10 Best SaaS Content Writing Agencies (2024)

Are you looking for a SaaS content writing agency to write killer content for your blog that drives sales? You’re at the right place.

The thing is, SaaS is incredibly competitive. It’s not enough to publish random blogs and hope for the best. You MUST go in with a clear strategy about why you’re publishing specific topics AND find a solution that allows you to create very high-quality content.

Not only that, but if you’re ambitious and looking to grow big, you have to choose an agency that can scale up the content volume once you find a ‘formula’ that increases MQLs and SQLs, without decreasing quality.

Many SaaS companies opt to hire freelance SaaS writers or hire in-house writers, which is fine. However, working with a SaaS content writing agency can be a great path if you want to create content at scale or simply want a professional and fully managed service.

The issue is that it can be difficult to find a good one, especially once the scale of content increases to the point where you’re publishing tens and even hundreds of articles. That first article might be good, but then the quality drops at 10, and by 100, you’re drowning in editing work that you didn’t sign up for. That’s not fair. 

While there are many great options out there, there are also a lot of horrible agencies.

To make life easier for you, this article will cover some of the best agencies around, some basic information about them, and tips on making the right choice.

Let’s get started! 

What is a SaaS content writing agency?

A SaaS content writing agency is a team that creates content for software-as-a-service (SaaS) businesses. They write various content types, primarily articles, landing pages, website copy, e-books, and case studies tailored for SaaS customers.

A SaaS content writing agency aims to help SaaS businesses increase organic traffic and sales. For example, an article that ranks for a relevant keyword drives awareness about the SaaS brand and indirectly or directly leads to more MQLs (marketing qualified leads) and SQLs (sales qualified leads), ultimately increasing revenue.

The specific goal of a SaaS content writing agency also depends on the specific content type, whether it’s top-of-funnel (ToFu), middle-of-funnel (MoFu), or bottom-of-funnel (BoFu) content. For example, a ToFu content piece on a blog may simply be there to educate and increase brand awareness as a thought leader, while a BoFu case study’s objective is to convert a user on the page into a paid subscribing user.

Why work with a SaaS content writing agency? 

Expertise and industry knowledge

A SaaS content writing agency’s team is often considered better than a ‘generic’ content writing agency because they specialize in the SaaS industry.

SaaS content writing teams will understand your industry’s nuances, the target audience’s unique challenges, and the latest trends. They will also be able to communicate with a target audience in a way that truly resonates with and engages them.

Plus, an experienced content writing agency will have worked with hundreds of other SaaS companies, so they’ll be bringing many lessons and best practices they’ve learnt from those experiences to effectively communicate the value of your products or services.

Increase rankings, traffic, and sales

A SaaS content writing agency will create content that reads well and achieves business objectives. At the end of the day, you don’t want to invest thousands or even millions into content that reads well and doesn’t increase the bottom line.

Good content that is helpful, engaging, and factually accurate while also being optimized for SEO will rank high for relevant keywords, increase organic traffic, and bring in more potential users and customers for your SaaS business.

Many agencies also offer regular reporting and monitoring of content performance, which can help you refine your content strategy over the long term.

The ability to scale

A content writing agency is advantageous because it allows you to scale content volume. While it’s entirely possible to build an in-house or freelance team of 10-100 writers, you must go through the process of vetting, hiring, and managing them, plus deal with the complexities of recruiting that many people.

For many SaaS companies, it’s much easier to pay a fixed monthly price without the overhead of hiring employees and receive a set number of articles per month, regardless of whether you need 10 or over 100.

Having just one dedicated account manager, even when you’re producing 100s of articles, can make life much easier. And even if the content writing agency is expensive, the time and stress saved can easily justify the cost.

Best SaaS content writing agencies

1. Writing Studio

Writing Studio is a content writing agency with an entire team of dedicated SaaS content writers, editors, and content managers. They have helped SaaS companies of all sizes—from small SaaS startups to some of the world’s fastest-growing SaaS companies like Deel.

Writing Studio provides a fully managed service with the aim to help you create content, whether 10 content pieces per month or 100, with ease, and without having to vet, hire, and manage large teams of writers and editors. You can order various content types, including articles and landing pages, ToFu, MoFu, or BoFu content, in a variety of industries, from fintech to healthcare.

With near-perfect reviews from previous clients and a track record of success, you can rely on Writing Studio to help you create helpful, engaging, and performance-driven content for your SaaS business.

2. Codeless

Codeless is a SaaS content production agency that writes content for some of the world’s fastest-growing SaaS brands, including Monday.com, Robinhood, and Gong. They have honed a predictable, proven, and repeatable process that helps deliver long-term category-leading ROI for SaaS brands.

As a full-service SEO and content agency, they offer several services, but for their content-only plans, they offer simple estimated monthly pricing for long-form content, starting at $12,500-15,000 per month and over $45,000 per month for premium in-class content at scale. These monthly packages include 2k-word average pieces written by subject matter experts, revisions, quarterly reporting/analysis, and more.

