If you’re working on a dental marketing strategy, you are probably searching for good blog topic ideas that will wow your audience as well as enthuse new clients to visit your dental office.
It is important to ensure that you are delivering the right keywords, and your website is ranked at the top whenever someone searches for dental health topics.
This could include utilizing a variety of software such as Ahrefs which will help with your dental SEO, to figure out the right keywords to target, how your competitors are operating their websites, and many other key insights.
With all of this in mind, check out these top 10 dental blog topics to enhance your dental content marketing plan.
According to a survey conducted by DentaVox, 61% of the 18,000 respondents suffered from dental anxiety, and nearly 4% have never been to a dentist because of this fear.
You want to make sure that your new clients know they will be given the best care and service at all times. This may include writing an article about all the business aspects that revolve around keeping the client comfortable, including video screens to watch during procedures, caring staff support, pain relief, and ongoing support plans for those who struggle with dental anxiety.
Showcasing various case studies can give your target market an understanding of the services your dental practice provides. You could include regular posts with information about the client and images (with the client’s permission, of course) of their teeth before the procedure and after.
You can include various services, such as orthodontic treatment, teeth whitening, gum disease treatment, fillings, and denture fittings.
Keep an eye on your local news site and check out any articles related to dental health, medical articles, and health in general.
If a story relating to dental content marketing comes up, it is essential to address it straight away, as that is what your target market will be looking up.
This will add to your digital content marketing plan and give your existing clients and future customers the assurance that you are up to date with current trends.
According to research carried out by the Centers for Disease Control and Prevention, 16.9% of children aged between 5 and 19 have untreated tooth decay.
It is important to note that this can be reversed as long as the child has access to the right information. You could include examples of good oral health, including brushing twice a day with a new brush and fluoride toothpaste and regular visits to the dentist.
Sometimes you have perfectly good teeth, but you don’t feel confident because your smile just isn’t what you want it to be.
Cosmetic dentistry articles are often very popular because people love to imagine what they might look like with a celebrity smile. Cosmetic procedures include veneers, teeth whitening, gum reshaping, implants, and much more.
Often your client may not visit the dental practice until they are in severe pain. You could ensure that they are aware of what to look for.
A good dental health article might include one that covers what to look out for in the early stages of gum disease, tooth decay, and various other issues.
Your body is your temple, and without a healthy diet, the rest of your body begins to feel the effects.
A blog about healthy foods and good nutrition that helps to avoid tooth decay simply by watching what you eat can help your existing clients change their habits and new clients to visit for more information.
A nervous patient will not visit a dental service that they don’t feel comfortable around, so it is important to make your staff members as accessible as possible.
You might include regular articles about each of the dental staff and their everyday lives and information about the services they offer.
There’s more to dental health than just a toothbrush and mouthwash. Depending on your patient’s needs, they should also invest in dental floss, a good electric toothbrush, and, for younger children living in areas without fluoridation – fluoride pills.
An excellent digital content marketing strategy would include regular high-quality articles about dental products and how they work.
Throughout the year, there are a variety of days and weeks devoted to dental health. These include world oral health day, which takes place on March 20.
You could write an article or produce an e-book about the history of world oral health day or utilize other holidays such as Halloween to discuss the importance of oral hygiene. You might include printable activities for young people to enjoy and articles about avoiding too much sugar.
If you need help brainstorming dental blog topics, let our team of experts at Writing Studio help you find 10 topics to get your content marketing started (for free).
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