10 Best Ecommerce Content Marketing Agencies (2024)

Are you looking for a content marketing agency to help grow your ecommerce business?

There are many advantages to working with an agency rather than freelancers or hiring in-house. If an agency is what you’re looking for to help grow your ecommerce business, you’ve come to the right place.

In this article, we’ve compiled a list of the best ecommerce content marketing agencies in 2024 and provided some tips to help you find the right agency. 

Whether you’re a small, growing ecommerce store or an established enterprise, this list includes a variety of agencies, so you’ll probably find one that’s right for you.

What is an ecommerce content marketing agency?

An ecommerce content marketing agency is a team of professionals that helps your ecommerce business grow its presence and revenue through content creation.

These agencies offer services such as:

  • Content strategy development: Creating a comprehensive plan aligned with business goals and target audience, including keyword research and content brief creation. 
  • Content creation: Producing high-quality, engaging types of content like blog posts, product descriptions, and videos to educate and inspire potential customers at different stages of the buyer’s journey.
  • SEO optimization: Ensuring content is optimized for search engines to improve visibility and organic traffic.
  • Content promotion: Distributing content across relevant social media and email channels to reach the target audience and drive engagement.
  • Performance tracking: Monitoring metrics like traffic and conversions to continuously optimize the content strategy.

Some agencies may specialize in one of these services, such as content creation, while others may provide a fully managed service covering all aspects of content marketing.

Why work with an ecommerce content marketing agency?  

There are several compelling reasons to work with an ecommerce content marketing agency:

Expertise and experience

An ecommerce content marketing agency brings specialized knowledge and experience in creating content tailored to your online store. They understand the unique challenges and opportunities in ecommerce and can develop ecommerce content marketing strategies to attract visitors, nurture leads, and cultivate customer loyalty.

Strategic planning

A good content marketing agency will thoroughly research your brand, industry, target audience, and business goals. Based on these insights, they develop a comprehensive content marketing plan aligned with your objectives, identifying the most effective channels and tactics.

High-quality content creation

Most importantly, good ecommerce content agencies have teams of skilled writers and editors who craft compelling, SEO-optimized content for your website, blog, product pages, emails, and social media. This high-quality content helps improve your search rankings, drives organic traffic, and engages your audience. 

Time and cost efficiency

Outsourcing to an agency is often more cost-effective than hiring and managing an in-house content team and more efficient and dependable than hiring a team of independent freelancers/contractors. With an agency, you can access a wide range of expertise without the overhead. The agency also works efficiently, moving faster than larger in-house teams, enabling easier delivery at scale. 

Continuous optimization

Content marketing agencies track the performance of your content (both new and old), analyze the data, and make ongoing optimizations and suggestions to improve your results. A good agency provides regular reporting on traffic, engagement, and conversions to demonstrate ROI.

Omnichannel approach

A good ecommerce content agency takes a holistic approach, ensuring your brand messaging and story are cohesive across all marketing channels. They weave content into your overall digital marketing strategy, integrating with tactics like email marketing, social media, and paid advertising.

Overall, the purpose of working with an ecommerce content marketing agency generally comes down to saving time. Instead of having to vet and hire freelance writers or in-house staff and manage them, working with an agency gives you immediate access to a team of content marketing specialists who know what they’re doing and are singularly committed to growing your business.

Best ecommerce content marketing agencies

1. Writing Studio

Writing Studio is a leading content marketing agency that creates performance-driven content for your ecommerce company. Writing Studio’s team has experience planning and creating high-quality SEO-optimized content for ecommerce stores; this content includes articles, product descriptions, and landing pages that drive traffic and conversions to place you above your competition.

With a team of 100+ writers and 20+ editors, each specialists with expertise in their respective fields, you can rest assured that the content you order from Writing Studio will represent your brand well and increase your bottom line. Writing Studio has worked with hundreds of small and big ecommerce brands, such as Perfect Keto and Healthline, helping drive millions in revenue.

2. Brafton

Brafton is one of the world’s largest content marketing agencies with a proven record of helping ecommerce companies for over 15 years. Brafton’s services include content creation, distribution, and performance tracking. You can rely on them to manage your entire content marketing process, including content writing, graphic design, video production, and web design.

Hundreds of ecommerce companies, including Lightning Labels and Beauty Bridge, work with Brafton to plan, create, and distribute content. These client case studies showcase Brafton’s ability to deliver results for ecommerce businesses.

3. Siege Media

Siege Media is an SEO content marketing agency with a track record of helping ecommerce companies like yours drive conversions and engagement through content marketing. They have a talented team of designers who create visuals to captivate your audience; subject matter expert writers, editors, and content managers who help write great content for your needs; and SEO optimization specialists who ensure your content gets the most visibility and ROI possible from organic search.

With case studies like helping Instacart increase their organic traffic and links, Siege Media has demonstrated its ability to deliver powerful results for large ecommerce companies.

4. Single Grain

Single Grain is a digital marketing agency offering ecommerce content marketing services. They have driven growth for major ecommerce brands like Amazon and Nordstrom with conversion-focused content. Their team of expert writers and strategists create engaging and authoritative content across various formats that can engage your customers throughout their buyer journey.

If your ecommerce enterprise is on the larger side, this agency is an excellent choice if you have the budget to create content marketing campaigns at scale. With a data-driven approach and case studies validating their competence, you’ll find them a strong option if you’re looking to grow through content marketing.

5. Human

Human is an agency that specializes in helping your ecommerce business grow with results-driven content marketing. At Human, they believe building a trustworthy brand goes beyond selling products, and it’s about turning one-time shoppers into lifelong customers. This belief is reflected in the careful, human, and custom approach they take to creating engaging content and developing a cohesive strategy that builds relationships with your target audience.

