Digital marketing, also known as online marketing, is marketing or promoting anything online with the primary aim of connecting with potential customers.
“Traditional” marketing focuses on newspapers, radio, magazines, billboards and direct mail, and any form of print marketing that isn’t promoted on the internet.
Digital marketing is a broad term that can include: content marketing, pay-per-click (PPC) advertising, search engine marketing (SEO), email marketing, and more — essentially any form of online marketing.
The purpose of digital marketing is to increase traffic (organic and paid), leads, and sales for your business by getting your services and products in front of your ideal target audience. A digital marketing tool is any tool that helps you achieve this.
Here are the 10 best digital marketing tools.
Creating original content is one of the most time-consuming aspects of digital marketing. To find the right writers, manage them, and also hire copy editors, SEOs and content managers to streamline the entire process, takes a lot of time and resources.
With Writing Studio, you get everything done with one service. You’ll be able to create plenty of content that is built to perform, without the hassle of setting up the systems we have worked on for years.
Slack is a business communication platform. They make it easy for teams to communicate with one another in a more “instant” way than email.
Think about Slack sort of like Messenger, but specifically made for the internal communications of companies (small, medium, and large).
Slack comes with plenty of integrations with other tools including HubSpot and Google Docs. There are integrated pop-up notifications about new sales, or A/B test results, helping your team stay up to date with everything going on.
Slack’s UI is intuitive and straightforward to use.
Google Ads is an online advertising platform where advertisers pay to display ads in different places, including Google search (desktop or mobile), third-party websites, mobile apps, and more. As the largest advertising network in the world, Google Ads is a no-brainer for paid digital advertising.
Google Ads has a Google Keyword Planner tool allowing you to see which keywords people are searching, their monthly “search volume,” and their competitiveness.
With this data you can select keywords most relevant to your business, so you can target and bid on keywords your customers are searching.
Advertising with Google is an excellent way to get your products and services in front of your target audience and increase your brand awareness.
Canva is a graphic design platform that helps you design social media graphics, posters, documents, and anything visual that’s key to online businesses, such as logos, YouTube thumbnails, Facebook ad banners.
The power of beautiful designs can’t be underestimated with digital marketing. Text isn’t enough anymore.
Canva’s intuitive drag and drop UI makes it easy for anyone to create amazing designs. You don’t have to be a professional designer that has mastered Adobe photoshop to create cool designs for your brand. With Canva, anyone can do it.
Buffer is a software application used for social media management. If you have multiple social media accounts (even for various companies), it can be hard to manage everything without losing time.
Buffer allows you to manage all of your social media campaigns in one central place. You can schedule posts on Facebook, Instagram, Instagram Stories, Pinterest, and Linkedin.
Buffer also provides analytics tools that help you understand how your social media campaigns perform, allowing you to understand how to improve future campaigns.
Buffer is a great digital marketing tool especially valuable to those who are use social media as a central focus point for their digital marketing.
Google Analytics is a web analytics service that helps digital marketers track and report overall website traffic and other important metrics, including:
If you’re not using Google Analytics, please get started as soon as possible.
Imagine knowing what city most people are visiting from, what time they’re visiting, which pages they click on after clicking on your homepage, how long they stay on specific pages.
This is all information that Google Analytics provides you with (not to mention it’s free!)
Ahrefs has some of the best SEO tools known for backlink and keyword analysis. With Ahrefs, you can check to analyze any keyword in the world on multiple search engines (not just Google), including YouTube, Amazon, and more.
Ahrefs is fantastic for researching keywords to create content around for SEO purposes or analyzing which keywords you’re going to target with your Google Ads PPC campaigns.
Unlike other keyword tools, Ahrefs Keyword Explorer even gives you specific click-through rates for keywords, showing approximately how many clicks are from people clicking on ads and how many are organic clicks, and what percentage of searchers don’t click on anything for a specific keyword.
Ahrefs has takes SEO tools to the next level. Their clean UI, accurate and regularly updated data make them one of the best tools for SEO research and tracking SEO KPIs.
Monday is a project management tool with a visual emphasis. It’s perfect for streamlining your digital marketing tasks, seeing who’s working on what, when it’s due. It helps you organize everything going on in your organization so you know what’s going on at all times.
On Monday, you can visualize map projects to be complete, see the deadlines of tasks, and mark tasks by priority. You can also integrate Monday with communication platforms like Slack, helping to keep your digital marketing workflow as efficient as possible with other tools your team uses.
ConvertKit is an email marketing platform that helps you find your audience and directly target them with automated emails.
Email marketing is an important part of digital marketing as it’s one of the best ways to directly communicate with your audience at scale.
Effective email marketing helps you consistently keep your audience engaged, deepening your brand awareness with new leads, customers, and returning customers.
ConvertKit is quickly becoming a household name thanks to its easy to use user interface, countless automated features, and customizable signup forms and landing pages. There’s also a free version you can start with.
HubSpot is a massive platform with a number of tools (both free and paid) for inbound marketing, sales, and customer service. Some tools include web forms, pop-up forms, and live chat software.
With HubSpot, you can even send email marketing campaigns and nurture leads in your sales pipeline with their free CRM.
HubSpot is an all-in-one digital marketing solution solution that helps you focus on improving a number of marketing KPIs such as, conversions, return on investment (ROI) for campaigns, website traffic, and more.
Is there a winner? The best digital marketing tool? No, there isn’t one. “Digital marketing” is a very broad term, and there’s no tool that does it all. In fact, we’ve hardly scratched the surface of what’s out there.
There are plenty of worthy alternatives to each tool listed above. But hopefully, this list has introduced you to a range of tools you can use to accelerate your digital marketing efforts.
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