According to the Statista Research Department, in 2019, the digital healthcare market was estimated to be 175 billion U.S. dollars; by 2025, the market should reach 660 billion dollars.
The growth rate is massive, and there’s no sign of it slowing down. To compete effectively in this growing market, creating great content is essential, and hiring the right writers is the backbone of any successful content marketing campaign.
In this article, we’ll be discussing where to hire healthcare writers and tips for how to vet the best ones.
There are multiple reasons why you may want to hire healthcare writers. First of all, you’re probably looking for subject matter expertise, hence the “healthcare”, rather than a general content writer.
When writing about health, disease, pharmacology, and other medical topics, factual accuracy is paramount. These topics are complicated, and in most cases, a writer without a background in the relevant field they’re writing about will struggle to write factually accurate and credible content. This accuracy is not only important for the credibility of your brand, but also for the safety of your readers.
In addition to the credibility you’re seeking, you may be hiring healthcare writers to write articles for your SEO efforts, technical white papers, product descriptions, or other types of content. Regardless of what you need to be written, if you’re writing about a healthcare-related topic, then hiring writers with credentials is recommended.
There are many different places to hire a writer from, including job boards, marketplaces, and agencies. This list has a variety of providers so that you can find one that best suits your needs.
Writing Studio is a content writing agency that originally started as a medical writing company. They have their roots in medicine and have multiple MDs, PhDs, PharmDs, and other medical specialists with experience covering a variety of topics – from cancer to CBD, health-tech, and more.
Writing Studio can write many different content types, including articles, white papers, technical documents, and web page copy. They offer fixed per-word rates, and have prompt turnaround times, even for large content orders.
ContentWriters is a content writing service that offers full-service content writing solutions. They cover multiple industries – including medicine, and subsets of other healthcare topics. Their team of writers write for enterprises, agencies, publishers, and ecommerce websites.
ContentWriters are able to write various content types, including blog posts, press releases, and product descriptions. The content they write is always written by subject matter experts.
Upwork is a freelance marketplace where you can quickly find writers for hire – from novices to veterans. Upwork is great if you’re looking to develop a personal relationship with the writer and if you’re looking for a small quantity of content.
There are many writers on Upwork with healthcare credentials. You’ll have no trouble finding one for hire within your budget range and within a short period of time. Upwork makes setting up payments, contracts, and communicating with writers effortless.
ClearVoice is a content marketing platform where you can build fully managed freelance content teams. You can build a team to write various content types, including case studies, articles, ebooks, press releases, and much more.
ClearVoice have writers that can cover all main healthcare subjects, from aging and genetics, to sexual health. Their writers are vetted and have CVs and portfolios that you can check out on their site before getting started with their platform.
Verblio is most well known for blog content, but they also write press releases and ebooks. Their writers can write about diabetes, surgery, physical therapy, and most other healthcare topics. They offer a monthly subscription for content, which you can order directly on their platform.
Scripted is a freelance writing marketplace, similar to Upwork, but specifically for writers. They have a large pool of writers on their platform, many of which have experience writing about healthcare and medical topics.
You can work directly with writers on Scripted and figure out the terms on a case-by-case basis, but you are required to pay a fixed subscription fee per month to gain access to Scripted’s platform and talent, unlike Upwork.
Indeed is a large job marketplace with many writers seeking work. Indeed is a great place to find qualified healthcare professionals with writing experience looking for part-time or full-time permanent work.
Indeed is more of a traditional job hiring place, rather than a freelance marketplace, and is great for long-term hires. To find writers, you post a job, wait for applicants, and then shortlist applicants before interviewing candidates.
WriterAccess is a marketplace where you can find plenty of freelance healthcare writers. They have a large pool of writers, with different levels of expertise and skill. With such a large amount of writers, you’ll have no trouble finding one with the right credentials, experience, and availability for your needs.
The amount you pay a writer can vary from $.02 per word to $2 per word depending on the expertise and quality you expect. You also pay a monthly subscription fee to use their platform.
LinkedIn is the largest social media network for professionals. Since a lot of working professionals have LinkedIn profiles, it can be a great place to find new healthcare writers to join your team.
You can either post a job from your company page and have applicants apply to your post or reach out to specific people directly using LinkedIn’s search engine. You can find very high-quality freelancers or potential in-house writers on LinkedIn, but it can more time-consuming, especially if you’re reaching out to them.
Express Writers is a content writing provider. They write many different content types, including articles, and even podcast summaries.
Their health writers are available under their ‘specialty content’ tier, which is specifically for technical industries, such as healthcare. This is priced at a higher rate per word so that they can assign subject matter experts to write the content.
Express Writers serve small to medium-sized businesses and agencies. They have an intuitive and simple platform you can easily order and receive content on.
No matter where you decide to hire writers from, there are some universal tips that will help ensure you’re making a good decision.
If you’re going to be creating written content on complex topics such as cancer, arthritis, or any other healthcare topic, hiring writers that have genuine expertise is important.
Try to make sure your content is being written by those with the highest qualifications possible, such as MDs, PhDs, PharmDs, and at the least, undergrad or master’s graduates in technical medical fields such as biochemistry, depending on what exactly you need to be written.
In many cases, an understanding of healthcare isn’t enough to be the best writer possible. When it comes to producing content that performs well online, it’s important that’s it’s structured correctly, and follows SEO-best practices.
If you’re hiring an agency or a writer, be sure to test their knowledge on SEO. Do they know how to conduct keyword research and implement on-page SEO best practices effectively into written content?
If you’re going to work with an agency or studio, check out their reviews and testimonials online – but not on their own site. Have a look at third-party review sites such as G2.com, Trustpilot (and Glassdoor if you’re interested in how they treat their staff). If you’re working with an independent writer, then request contact details from their previous freelance clients or employers.
For any technical topic, research is key. Any good healthcare writer understands what a good source of information is and what a bad source is. For example, an experienced healthcare writer, let’s say with a Ph.D. in biomedical sciences is going to use medical search engines to find studies to back their points.
A general content writer without the right experience may cite other secondary sources of information such as opinion-based blog articles. Overall, this point all comes back to the importance of finding writers with real credentials and expertise as they will naturally do things correctly.
With any writer you hire, testing them first is important. This saves you the time and hassle of onboarding someone for a larger or regular project and then learning that they aren’t the right person for the job.
Most writers will have previous writing samples they can share with you. You can take this a step further and request a paid sample (e.g 300 words), or just start with a few content pieces before proceeding with the full workload you require.
No matter what your ambitions are in the healthcare industry, you’re going to want to hire a writer that knows what they’re talking about (and also one that doesn’t completely drain your budget).
Hopefully, this list has given you a good place to start on your search. If you need healthcare content written, our team at Writing Studio can help — we do it every day for our clients, and we’d love to hear from you too.