Copywriter Job Description

The role of a copywriter is to write ‘copy’ for an organization. They are tasked with writing everything from short-form content like product descriptions and website copy, to long-form content such as e-books and articles.

The overall aim of their job is to write content/copy that makes customers buy products or carry out a specific action that you want them to do such as subscribe to a newsletter or book a consultation. Content writers on the other hand tend to write content that informs customers – but the two jobs do sometimes cross over in responsibilities.

Copywriter job description template

Use this job description template for your next copywriter job post.

{Company Name} is looking for an expert copywriter to take responsibility for ensuring all our customer-facing copy is optimized to boost brand awareness and engage customers to help move them along the sales process.

As a member of our marketing team, you’ll be tasked with crafting engaging and informative product descriptions, website copy, blog posts, articles, email newsletters, and other content as required.

As well as writing, you will be required to undertake other tasks such as research and testing to ensure your copy is factual and performs the best it can. One of the top attributes we are looking for in a copywriter is having a great eye for detail. 

The best way to get our attention is to share a portfolio of your best writing so we can see your writing style for ourselves.

Responsibilities

• Write all customer-facing copy and some internal copy, ranging from product descriptions to well-researched blog posts
• Research products and industry topics
• Write compelling copy that helps to sell our products and build brand awareness
• Write and format copy in alignment with our content management system (CMS)
• Edit and proofread your copy to ensure there are no errors
• Submit copy and then make changes as directed by editors and other team members
• Work alongside the design team to create visuals to enhance your copy
• Research and implement keywords into your content to boost our SEO
• Help come up with new content ideas
• Ensure your copy aligns with other editorial and brand style guidelines
• Update old content to bring it in line with our editorial and brand style guidelines

Requirements

• Bachelor’s degree in a related field such as communications, marketing, English, literature, or journalism. Alternatively, you can still apply if you have 2+ years of copywriting experience. 
• Proven copywriting experience (freelance, in-house, or agency)

• Proficient in Microsoft Word and Google Docs
• A portfolio of published content/copy (ideally across different industries and content types)
• Excellent written communication skills (show us in the cover letter!)
• Experience working as part of a team.
• The ability to multi-task.
• A track record of meeting deadlines.
• Good interpersonal and communication skills.
• Knowledge of tools such as SEMrush and Ahrefs (desired)
• Knowledge of content management systems (CMS) such as WordPress (desired)

We’re happy to be an equal opportunity employer! We do not discriminate based on race, color, religion, age, ancestry, physical or mental disability, medical conditions, sexual orientation, pregnancy, and gender. We encourage applicants of all backgrounds to apply.