10 Best SEO Companies in New Zealand (2024)

You are probably reading this article because you need SEO and are looking for a New Zealand company to provide a solution for you. In that case, it’s essential to understand what you’re looking for as SEO is a broad topic, and companies offer different services.

SEO or Search Engine Optimisation is a term commonly related to increasing organic traffic coming from Google (or other search engines). When querying a search engine, the algorithm tries to find the best websites that match the request. These websites make up the Search Engine Result Page (SERP). The point of optimizing for the search engine is to list in that SERP, preferably the first result.

However, the algorithm for deciding what website should result from a search query is complicated, and many things factor into ranking. The most important are page speed, page structure, site trustworthiness, content relevance, and quality. 

Content quality is often an overlooked metric for SEO. Google measures this by tracking how long someone visits your website to determine if it was a good result. To achieve this, Google counts how long it takes to click the back arrow; if they never click it, it is considered the person got what they were after, so your website was valuable.

If we distill SEO down, there are three categories of services a company can offer; many offer multiple.

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

For On-page SEO, think content. It is the written material that people are searching for. To get On-page SEO right, it’s essential to use good keywords, have quality writing, appealing titles and descriptions, relevant content, and a good frequency of material. 

Off-page SEO refers to how many other sites reference – or link to – your website. This builds trust. Search engines make a graph of connected websites; the more websites reference yours, the more trustworthy it is.

Finally, Technical SEO refers to optimizing the website. This can be the speed of your website, how easy the website is to traverse by robots, the security, how mobile-friendly it is, and a lot more. They are important as search engines won’t suggest websites with poor user experience.

This article will outline some of the best SEO companies in New Zealand to help you find a partner ideal for your needs. We’ve also compiled quotes from leaders of each company who wanted to contribute to this piece.

1. Writing Studio

Writing Studio is a content writing company that specializes in SEO writing. Creating content is the foundation of good SEO. The more high-quality content you create that gives searchers what they’re looking for, the more keywords your pages will ‘rank’ for, and the more traffic from search engines you’ll receive.

The Writing Studio team consists of 75 + writers, 15 + editors, 2 content operations leaders, and many years of experience writing content that ranks high. They serve over 50 + industries, ranging from healthcare, law, finance, and cosmetics. What sets Writing Studio apart is producing content at scale for your SEO campaigns.

To get started, simply enquire by clicking the ‘let’s talk’ button to discuss your SEO content needs.

“Our mission is to help you create better content, faster. Whether you have multiple clients or brands, our content operations team, writers, and editors will help streamline your content creation process. Well-written, optimized, and formatted SEO content is what you can consistently expect from Writing Studio.”

– Philip Ghezelbash, Founder, Writing Studio

2. Pure SEO

If you’re looking for a company with a solution to your entire SEO problem, Pure SEO may be the right partner for you. This New Zealand based company has worked with global brands such as Subaru and local brands like Cloud Edge Wellington.

Pure SEO offers a range of services to improve your customer reach. These services include On-page SEO, such as quality content creation and keyword research, and Technical SEO services like website audits, website development, and competitor analysis.

Ultimately, if you need a company that offers everything under the sun for SEO, you may want to consider this proven New Zealand company.

“At Pure SEO we believe in relationships that are based on trust. When we work together, we are going to do our best to serve you – going above and beyond and out of our way to do exactly what we say we are going to do. We will act in a manner that we would want and expect for ourselves, and follow an ethical path, always keeping honest and leading by example at every turn.”

Richard Conway, CEO, Pure SEO

3. Harper Digital

Harper Digital is an Auckland based digital marketing and SEO company. They’ve been helping small businesses in New Zealand perform better online since 2016. Today they’re a team of 20+ with a problem-solving track record in all things digital.

They offer a range of services, from website design and development to marketing and SEO. In addition to this, they will do a benchmark of your current search engine against competitors of the same market and location.

If you’re considering partnering with Harper Digital, you can catch up with them for a free 30-minute strategy session and digital audit of your current position. Check them out on their website to get in contact.

