Outsourcing business functions is a trend that has accelerated over the past ten years, and recent world events have made working remotely a much more desired option by lots of professionals. One of those business functions is content writing.
Instead of paying hundreds of thousands of dollars a year for an in-house content writing team businesses can outsource content writing to freelance writers or work with a content writing service and in the process save themselves a lot of money. One of those freelance platforms is Express Writers.
Express Writers overview
Express Writers is a content writing agency with over 90 highly vetted content writers. According to the company every writer much pass numerous writing tests before joining the company and only 2% of applicants make the cut.
Express Writers have four levels of service that you can choose from.
The first level is ‘general writers’ whereby one of their expert writers will write your content within 2-3 days – but it doesn’t include editing.
The second level is what they call ‘expert writers’. If you order content at this level is will be written by an expert writer within 4-5 days and includes proofreading and editing.
The third level is ‘specialist content’ this is for when you require more specialist content written and it also includes editing and a 5-6-day turnaround.
The fourth level is ‘authority content’ which is content written by one of their top writers and includes editing, SEO research, and custom illustrations.
Using their service is easy, you simply fill out an order form and state what type of content you want to be written (for example, white papers blog posts, articles, ad copy, ebooks, product descriptions, etc.), the topic of your content (or Express Writers can help you come up with some), and the level of service you want. This will then give you an exact fixed quote which once you agree to their writers will craft your content.
Express Writers reviews
Express Writers’ reviews on Trustpilot are across the whole spectrum and include clients who have had an excellent experience and those who have had a bad experience.
As of December 2020, Express Writers have an overall rating of 3.6 stars out of 5 stars.
The positive reviews mention the high quality of the writing delivered, that it includes SEO optimization, and that their level of customer service is high. Negative reviews center around the higher cost compared to other platforms.
Features
Quality Writers – all their writers are highly vetted and must pass numerous writing tests.
Multiple Content Types – they can help you with all your writing needs from website content to whitepapers and everything in between.
Fixed Prices – all services are offered at a fixed price which makes it easy for you to know how much a project will cost you.
Hands-on Service – they give every client a dedicated point of contact for when you have questions or problems.
Pros
Express Writers does extensive vetting of all of the writers they hire to write for them. This means you can be sure that all content will be 100% unique and written to a very high standard.
Most service levels include editing, proof-reading, and the ability to request two revisions. You can ask for changes to be made so that you are 100% satisfied with the end product.
Express Writers helps you with topic generation. You can simply give them a list of keywords and they will come up with content topic ideas for no additional fee.
The company says that all clients will receive a high level of customer service so that they can work with you to address any problems you have or answer any questions that you have.
Express Writers can handle all of your content needs – their writers can craft high-quality blog posts, articles, e-books, newsletters, press releases, and more. This means you won’t have to work with any other agencies for your content writing.
You can request the same writer to write your content each time you use the service, which means you will get consistent content for your website.
Cons
Express Writers is expensive compared to other content writing companies or hiring freelancers. However, the higher quality product makes it worthwhile if you have the budget.
The company only has 90 writers which is significantly less than other content writing services. This means you only have access to a small pool of writing talent.
If you order content at the ‘authority content’ level of service, there is a 10-day turnaround time which is quite long compared to other services. However, this won’t be a problem for you if you don’t need your content to be written quickly.
You are only able to request two revisions and they must be made with a 7-day timeframe. Most other writing services that charge the prices that Express Writers does allows unlimited revisions.
Prices
Express Writers content writing prices depend on which level of service you choose:
For ‘general writers’ you can expect to pay $0.09 per word with a 2-3-day turnaround time.
For ‘expert writers’ you will be charged $0.19 per word with a 4-5-day turnaround.
For ‘specialist content’ you will be charged $0.25 per word with a 5-6-day turnaround.
For Authority content you will be charged $0.30 per word with a turnaround time of 10 days.
Top Express Writers alternatives
Express Writers is a great platform to help you outsource your content writing. However, there are some other great platforms and content marketing agencies out there for businesses of all sizes that you should also consider.
Express Writers is a great company to work with if you want high-quality content written by top-rated writers with lots of experience, you just have to be prepared to pay for it. If you are on a tight budget however there are probably better options out there for you.