10 Content Writing Tools to Write Better Content

All you need to write great content is Google Docs, your fingers, and brain, right? Yes, that’s true. However, the right content writing tools can really improve your workflow to create more compelling error-free content, distribute it, and track how it’s performing.

To become a content writer that writes efficiently, using the right tools is important.

Here are 10 of the best content writing tools.

1. Grammarly

Grammarly is an AI writing assistant that checks your writing for spelling and grammatical errors. It also checks for engagement, clarity, delivery, and English type (US, UK, and AUS). Grammarly premium offers more extensive checks for the same metrics, while also giving you access to a powerful plagiarism checker so that you can check your writing (or someone else’s) for plagiarism. 

Grammarly also allows you to structure your content with HTML tags (H1 and H2) as well as providing you with an “overall score” based on all of its metrics, and a “readability score” that showcases how easy it is to read and comprehend your content. 

Overall, Grammarly is a fantastic content writing tool that’s always there to find errors you may have missed. While it’s certainly not a replacement for a professional copy editor, it’s a great tool to use as a content writer to ensure your content is polished before sending it off to the editing team.

2. Ahrefs

Ahrefs is an SEO toolset for backlink and SEO analysis. Writing content that’s SEO-friendly is more important than ever, and as a content writer, using a tool such as Ahrefs can help you research keywords effectively so that you can write content that search engines will find organically. 

Ahrefs has a number of different tools, but for content writing, Keyword Explorer is most useful. With this tool, you can find the search volume and competitiveness of different keywords, allowing you to find the best ones to target. With Site Explorer, you can also conduct a competitor analysis to find which pages and posts are performing best on different websites. 

3. Google Docs

Google Docs is a word processor similar to Microsoft Word. With Google Docs, you can write your content, format it, and also collaborate with other people. You can share docs publicly, or with specific people so that you can collaborate and share your writing. 

Google Docs also works offline. It’s one of the best places to actually write your content, and it’s where this article is being written. I’m sure you know of Google Docs, and you probably use it too, or something similar, so there’s no need to elaborate any further.

4. WordPress

WordPress is a free, open-source CMS that allows you to host a website and write content. The WordPress editor helps you format content to be web-friendly. On WordPress, you can add custom HTML to your content and format headings into the appropriate structure. 

You can also use thousands of plugins to optimize content for SEO, such as The SEO Framework or Yoast, which allow you to add in custom meta titles and meta descriptions for search engine page results. While there are many other CMS, such as Shopify and Webflow that people create and publish content on, WordPress powers over 40% of the web, and that’s why it’s being included in this list.

5. Canva

Canva is a free tool that helps you create beautiful designs for social media and create graphics you can use for your content writing. To keep people engaged with your content, it can help to have visually appealing material. Canva can help you create beautiful graphics for your content. 

Whether it’s a simple red arrow to highlight something important on a screenshot or a custom featured image for your blog post, Canva can help you create graphics to elevate the quality of your content writing (even if you’re a content writer and not a designer).

6. Buffer

Buffer is a social media management platform that helps you schedule social media posts across different social media sites. It also tracks engagement and analytics all in one place. 

Sharing content on social media is an important part of a good content marketing strategy. Buffer helps you save time by keeping all of this in one place for multiple social media platforms and accounts. If you’re responsible not only for content writing but actually distributing and promoting content, then Buffer is a great tool for your toolkit. 

7. Hemingway App

Hemingway App is a free content writing tool that helps you make your writing “bold and clear.” It’s easy to use. You go to the website and paste your content in there. It then gives you a readability grade to show you how easy your content is to read. 

It also provides many suggestions to improve your clarity. When you’re using too much passive voice, or complicated words, it’ll tell you. Everything it suggests is for the purpose of making your content more clear. You can also add HTML (H1 and H2) headings, bullet points, quotes, and hyperlinks. It’s a great tool to use on its own or in combination with Grammarly.

8. Google Search Console

Google Search Console tools and reports help you measure your website’s search traffic and performance metrics. You can track the total clicks, impressions, average click-through rate (CTR), and average position in Google for specific pages or your entire website.

Google Search Console is an important tool for SEO content writers, as it helps you understand how your content is performing. You’re able to analyze your progress over time and see which specific keywords your page(s) are receiving impressions and clicks from.

9. Google Analytics

Google Analytics helps you understand how your content is performing and allows you to measure your ROI from various traffic sources. With Google Analytics, you can track users to your pages, sessions, bounce rate, session duration, which country they’re from, the source of your traffic (social, organic, direct, referral), and your conversion rates from sign-ups and sales. 

Google Analytics can even help you track behavior on your posts so you can better understand how your users interact with your content. Overall, this comprehensive analytics tool is a must-have for every content writer interested in writing performance-driven content.

10. Writing Studio

Writing Studio is a content writing company that writes…content. It’s probably the best content writing tool of all, as you don’t have to do the writing yourself. If you’re a business owner or a director, then chances are you’re looking to outsource content writing to a professional.

Writing Studio provides a variety of content types including blog articles, white papers, and press releases. The entire process is managed (from content ideation—if you need help with this) to the writing itself, editing, and formatting. When you work with Writing Studio, you simply order and receive your content. It’s that simple. 

Writing Studio uses the latest content marketing best practices to create content that performs. The content you receive is written by industry experts, so you can rest assured that your content will be factually accurate and written with authority for your niche. 

The bottom line

There are a lot of content writing tools out there—thousands in fact. However, you only need a few. All you really need is a word processor, such as Google Docs or Microsoft Word, some sort of spelling and grammar checker, such as Grammarly, an SEO tool such as Ahrefs for researching topics, and a CMS for formatting and uploading your content such as WordPress.

If you want to bypass the writing itself, then working with a content writing company or hiring a freelance writer is a great way to save time.