4. Found

If you require a serious player in the SEO space, then you’ve Found the right company. 

Found is a New Zealand based company that focuses on improving your market share through SEO and Conversion Rate Optimization (CRO). They do this by connecting your business with the right kinds of customers to drive sales and engagement. Therefore, optimizing your return on investment as your reach has a more significant impact.

They have worked with a range of industries including, but not limited to — Accounting, Finance, Dentistry, Lawyers, Hotels, Tourism, Plumbers, and Electricians. Therefore, they’re able to provide great advice on how to target specific customers and compete in those markets.

Ecommerce is another area Found excels in. Some of the core services they offer are Shopify SEO and WooCommerce SEO.

You can reach out to them via their site and organize a free consultation. 

“Found is a specialised SEO & Google Ads agency dedicated to helping businesses across New Zealand reach their ideal customers online. Our point of difference? We are ROI driven. That means we measure success for our clients not by clicks and traffic, but by tangible increases in enquiries, leads, and sales.”

Jamie Dalzell, Search Marketing Specialist, Found

5. Aro Digital

Aro Digital is a Wellington-based results-focused digital marketing agency that helps companies generate leads, meet their marketing goals, and grow their businesses. One of their primary service offerings is SEO. They take a custom approach to each client they work on, understanding that no two websites or businesses are the same.

To help improve the SEO of your website Aro Digital focuses on three key areas.

  1. Keyword research and implementation to find keywords most valuable to driving traffic to your website.
  2. User experience audits to ensure your website is optimized for speed, user experience, and accessibility.
  3. Link profile examination and backlink building to ensure that your website has enough votes of confidence from other websites, helping you compete for the keywords important to your business goals.

Aro Digital has worked with big brands such as homes.co.nz. They successfully drove users to new features offered by homes and achieved goals of attracting new customers and retaining existing ones.

6. Firefly

Named Deloitte’s fastest growing NZ company in 2017’s Fast 500 APAC, Firefly has been growing ever since. Specializing in SEO services, they have worked with over 700 companies to generate 400+ million in revenue for other businesses.

Firefly offers risk-free SEO, meaning all search engine optimizations are done ethically, and the likes of Google won’t punish you. They also provide SEO specific to your market location; whether you’re focused on New Zealand or the global market, they will be able to help you out.

If you need to build trust for your website, backlinking can be a good solution. This practice uses many other websites to link to your website. However, if done unethically, it can negatively affect your website, so it’s important to partner with a good company such as them. 

Check out their website to get in contact.

“Looking to improve your ranking? We offer a customised strategy to every business, because we know there isn’t a one size fits all approach when it comes to SEO. We set ourselves apart by weaving all the important areas of optimization like indexation, trustworthiness, content, and backlinking, into a solution that fits your needs. Chat to us about what we can do for you!”

– Laura Reid, SEO Specialist, Firefly

7. Clickthrough 

With offices in Wellington and Auckland, Clickthrough is another SEO and digital marketing company offering its services to the local market. They were founded in 2009 and have vast experience crafting SEO strategies.

Clickthrough has excellent feedback for its services and is seen as proactive and caring in its business relationships. If you’re looking for a long-term SEO partner, you might not need to look further.

There are a few different packages to choose from for your SEO solutions if you go with Clickthrough. Full service will manage your entire digital operation to drive organic traffic to your site and help convert these people into customers. In comparison, the advisory package is suited to those businesses with a smaller budget, willing to put in the hard work, but still in need of some guidance and direction.

8. Fabric Digital

If you want a company that offers specialized services, Fabric Digital does just that. They offer services like Managed SEO, Local SEO, and back-link building. However, one unique service they offer is online reputation management.

Online reputation management is the service of managing reviews and testimonials first seen when you google a company. This service doesn’t necessarily affect SERP but can heavily affect click-through rates and conversions. Fabric Digital recognizes this and can help you increase the effectiveness of your SEO.

