In this article, we will outline where you can hire content writers. We will also include several actionable tips on hiring the right content writers for your specific needs.
You should hire a content writer for the same reason you hire an accountant or web developer.
You are paying for their skills and experience. For most business owners and content marketing managers, writing isn’t a natural skill or one that you have mastered.
Let’s face it; you’ve got one hundred other things to do, you don’t have the time to work on your writing skills. On the other hand, content writers spend all of their time mastering the art of writing informative and engaging content.
But it’s not just good quality writing you are paying for.
A good content writer knows how to get your content seen by prospective customers by ranking high in search results.
Content writers ensure that you have a clear and consistent tone throughout your company’s communications.
There are hundreds of places online where you can find content writers for hire.
To simplify things, here are 10 well-known and respected places to outsource content writing.
We’ve included a mixture of companies, agencies, freelance marketplaces, and social media networks for variety.
There should be at least one provider on this list that meets your requirements.
They write various content types, including:
Writing Studio offers a fully managed service.
Their team of content writers, copy editors, and content managers ensures your content is well-written, fact-checked, proofread, SEO optimized, and correctly formatted.
You’ll be assigned a dedicated content manager who will take care of all your content needs.
ContentWriters is a full-service content writing agency that provides various content types aimed at complimenting the growth strategy of companies.
They offer these services:
ContentWriters have an in-build app that makes it simple to order content, track your order, and request revisions if required. They have a good reputation and work with experienced content writers to ensure the highest quality possible.
Brafton is a content marketing agency that provides various creative content marketing services.
They offer a variety of content creation services, including:
Brafton is more of a full-service content marketing agency than a place to only hire content writers.
Brafton is a good option if you’re a big company with a big budget and want various aspects of content creation (including graphics and video) provided to you by one service provider.
Upwork is an American freelance marketplace where businesses and freelancers connect and conduct business. As an employer, you post content writing jobs based on your requirements and then wait for content writers to apply. There are many content writers on Upwork as writing is one of the primary categories of the platform.
You can also browse pre-set content writing packages for blog posts or other content types that content writers have created and posted on Upwork.
Overall, Upwork is a great place to find content writers with different experience levels, rates per hour, and areas of expertise.
LinkedIn is a social network that has a focus on professional networking. LinkedIn is also one of the largest job posting platforms where employers can post jobs, and prospective employees can apply.
There are plenty of content writers for hire on LinkedIn. By posting on your personal profile’s timeline or your company page, you can reach potential content writers close to your network.
You can also post an official LinkedIn job (with the option for paid promotion).
The third option is to use LinkedIn’s search feature and find content writers directly based on your preferences.
Overall, LinkedIn is a great place to hire content writers.
Membership fees range from $149 to $1,299 per month, with discounts for paying a year in advance.
Then, after you’re on a subscription for the platform, you can hire and create as much content as you want. The membership fee is exclusive of the price of commissioning content writers to write content.
Scripted has a large selection of content writers. So you’re bound to find one with the right experience, availability, and price point best suited for your needs.
Express Writers is an online solution for online content.
According to Express Writers, they have a vigorous vetting process for writers. According to them, only 2% of applicants are accepted. They also only hire US writers.
They offer various content types, including:
Express Writers offers various “quality levels” depending on how technical your content is and how much research you need to put into it. In addition, they provide an easy-to-use platform for ordering content.
Overall, Express Writers appear to be a professional company you can rely on for content writing.
Crowd Content is a content writing service that offers a variety of content types, including:
Crowd Content has a simple software where you can log in, place a content order with your specifications, receive your content drafts, and request revisions.
Access to Crowd Content’s marketplace is offered either as an on-demand self-service or an enterprise content service for larger clients. This enterprise service is more “done for you” and hands-off.
Wordagents is an SEO content writing service that focuses on delivering large quantities of SEO content.
They offer a variety of SEO content, including:
Wordagents have a simple-to-use platform. You create an account, buy a specific amount of words, or “word credits,” and then request a specific number of posts with a specific word count each. For example, 10,000-word credits could equal 10 x 1,000-word articles or 20 x 500-word articles.
Overall, WordAgents is a solid choice for affordable bulk orders of SEO content.
Semrush Content Marketplace is a marketplace where you can buy content.