With a proven track record of helping leading SaaS brands scale their content and increase organic traffic and revenue, not to mention the countless case studies Codeless has, they’re a great agency to consider for your SaaS content writing needs.

3. Animalz

Animalz is a content agency specializing in SaaS and has worked with the world’s biggest companies, including Google and Amazon. At Animalz, they aim to create content that delivers growth outcomes through high-quality content marketing to enterprises, startups, and VC firms. 

This agency offers various services, including writing ebooks, white papers, landing pages for lead generation, blog articles, thought leadership content, and conference presentations to increase brand awareness. They also offer supporting content services like audits, keyword research, and editorial planning.

Animalz believes in creating content so good that people don’t realize it’s marketing, and with their track record of success, it’s safe to say they walk the talk. Animalz likely charges high prices, which is fine if you have the right budget, but perhaps not the best fit for smaller SaaS companies on a limited budget.

4. Siege Media

Siege Media is a leading agency that uses SEO and content to drive organic growth for B2B and B2C SaaS companies. Their content writing services mostly include writing articles and pages, but they also help analyze search data to help you find the most lucrative ranking opportunities.

Siege Media takes a BoFu (bottom-of-funnel) approach to content, focusing on driving sales-qualified leads rather than vanity traffic that does nothing for you. Think ‘best project management apps’ rather than ‘what is a project management app.’ Their team consists of senior marketers and technical writers, all working together to deliver premium, world-class content that isn’t just words.

Siege Media has written content for brands including Zapier, HubSpot, and Asana and has an entire library dedicated to case studies showcasing how effective their content is at increasing revenue-driving organic traffic.

5. SALT.agency

SALT is a technical SEO agency that offers SaaS content writing services. The company’s wordsmiths will create attention-grabbing content that sparks conversations, regardless of your audience. As a technical agency, they have extensive experience creating content for more technical SaaS businesses that require specific expertise.

SALT tailors their initial consultation and strategy around understanding your specific SaaS product, value proposition, and target customers to create content that resonates with your audience and builds your brand into a thought leader in your industry.

This agency can write several content types, including blog posts, feature pages, learning hubs, and white papers. Whether you’re looking to increase trials, boost conversions, increase referrals, or communicate product updates, SALT’s process starts by aligning with your outcomes, so they can select the best writers and strategists to create impactful content for your SaaS business.

6. Omniscient Digital

Omniscient Digital provides SaaS content writing services to help clients achieve long-term success and sustainable growth. Its founders worked at large SaaS companies like Shopify, so they understand the needs of SaaS companies intimately, and since leaving, they have helped some of the world’s leading SaaS brands, like Hotjar and AppSumo, grow with content. 

Omniscient’s primary goal with its clients is to increase revenue by building a pipeline of qualified leads. Unlike many other content writing services, Omniscient analyzes your unique needs and strengths and creates a custom roadmap for your content creation.

Omniscient believes in both quality and quantity. Without quality, quantity doesn’t matter; without quantity, your SaaS won’t be able to make an impact large enough to move the needle. That’s where Omniscient steps in to help produce content at scale that helps achieve business outcomes.

7. Single Grain

Single Grain is an innovative digital agency that provides SaaS content writing services. They have driven impact at SaaS companies like Semrush, Amazon, and Crunchbase and have a proven track record of delivering measurable results for various B2B and B2C SaaS businesses. 

Single Grain believes consistency and quality are the keystones of successful content marketing, to improve user engagement, brand visibility, and customer conversions. At Single Grain, they have an experienced team of SaaS writers who write about various niches. They can write various content types like white papers, ebooks, articles, and landing pages.

As a full-service digital agency, they offer many other services, such as content strategy consulting, which can support your content writing efforts, and other services like marketing automation, which could help with your content marketing.

8. Crowd Content

Crowd Content is a content writing service that includes SaaS as an industry it serves. They provide many SaaS content writing services, including blog posts, website copy, case studies, ebooks, service pages, product guides, comparison articles, and more.

With over 6,000 US-based writers and 100 million+ words written, they have the network of writers and overall experience to help write content for your brand that drives traffic and converts. Crowd Content’s platform allows you to easily connect with writers to hire. For a higher fee, you can also get a fully managed end-to-end solution where they take care of everything and deliver the content to you ready to publish.

Crowd Content can also deliver content at scale and have writers who are subject matter experts in technology and software, ensuring the content meets Google’s E-E-A-T requirements.

9. Growfusely

Growfusely is a SaaS content agency offering content writing services that are engaging, user-centric, and SEO-focused. They help you develop link-worthy, actionable content that not only outranks the competition but resonates with your target audience and drives more SQLs.

This agency only hires professional, vetted, and trained writers who understand the world of SaaS. They edit content with their in-house editors, provide topic ideas and outlines for your approval, and offer up to two complimentary revisions.