“Fabric Digital is a digital agency that specialises in search engine optimisation. They work with clients all over the country, helping them see significant growth in their rankings and traffic, as well as their bottom line. Their services include SEO, web design, conversion rate optimisation, e-commerce web design, content writing and management, Google Ad management, Google Shopping, UX design and UI design, social media marketing and more. Fabric Digital has 100’s of happy clients who have seen massive growth over the years. They get to know each client on a personal level and learn everything about their business, so they can help them achieve their goals.”

– Daniel McCarthy SEO Specialist, Fabric Digital

9. The Web Guys

The Web Guys are a purely technical SEO website.

Their services include website development, website design, user testing, analytics, and tracking. These services should help increase your return on investment (ROI) for any content you invest in. However, they don’t offer On-page SEO, such as copywriting.

Like a red wine should be paired with red meat, The Web Guys should be paired with a company such as Writing Studio, which offers quality digital content creation.

If your website needs a revamp or at the beginning of your business’s lifecycle, get in contact with The Web Guys via their website.

10. Zib Digital

Zib Digital is another New Zealand SEO, this time based in Christchurch. They advertise on their website that they offer SEO and other services such as google ads, social media, and website design.

Priding themselves on delivering value to businesses they partner with, Zib Digital takes their time to understand the ins and outs of your business and the industry you work in. With 90+ people and specialists in SEO, Google Adwords and Social Media Marketing they’re able to support any size of customer.

If you’re wanting a free consultation you organise one through their website.


What is an SEO company?

An SEO company is a company that offers services to boost organic traffic to your website. Remember, SEO is a broad term so one company’s services may be different from another’s. When looking for a company, know if you require On-page, off-page, technical SEO, or all of them.

Why hire an SEO company?

SEO is complicated; every market has solid competition, and each company is looking for an edge over the other. If you want to seriously compete for keywords, market share, and geolocation, you will want to partner with a company specializing in SEO.

You’re hiring a specialist. A good SEO company keeps up to date on trends to optimize your digital content; they have experience in your business domain and know how to target your market. They do a lot of the hard work, so you don’t have to.

How to choose an SEO company

First, understand what you are in need of. Do you need a better website that loads faster and works on mobile? Or do you need to advertise your product through digital content to increase your organic traffic? Once you understand what you are after, you should be able to look through this list of 10 Best New Zealand SEO Companies and find one that matches.

Otherwise, here are a few tips for picking a good one

  1. Look at their services and see if they’re offering what you need.
  2. Send them an email and gage their customer service level
  3. How much do they charge, and do they have deals that will make it cheaper with volume.

If you’re hiring an SEO company, you’re likely to use them more than once. Make sure the company you hire is one you will work well with and will give you the most value.

How much can you expect to pay?

The price of SEO depends on a few factors.

  • Keywords and services you’re trying to optimize for,
  • The locale you’re operating in, nationally or globally, and
  • The competency of the SEO company.

When deciding on the services, frequency of services, and price you’re willing to pay, you should consider the ROI.

Some SEO companies charge an hourly rate, ranging from $50 to $250 an hour. These services may include consulting on current strategies and building new ones. Or it could consist of technical SEO, such as building out a website with better SEO.

Another payment model is project-based. You may engage with an SEO company for a campaign to increase sales by X amount or launch a new feature. Prices vary drastically; you may pay $5,000 for smaller projects or $100,000+ for an enterprise solution.

Finally, SEO is an ongoing cost. You can’t set it up and leave it unmaintained. New content is an excellent way to retain a high ranking in search results. You can partner with a digital content agency for such requirements.

The bottom line

You’re making an important decision when choosing a company to partner with for SEO. You are investing in digital marketing via organic traffic, and you want the best ROI possible. Consider these things when making a decision.

Companies offer different SEO services such as on-page, off-page, and technical aspects. Make sure you’re picking a company that can satisfy your requirements.

Secondly, pick a company that knows your market. Your market is both industry and locale-based. A New Zealand company specializing in eCommerce is a good choice when selling online goods in the New Zealand market.

Finally, choose a company with your long-term goals in mind. It may be inefficient to switch partners frequently.

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