10 Places to Outsource Content Marketing (2024)

Are you looking for a place to outsource content marketing for your business? 

Perhaps you’re a marketing agency with various clients that require content, or you’re a business that wants to outsource content creation for your website. Either way, you likely want a vendor that can consistently deliver quality content that gets results.

There are a lot of places to choose from. There are too many, actually! Knowing which agency or freelance marketplace is reliable and trustworthy can be challenging.  

In this article, we’re going to cover a variety of places where you can outsource content marketing, and also provide you with some helpful tips to ensure you find the right place for your needs and goals.

Why outsource content marketing?

If you’re looking to create content like blog posts, SEO-focused content, videos, ebooks, landing pages—whatever content you want for your business, one thing is for sure: to do a good job takes a lot of time. That’s why outsourcing content can be a strategic move. 

Outsourcing content marketing can be a great way to get your content planned, created, and/or distributed, without having to do the grunt work yourself or hire others to do it in-house.

Given the content performs well, outsourcing can result in less time investment, but huge rewards like increased rankings, organic traffic, brand awareness, sales, and improved industry authority.

Most of the time, when referring to “outsourcing content marketing”, that means working with a digital marketing or content marketing agency, hiring freelance content specialists from marketplaces, or working with them directly.

You might be looking for a place to outsource content strategy but keep content creation in-house, or do the strategy and distribution with your team but outsource creation.  

Regardless of which aspect of content marketing you’re trying to outsource, there are some key benefits:

Save time & costs

While an agency will typically charge high amounts per hour, you don’t have to pay for the overhead of hiring employees in-house, as well as spend money on vetting, hiring, and managing an in-house team. In the long term, this can save costs and save you a lot of time that you can prioritize on other tasks.

Access to content experts

A good agency will have access to subject matter expert writers, editors, content managers, SEOs, and strategists, all of which are not easy to hire, retain, and so on. By outsourcing content, you don’t have to find that expert talent yourself, and you get immediate access to it.  

The ability to scale

An agency that you can outsource content to is probably used to fulfilling large content orders of 100+ content pieces. If you’re looking for content at scale, or think one day you’ll require it, outsourcing content at scale can be much easier than doing it yourself, especially if you want to retain high-quality work.

Best places to outsource content marketing

1. Writing Studio

Writing Studio is a content writing agency with over 100 writers, editors, and content managers who create authoritative content across various industries, from e-commerce to fintech and SaaS. 

Writing Studio is a popular option for its flexibility and scalability. Whether you need a few blog posts per week or hundreds of content pieces per month for a large-scale campaign, they can accommodate. All content is professionally edited, proofread, fact-checked, and CMS-formatted, streamlining the content creation process.

As an agency with near-perfect client reviews, trusted by leading companies like Deel, Cisive, and Healthline, Writing Studio remains one of the best places to outsource content marketing.

2. ClearVoice

ClearVoice, a subsidiary of Fiverr, is a content creation agency and platform where many companies outsource content marketing. ClearVoice has created over 100,000+ content pieces, and served over 500 clients, all across 200+ industries.

Companies including Intuit, Cisco, and Intel trust ClearVoice—overall a reliable and credible content solution if you’re looking for an agency with an easy-to-use platform to manage various aspects of content marketing.

Clearvoice offers various subscription plans, including DIY and on-demand options, as well as managed services. With ClearVoice, you can outsource your entire content workflow, from strategy to publishing, making it easy to scale and manage your content marketing campaigns in one place.

3. Brafton

Brafton is a content marketing agency that allows you to outsource various types of content, including articles, pages, ebooks, white papers, and even creative content like animation, web, and graphic design.

Brafton also takes a data-driven approach to content strategy, creating well-thought-out strategies to deliver ROI and work against KPIs. Brafton has a proven track record of managing the content creation process for SMBs and enterprises across hundreds of industries. 

Founded over 15 years ago, with the combined experience of their global team of content specialists, Brafton makes it easy to outsource content marketing and produce better quality than you could in-house.

4. Crowd Content

Crowd Content is a content writing service that provides access to a large pool of over 6,000 vetted professional writers.

Crowd Content’s platform makes the outsourcing process easy because they have a lot of writers with various backgrounds and expertise. You can choose the self-serve option to find writers that fit your needs or opt for managed services where a dedicated content manager oversees your orders and creates streamlined workflows. 

With Crowd Content, you can outsource everything from blog posts to product descriptions, press releases, and more. Crowd Content stands out as a great outsourcing option, having served over 8,000 businesses—including Dribble and Grubhub—and delivering over 100 million words!

5. Verblio

Verblio is a blog and content writing service with a vetted pool of over 3,000 US-based writers. The company’s writers can deliver high-quality content—mostly blog posts—across various industries.

After an onboarding questionnaire, the platform will match you with the best writers for your brand. Verblio offers monthly subscription plans based on word count and the number of content pieces (either AI+human or 100% human). They also provide custom solutions, ideal for those with high volume needs.

