that it cuts through the piles of useless content found on the internet and provides users with truly engaging content.
These strategies will ensure that your company’s content is actually read and doesn’t simply collect dust on a server somewhere.
Animalz is a content marketing agency primarily serving SaaS and B2B companies, specializing in high-quality, long-form content.
Animalz aims to deliver the highest-quality content marketing to enterprises, startups, and VC firms—having worked with Airtable, Amazon, Zendesk, Google, and other big names.
The services they offer include content audits and site structure, keyword research and editorial planning, as well as creating content (landing pages, blog articles, thought leadership), so they’re able to help you plan your strategy and execute on it too.
If you’re a SaaS company looking for very high-quality bespoke work, Animalz could be the right choice!
S&G Content is an award-winning content marketing agency that helps create branded content experiences for companies that want to stand out from the competition.
S&G Content offers two primary content services: custom content, which helps you plan out and strategize various types of content in a streamlined manner, and content amplification, which helps you build out a content strategy to promote and distribute your content.
If your company is in need of any of the following types of content, S&G might be the choice for you: blogging, ebooks, infographics, videos, and media kits, among others.
The Content Marketing Institute has ranked S&G in the top 50 global content agencies four years in a row and is one of the top-rated agencies on Clutch.
Fractl is a leading agency offering strategic consulting and managed SEO that helps companies acquire more customers from organic searches.
Their strategy is one of organic growth, in which Fractl develops a content strategy that combines technical SEO, website content, link building, and digital PR to help you create a well-rounded content strategy that helps you scale your organic growth.
Fractal has found success with this strategy for over ten years now and has found it to be a reliable source of sustainable marketing growth.
Fractl has worked with household names such as Discover, Care.com, Homes.com, and Indeed.
Tuff Growth provides content strategy services aimed at helping you achieve the best rankings possible and win over your audience.
At the root of their strategy is building long-term ROI through stronger, more engaged traffic, as opposed to the quick wins provided by paid ads.
Tuff’s content strategy revolves around understanding your audience, answering the right questions, staying on trend while standing out, and constantly reporting, pivoting, and repeating to ensure you’re getting the best return on your investment.
Overall, tuff is a solid agency to work with, with great reviews and a track record of success for their clients.
Victorious is an SEO agency that provides various strategy services centered around high-ROI SEO. Their wealth of different strategies will ensure that your KPIs and your SEO itself are in perfect alignment.
Victorious’s SEO services include keyword research to seek out the data-driven keywords to build your campaign around, SEO audits to make sure your site and everything running on it is performing optimally, and SEO content services to foster success right from the very beginning.
Victorious has won numerous awards for its services and can help you develop an SEO content strategy in various verticals, including law, cannabis, fashion, and more.
ClearVoice is a content creation agency owned by Fiverr that drives revenue with content written by top freelancers, which is managed by ClearVoice’s team.
ClearVoice can help create a content strategy for you with their ‘content strategy session’ service, where they will showcase how they can help support your marketing goals, plan and discuss how your content strategy can be improved, and build a content plan that can be executed all in one place on ClearVoice’s platform.
Their process goes like this: ClearVoice will discover what your audience is seeking, then they’ll research your competitors as well as your industry to identify any gaps or weaknesses, which will then be filled in with great content from ClearVoice’s wide array of talented freelancers.
Every agency’s going to say they’re the best!
So, it’s important to perform some due diligence before working with any agency to ensure that your choice doesn’t lead to wasted time and money that comes alongside the wrong pick.
Here are some tips to help you do just that.
You’ve heard the phrase “walk the talk,” and it’s important not to forget that when looking for an agency.
Can this agency, which claims to have a great content strategy, back it up with a good content strategy for its own website?
Not their clients, but themselves—do they rank well for their target keywords?
Is their content well-written and up to your own expected standard for your website?
While an agency that hasn’t focused on its own content isn’t a red flag in and of itself, it’s usually a good sign if its content is top-notch.
Finding a content strategy agency via their content is much better than another marketing channel, such as PPC advertising.
Every company will publish good reviews on their own website, which is fine.
But to get an accurate picture of a company’s client performance, check third-party review platforms.
Clutch is a great resource that verifies every review, decreasing the probability of fake reviews and testimonials.
Other platforms like Google Reviews, G2, and Trustpilot are also good.
Look for companies that have, at the very minimum, 4 out of 5 stars, but ideally over a 4.5/5 star average for at least 10-20 reviews.
If an agency doesn’t have any reviews, it’s not necessarily a deal breaker, but further due diligence should be done to ensure they’re reputable.
Communication is everything.
You don’t want to be waiting for emails or following up.
Even if an agency is good at what they do, you still shouldn’t accept poor communication.
Look for an agency that encourages you to ask as many questions as needed, that always, and we mean always, replies to your inquiries. Lastly, check that they’re a good cultural fit, meaning they have a similar communication style (e.g., friendly and casual if you prefer that) or more formal if that fits your communication style and company better.
Just like an employee, it’s better to have one that’s, let’s say, 80% as good from a skillset level, but communicates well.
It just makes life that much easier.
Ideally, you want to find an agency with specific experience in your industry, particularly if it’s more technical, for example, medicine, crypto, SaaS, etc.
This is especially important for content strategy, as having a deep understanding of the industry will lead to far better decisions regarding which topics to target and the quality of the content created.
If the agency doesn’t specifically state which industries they create strategies for, look at their case studies and see if they have successfully helped companies in a similar industry.
While an agency will help you plan a solid content strategy and can help guide your goals and objectives, don’t go in with the expectation that they’ll do everything.
It’s a good idea to clearly determine what your goals and objectives are when you approach an agency, as that will help them figure out the best attack plan.
Finding the right content strategy agency can be tough, but there are many great companies out there offering high-quality work—just be sure to vet each agency carefully and don’t overcommit before you’re certain they’re the right choice.
It’s perfectly fine to try a few out before making a final decision.
While the agency route isn’t right for every business, working with a good one can help you aggressively expand your content marketing efforts and help you scale your content quicker than an in-house content team.
All the best for finding the right agency, and if you’re not sure who to choose, feel free to reach out to our team to see how we can help you create better content, faster!
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