Copywriting is an important part of any company’s marketing strategy. This is no different for fashion brands. In this article, we’re going to outline some of the best places to find fashion copywriters for hire.
Unlike a “generic copywriter”, a fashion copywriter has specific knowledge about the fashion industry. They know how to write copy that resonates well with a fashion brand’s style and target audience.
The reason people hire fashion copywriters is no different than hiring any other copywriter — the difference being, the copy is for the fashion industry.
The benefits of hiring copywriters include receiving fresh and original copy, improving search engine positioning, converting more readers into customers, building brand awareness, and saving time.
The fundamental reason why a company should hire a fashion copywriter is the same reason one should hire a plumber to fix a leaking drain—they’re professionals. They write all day, every day. Copywriters are worth hiring because the written word is a core part of marketing and connecting with current and potential customers.
When it comes to fashion specifically, you should aim to hire writers with experience in this field so that they understand how to communicate well with your target audience. A copywriter with genuine experience in the fashion niche will be able to write more engaging and accurate copy.
There are many places where you can find copywriters for hire, but there are fewer places where you can find copywriters that have fashion industry experience. This list will provide you some good options to consider.
Writing Studio is a world-class agency that provides copywriting services for various industries, including fashion and retail. All copywriters at Writing Studio are subject matter experts, meaning they have years of experience writing copy about fashion.
At Writing Studio, you can order any type of copy, from articles to product descriptions, press releases, and general web pages. Furthermore, all copy you receive is SEO-optimized (if required), edited by an editorial team, and formatted for your CMS.
To get started with Writing Studio, you simply get in touch with the team via the contact page, and then you’ll be put in touch with a specialist who will learn more about your content needs and plan the next steps with you.
Verblio is a content creation platform that primarily produces blog content. While they mainly focus on blog content, they also can write newsletters, web content, e-books, white papers, video scripts, and product descriptions.
Verblio has over 112 writers with experience in the fashion and apparel industry. 38 of these writers have over 5 years of experience, and 25 of these writers have over 8 years of experience.
They are able to write for many types of fashion businesses, including sportswear, e-commerce, dry cleaners, and more. With all content they produce, they include SEO best practices, unlimited revisions, free built-in WordPress and HubSpot publishing tools, and of course, helpful support from their team.
ContentWriters is a full-service content writing agency that provides a range of copywriting services, including blog posts, product descriptions, press releases, email newsletters, social media posts, and white papers for the fashion industry.
ContentWriters has an expert team of professional writers for hire. They are all U.S.-based, and vigorously vetted. Their fashion writers are matched with your projects based on their background, credentials, and specific copywriting experience.
You can opt to either order content on-demand, or use their fully-managed service which comes with a dedicated account manager. This fully managed service is useful for enterprises and other large companies who require high volumes of copy written.
Upwork is freelance marketing where you can hire copywriters. There are copywriters of all backgrounds on this platform, including ones with fashion experience. The good thing about Upwork is that you can find freelance writers that are novices and veterans, meaning you’ll be able to find fashion writers to hire that fit your budget.
To get started on Upwork you post a job with your requirements, select filters, such as the ratings of freelancers, their location, and experience. Then, writers will apply to your job, and you can screen them before entering a chat with them. You can also invite specific writers to apply to your job post using Upwork’s search feature.
You can also hire agencies that are listed on Upwork, which may be a good option if you have large quantities of fashion copy to be written.
WriterAccess is an online marketplace specifically for writers. They have writers of all experience levels, who charge different rates (based per word or per project), including many who have experience writing about fashion.
You will find copywriters that can deliver multiple types of content on WriterAccess — everything from product descriptions to articles.
To start as a client, you must first sign up to the platform. There’s a free trial, which is handy. Thereafter, you’ll be paying a monthly fee to access their network of writers. Once you’re signed up, you can choose writers to work with directly. You won’t have access to an account manager unless you require more significant content needs, which will likely lead you to sign up for their premium membership plan.
Express Writers is a content writing and creation agency that provides a very broad range of copywriting services. Their copywriters can write everything from blogs, to brand copy, ad copy, video scripts, conversion-focused copy, and more. Any type of copy you can imagine, they can deliver.
They hire subject matter experts to write your copy, meaning you can expect a copywriter with experience in the fashion industry to be writing your copy.
Express Writers have transparent fixed rates based per word, with the rate depending on the plan you choose and the level of expertise required for the specific topic you need copy written about.
Scripted is a marketplace built specifically for copywriters. To use the platform, you sign up for a monthly subscription which gives you access to their pool of talent.
On Scripted, you post a job that writers will then apply for. You can then choose to work with the writer(s) whose proposal you liked best, and organize details directly with them, regarding the rate, turnaround times, and the type of copy you’d like written.
Scripted has a huge pool of writing talent, meaning it won’t be difficult to find copywriters that have experience writing about fashion-related topics.
ProBlogger is an “old-school” blog about… blogging, but it also has a section on its website called “jobs”, where you can post jobs for only $75. Despite the name, you can post jobs here for writers that write other types of copy too.
ProBlogger Jobs isn’t as active as other large sites such as Indeed, but it’s very specific — meaning a lot of great writers come here looking for work, including freelance fashion writers.
Similar to any other classic job board, you post your job requirements as well as a method for writers to contact you (such as a contact form on your website or a Google Form), and then you can shortlist writers best for the job.
LinkedIn is the largest professional social network in the world. It’s a great place to connect with other professionals in your field and market yourself. But it’s also a fantastic place to find writers for hire.
To find writers to hire here, you can either reach out to people in your personal network or more ideally, create a job post on your company’s LinkedIn account and promote it. This will increase your reach and help you find as many top applicants as possible.
You can also use LinkedIn’s search feature and search for keywords like “writer fashion”, “fashion copywriter”, and other similar variations. This should help you find writers that are specifically advertising themselves as a writer with expertise in the fashion niche.
Contently is a content marketing platform primarily built for enterprises. Contently offers software that helps large companies plan their content marketing. This platform gives them access to a pool of expert writers and other content creation specialists that help you plan, create, and publish all of your content.
They also have experience working with large fashion brands. The platform will allow you to hire multiple fashion writers and create content at scale. So if you have very large demands as an enterprise fashion company, Contently could be a good choice.
When you use Contently, you can also integrate the software with apps such as Mailchimp, helping you streamline various processes in your content marketing initiatives.
For fashion brands, copywriters are an essential part of effective content marketing. There are many places to find copywriters, but fewer to find copywriters with fashion industry experience.
Hopefully, this list has given you a good place to start and an idea of what to expect. Remember, we write fashion copy all the time at Writing Studio for various clients, and we’d love to hear from you too.