Are you thinking of hiring a professional writer? Then you’re at the right place. Professional writers are a great asset to any company looking to increase its online presence.
In this guide, we’ll discuss why you should hire professional writers, where you can hire them, and some tips on hiring the right writers for your unique needs.
There are multiple reasons to hire a professional writer. First and foremost, they’re professionals. Just as you should hire an appliance technician to fix your leaking refrigerator, you should hire a professional writer to write content. With their years of experiencing mastering the craft of writing, they will write better content, faster.
As a business owner or marketing executive, you have a million things to do. While writing will undoubtedly be part of your day-to-day work life, writing for hours on end isn’t necessarily something you should be doing. That’s why hiring a professional is such a great idea.
Professional writers know how to write content for your brand that engages your target audience, and they ensure you maintain a clear and consistent tone.
You can outsource writing to many places, including job boards, writing agencies, marketing firms, and marketplaces. The following list provides a variety of providers so that you can find one right for your requirements.
Writing Studio is a content writing agency that writes expert content to increase your traffic. Whether you’re looking for blog articles, press releases, product descriptions, or video scripts, Writing Studio’s professional writers are available to help.
What separates Writing Studio from many other writing providers is that they offer a fully managed service. Not only do they have writers, but they also have editors that edit your content and management staff that ensure everything is taken care of for you.
Writing Studio’s fully managed writing services allow you to make a simple request for content, whether it’s small or big, and receive content promptly that’s ready to publish. Writing Studio’s services are particularly popular among agencies, enterprises, and publishers with significant content needs.
Upwork is a freelance marketplace with many freelance professional writers for hire. Upwork is software that facilitates the communication between writers and companies hiring them.
On Upwork, you can post a job specifying your writing requirements, and then professional writers will apply to your job that you can then shortlist and directly communicate with. Alternatively, you can post your job and then invite specific writers to apply to your job post.
There are many writers on Upwork, from inexperienced to veteran, specializing in all types of writing, from blog writing to direct response copywriting. With a large pool of writers and internal escrow payments, Upwork makes it easy to hire writers quickly.
ContentWriters is a full-service content writing agency. They have writers in all industries, such as law, medicine, and finance, and can write most types of content, including blogs, articles, and product descriptions. Their writers are U.S based and are vetted for their industry experience and proficiency in English. ContentWriters serves ecommerce businesses, enterprises, agencies, and publishers.
As a client, you can sign up to their platform and directly order content on demand. They also provide a ‘managed account’ service option where you’re assigned with a dedicated account manager and additional features. This is generally for more extensive custom writing needs.
Verblio is an online content creation platform. They have a vetted network of 3,000 U.S-based writers that are all subject matter experts in over 40 industries, ranging from nutrition to construction. Verblio is primarily built with agencies in mind as their primary client, but they also serve small businesses and publishers.
To use their platform, you fill out a form with details about your business and requirements; then, you order a specific monthly subscription based on the quantity of content you’re looking for (e.g., 10 x 1,000-word blog posts per month).
After letting them know what kind of writer you’re looking for, they will match you with a writer(s), and you’ll receive an initial order draft so that you can provide feedback within 48-72 hours.
Brafton is a content marketing agency that provides a variety of content writing and copywriting services. They have a large team of writers that can write newsletters, white papers, ebooks, blog posts, and more.
Brafton has experienced and vetted writers who can deliver multiple content types. They offer a full-service experience, which is more hands-on and “done for you” than working with individual freelance writers.
To work with Brafton’s writers, you go to their website, fill out a questionnaire to let them know what you’re looking for, and then they’ll be in touch with a custom quote and proposal for you to review. They don’t offer transparent fixed pricing, but that may not necessarily be an issue for you if you’re looking for a complete solution.
Semrush Marketplace is a marketplace where you can order content. They offer different types of content, including articles, product descriptions, website copy, newsletters, press releases, and ebooks, all of which are priced differently.
They have a large pool of professional writers and a friendly and intuitive UI to order content from. To use the Marketplace, you create an account and fill out an order form with your specifications. Then one of their writers will write your content and deliver a draft for you to review.
One advantage of using Semrush Marketplace is that you also have access to many of the other SEO tools that Semrush offers, making them a good option if you’re specifically looking for SEO writers.