Verblio at its core is built for scale, so if you’re an agency with hundreds of clients or a publisher that needs a lot of content, this platform’s a good choice.

6. Omniscient Digital

Omniscient Digital is an organic growth agency ideal for B2B companies looking to outsource content marketing. Omniscient offers a full-service approach so that you can outsource everything from content strategy to content production, content optimization, and more.

Omniscient provides custom solutions for each client they work with. Unlike other “productized” content services, they take the time to understand each client’s specific needs and goals to achieve the best possible content quality and ROI.

Omniscient is trusted by ambitious B2B software companies like Adobe, Loom, and Jasper, and with plenty of case studies to showcase their results-driven approach, this agency is great for more comprehensive and complex outsourcing requirements.

7. WriterAccess

WriterAccess is a content creation marketplace connecting businesses with content specialists, including strategists, writers, and editors. With access to a large pool of talented content professionals, you can easily outsource to the right talent.

The platform costs a monthly fee depending on your needs and budget, with pricing based on factors like creator experience. WriterAccess also integrates helpful AI tools into the platform to improve the efficiency of content-related tasks like topic ideation and content optimization. 

Companies like Bills.com and 40,000+ other customers trust WriterAccess to outsource their content. The platform is also easy to try with a free 14-day trial available.

8. Manifest

Manifest is a content marketing agency with over 30 years of experience helping create compelling content for global brands.

Manifest’s team consists of strategists, technologists, journalists, and other specialists who bring a diverse range of knowledge and experience to the work they do. They create many content types including articles, videos, podcasts, and social media content, helping brands develop a multi-channel approach. They also offer services like SEO, social media, and paid advertising which helps them optimize the reach and results of the content they create.

Manifest has worked with brands like Staples, Delta, Marriott, and other leading brands but also works with SMBs.

9. ContentWriters

ContentWriters is a content writing agency that helps companies create quality content at scale. The agency provides easy access to a network of expert writers in various niches who write content types like blog posts and product descriptions.

ContentWriters is a great place to outsource because they have multiple quality control measures, from thorough vetting and professional editing/proofreading, resulting in polished, error-free content. Placing orders on their platform is simple, with fixed pricing, order tracking, and a pleasant user interface.

As an agency trusted by leading brands like Expedia and iHerb, and with positive client reviews, ContentWriters is a reliable place to outsource content.

10. Uplift Content

Uplift Content is a content writing agency ideal for SaaS companies looking to outsource blog posts, thought leadership content, case studies, white papers, and ebooks.

This agency focuses on storytelling to showcase the human stories behind complex software—creating content that engages the right audience and inspires action. They place a heavy focus on collaboration, working closely with your team to ensure the content they create meets your standards.

Uplift Content has helped SaaS companies like ClickUp, Okta, and WalkMe. With a long list of success stories and testimonials, they’re a great option to outsource SaaS content marketing. Keep in mind they focus on content creation, not strategy or promotion.

Tips on choosing the right place to outsource content marketing

The options on this list are all well-known, reputable places to outsource to, but remember that they may not all be ideal for your specific needs. When evaluating outsourcing options, consider the following:

1. Clarify your needs and goals

Before looking for a vendor, clarify exactly what you need to outsource (content strategy, blog posts, content distribution, etc.), and what your goals are. Are you looking to increase organic search traffic, increase conversions, and sales? It’s important to clarify your needs and goals before reaching out to agencies.

2. Check out case studies & samples  

Have a look at the agency’s case studies and samples. Have they gotten results for clients who are similar to you with similar needs and goals? Were they in the same industry? Do the agency’s content samples, whether articles or videos, seem high-quality and up to your standards? Make sure you check for quality before signing any contracts.

3. Assess their communication skills

Good communication is important for any professional relationship. There’s no point in outsourcing content marketing to an agency that doesn’t respond quickly, or care about making sure you’re having a good experience (even if the work quality is good!). Make sure that you assess their communication style/skills before signing any agreements.

4. Ask about AI

While it should naturally be assumed that AI tools are being used in content marketing, make sure that you’re not outsourcing content to a company that is just fully using AI without human oversight. AI should be a tool to help with efficiency and quality, not a replacement for human content writers, editors, and strategists.

5. Consider scalability

As your content needs grow, you’ll want to work with a partner who can scale with you and who can do that without sacrificing quality. Look for a company that has experience producing large volumes of content, and ask them how they handle scaling while maintaining high-quality standards. Vendors with small bandwidths might not be ideal long-term.

The bottom line

Outsourcing content marketing is not right for every business, but it can make a massive difference to those who need it. 

Taking your time to find the right partner is essential. Don’t rush into it, and try out a few options before you commit to outsourcing larger content volumes.

While there are other great options other than those on this list, this should provide you with a few good choices to start from.

All the best! 📝

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