10 Places to Sell a SaaS Business

SaaS, or Software as a Service, can be pretty lucrative these days. For those less familiar with this area, you’re probably wondering just what SaaS is. Effectively, SaaS businesses host and deliver applications or software over the internet – they work in the cloud. This way, individual users and companies can access this software online rather than having to download it. Usually, businesses pay a monthly or yearly subscription fee to access software. 

You’ve probably noticed recently that many types of software you used to be able to download as an individual product are now hosted online only, and you can buy a subscription to them. Think Microsoft Office products. Businesses that employ this technique have seen a lot of success. 

If you have a SaaS business, you might consider selling it, as you could make a tidy profit. To maximize your earnings and make the process as easy as possible, you’ll want to advertise your business online. Below, we’ll provide a list of ten places you might want to sell your business. We’ll explain the key differences and selling points of these websites to ensure you find the best fit. 

Best places to sell a SaaS business 

1. Empire Flippers

Empire Flippers is our top destination for selling SaaS businesses. Really, we’d recommend it for any online or physical business. The website is fantastic, not only for advertising but also for determining how much you should be listing your business for. Try out their online valuation tool to get a better idea. If you’re ready to put your business on the market, Empire Flippers make it so simple. Not only do they streamline the listing process, but they also communicate with potential buyers to prevent any time wasting. Once you’ve decided to list your business, Empire Flippers have compiled a super simple list of everything you’ll need on their website. Check it out and get the ball rolling today. 

2. Flippa

Flippa is a website that features hundreds of SaaS businesses. This makes it an attractive destination for clients looking to invest in this area. We love Flippa because potential buyers find it to be extremely trustworthy. Therefore, you’ll attract genuine interest from serious customers rather than wasting time. With Flippa, you’ll be matched with an advisor who can help you value your business for free. This means you can be sure you’re making a tidy profit. 

3. Website Closers

Website Closers specialize in e-commerce, technology, and other digital online businesses. Therefore, they’ll be a great option if you want to sell anything in SaaS. They’ve flipped hundreds of digital businesses over 20 years, so they have a reliable track record under their belt. In fact, their sales have totaled $2 billion. We love the wraparound service Website Closers provide. They’ll ensure you’re supported every step of the way. 

4. SideProjectors

If you’re passionate about your side projects, SideProjectors is for you. Those who have smaller SaaS businesses to sell may want to check out this website. It’s super convenient, easy to use, and free. To find success on this website, your SaaS business doesn’t even need to be complete or ready to go. Have a browse and see if it’s the right fit. We love SideProjectors, but don’t just take our word for it – this company has some fantastic reviews. 

5. Acquire.com

A favorite with the Reddit SaaS community, Acquire.com is another excellent choice for SaaS businesses of all sizes and scales. They attract over 350,000 buyers! Each one of these buyers is thoroughly vetted, so you won’t have to deal with tire kickers. With Acquire.com, you’ll attract a niche community of interested people who genuinely want to buy small SaaS businesses. A widely used, trusted site, you know they’ll help you get the job done. What’s more, you can sell in as little as a month. 

6. IndieMaker

Listing everything from side projects to startups, IndieMaker is another fantastic place to list your small SaaS business. Don’t let the name fool you – this website isn’t strictly underground or niche. The site attracts approximately 20,000 customers to help you make your sale. The great thing about IndieMaker is that it is run by creators like you. The people at IndieMaker really get it and make it super easy to list your SaaS business. You’re in good hands with IndieMaker. 

7. FE International

FE International is one of the big players globally when it comes to selling SaaS businesses. The best features of FE International are its rigorous vetting process and transparency. Your business is safe with FE International. They ensure their customers are genuine and have funding behind them, so you won’t have to deal with too much admin when investigating buyers. FE International don’t just list your business; they help you get an amazing price. See for yourself on their website, where there’s a specific tab dedicated to sellers of SaaS businesses. 

8. Quiet Light 

After providing a free valuation of your business, Quiet Light will seamlessly guide you through every step of the sales process. If you’re anything like us, you hate it when brokers pressure you to sign up or sell for a certain price. With Quiet Light, their brokers are in it for you and your goals. It’s a pressure-free environment where they simply want to help you get the best price on your terms. Quiet Light is one of the most experienced firms in the game, and this experience speaks for itself with incredible results. 

9. BizBuySell

One of the larger websites on the list, BizBuySell has a proven track record of successful sales. Despite their size, BizBuySell doesn’t employ a cookie-cutter approach. Each business is treated as individual and unique, so its special features get highlighted to the customer. However, the great thing about the scale of this website is that it attracts a lot of customers. In fact, it gets more than 3 million monthly visitors. One of these is bound to be your buyer. 

10. Motion Invest

If you’re looking to sell your business in record time, Motion Invest may be the place for you. Amazingly, it has a success rate of 97% for sellers. Motion Invest is committed to helping you sell your SaaS business and get the desired results. We love their newsletter, which aids their customers in finding newly listed businesses. To get started, simply make an account and receive a quick valuation. Motion Invest has even broken down the sales process into nine easy steps, so if you’re unsure where to start, this is an excellent guide. If you have any questions or are unsure, you can also check out their FAQs or contact the helpful team. 

Frequently asked questions 

I’m interested in buying a SaaS business. Where should I start? 

If you’re a potential buyer rather than a seller, great news! All of these websites are also great places to buy a SaaS business. Each website has different requirements of its buyers, and generally, you’ll need to give some details so they can do due diligence. Sometimes, you may need to provide proof of income or a form of funding to show you can make the purchase. This will really depend on which website you choose to go through. In general, it’s good to have a vague idea of the type of SaaS business you’re looking for. Maybe you have some experience in a particular field and want to find a SaaS business that overlaps with this. A great way to start your research is by browsing the listings on some of the websites above. 

What do buyers look for when purchasing an SaaS business? 

When it comes to buyers, every individual is different. However, there are a few features that nearly every buyer will be looking for when investigating potential businesses. It’s a good idea to have this information on hand when you’re looking to sell. You’ll need a reasonable valuation of your business. Luckily, many of the websites above provide a free valuation tool. You could also use concepts like seller’s discretionary earnings to estimate the potential return on investment for your customers. You’ll want to provide some information on trends for the business over time. Providing other metrics for success, like subscriber numbers or web traffic, is always helpful. This might all sound pretty overwhelming, but luckily, the websites above will guide you in what information you’ll need to provide and often will help you source this information. 

How do I decide which websites to list with? 

Deciding which website or websites to list with can be difficult. Really, it’s all about your individual choice and the type of business you’re trying to sell. For instance, some of the above websites are a particularly good fit for smaller businesses or side projects. While all of the websites on this list come with our tick of approval, we would highly recommend our top choice, Empire Flippers, as a great place to start.

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