What Is a Content Writer? (Job Description Template)

Content provides companies with a great opportunity to inform and engage with current and prospective customers. 

But with so much content created by brands, media outlets, and individuals, it is hard to get your content to stand out.

Great content will keep your current customers informed and engaged and will bring new customers into your sales funnel  – that’s where a content writer can help. 

What does a content writer do?

Simply put, a content writer is someone who writes web content. 

The content they write aims to inform the reader about what your company offers and not necessarily to convince them to buy from you there and then, although that is the end goal. 

That sort of writing is called web copywriting, which is focused on converting an interested buyer into a buyer straight away. Content writing, on the other hand, is trying to inform prospective buyers who lack knowledge of the type of product or service that you offer. 

The idea of content marketing is that if you are the one to inform them (by setting yourself up as an expert in your field), then when they want to buy your product or service, they will buy from you.

Content Writer Job Description

Use this content writer job description template to find and hire content writers for your content needs. Feel free to modify this template based on your specific requirements.

Job brief

We are looking for a skilled content writer to join our team to help create content that performs for our clients. This content includes blog posts, articles, SEO content, ebooks, product descriptions, scripts, technical content, web content, newsletters, white papers, and press releases.

We are especially looking for content writers qualified and experienced in specific industries (preferably post-grad level). If you are a content writer that feels comfortable covering a variety of topics, we’d also love to hear from you. 

As a content writer at COMPANY NAME, you’ll be researching industry topics, writing compelling content, revising content based on feedback, and editing and proofreading it before handing it in.

The primary goal of the content we create is to help grow our clients’ online presence and increase their brand awareness. 

Responsibilities

  • Research industry topics (using authoritative sources)
  • Write clear and compelling content
  • Write content in a CMS-friendly format
  • Write content following the latest SEO best practices
  • Edit and proofread content before publication
  • Ensure consistency with style, fonts, format, and tone
  • Update content based on feedback

Ideal candidate

  • Proven experience working as a content writer or copywriter
  • Minimum of Bachelor’s degree in your field of expertise (ideally post-grad) 
  • Familiarity with writing for SEO (ideal, but not required)
  • Experience researching and writing content using authoritative citations
  • Excellent English writing and editing skills (US, NZ, AUS, UK only)
  • Ability to consistently meet deadlines
  • Hands-on experience with content management systems such as WordPress (ideal, but not required) 

Benefits

  • Competitive rates
  • Remote work environment 
  • Supportive management
  • Flexible schedules
  • Internal opportunities
Learn more about how to become a content writer here. 

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Content writer

Title: Content writer

Location: Remote

Type: Contract

Reporting into: Content manager

We are looking for a skilled content writer to join our team to help create content that performs for our clients. This content includes blog posts, articles, SEO content, ebooks, product descriptions, scripts, technical content, web content, newsletters, white papers, and press releases.

We are especially looking for content writers qualified and experienced in specific industries (preferably post-grad level). If you are a content writer that feels comfortable covering a variety of topics, we’d also love to hear from you. 

As a content writer at Writing Studio, you’ll be researching industry topics, writing compelling content, revising content based on feedback, and editing and proofreading it before handing it in.

The primary goal of the content we create is to help grow our clients’ online presence and increase their brand awareness. 

Key responsibilities

  • Research industry topics (using authoritative sources)
  • Write clear and compelling content
  • Write content in a CMS-friendly format
  • Write content following the latest SEO best practices
  • Edit and proofread content before publication
  • Ensure consistency with style, fonts, format, and tone
  • Update content based on feedback

Ideal candidate

  • Proven experience working as a content writer or copywriter
  • Minimum of Bachelor’s degree in your field of expertise (ideally post-grad) 
  • Familiarity with writing for SEO (ideal, but not required)
  • Experience researching and writing content using authoritative citations
  • Excellent English writing and editing skills (US, NZ, AUS, UK only)
  • Ability to consistently meet deadlines
  • Hands-on experience with content management systems such as WordPress (ideal, but not required) 

Benefits:

  • Remote work environment 
  • Supportive management
  • Flexible schedules
  • Internal opportunities

We’re happy to be an equal opportunity employer! We do not discriminate based on race, color, religion, age, ancestry, physical or mental disability, medical conditions, sexual orientation, pregnancy, and gender. We encourage applicants of all backgrounds to apply.

Job application

Please attach your resume/CV and cover letter.