10 Places to Hire a Real Estate Content Writer

A skilled real estate content writer will help you publish regular content that informs and engages your target audience. When done right, great real estate content will help you increase blog traffic, acquire more leads, and grow your overall brand awareness.

What is a real estate content writer?

Content writers, including real estate content writers, write various types of content including blog posts, articles, press releases, and other forms of web content. Real estate content writers have specialist knowledge of the real estate industry and can accurately answer real estate-related questions, such as “tips on buying your first home” and “how to sell your home”. 

There are many online marketplace and agencies you can use to find a real estate content writer. Here are ten of the best.

1. Writing Studio

Writing Studio is a content writing service that has content writers with extensive real estate experience on their team.

Writing Studio can deliver any type of real estate content you need, whether that’s blog posts, articles, white papers, press releases, or real estate listings. We offer a fully managed content creation service where keyword research, content writing, editing, SEO optimization, and CMS formatting are all done for you.

Every piece of content you receive is publish-ready. This makes Writing Studio a great option for creating real estate content on autopilot and at scale. Check out our reviews to see what our clients have to say.

2. Verblio

Verblio works with clients on a monthly subscription basis. You select how many blog posts you want per month, the word count per blog post, and additionally, whether you’d like them to be SEO optimized and directly uploaded into your content management system (CMS) of choice. This gives you a flat monthly fee that you will agree to pay each month for your content.

Verblio has a large pool of writers, with multiple content writers with real estate experience that you can work with. They are a good option if you require regular content to be written each month.

3. ContentWriters

ContentWriters is a content writing service with content writers well-versed in real estate topics. You can order various types of content including blog posts, press releases, articles, and even social media content, which often isn’t provided by other content writing services.

ContentWriters have a straightforward ordering process where you can directly order content through their website, track your orders, and provide feedback if needed. They offer an on-demand writing service and also a custom enterprise solution if that’s what you require.

4. GetWrittn

GetWrittn offers blog writing services, social media content, content packages, bulk articles, copywriting, and newsletter copywriting.

The company has worked with some high-profile real estate brands such as Remax, and Keller Williams Realty. This makes them a more specialized real estate content company than some of their competitors, so you can be sure you’ll receive accurate industry-standard content. But with greater specialty comes a higher price point which is important to consider.

5. Upwork

Upwork is the world’s largest online freelancer marketplace. There are thousands of content writers on Upwork, many of which have experience writing real estate content. 

On Upwork, you can post a job where you outline your needs, the type of content writer you’re looking for, and the price you’re prepared to pay. Then, you’ll receive an influx of applications from content writers willing to help. You can decide which writer you want to hire and they will produce the content for you. Upwork makes it easy to decide which writer to hire as you can view every writer’s reviews/ ratings from past clients.

6. Scripted

Scripted is a marketplace specifically for writers. You can find content writers that have experience covering many specialist topics and industries, including real estate. 

Unlike other platforms, on Scripted you must pay a monthly subscription fee to use the platform which then gives you access to thousands of writers that you can work with to produce content for your real estate website. On top of the subscription fee, you still have to pay the writer a fee per piece of content they produce, so this makes the company more expensive than other options you have available to you.

7. Semrush Content Marketplace

Semrush Content Marketplace is a marketplace where you can buy various content types. While they don’t specifically mention real estate as a topic they specialize in, they claim to cover all topics, and since real estate is an in-demand topic, it’s likely they have experience writing for real estate clients.

To work with them, you simply go to their website and create an account, and then you can place content orders. The company will then assign your content order to one of their specialist writers. The company also offers you the ability to request up to 3 revisions – which gives you some reassurance they will produce content you are happy with.

8. BKA Content

BKA Content is a website you can buy blog posts, articles, and website content from. They have expert writers that can cover real estate topics and they allow you to either order content-on-demand (if you spend less than $1000 per month on content) or they can manage your whole content strategy for you (if you spend over $1000 per month).

Their ‘managed service’ would be particularly good for businesses or agencies that require a large volume of content to be written each month as they can handle every aspect of it from planning to writing the content. However, with an extra level of service comes higher prices.

9. Express Writers

Express Writers are a content writing provider with a team of over 90 + writers, editors, and managers. They can help you out with all major content types such as blog posts, articles, e-books, and product descriptions.

To work with Express Writers you simply fill out an order form and state what type of content you want to be written, the topic of your content, and the level of service you want. You can choose from four levels of service – which the company calls ‘general’, ‘expert’, ‘specialist’, and ‘authority. The higher the level of service you choose the more you will pay.

10. Crowd Content

Crowd Content is a content writing platform that provides a variety of content writing services. They provide content in most major industries, including real estate. You can either choose their self-service or enterprise service solution depending on the quantity of content you need and the type of service you’re looking for.

If you choose an ‘enterprise’ account the company will assign a dedicated client manager to you who will help you with planning and writing your content each month. If you choose the self-service option you simply go to their website and place your order with all of the specifics of your desired content. Overall, it appears to be a very easy-to-use service.

The bottom line

There are many places to hire real estate content writers. To source, the best content possible, be sure to screen the content writing agency or freelance content writer you hire for their real estate expertise, and also, request to see some content writing samples. It’s a good idea to start by ordering one content piece to assess quality, and then scale up your content needs from there.

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