Growfusely offers various content types, including blog posts, infographics, how-to guides, checklists, white papers, use case pages, product reviews, comparison pages, and more. Having worked with well-known SaaS businesses like Wishpond and SimilarWeb, Growfusely has plenty of experience creating effective content.

10. Uplift Content

Uplift Content is a SaaS content writing agency that creates content that boosts traffic, customers, and revenue. They have worked with companies like ClickUp, Okta, and WalkMe, helping them grow their traffic and sales with content types like case studies, ebooks, white papers, and blog posts.

Uplift Content aims to extend the reach of your existing team to scale content without the overheads of hiring in-house SaaS content writers. Uplift Content specializes in B2B SaaS and has experienced writers and editors who understand your customers’ challenges and aspirations.

This agency prides itself on hiring only the most experienced SaaS writers, producing high-quality content that generates real, tangible business results, flexibility and agility to help seamlessly integrate into your team with no contracts, and scalable results, to help you easily scale your content creation without unnecessary complexity.

Tips for finding the right SaaS content writing agency

Look at reviews, samples, and case studies

It goes without saying that reviews matter. Just like anything else you purchase, looking at reviews is a good way to get a sense of what other people are saying about an agency. Look at reviews on third-party websites. In particular, B2B service-focused directories like Clutch and G2 are good places to start, as well as Google Reviews and Trustpilot.

Next, look at their writing samples. Ask for writing samples that are close to what you’re looking for. This is not only to assess the quality of the writing, which, of course, is important but also to see if they understood what you’re looking for and whether they have had experience writing content for similar businesses.

Also, don’t forget to ask for case studies if they have them. Sometimes with writing, a lot of projects are ghostwritten, so this can be hit or miss. But if they do have case studies, look at the ones most relevant to your business and objectives and see if they achieved the type of results you expect.

Ensure they are good communicators

It’s important not to make a decision about a content writing agency based solely on the quality of the content they write. A big part of your working relationship with them is going to be communicating with account or content managers, so it’s a good idea to pick strong communicators.

You want to find a content writing agency that responds promptly, fully seeks to understand your questions and concerns, and addresses them in a professional manner. Just like hiring an employee, even though an agency isn’t one, you’re going to want to find a team of people that you enjoy working with, as in many ways, they may function as an extension of your in-house team.

Don’t settle for an agency that treats you as secondary to their biggest, most prominent clients. It doesn’t matter if they’ve worked with the biggest names and offer the ‘best’ quality; it’s not worth the stress and time wasted experiencing poor customer service.

Assess their SaaS industry knowledge

Assessing the industry knowledge of a content writing agency for your SaaS company is important when hiring. This is especially true if the agency doesn’t exclusively write for SaaS, but it matters either way.

An experienced SaaS writing service will create content that resonates, drives conversions, and establishes you as a thought leader. SaaS content writers and editors who focus on SaaS will be more informed about the latest industry trends and will understand tools and software. They can write with more authority, understand the best and most credible data and references to support claims, and write more helpful, accurate content.

A good content writing agency team will understand the unique challenges of explaining complex SaaS concepts and features to technical and non-technical audiences—crafting content that balances jargon with relatable storytelling.

Consider the range of services

Some content writing agencies specifically focus on content writing only, while others focus on an end-to-end solution for content (closer to a content marketing agency) that offers content strategy, keyword research, and link building.

Before you approach a content writing agency, it’s important to understand your needs and goals. For example, do you have 100 focus keywords already determined by your SEO lead, and you just want that content written in a month? Or do you not know what specific topics to cover and want an agency to take care of that planning for you?

If you have a background in SEO, then it’s perfectly fine to approach an agency and just tell them you need the content written, but if you’re not well-versed in SEO and content strategy, it’s best to have that research and strategy done for you. In any case, a good agency should advise you on the best course of action, but it helps to come prepared.

Ask them about the ability to scale

Everyone has different volume requirements. Some need 100+ content pieces per month, while others need only 4. 

However, even if you currently have a need for only 4 content pieces per month, that doesn’t mean you won’t need 20, 50, or 100+ monthly at some point. In fact, that should be the aim, given there are enough viable topics to cover for your specific industry.

Ask questions. How many writers do they have? Editors? How do they handle large content orders? Are there bulk discounts? What are the largest orders they have handled? How does the process work for big orders?

Look for agencies with good systems and processes in place to scale up content as much as you need without compromising on quality, which is a big concern for many. Ideally, find previous case studies of big projects they have successfully completed.

The bottom line

Partnering with a great SaaS content writing agency can be a game-changer for your business. But you can also a lot of money and time working with the wrong agency.

After reading this article, I hope you’re in a better position to choose a content writing agency that cares about your success and can get results that increase your company’s organic growth and bottom line.  

While content writing agencies aren’t the right fit for every SaaS business, and sometimes hiring freelancers or an in-house team makes more sense, agencies are great for creating content at scale.

Be sure to try a few options before you make your final decision, and most importantly, follow your gut.

All the best! 🤙

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