They offer a variety of content writing services, including:
Semrush has developed a beautiful and user-friendly platform allowing you to order content quickly and at any quantity.
You enter the quantity you want, details about the content, select any relevant add-ons you require. Then after you’ve clarified the details, you pay, and receive your content ready to publish.
Like most content writing services, everything’s at a fixed price per word, making budgeting and ROI calculation easy.
When hiring content writers, just like any other contractor or employee, or agency you hire, it’s good to follow the rule of “hire slow, fire fast.”
It’s worth taking the time to ensure a content provider you hire will be a good choice for you, not only in terms of their price and expertise but also their business principles and communication skills, which are just as important.
These 8 tips will help ensure you make the right decision and save time on bad hires. These tips also apply to agencies, companies, freelance content writers, in-house content writers, and marketplaces.
When you are hiring content writers for your website, you should take some time to work out what type of content you want them to write.
It is essential to set out clear expectations with the writer to avoid any future problems with things like making revisions and delivery schedules.
You will need to communicate with your writer the exact type of content you want them to write, whether that’s blog posts, SEO optimized web pages, email newsletters, or any other form of written communication.
Suppose you require in-depth academic-style articles vs. general blog posts. In that case, you might need to hire content with credible academic qualifications.
If SEO is a crucial requirement, then hiring SEO writers would be a good choice.
The good news is that hiring content writers (regardless of the experience and skills you need them to have) is easier than ever.
One way to quickly find a great writer is to look at published articles and blog posts in your industry and see who the authors are.
You can then contact them directly if they are freelance content writers and enquire if they are willing to write for you. However, the only problem with this is that most companies hire a ghostwriter to write articles, so they don’t list the author’s name.
Even if you don’t reach out to the writer directly, you will learn what the industry standard is for content writing and point prospective writers that you are thinking of hiring to this content to show them what you’re expecting to receive.
One of the best ways to determine if a writer knows what they are doing is to ask them to provide content writing samples of their past work.
Even if they usually ghostwrite content, they should be able to provide links to published work online.
If the work they show you is similar to the type of writing you want, then chances are they will be a good fit for you and your company.
You can even ask them to do a trial writing exercise (it’s best to pay) to ensure they are the best writer for hire.
When hiring content writers, you should ask them some questions to help you work out if they know what they are talking about and if they will be a good fit for you to work with.
Asking a prospective writer these questions when looking to hire content writers is an excellent way to get to know the writer and give you insight into how they think and work.
A great content writer will provide you with excellent content that you can publish on your website to help you bring in new clients and/or customers and keep existing ones engaged.
But content writers are not brand strategists or web designers – they will help you better communicate through the written word. Still, there are limitations to what they can do.
So when you are hiring writers to write content for your website, be realistic about what they can do for you. It’s best not to look for people with too many skills as they probably won’t be very good at all of them. Instead, it’s better to hire experts in each field.
Establishing a good line of communication with your writer is critical. Communication is particularly important if you’re speaking with your content writer(s) remotely.
Email is the best communication method for most people to plan and deliver finished work to each other. However, you can also stay in regular contact through phone calls and video calls using platforms like Zoom and Skype, if that’s what you prefer.
7. Build a good relationship with your content writers
Your relationship with the website content writer you hire will work much better if you can strike up a good relationship with them.
This means providing information to them on time for writing tasks, providing constructive feedback, and paying them on time.
You will find that they reciprocate and deliver excellent content on time, saving both of you time and money. If you both do your part, respect each other, and communicate well, everything will flow smoothly.
Whether you work with an agency or one content writer, it’s essential to see past testimonials and reviews from previous clients.
For companies, you’ll be able to find reviews on their website, but these are typically more biased.
For more accurate reviews, search up “their name reviews” on Google. Here, you’ll see third-party review websites such as G2.com and Trustpilot, as well as Glassdoor for employee reviews. These review sites should give you an accurate representation of the company’s reputation, how they treat clients and staff, and the quality of their work.
When hiring individual content writers, you can ask for the contact details of past clients as a reference, just as you would for any job position.
There are a lot of great places to hire content writers. However, it’s first essential to understand which type of content provider is ideal for you (in-house, agency, freelancer) to make the right decision. Then, do your research to make sure you’re making an informed decision.
Hopefully, this article gave you a good starting point regarding places to hire content writers and some tips on ensuring you make the right decision.
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