5 Places to Find Newsletters for Sale

Are you looking to buy an established newsletter but unsure where to start? In the US, email marketing revenue is expected to increase from $7 billion in 2022 to $37.5 billion by 2032. The rise of platforms like Substack has made it easy for anyone to create and distribute a successful newsletter. Naturally, the demand for buying and selling newsletters has also increased.

It makes sense that demand is high because newsletters have a profitable, simple, and scalable business model. But finding the right newsletter for sale is easier said than done. This article will explore some of the places where you can buy newsletters and offer tips on how to make the right choice when vetting newsletters for sale.

Why buy a newsletter?

A newsletter-based business can be a smart investment over other online businesses for several reasons.

Established audience

You gain access to an established subscriber base when you purchase an existing newsletter. This pre-existing audience allows you to bypass the time-consuming process of building a readership from scratch. With an engaged and loyal following, you can focus on delivering valuable content and growing the business further.

Scalable and low-cost operations

Newsletter businesses often have low overhead costs and high margins. With a focus on digital content creation and distribution, you can operate and scale a newsletter business from anywhere in the world. This flexibility allows you to be more efficient when allocating your resources, and offers more potential for high profit margins.

Monetization opportunities

You can monetize a newsletter in several ways. A well-established newsletter provides multiple revenue sources, from sponsored content and affiliate marketing to premium subscriptions and product sales. 

By leveraging the trust and engagement of the existing subscriber base, you can explore various monetization strategies to maximize the income potential of the newsletter.

Best places to buy newsletters

1. Empire Flippers

Empire Flippers is one of the best platforms to find newsletters for sale. As a well-established online business brokerage, they have a proven track record of facilitating successful acquisitions, with around half a billion dollars in sales completed. 

Empire Flippers has a rigorous vetting process that ensures only high-quality, profitable newsletters worth buying are listed on its marketplace. Although due diligence is still required, you can assume that any newsletters listed on the marketplace are legitimate, unlike those you might find in larger marketplaces.

The team at Empire Flippers offers close support from your initial inquiry to purchase a newsletter and post-sale assistance to ensure the acquisition goes smoothly. While most listings on Empire Flippers are e-commerce stores, Amazon FBA businesses, etc., an increasing number of newsletters for sale with diverse subscriber lists are worth checking out.

2. Duuce

Duuce is unique as it’s a marketplace specifically for newsletter sales. On Duuce’s marketplace, you’ll find a range of newsletters for sale in different niches, from travel to finance and self-improvement.

List sizes vary considerably, from a few thousand to over 100,000 subscribers. Whether you’re looking to kick-start a newsletter for the first time or seeking a larger acquisition in the space, Duuce probably has something for you.

Duuce has also streamlined the buying process to ensure every transaction is secure. Despite being a relatively new platform, testimonials from successful founders and sellers further validate Duuce as a trusted destination for newsletter acquisitions.

3. Flippa

As the largest marketplace for buying and selling online businesses, Flippa supports newsletter listings for sale hosted on most major platforms, including Substack, Mailchimp, and more. Sellers can share key metrics, such as subscriber numbers, open rates, click-through rates, and revenue.

Once you’ve unlocked a listing, you’ll have access to all the data you need to make an informed decision. With access to the world’s largest community of online business buyers, Flippa provides plenty of solid options to consider when searching for a newsletter to acquire. 

Flippa also offers newsletters at various price points, from $100 to millions of dollars, making this platform a good option for both beginners and more experienced buyers.

4. Microns

Microns is an excellent marketplace to buy a newsletter. The platform offers various newsletters across different niches, so finding one that aligns with your business goals is an easy process. Microns also provides a simple formula for evaluating a newsletter’s worth, typically using a 10x to 20x multiplier on the last six months of profit plus operational costs. 

Micron’s resources also offer valuable advice about how to monetize your newsletter post-acquisition, such as selling products, securing sponsorships, and segmenting the email list. With its diverse listings and helpful resources, Microns isn’t an option you should ignore when looking for newsletters for sale. 

5. From the owner

Directly contacting newsletter owners can be one of the best ways to find newsletters for sale. By contacting the owner personally, you can inquire about their willingness to sell and gauge their level of interest.

This targeted approach lets you focus on newsletters that align with your niche or target audience. It also lets you bypass any fees that marketplaces or brokerages charge, which could be up to 10-20% of the total sale price. 

Building a relationship with the owner can also provide valuable insights into the newsletter’s performance, subscriber base, and growth potential.

Tips for buying a newsletter

Evaluate the newsletter’s content quality

You should always assess the quality of the newsletter’s content before making a purchase. Request sample issues or browse through the newsletter’s archive to understand the writing style, the topics it covers, and overall value it provides.

Look for well-researched, engaging, and actionable content that resonates with your target audience. Consider how frequently it is published and the consistency of quality across multiple issues. Before buying the newsletter, ask yourself, do you have the resources to continue producing the content? Could you easily improve the quality of its content?

Assess the newsletter’s reputation and credibility

Investigate the reputation and credibility of the newsletter and its publisher. Look for reviews, testimonials, and mentions of the newsletter in industry publications or online forums.

Check the publisher’s background and expertise to ensure they have the knowledge and authority to provide valuable insights. A reputable newsletter with a proven track record will more likely deliver consistent value to your subscribers.

Consider the newsletter’s engagement and growth potential

Evaluate the newsletter’s engagement metrics and growth potential. Inquire about the current subscriber base, open rates, click-through rates, and other relevant metrics.

A newsletter with an engaged and growing audience indicates that it resonates with its subscribers and has the potential to expand further. Consider whether the newsletter has a strong social media presence and if it encourages reader interaction through comments, discussions, or community features.

Analyze the pricing and return on investment (ROI)

Carefully review the pricing structure and potential return on investment (ROI) before purchasing a newsletter. Consider the subscription cost, advertising opportunities, and potential revenue streams. 

Based on its current monthly profit, how many months would it take to see a return on your investment? It’s important to ask questions like this before making an offer for the newsletter.

Assess whether the newsletter’s target audience aligns with your business goals and if the investment is justified based on the expected benefits. Look for newsletters that offer flexible pricing options such as monthly or annual subscriptions, and consider any additional features or perks included in the package.

The bottom line

Finding newsletters for sale is easier than ever with platforms like Empire Flippers or specialized ones like Duuce. These marketplaces connect buyers and sellers, offering various newsletters across a range of niches. 

But finding the right newsletter to buy, for the right price, is not easy. Leveraging these platforms and understanding the key metrics that determine a newsletter’s value should make it easier to find a winner!

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