Who doesn’t want more leads? Leads lead to growth and sales, so businesses that can help others generate them are pretty valuable and sought after in the marketplace.
In this results-driven industry, it doesn’t matter which method of lead generation is used, be it email marketing, cold calls, paid ads, or SEO. As long as a lead gen business can deliver results, it will have plenty of lucrative opportunities.
This makes purchasing a lead generation business an attractive prospect, whether you are a skilled marketer who can add value, someone who wants an online business, or a company needing targeted leads.
This article reviews the top ten places to find lead-generation businesses for sale, providing insights into marketplaces with the best acquisition opportunities and most trustworthy sellers.
Lead generation businesses come with certain advantages and perks that you might be interested in, such as:
Lead gen businesses can be successfully run online with remote teams, making them an appealing option for entrepreneurs looking for the freedom to work from anywhere and hire global talent.
Running a lead gen business can be low cost and often has high-profit margins, as you can leverage automation tools, don’t need to pay for physical offices or inventory, can hire globally, and can scale operations without huge additional expenses.
Virtually every business out there wants more leads, and they always will. This means the opportunities are vast and never-ending, especially for those with a proven track record of delivering results for clients.
Lead gen businesses are inherently scalable. Once an effective means of generating leads is developed, these systems can be replicated, automated, and rolled out to serve new clients while requiring minimal additional labor.
An established lead gen business will already have successful processes set up and in place, meaning you can start generating income immediately, whereas it takes time to reach this point when creating a new business.
Here are the top ten places to find lead generation businesses for sale.
Empire Flippers makes buying and selling lead gen businesses quicker and safer. This leading marketplace vets every business it lists, meaning you can be fully confident that all the metrics, such as the stated revenue, profitability, and creation date, are accurate.
You’ll want to create a free account to get the most out of this platform. This will allow you to save the lead generation businesses you like to your watchlist and use all its other tools and features that make acquiring an online business a breeze.
You’ll find an excellent selection of lead gen businesses for sale on Empire Flippers, plus they list new entries every Monday.
Acquire.com strives to help you (and its other 200k+ users) buy your dream startup in under 30 days. It makes this possible by carefully vetting each business on its marketplace and utilizing time-saving technology that streamlines the acquisition process.
You can find many high-quality lead-generation businesses on Acquire; however, you will need to create a free account in order to start browsing them. Once signed up, you can find all the metrics that matter, from P&L summaries to client acquisition data and more, enabling you to find businesses that match your criteria.
You can find dozens of lead generation businesses for sale on Flippa at any given time, and their expert team carefully vets each one, so you can trust that all the information displayed is accurate.
It’s free to sign up to Flippa and browse; you don’t even need to add any credit card details. Doing so allows you to unlock its full suite of features and start discussions with owners of lead-generation businesses on the platform.
There are good reasons why over 600,000 buyers and investors choose Flippa, and why more than 12,000 deals are done here annually.
Website Closers has one of the largest collections of Internet and digital companies for sale, meaning you’ll find plenty of lead generation businesses up for grabs here. They list 1-2 new businesses for sale every day of the year, so this marketplace always stays fresh and updated.
You don’t need to create an account to start browsing, and when you find something you like, just contact the team at Website Closers. Their highly trained intermediaries will walk you through every step of the process, help you with lending if needed, and ensure you get the best deal possible.
BizBuySell facilitates the sale of all kinds of companies on its platform, from brick-and-mortar businesses to digital firms. Among their more than 65,000 listings annually, you can find plenty of lead generation businesses here, all of which are based in the USA.
BizBuySell also has many educational resources on its platform to help you find the right business, make an offer, get financing, and close the deal successfully.
BusinessesForSale.com is a user-friendly marketplace that allows you to browse and buy all kinds of businesses for sale worldwide. You can scan through the site and quickly find many lead generation businesses, but if you want to contact the sellers, you will need to create a free account.
They also offer a Premium Buyer account, which allows you to utilize their Client Success team, who can communicate with the sellers on your behalf and offer assistance.
Since 2010, FE International has facilitated the sale of over 1500 companies. This expert merger and acquisition advisor has even helped big brands like Stripe and Shopify successfully make acquisitions. Hence, they were ranked one of ‘The Americas’ Fastest Growing Companies 2022′ by the Financial Times.
They specialize in selling digital and tech businesses and have successfully listed and sold numerous high-revenue lead-generation companies in the past.
AcquireBase is a platform for buying and selling online businesses and SaaS apps, with a strong community of over 1500 entrepreneurs doing deals there. You’ll find lead generation businesses spring up here occasionally, at a range of asking prices, from a few thousand to a few million dollars.
Another interesting aspect of AcquireBase is that it doesn’t charge any commissions when you buy through them. Instead, they just charge a yearly membership fee to use the platform.
SideProjectors is a friendly marketplace where people can buy and sell their side projects – you won’t find huge, expensive companies here. You can directly filter for lead generation projects, and several pages of results will come up. You can even find projects to partner with if you don’t want to buy outright.
If you’re a single-person outfit or are looking to dip your toe into the world of lead generation and want something smaller in scale that won’t require a huge investment, this could be the platform for you.
Quiet Light is a leading voice and authority in the world of buying and selling online businesses. They’ve helped facilitate the sale of more than 750 online businesses, with a combined total worth more than $500 million.
Lead-generating businesses do pop up on the platform, and it’s quick and easy to browse through them all and get a good overview of what each business is about.
If you find any businesses interesting and want to take things further, you simply notify Quiet Light via their contact form. They will then send you additional information about the business and work with you during the negotiation phase and acquisition.
So you’re ready to buy a lead generation business, but what steps can you take to ensure you buy the right one for you and at a fair price? Here are some tips to follow:
You will want to know what kind of leads the business is generating, the conversion rates of these leads, and how and where they are being sourced.
It’s also important to know how much effort is required in generating the leads. Have they been able to automate parts of the process, or do they rely on lots of staff and manual work?
Do you believe the company has good potential? This could be for growth by scaling and adding additional resources and expertise or by running the business more efficiently to improve profit margins.
What are its past and present clients like? Do they have lots of happy long-term clients and steady recurring revenue, or do clients come and go often and constantly need replacing?
There you have it; that’s our list of the ten best places to buy already established lead generation businesses, along with some bonus tips and advice. Don’t hesitate to reach out to any of these platforms if you need assistance; they will be more than happy to help your search and eventual acquisition go smoothly.
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