Human has worked with a wide range of businesses, from Brandini Toffee to GoGreenSolar, demonstrating their versatility and expertise in the ecommerce content marketing space. With their proven track record and tailored approach, chances are they can help your business achieve its growth goals too.

6. Voltn

Voltn is an ecommerce content marketing agency with a focus on growing revenue and organic search traffic. They aim to serve ecommerce brands making between $500k to $10m+ in annual revenue. If that’s you, then Voltn may be a good choice. Voltn believes a proper content marketing strategy including blogs, videos, social media content, email, and more is what separates hobbyists from professional ecommerce businesses.

Voltn also provides monthly and quarterly content reporting to ensure you meet your goals and get the promised ROI. With great reviews and case studies from brands like Herb and Groupon, Voltn stands out as an excellent agency for ecommerce brands looking to grow with content.

7. Swanky

Swanky is an excellent content agency for ecommerce brands, particularly if you’re using Shopify. The Swanky team comprises ecommerce experts, including creative directors, designers, writers, and SEO specialists who bring your brand story to life with compelling, engaging, and converting content.

Swanky has helped brands like Daysoft and Colville Leather develop targeted content marketing strategies that deliver results. If your ecommerce store’s blog and landing pages feel lackluster, Swanky is a great option, particularly if your store is built with Shopify. From initial analysis to planning and executing content creation, Swanky offers a fully managed end-to-end service.

8. Victorious

Victorious is a solid choice for your ecommerce content agency, especially if SEO is an important focus. They have a proven track record of helping create and optimize product pages, articles, and landing pages for SMBs like Felix Gray and UnionBay, and enterprises like Tupperware. The results in their case studies speak for themselves.

From planning and keyword research to content creation and tracking results, Victorious assists you at every stage of your content marketing process. Victorious helps drive organic traffic and amplify your sales by selecting commercially viable keywords, optimizing product pages, building links, and creating rankable content.

9. Contently

Contently is an excellent choice for enterprises seeking a comprehensive ecommerce content marketing solution, but it’s very expensive, so if you’re running a small business, Contently may not be for you. With over 160,000 vetted freelance creators, Contently can provide high-quality content tailored to any industry or niche. Its robust platform streamlines the entire content creation process, ensuring brand consistency and efficient workflow management.  

Contently’s team of experienced content strategists and managing editors offer guidance in developing effective strategies that deliver ROI. Moreover, Contently’s impressive client roster includes major ecommerce brands like American Express and Dell, which shows that the company delivers exceptional service to enterprises.

10. ClearVoice

ClearVoice (now owned by Fiverr) is a content creation agency that hundreds of ecommerce companies use. They have a large network of ecommerce freelance writers across 200 industries. They’ll assign a talent manager to your account to ensure you can have high-quality content created at scale that aligns with your brand’s voice and business objectives.

ClearVoice manages your ecommerce business’s entire content lifecycle so you can focus on your core business operations like logistics. Just let ClearVoice produce consistently engaging, conversion-driven content for you. ClearVoice has helped everyone from furniture retailers like Jerome’s Furniture to retail, beauty, and lifestyle stores, so no matter what industry you’re in, they can help.

Tips for finding the right ecommerce content marketing agency

Finding the right agency with so many options can be challenging, so read the tips below to help you make the right choice when looking for a content marketing agency to partner with.

1. Look for industry experience

When searching for an ecommerce content marketing agency, prioritize those with proven experience in your industry. An agency that understands your niche can create more targeted and effective content strategies tailored to your audience’s preferences and needs. Ideally, you want a content agency with proven case studies in your industry, e.g., fashion and apparel or cosmetics and beauty.

2. Evaluate their portfolio and testimonials

Review the content agency’s portfolio to assess the quality and diversity of their work. Find case studies, client testimonials, and examples of successful content marketing campaigns it has done for ecommerce businesses in industries just like yours. Check third-party review sites like G2.com and Clutch to see what clients say about their experience working with them. These reviews will give you a better idea of the agency’s capabilities and potential fit for your brand.

3. Understand your specific needs first

Before you choose an agency, understand what you need. Do you need one aspect of content marketing done agency-side and the rest in-house or a more cohesive and integrated approach that a full-service content agency can better provide? If you’re specifically looking for content creation, an agency like Writing Studio might make more sense, while if you’re looking for a fully managed solution, someplace like ClearVoice might be best.

4. Assess their communication and collaboration skills

Effective communication and collaboration are essential for a successful partnership with your ecommerce content marketing agency. Though not an employee, hiring an agency still requires you to work with other people, so the agency’s team has to fit with your company’s culture. When vetting, check how responsive, transparent, and proactive the agency is. An agency that values communication and cooperation with your team is more likely to deliver great results.

5. Compare pricing and value

Request detailed proposals from shortlisted agencies outlining their services, deliverables, and content marketing pricing. Don’t immediately choose the ‘most affordable’ option because, down the road, the cheaper option can be the costliest. Choose an agency based on who provides the most value and potential ROI for your budget, and one with experience executing campaigns/deliverables similar to your needs. Also, there’s nothing wrong with testing a few agencies before committing.

The bottom line

Partnering with an ecommerce content marketing agency in 2024 is a great way for you to gain access to professionals who can help you create content that increases organic traffic, drives sales, and establishes your brand as a market leader.

The ecommerce content marketing agencies outlined in this article are all great options. Still, it’s essential to use due diligence to ensure the agency you want to work with is right for your needs. So be sure not to rush into signing contracts.

Hopefully, this article has helped point you in the right direction, and whether you choose to trust Writing Studio with developing your ecommerce marketing content, we wish you the best with your content marketing goals. 🙂

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