Express Writers is a content writing provider with over 90 vetted professional writers. They have different ‘levels’ of writers. ‘General writers’ write on simple non-technical topics and have a lower rate, while ‘expert, ‘specialist,’ and ‘authority’ level content is ideal for technical topics such as law and medicine, which requires more expertise, and is priced at a higher rate per word.
Express Writers offer various content types, including articles, product descriptions, case studies, podcast summaries, and ad copy. They have highly vetted writers (only 2% make the cut), offer a hands-on service, and have fixed prices, making budgeting easy.
Most Express Writer’s services also include editing and proofreading, saving you time, and ensuring the content you receive is error-free.
Scripted is a freelance writing marketplace that connects writers and clients – similar to Upwork, but specifically for writers. Scripted has a large pool of writers, meaning no matter what type of content you need (blog posts, social media copy, ebooks) or the industry you’re in, you’ll be able to find writers with the right experience.
To get started, you sign up to the website and post assignments and projects. Then, writers will send you proposals for you to review. Once you’ve received proposals, you receive them and select which professional you’d like to work with. The writer will write your draft, send it for feedback, and once the project is all done, you’ll confirm the payment.
Scripted’s platform charges a monthly rate and allows you to connect with writers to sort out your order details.
WriterAccess is an online marketplace where you can hire professional writers. WriterAccess has a large number of writers on their platforms in various countries. As a client, you can find the perfect writer(s) for your needs based on content type, budget, and deadlines.
WriterAccess charges $39 to $349 per month to use their platform, and the price you pay for working with writers depends on the quality you’re looking for. The pricing ranges from as low as $0.02 per word to $2 dollars per word. The more you pay, the more advanced skills, specialty, industry experience you’ll get.
WriterAccess offers an easy-to-use website allowing you to search for writers based on expertise or price and their rating with previous clients. You can also post a job and have writers apply.
Compose.ly is a company that offers content writing services. They handle payments between you and writers while you work with writers who can write blog posts, newsletters, ebooks, website copy, and more for you. Compose.ly also covers pretty much all industries.
Compose.ly vet their writers, who all have to pass an extensive writing test and interview process. They take quality seriously and have good reviews, so you can be sure you’ll receive high-quality content in return for their above-average prices.
To start, you can either pay per project with their self-service membership or use their managed service subscription, which starts at $999 per month. Their intuitive platform also makes it easy to order and manage content, no matter what quantity you’re looking for.
Before hiring a professional writer, you should know what type of content you want. Are you looking for articles or a white paper? Knowing what content you need is important as different writers are best suited for different content types.
You’re not going to want a blog writer writing an academic paper, and likewise, you don’t want an academic writer writing SEO copy.
One of the most important steps in the hiring process is to ask for writing samples.
A writing sample (especially one published with their byline – as this validates it’s them) is a great way to determine the overall quality and whether their writing style is appropriate for the content you’re creating.
Viewing samples or asking them to write one is a great way to mitigate risk before onboarding writers for larger projects.
Hiring writers with the right experience is important. If you’re writing medical content, then it’s ideal to hire a writer with a medical-related degree and experience writing medical content.
There are exceptions to this rule for very talented writers that can cover multiple topics with authority, but in general, you want to hire writers with experience both in the industry you’re covering and with the type of content you need.
Before starting your working relationship, it’s important for both you and your writer(s) to understand how you’re going to communicate. For example, are regular video calls an expectation of yours, or is email generally the preferred method of communication?
The relationship you have with the writer or account manager you work with is important to the success of your projects. This could mean providing them with detailed and clear content briefs and instructions, constructive feedback when needed, and paying on time, every time.
You’ll find that the more respect you give to writers, the more willing they will be to provide you with a great service. Respect each other, be friendly, and communicate with transparency. This will lead to a better working relationship and results.
Whenever you work with a new writer or company, you should look for positive feedback from previous clients they’ve worked with.
Most companies will be listed on review sites like G2.com, Trustpilot, Google, which you can check out. Freelance writers you find outside of platforms, such as on LinkedIn or Indeed, may have referrals or case studies on their resumes/CVs for you to review.
In most cases, when a writer or company has done a great job for others in the past, you can expect them to do a great job for you too.
Professional writers are a great asset to any company. They can help you increase your online visibility, clearly, and concisely communicate your message to the world in a professional and engaging manner.
There are many places to find professional writers for hire. The right place for you depends on your needs and budget. Hopefully, this list has given you a good place to start.